The Marchitect

In this episode of The Marchitect, Julien Sauvage (VP, Product Marketing @ Gong), one of the best Marchitects in the game, “stopped by'' the podcast recently and shared how he collaborates with his key “interlock” stakeholders to both create a unified story for the market and accelerate growth in the Revenue Intelligence category.

In this session, we discussed:

• How Product Marketing is Driving Gong's Go-to-Market efforts
• How you as a Product Marketing Leader can align everyone to tell the same stories
• The importance of Storytelling and how you can differentiate your product in the market
• Opportunities where Product Marketing Leaders can enable the Revenue Engine

In this episode of The Marchitect, my guest co-host Jason Smith, CEO of KLUE, and I chat with Gong’s infamous CMO, Udi Ledergor, about how the world of buyers and sellers has changed. And not just during the pandemic, probably forever.

Sales teams today more than ever need an intelligent path to revenue. That’s at the root of a recent conversation with two great product marketing minds as they navigate how the world has changed in the past 15 months and how product marketing and sales continue to evolve.

In this session, we discussed:

• Gong's approach to accelerating customer growth
• Who are your key stakeholders when it comes to (product) marketing
• The importance of interlocking sales and (product) marketing
• How to enable sales success through collaboration

The tide has turned, b2b buyers and sellers interactions have changed. Carol, CMO, VMware, and Michael, CMO, Seismic share how their marketing teams are adapting to this new normal.

In this session, we discussed:

• How to drive change management in your organization
• Navigating the challenges of the CMO role during these constantly evolving times
• What makes a product marketer a particularly good candidate for becoming a CMO
• How product marketers can be architects of growth for their company

What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to take us in the right direction for 2021 and beyond. During this podcast, our Editor-in-Chief, Megan Heuer, talked to the CMOs of Gong, Drift, and Lessonly, and the Wanderlust Group about what it means to throw out what we once knew and adapt to b2b decision maker's new expectations, spending, and buying behaviors

The tide has turned!

B2B buyers and sellers interactions have changed.

Marketing is at the center of transformational change in nearly every B2B company. Customer expectations, spending, and behaviors are constantly shifting. And product marketing has emerged as a critical element behind the successful change.

Each episode features in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams to thrive.

We highlight Marchitects who are shaping the discipline of (product) marketing and driving growth for their b2b companies. We invite you to come along for the ride.

With an executive perspective and an unflinching eye on what the future holds, our guests share their personal insights and experience regarding:

1. People: How to build, manage and measure the (product) marketing function
2. Strategy: How to unite the business around an optimized go-to-market strategy
3. Revenue Enablement: How to enable the revenue team to engage today's b2b customer

Join us as Lindsay from Casted interviews Rowan, the founder of the Product Marketing Community who's on a mission to give b2b product marketing executives the support and frameworks they need to build winning teams, unite the business, and be an architect of growth, or "Marchitect."