The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

By Seth Price (Marketing Strategist Speaker, Author)Business
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The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership episodes

  • Extreme Ownership with Tim & Julie Harris
    In the age of digital marketing, where there’s so much choice and so many distractions, It’s easy to find a reason why a listing or a lead didn’t go your way. Maybe that buyer wasn’t actually ready. Or maybe that seller decided to list with an old friend. But for Tim and Julie Harris, there’s only one reason why your real estate business isn’t what you want it to be: and that’s you.
    Tim and Julie know a thing or two about what it takes to succeed in real estate. In their first year as real estate agents, they managed to sell more than a hundred homes, bringing in over ten million dollars. That success propelled them to a thriving real estate coaching business that’s helped thousands of agents improve their craft by taking ownership of their strengths and weaknesses.
    In this interview, Tim and Julie Harris describe the benefits of living a media-free life, and explain why taking responsibility for everything that goes wrong in your business is the key to building a successful real estate practice.
    48 min
  • Exceeding Expectations with Brad Allen
    In an industry that runs on commission, it’s easy to see why a lot of real estate professionals have a hard time making a significant up-front investment in clients the may not lead to a sale. But that investment is a cornerstone of Brad Allen's business, from marketing to personnel and everywhere in between.
    Armed with the belief that one agent can’t be prolific and provide a high level of service, Brad started The ART of Real Estate to provide a superior end-to-end experience for clients. With a full staff that includes a listing coordinator, videographer, photographer, closing coordinator and more, Brad has built a modern, successful brokerage that’s greater than the sum of its parts.
    In this interview, Brad Allen discusses the importance of setting clear expectations with potential clients, and explains why a first-year agent’s top priority shouldn’t be selling houses.
    27 min
  • Exceeding Expectations with Brad Allen
    In an industry that runs on commission, it’s easy to see why a lot of real estate professionals have a hard time making a significant up-front investment in clients the may not lead to a sale. But that investment is a cornerstone of Brad Allen's business, from marketing to personnel and everywhere in between.
    Armed with the belief that one agent can’t be prolific and provide a high level of service, Brad started The ART of Real Estate to provide a superior end-to-end experience for clients. With a full staff that includes a listing coordinator, videographer, photographer, closing coordinator and more, Brad has built a modern, successful brokerage that’s greater than the sum of its parts.
    In this interview, Brad Allen discusses the importance of setting clear expectations with potential clients, and explains why a first-year agent’s top priority shouldn’t be selling houses.
    27 min
  • A Working Brand with Matt Beall
    Living in Hawaii is enough to make anyone a dreamer. But Matt Beall has his feet planted firmly on the ground. With a long-running television show on HGTV and an award-winning brokerage that encompasses all the islands, Matt has spent years building Hawaii Life, an incredible real estate business and a celebrated brand.
    But as polished as Hawaii Life’s image comes across, underneath that brand is an engine fueled by necessity and hard work. Years ago, Matt faced a dilemma: how would they connect with potential buyers on the mainland, thousands of miles across the ocean? The solution, of course, was online. Today, Hawaii Life has the most highly trafficked real estate website in Hawaii, and sits at the top of Google search results for Hawaii real estate—ahead of Zillow and Realtor.com.
    In this interview, Matt Beall explains why there’s no magic formula for building a great real estate brand online, and talks about why agents overlook their most precious resource: previous clients.
    37 min
  • A Working Brand with Matt Beall
    Living in Hawaii is enough to make anyone a dreamer. But Matt Beall has his feet planted firmly on the ground. With a long-running television show on HGTV and an award-winning brokerage that encompasses all the islands, Matt has spent years building Hawaii Life, an incredible real estate business and a celebrated brand.
    But as polished as Hawaii Life’s image comes across, underneath that brand is an engine fueled by necessity and hard work. Years ago, Matt faced a dilemma: how would they connect with potential buyers on the mainland, thousands of miles across the ocean? The solution, of course, was online. Today, Hawaii Life has the most highly trafficked real estate website in Hawaii, and sits at the top of Google search results for Hawaii real estate—ahead of Zillow and Realtor.com.
    In this interview, Matt Beall explains why there’s no magic formula for building a great real estate brand online, and talks about why agents overlook their most precious resource: previous clients.
    37 min
  • Aiming High with Ben Bacal
    For most real estate agents, selling homes in the high six figures sounds like a pretty sweet gig. But Ben Bacal wanted more. As a young, hungry agent in Los Angeles, Ben decided that the the city’s most affluent neighborhoods were actually undervalued.
    But there was a problem: Ben, a Toronto native, didn’t have many connections in the luxury market. So, he went back to basics, driving door to door in Beverly Hills, Bel-Air, and the Hollywood Hills, promising homeowners he could deliver a buyer. All he needed was a shot.
    Ben’s good old-fashioned door knocking finally paid off with a 20 million-dollar sale. Today, he continues to thrive on the high end with help from his new company: Roofshoot, a real estate video platform that promises to make rich media accessible to any agent.
    In this interview, Ben Bacal tells us the story of his road to $20 million, and offers up Roofshoot’s recipe for easy, effective real estate video.
    34 min
  • Aiming High with Ben Bacal
    For most real estate agents, selling homes in the high six figures sounds like a pretty sweet gig. But Ben Bacal wanted more. As a young, hungry agent in Los Angeles, Ben decided that the the city’s most affluent neighborhoods were actually undervalued.
    But there was a problem: Ben, a Toronto native, didn’t have many connections in the luxury market. So, he went back to basics, driving door to door in Beverly Hills, Bel-Air, and the Hollywood Hills, promising homeowners he could deliver a buyer. All he needed was a shot.
    Ben’s good old-fashioned door knocking finally paid off with a 20 million-dollar sale. Today, he continues to thrive on the high end with help from his new company: Roofshoot, a real estate video platform that promises to make rich media accessible to any agent.
    In this interview, Ben Bacal tells us the story of his road to $20 million, and offers up Roofshoot’s recipe for easy, effective real estate video.
    34 min
  • Bridging the Gaps with Lee Davenport
    When I was starting out in real estate, I learned pretty quickly that there’s a big difference between knowledge and experience, between earning your license and being an expert in your craft. In fact, most of the agents I’ve talked to have a similar story of realizing that they knew plenty about real estate, but next to nothing about running a real estate practice.
    That’s where Lee Davenport comes in. A former agent and broker in Atlanta, Lee faced the same hard truth when she was starting out. Today, as a leading real estate coach, Lee has made it her mission to fill that gap and help her clients develop the skills they need to do the real work of marketing and managing their businesses.
    In this interview, Lee explains why success begins with knowing what sets you apart, and why hiring outside help is actually one of the smartest decisions an agent can make.
    28 min
  • Bridging the Gaps with Lee Davenport
    When I was starting out in real estate, I learned pretty quickly that there’s a big difference between knowledge and experience, between earning your license and being an expert in your craft. In fact, most of the agents I’ve talked to have a similar story of realizing that they knew plenty about real estate, but next to nothing about running a real estate practice.
    That’s where Lee Davenport comes in. A former agent and broker in Atlanta, Lee faced the same hard truth when she was starting out. Today, as a leading real estate coach, Lee has made it her mission to fill that gap and help her clients develop the skills they need to do the real work of marketing and managing their businesses.
    In this interview, Lee explains why success begins with knowing what sets you apart, and why hiring outside help is actually one of the smartest decisions an agent can make.
    28 min
  • A Helping Hand with Chris Craft
    In the world of digital marketing, content providers have something of a mixed reputation. On the one hand, real estate agents are struggling to find the time and the know-how to create great content that attracts prospects online. On the other hand, content providers are often dismissed as little more than “content mills,” promising front-page placement while churning out low-quality blog posts and articles.
    But Chris Craft begs to differ. As founder of Atlanta-based Nao Media, Chris has built a successful and ethical company that delivers high-quality, search-optimized content to real estate agents and other small businesses owners.
    In this interview, Chris takes us inside Nao Media’s content creation process, and offers some valuable strategies to help real estate professionals get more mileage out of their marketing.
    30 min

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