Welcome to the eleventh episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she breaks into tears about the pressure of starting a business in the public eye. The anxiety has her questioning whether it has all been worth it. This week's episode is intense, drama-filled, and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

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Time-Stamped Show Notes

0.00 Intro.

1:11 Ashley opened her doors Sept 2nd, and it's been a crazy past two weeks.

2:00 She explains the drama of getting the city permit one hour before the first patient was scheduled.

5:12 Training her new employees was fun, but hectic.

7:00 The pressure she put on herself and the social anxiety of being watched publicly gave her a nervous breakdown.

12:05 Ashley feels like she can't even enjoy the practice at this point because of all the things she still needs to do.

12:30 She explains how she's still dealing with things like insurance and how she's had to cancel appointments from patients who don't want to pay up front.

15:04 She gives insurance advice for anyone who's starting up.

15:40 Ashley talks more about the pressure of going viral and being public.

16:33 She reveals what her biggest mistake has been.

17:50 Ashley talks about her new employee that quit after two days.

19:20 Ashley discusses the importance of finding someone with insurance experience for the front office.

21:00 How she's wearing all the hats and being pulled in all directions.

21:57 Why acquiring a practice instead of starting one from scratch now makes sense to Ashley.

22:24 The building construction still needs completion.

22:45 Why doing a startup is like parenting.

23:44 Did the dental conference give Ashley a chance to relax?

24:15 Ashley explains why she has to work long hours.

24:50 She talks about how many people knew her at the conference from the podcast.

26:40 Ashley discusses how important setting up insurance is, compared to getting people to follow your journey.

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