Welcome to the fifth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she discusses her upcoming Intel company picnic and the headache of trying to get work done in 108-degree heat with no AC. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Time-Stamped Show Notes

1:29 Recap of last week and intro. Ashley tells us that she's been preparing for her inaugural event, the Intel company picnic.

3:50 How creating a space on the internet helps your ground marketing process.

4:50 Mentioned book: Will it Fly by Pat Flynn.

5:30 Ashley scores free swag bag gifts through her mom, an office manager of a dental practice, and through Sue Silvia and Kevin with Oral-B and Crest (Proctor and Gamble).

7:30 Why it's best to have a great personality and get people's contact info at the events.

8:26 The soft opening for Smile and Co. will be Saturday, August 19 and will feature vendors, giveaways, and music. The Grand opening is September 9.

10:14 Shower everyone with a great personality.

11:45 Ashley has purchased t-shirts with the company logo and has boosted them through Facebook. Sign up at Facebook Ignite to learn how to boost posts.

13:49 Explanation of the Instagram algorithm change.

14:25 Ashley spent the week putting together swag bags, folding shirts, and getting supplies for the event.

15:00 How she targeted Intel employees with Facebook's advanced method. She also talks about the email funnel system, and the gifts each subscriber will receive.

17:11 How to ground market to the other vendors at the event.

18:55 Give, give, give before you take, according to Gary Vaynerchuk's book, Jab Jab, Jab, Right Hook.

19:30 Ashley talks about writing the web copy for her new site.

20:35 Why About Us pages shouldn't be about the company.

22:56 Ashley talks about writing and how the blog won't only be about dental work.

25:56 Making YouTube videos.

26:47 Ashley met with Glenda LaMarr of Upper Cloud Media, who advised her to do both a soft opening and a grand opening.

28:50 Samantha Leonard of Stream Dental is going to devise a hiring strategy for her.

30:02 Ashley describes how she is a visionary person and why she needs someone to help her with documentation and implementation details.

30:48 Why she doesn't wa

Find Out More

Thank you for listening to The Making Of podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

SUBSCRIBE to our NEWSLETTER HERE

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact us at - [email protected]

Follow us on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!