The Marketer's Journey

By Uberflip

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we sp... more

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FAQs about The Marketer's Journey:

How many episodes does The Marketer's Journey have?

The podcast currently has 383 episodes available.

The Marketer's Journey episodes:

September 10, 2015CONEX S2: How to Use Video to Tell the Best Stories
Hadassa Haack, Owner of HadassaHack.com, joins the Content Pros Podcast this week to discuss the importance of building video into your content marketing strategy and creating compelling stories around your brand. Special thanks to our sponsors:
ProofHQ
InboundWriter
Oracle Marketing Cloud
Uberflip
In This Episode
The differences between amazing and mediocre videos
Why building video content into your content strategy is essential
How to utilize short videos and visuals on social media platforms
A comparison of Vimeo and YouTube
Video content ROI that isn't tied directly to products
Resources
HadassaHack.com
Hadassa's Vimeo staff picks & other films referenced in the episode
Mercedes-Benz Vimeo
Mercedes-Benz YouTube
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
...more
32min
September 03, 2015CONEX S2: Why Influencers Are Creating Content on Snapchat
Nick Cicero, CEO & Founder of Delmondo, joins the Content Pros Podcast this week to discuss the impact of co-creation between brands and influencers, specifically on Snapchat.
Special thanks to our sponsors:
ProofHQ
InboundWriter
Oracle Marketing Cloud
Uberflip
In This Episode
How to find the right influencers for your brand
Why engaging an influencer genuinely will go further than spoon-feeding them content
Why Snapchat is such a valuable platform for individuals and businesses
How to reach massive audiences via Snapchat
The evolution of TV
Resources
Nick Cicero's website
Delmondo, where Nick is CEO and Founder
BRaVe Ventures, where Nick is a strategist
Nick's "Snapchat Is a Burrito" post
Nick's "How Brand Can Reach Mass Audiences on Snapchat" post
Companies mentioned in the different marketing initiatives Nick lists in the episode:
Dude Perfect
Hitman: Agent 47
JBL
Priceline.com
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
...more
37min
August 27, 2015CONEX S2: Why Personalization Is the Next Wave of Content Marketing
Jon Miller, CEO & Co-Founder of Engagio, joins the Content Pros Podcast this week to discuss the necessity of personalization in content marketing as the bar is raised in the field by an influx of content marketers across industries.Special thanks to our sponsors:
ProofHQ
InboundWriter
Oracle Marketing Cloud
Uberflip
In This Episode

Building a new brand by starting with content
Why big rock content is more valuable than many smaller pieces of content
Why personalized content is the key to raising the bar in content marketing
How to successfully personalize the distribution of content
How to work with your sales team on account-based marketing
Resources

Jon Miller's website
Engagio, Jon's company
Marketo, another company Jon co-founded
...more
32min
August 20, 2015CONEX S1: How to Create Globally Competitive Content
Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.Special thanks to our sponsors:
ProofHQ
InboundWriter
Oracle Marketing Cloud
Uberflip
In This Episode
The challenges (and opportunities) of creating content on a global scale
Distributing resources abroad to find the same kind of success as in the U.S.
Localizing content for local audiences around the world
Building a truly helpful and insightful set of personas
LinkedIn's value as a social media platform
Micro-targeting as the norm
Resources
Todd Wheatland's Twitter
King Content, where Todd is Global Head of Strategy
King Content's 2015 CMI awards and past awards
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
...more
38min
August 13, 2015CONEX S1: Why Content Marketing Hubs Need Social Media Spokes
Arnie Kuenn, CEO of Vertical Measures, joins the Content Pros Podcast this week to discuss the big meaty pieces of hub content that are central to a successful content marketing strategy, as well as the social media spokes that send your hub content out to your audience.Special thanks to our sponsors:
ProofHQ
InboundWriter
Oracle Marketing Cloud
Uberflip
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
...more
31min
August 06, 2015 CONEX S1: 6 Steps to Monetize Your Content Marketing
Joe Pulizzi, Founder of Content Marketing Institute, joins the Content Pros Podcast this week to discuss his top six strategies to revitalize your company's marketing strategy.
Special thanks to our sponsors:
-ProofHQ
-InboundWriter
-Oracle Marketing Cloud
-Uberflip
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
...more
38min
July 20, 2015 CONEX S1: How a Content Marketing Company Does Content Marketing
Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as the new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality.
Special thanks to our sponsors:
-ProofHQ
-InboundWriter
-Oracle Marketing Cloud
-Uberflip
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
...more
31min
July 06, 2015 CONEX S1: How Marketing Gets Done in a Regulated Industry
Shannon Paul, VP of Social Media at Fifth Third Bank, stops by the Content Pros Podcast today to discuss the challenges of digital marketing in a regulated environment and the best ways to collaborate with legal and compliance staff to create great content.Special thanks to our sponsors:· ProofHQ· InboundWriter· Oracle Marketing Cloud· Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers.
...more
28min
June 15, 2015 CONEX S1: Everything You Need to Start a New Podcast
Daniel J. Lewis, Host of The Audicity to Podcast, drops by the Content Pros Podcast today to discuss key steps to starting a podcast, the relevancy of podcasts in today's content sphere, and the way actionable plans help you reach your goals.
Special thanks to our sponsors:
-ProofHQ
- InboundWriter
-Oracle Marketing Cloud
-Sysomos
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
...more
30min
June 01, 2015 CONEX S1: Create Valuable Content With Company-Wide Collaboration
Todd Darroca, Marketing Communications Specialist at Spiceworks, drops by the Content Pros Podcast today to discuss how to stay on the cutting edge of content creation and why it's important to get your whole team excited about creating content and adding value for your audience. Special thanks to our sponsors:
-ProofHQ
-InboundWriter
-Oracle Marketing Cloud
-Sysomos
Visit ContentProsPodcast.com for more insights from your favorite content marketers
...more
35min

FAQs about The Marketer's Journey:

How many episodes does The Marketer's Journey have?

The podcast currently has 383 episodes available.