The Marchitect

By Product Marketing Community

What's The Marchitect about?

The tide has turned, b2b buyers and sellers interactions have changed. Introducing a podcast series, The Marchitect, for b2b (product) marketing executives. Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams. The Marchitect is an easily digestible way to learn from your peers as you aspire to be an Architect of Growth. Welcome, and enjoy this podcast. Visit https://www.productmarketingcommunity.co to get access to all of the latest and greatest product marketing content! Interested in contributing? Contact our founder, rowan noronha. Thanks again to our friends who make this all possible: Casted, Alyce, Showpad, DoubleCheck Research, Klue, Corporate Visions, LaunchNotes, Get Reprise, Grokspark, User Evidence & Vocal Video.

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S2 Episode 10: Learn how Sa...

05.20.2022

Product marketers have a lot of decisions to make when it comes to positioning. Do you lean in on creating a sense of urgency for the buyer? (“Your business will fail without our product’s help!”) Or tell them they’re doing ...

The Marchitect episodes: