We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign. 

We discuss...

1. What media channels attractions can really buy programmatically in 2024. 
2. A few tactics to buying streaming TV and radio on a local level. 
3. What you can't buy with a DSP (Meta, YouTube) 
4. Why it's important to communicate with your DSP rep and/or campaign manager as you begin to plan your digital media budgets, strategies and tactics. 

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Most nonprofit attractions aren't allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat. 

We discuss...

1. How paid social can be used to both achieve your Impactful and Opportunistic goals. (See our Media Planning Guide for Nonprofit Attractions for more.)
2. When zoos, museums, and public gardens should consider adding TikTok to their paid media strategy. 
3. Some pitfalls attractions get caught in when running paid social media campaigns. 

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jenny shares her 5 steps to launch - or double-down on an existing - social media influencer campaign. Most nonprofit attractions are doing some sort of influencer marketing now.  We suggest doing more. Our plan uses 'nano influencers' to quickly build a library of user-generated content...without breaking the bank. We discuss why TikTok is the best place platform to find, pay, and promote 'nano influencers.'   

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Should zoos, aquariums, museums and gardens move their TV advertising dollars away from broadcast TV and into streaming TV? Jenny makes the case for keeping broadcast television in your marketing plan. She also dives into best practices on planning and buying streaming TV (OTT, CTV). 

We discuss...

• Look at TV and Online Video as two different tactics in your marketing plan
• The reasons why not to abandon broadcast TV just yet 
• What questions to ask when you are buying streaming TV 

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

Jenny shares how she would build an in-house media buying team at a zoo, aquarium, museum or garden. She takes on the challenge from the perspective of a 15-year ad agency pro. 

Her steps are... 

1. Get the attraction's visitation numbers in a place where she can see them weekly 
2. Get access to all ad buying platform - Google Ads, Facebook, etc. And, start paying all the media bills directly. 
3. Hire a 'media coordinator' and not a 'media buyer/planner' 
4. Find the best consultants and freelancers to do the specialty work 

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com