Welcome to the third installation of The Making of SMILE & CO.! Being a business owner can be astronomically difficult, especially when expensive dental equipment is taken into account and the practice is built completely from scratch. Join Michael Arias as he speaks with Dr. Ashley Joves about the hands-on creation of her dream practice.

Today's Sponsor

Dr. Anissa Holmes specializes in helping dentists market their practices through Facebook. After using Facebook to boost her second dental startup into a multi million-dollar company, she decided to help other dentists achieve the same results. Take her live masterclass, FBIGNITE and learn how to use Facebook to exponentially grow your business! Learn more about what Dr. Holmes offers on her website, deliveringwow.

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Time-Stamped Show Notes

• [0:01] ��� Michael tells us about Dr. Anissa Holmes and her revolutionary Facebook masterclass for dentists.
• [0:51] ��� A quick recap about Dr. Ashley Joves and her journey to create a revolutionary dental practice from scratch.
• [2:01] ��� Although countless people believe that emotions should never play a role in business, factors such as emotional intelligence can help us succeed.
• [3:13] ��� According to inc.com, there is no such thing as a purely logical decision; our emotional intuition will always play a role.
• [4:09] ��� Ashley describes her opinion about the role of emotions in business.
• [5:45] ��� ���I've been doing a lot of the not-sexy stuff,�� Ashley says. In other words: paperwork, emails, 300+ messages��_
• [7:00] ��� Ashley uses Wells Fargo to cover particular fees, such as wiring fees.
• [9:15] ��� After changing the name of her practice from SMILEBAR to SMILE & CO., Ashley paid a total of $1,200. ���You couldn't just hit backspace on your keyboard three times?�� Ashley wonders. She suggests checking whether the name of your future company has already been trademarked before sending it in for official approval.
• [14:45] ��� Plenty of backend costs and processes have taken a major tole on Ashley's sleep and emotions.
• [15:50] ��� ���A good dental chair can enhance the patient experience.�� According to

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