The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

By Seth Price (Marketing Strategist Speaker, Author)Business
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The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership episodes

  • A Helping Hand with Chris Craft
    In the world of digital marketing, content providers have something of a mixed reputation. On the one hand, real estate agents are struggling to find the time and the know-how to create great content that attracts prospects online. On the other hand, content providers are often dismissed as little more than “content mills,” promising front-page placement while churning out low-quality blog posts and articles.
    But Chris Craft begs to differ. As founder of Atlanta-based Nao Media, Chris has built a successful and ethical company that delivers high-quality, search-optimized content to real estate agents and other small businesses owners.
    In this interview, Chris takes us inside Nao Media’s content creation process, and offers some valuable strategies to help real estate professionals get more mileage out of their marketing.
    30 min
  • Best Practices with Garron Selliken
    Real estate agents and consumers take many of today’s online search tools for granted. But back in the early 2000’s, before Google Maps and Zillow, there were few solutions for harnessing the power of the web. So Garron Selliken decided to take the initiative. An agent based in Portland, Oregon, Garron developed a set of tools that eventually became Homequest, one of the first map-based technology platforms for real estate.
    Today, Garron is bringing his problem-solving mindset and love of tech to M Realty, one of Portland’s premier real estate companies. Unlike most brokerages, M Realty offers its agents a a full in-house marketing platform, supporting their relationship building and listing promotion from start to finish with a dedicated team of professionals. And Garron’s approach seems to be working: the company currently supports 140 agents, and continues to grow quickly.
    In this interview, Garron tells us how his experience as both an agent and a developer has helped him craft the perfect practice for his team, and explains why you don’t have to go to extraordinary lengths to give clients an extraordinary experience.
    40 min
  • Best Practices with Garron Selliken
    Real estate agents and consumers take many of today’s online search tools for granted. But back in the early 2000’s, before Google Maps and Zillow, there were few solutions for harnessing the power of the web. So Garron Selliken decided to take the initiative. An agent based in Portland, Oregon, Garron developed a set of tools that eventually became Homequest, one of the first map-based technology platforms for real estate.
    Today, Garron is bringing his problem-solving mindset and love of tech to M Realty, one of Portland’s premier real estate companies. Unlike most brokerages, M Realty offers its agents a a full in-house marketing platform, supporting their relationship building and listing promotion from start to finish with a dedicated team of professionals. And Garron’s approach seems to be working: the company currently supports 140 agents, and continues to grow quickly.
    In this interview, Garron tells us how his experience as both an agent and a developer has helped him craft the perfect practice for his team, and explains why you don’t have to go to extraordinary lengths to give clients an extraordinary experience.
    40 min
  • Banking Relationships with Lisa Archer
    Real estate agents are constantly told that they need a great website. And for the most part, they’ve listened. Today, over half of REALTORS say they’ve had a website for over 5 years. But that’s only part of the story. Once you have a website, how do you convince consumers to visit and use it? That’s the million-dollar question, and Lisa Archer has the answer.
    For a lot of folks in the real estate industry, Lisa needs no introduction. She’s been a favorite speaker, panelist, and tech geek on the conference circuit for years. But Lisa also has a killer real estate business that’s generated over a hundred million dollars in sales volume over the past three years.
    In this interview, Lisa reveals her secrets for driving website visitors, offers some surprising open house tips, and explains how social media can either be a major asset in your business, or hazardous to its health.
    31 min
  • Banking Relationships with Lisa Archer
    Real estate agents are constantly told that they need a great website. And for the most part, they’ve listened. Today, over half of REALTORS say they’ve had a website for over 5 years. But that’s only part of the story. Once you have a website, how do you convince consumers to visit and use it? That’s the million-dollar question, and Lisa Archer has the answer.
    For a lot of folks in the real estate industry, Lisa needs no introduction. She’s been a favorite speaker, panelist, and tech geek on the conference circuit for years. But Lisa also has a killer real estate business that’s generated over a hundred million dollars in sales volume over the past three years.
    In this interview, Lisa reveals her secrets for driving website visitors, offers some surprising open house tips, and explains how social media can either be a major asset in your business, or hazardous to its health.
    31 min
  • Leveraging Loyalty with Jenny Wemert
    For many real estate agents, leads and deals are the currency of success. But we’d propose another, more valuable currency: loyalty.
    In this business, earning your clients’ loyalty can make the difference between one paycheck, and a lifetime of rewards. And if you run a team, loyalty isn’t just for consumers: it’s also for your agents and staff. That kind of trust can be hard to come by. But Jenny Wemert has it figured out.
    Jenny is consistently ranked one of the top 50 agents in Orlando, Florida, and now supports a team of 36 real estate professionals. Her success is all about loyalty, both from clients, who have given her over 400 five-star reviews on Zillow, and from team members who have been with the organization for years.
    In this interview, Jenny Wemert shares her secrets to earning loyalty in real estate, and explains why running a successful team often means taking a step back.
    28 min
  • Leveraging Loyalty with Jenny Wemert
    For many real estate agents, leads and deals are the currency of success. But we’d propose another, more valuable currency: loyalty.
    In this business, earning your clients’ loyalty can make the difference between one paycheck, and a lifetime of rewards. And if you run a team, loyalty isn’t just for consumers: it’s also for your agents and staff. That kind of trust can be hard to come by. But Jenny Wemert has it figured out.
    Jenny is consistently ranked one of the top 50 agents in Orlando, Florida, and now supports a team of 36 real estate professionals. Her success is all about loyalty, both from clients, who have given her over 400 five-star reviews on Zillow, and from team members who have been with the organization for years.
    In this interview, Jenny Wemert shares her secrets to earning loyalty in real estate, and explains why running a successful team often means taking a step back.
    28 min
  • Small Data, Big Results with Allen Bonde
    Between easy consumer access to tons of data, better tools for targeting prospects, and the culture of instant gratification on the internet, real estate has never been more competitive.
    That’s why being at the right place, at the right time for your real estate leads is so important—after all, if you don’t stay in touch, someone else will. So how do you track your prospects’ journey, craft the best message, and deliver it where they’re spending their time? It all starts with a great CRM tool.
    While you’re probably using CRM already, you may not be using it correctly. For Allen Bonde, Vice President of Marketing at Placester, your CRM isn’t just about pushing people toward a transaction: it’s about developing insights and creating value for your clients that will pay off far into the future.
    Allen has spent decades working with CRM technology, first as an engineer in corporate research and development, then as a marketer and marketing consultant for several highly successful companies. In this interview, Allen Bonde explains how your CRM can help you gather “small data” insights, stretch your real estate content, and generate a lifetime of value from your clients.
    31 min
  • Small Data, Big Results with Allen Bonde
    Between easy consumer access to tons of data, better tools for targeting prospects, and the culture of instant gratification on the internet, real estate has never been more competitive.
    That’s why being at the right place, at the right time for your real estate leads is so important—after all, if you don’t stay in touch, someone else will. So how do you track your prospects’ journey, craft the best message, and deliver it where they’re spending their time? It all starts with a great CRM tool.
    While you’re probably using CRM already, you may not be using it correctly. For Allen Bonde, Vice President of Marketing at Placester, your CRM isn’t just about pushing people toward a transaction: it’s about developing insights and creating value for your clients that will pay off far into the future.
    Allen has spent decades working with CRM technology, first as an engineer in corporate research and development, then as a marketer and marketing consultant for several highly successful companies. In this interview, Allen Bonde explains how your CRM can help you gather “small data” insights, stretch your real estate content, and generate a lifetime of value from your clients.
    31 min
  • Investing in Your Future with Joshua Dorkin
    Years ago, the vast majority of people were content simply to own their own home. Today, however, more and more people are exploring the possibilities of real estate investing. Even after the harsh lessons of the 2008 real estate bubble, today’s consumers increasingly have access to an incredible amount of data and financing options to invest in a second home, a rental property, or a fixer upper.
    Nevertheless, it wasn’t always so easy. Twelve years ago, Joshua Dorkin was a real estate investor struggling to find the tools and resources he needed to keep up with his properties and make smart financial decisions. The pickings were slim. “I felt like there was no credible place that I could go to learn about real estate investing, without spending a fortune with some guy that just got out of some kind of snake oil class,” Joshua told us.
    After coming up short, Joshua decided to take matters into his own hands and start his own website. Today, BiggerPockets is a thriving community of over 500,000 experienced and aspiring real estate investors with a wealth of content around buying, managing, and selling investment properties.
    BiggerPockets isn’t just for consumers, either, Joshua explained. “I don't think somebody goes into being an agent saying, ‘Hey, I wanna be an agent for the rest of my life,’” he said. “We're all doing this to build wealth. Well, there are ways to use real estate and use the skills that you've got to build wealth through real estate, not just transactionally as an agent.”
    Nevertheless, Joshua told us, agents have a lot to learn. “I love agents. We all need agents,” he explained. “But the problem is that many new investors are following advice of agents who are not sophisticated enough to understand how to evaluate [an investment] themselves…You can stand up ahead of the pack as an agent by learning this stuff. It's not hard.”
    Whether you’re living from paycheck to paycheck and want for more from your real estate career, or just looking to reach a new audience with your business, Joshua’s content and community can help you do what most of us got into this business to do: build wealth through real estate.
    In this interview, Joshua Dorkin explains why a well-developed business plan is crucial to successful real estate investing, and outlines how agents can successfully attract and serve the modern investor.
    30 min

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