Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.

Special thanks to our sponsors:

• Rev.com
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to stay involved as a leader without micromanaging
• How to think from the client’s perspective
• How to plan out and justify a content strategy budget with a client
• Why localized content is a vital part of the content strategy

Resources

• Rev.com
• DAC Group

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How content marketing has become competitive
• How to create competition free content
• How to find your core content
• How to choose the right projects to work on

Resources

• CoSchedule
• 10x Marketing Formula
• Lightboard
• Gartner’s Hype Cycle
• Blue Ocean Strategy

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience. Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

• How to define the content experience
• Why your business already has a content experience
• How to determine who should own the content experience
• Why having a content experience manager is important

Resources

• Who Owns the Content Experience?

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

• How to help your ideas resonate more clearly whether in content or speaking
• Why some companies should have a customer experience team
• How to better understand what your customer is experiencing when interacting with your business

• Godfrey Website

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to find relevant audience insights
• Why data can teach you more about your customers than the customers themselves
• How the film industry uses data to determine who will should star in a particular movie or show
• Why demographics no longer matter for audience segmentation

Resources

• Affinio

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How social can be used to engage your audience in product creation
• Why being a B2C brand with a fun persona still requires strategy and planning
• How to balance a personal experience with a global experience with a multinational audience

Resources

• NUVI
• Lightboard

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why audience segmentation is important when marketing to a wide range of demographics
• How the University of Arizona optimizes email for communicating with students
• How marketing with higher education can differ from other “worlds” of marketing

Resources

• Jenna on Twitter.
• University of Arizona

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades”
• How to find someone’s specialization
• How to structure your or your employee’s time to utilize specializations while preventing burnout
• How to strategically plan out and prioritize your ideas

Resources

• Panic Proof
• Don’t Panic Management
• Agile Sherpas

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to tell good stories that get your message across
• Why stories are good for more than just marketing
• How stories help you connect with your audience

Resources

• The Storytelling Edge
• Joe on Twitter
• Shane on Twitter

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why all content should be an experience
• What it means to have a content experience
• How to build a strategy for word of mouth marketing
• How a talk trigger gives your customers a story

Resources

• Jay Baer Website, Twitter, Linkedin
• ConEx 2018

Visit ContentProsPodcast.com for more insights from your favorite content marketers.