Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting -  until recently. Brown says that thanks to recent acquisitions and product launches - such as the Spotify Audience Network and a dynamic ad serving tool - the plan is to make audio ads more scalable and data-driven - just like the rest of digital.

Guest: Lee Brown

Host: Mike Shields

Producer: Kenya Hayes