E. Red is the enterprising force behind the TV hit show Muscle and Classics, where he serves as producer, director, and star. Born and raised in Savannah, Georgia, E. Red grew up in a large, car-loving family which set the foundation for his passion for the automotive industry. He has garnered extensive knowledge in car restoration and motorsports, leading him to create content that educates and inspires fellow car enthusiasts. E. Red’s dedication to the craft has resulted in a thriving TV show that resonates with viewers of all backgrounds.

In this episode…

Growing up in a big family in Savannah, Georgia, E. Red was surrounded by cars and motorsports from a young age, which instilled in him a passion and knowledge for classic muscle cars. But where did this journey take him, and how did he become a successful producer, director, and star of his own TV show, Muscle and Classics?

E. Red’s family and exposure to motorsports at a young age led him to develop a strong work ethic and a variety of skills, including framing houses, working as a longshoreman, and eventually creating his own TV show. He emphasizes the importance of hard work, determination, and adapting to changes in the industry. Through his show, E. Red shares his passion for cars and motorsports, interviewing experts and enthusiasts from all walks of life.

On this episode of Gain Traction, Mike Edge welcomes E. Red to discuss his journey from Savannah to TV stardom. Starting with his childhood love of cars and influenced by family traditions, he shares personal stories of multi-generational car enthusiasm and how he created Muscle and Classics, which airs on Tubi, Paramount, Fox Soul, and Joy TV. Facing personal challenges head-on, E. Red discusses the show's evolution, his battle with cancer, and his vision for the future of the show.

Here’s a glimpse of what you’ll learn: 

• [00:18] How E. Red began his journey in the automotive industry 
• [03:14] E. Red’s multifaceted work experience prior to starting Muscle and Classics
• [06:03] The sentimental value of family, vehicles, and the impact on E. Red's life and career
• [08:49] Where to watch Muscle and Classics and what the show offers
• [11:45] The importance of storytelling and letting people share their unique automotive experiences
• [16:35] E. Red's strong support for veteran recognition and their contribution to motor history
• [21:17] The meticulous process of auto restoration featured on Muscle and Classics

Resources mentioned in this episode: 

• Earl “E. Red” Redmond on LinkedIn 
• Muscle and Classics on tubi
• Traction Summit
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments:

• "If you keep God first and stay in your lane, life's journey becomes a route worth navigating."
• "Family is like the engine of a car; it's the power that drives you forward."
• "Restoring a classic car is like restoring a piece of history — one that tells a story and revs the soul."
• "Motorcycles and classic cars aren't just machines; they're vessels of freedom and memories."
• "By involving my family in my work, I not only pass down knowledge, but fuel their passion for creation."

Action Steps:

1. Involve family in your passions: Family unity amplifies success and makes the journey more rewarding; it builds a robust support system.
2. Embrace change in the industry: Being agile in business strategies ensures long-term sustainability and capitalizes on evolving consumer preferences.
3. Recognize and honor veterans: Veterans have played a crucial role in shaping industries, and recognizing their service fosters a more appreciative community.
4. Educate and inspire through media: Providing educational content through media empowers audiences and fills knowledge gaps in niche interests.
5. Persevere through personal challenges: Personal resilience leads to professional success, demonstrating that determination can overcome the toughest obstacles.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.