The Marchitect

By Product Marketing Community

What's The Marchitect about?

The tide has turned, b2b buyers and sellers interactions have changed. Introducing a podcast series, The Marchitect, for b2b (product) marketing executives. Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams. The Marchitect is an easily digestible way to learn from your peers as you aspire to be an Architect of Growth. Welcome, and enjoy this podcast. Visit to get access to all of the latest and greatest product marketing content! Interested in contributing? Contact our founder, rowan noronha. Thanks again to our friends who make this all possible: Casted, Alyce, Showpad, DoubleCheck Research, Klue, Corporate Visions, LaunchNotes, Get Reprise, Grokspark, User Evidence & Vocal Video.

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S2 Episode 10: Learn how Sa...


Product marketers have a lot of decisions to make when it comes to positioning. Do you lean in on creating a sense of urgency for the buyer? (“Your business will fail without our product’s help!”) Or tell them they’re doing ...

The Marchitect episodes: