Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why a faster, more responsive, and successful campaign means putting it out there before you think it's ready
• How limiting your work leads to greater progress and success in the long run
• Why a well-made content strategy calendar means looking ahead while also looking back
• How internal silos lead to trouble in sales funnel handoffs

Resources

• Andrea Fryrear on Twitter: @AndreaFryrear
• AgileSherpas on Twitter, Facebook, Instagram, YouTube, and LinkedIn
• Agile Manifesto
• The Lean Startup
•  Why Robert Rose Wants to Kill Marketing

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why embracing fun, free content promotion means getting involved in influencer outreach
• How updating old stuff leads to conversions and even a possible book deal down the road
• Why creating evergreen blog content means leaving off the posting date
• How planning your lifetime body of work leads to content that stands the tests of time

Resources

• Andy Crestodina on Twitter: @crestodina
• Orbit Media Studios
•  They’re Geeky and They’re Kooky: The Vidyard Family

Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why being a leader in your field means creating content that stands apart from sales as its own business asset
• How the campaign approach to content leads to diluted and unoriginal material
• Why content marketing doesn't mean the same thing as advertising
• How a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machines

Resources

• Robert Rose on Twitter: @Robert_Rose
• Content Marketing Institute
• Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit
• BabyCenter
• Everybody Writes
• Content Inc.
• Growth Hacker Marketing

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How outbound content leads to new customers in unlikely places
• Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
• How approaching placement without a story pre-written leads to better, more engaging content
• Why finding the best placement means looking at your alignment, sources, and format

Resources

• Melanie Deziel on Twitter: @mdeziel
• The Overlap League
•  Women Inmates: Why the Male Model Doesn't Work
• The Rise of Native Ads in Digital News Publications

Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy. 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why having a content marketing strategy means having more than just content
• How a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketer
• Why creating better content means doing less of it
• How stepping back leads to stepping forward in content strat

Resources

• Michele Linn on Twitter: @michelelinn
• Content Marketing Institute
• Content Marketing World
• Content Marketing Master Class
•  New Research Reveals Habits of Top Content Marketers
•  Your Editorial Calendar is Not Your Content Marketing Strategy

Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

• How short-form documentary-style video content leads to new revelations about your customers
• Why top-of-funnel content doesn’t mean sticking to only short clips or still images
• How humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customers
• Why planning a year’s worth of content means shooting one documentary

Resources

• Delaney Turner on Twitter: @DTurnerBlogs
• Demand Spring
• The Most Awesome Game
•  Revolutionaries: Voices from the OTT Frontine

Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How using AI in your marketing strategy leads to streamlined business operations and effective sales teams
• Why successfully incorporating AI means keeping some of your old tools to complement the new ones
• How mining for prospects with the help of AI leads to customers you didn’t even know existed
• Why AI integration means alignment between sales and marketing

Resources

• Nate Skinner on Twitter: @renniksn
• Salesforce Pardot
• Salesforce Einstein
•  How Lenovo Delivers Intentional Content Through Predictive Insights
•  Marketing Technology Landscape Supergraphic (2017): Martech 5000
• Bombora
• Why B2B Sales Success Requires a Holistic Account-Based Strategy

Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why cultivating a good content strategy means looking to Google and data first
• How chasing unicorn viral content leads to uninspiring and failing content over the long term
• Why reviewing metrics successfully means understanding that not all metrics are equally important
• How understanding and embracing your workhorse content leads to a focused strategy with strong conversion points

Resources

• Melissa Hodai on Twitter: @melissahodai
• Allstate on Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+
• The Allstate Blog
• Allstate Tools & Resources
•  Will A Backyard Chicken Or Goat Affect My Home Insurance?
•  What Is 'Full Coverage'?

Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why cultivating organic reach means being committed to being the best of the best on the internet
• How researching your own content leads to an increase of quality and leads over time
• Why a winning content strategy means a thorough writing plan that schedules months into the future
• How a workflow that includes a workback leads to better execution and less stress

Resources

• Nathan Ellering on Twitter: @njellering
• CoSchedule on Facebook, Twitter, LinkedIn, Pinterest, and Google+
• CoSchedule Blog

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why a successful email campaign means keeping sales and marketing on the same page
• How over-automation leads to a disconnect between brands and their customers
• Why respecting tiered personas means cutting out the HTML messages beyond a certain level
• How fewer links to content in emails leads to more engagement

Resources

• Brandon Redlinger on Twitter: @brandon_lee_09
• Engagio: Facebook, Twitter, LinkedIn, Blog
• John Miller on Twitter and Scribewise
• Hacking Growth