The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

By Seth Price (Marketing Strategist Speaker, Author)Business
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The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership episodes

  • Investing in Your Future with Joshua Dorkin
    Years ago, the vast majority of people were content simply to own their own home. Today, however, more and more people are exploring the possibilities of real estate investing. Even after the harsh lessons of the 2008 real estate bubble, today’s consumers increasingly have access to an incredible amount of data and financing options to invest in a second home, a rental property, or a fixer upper.
    Nevertheless, it wasn’t always so easy. Twelve years ago, Joshua Dorkin was a real estate investor struggling to find the tools and resources he needed to keep up with his properties and make smart financial decisions. The pickings were slim. “I felt like there was no credible place that I could go to learn about real estate investing, without spending a fortune with some guy that just got out of some kind of snake oil class,” Joshua told us.
    After coming up short, Joshua decided to take matters into his own hands and start his own website. Today, BiggerPockets is a thriving community of over 500,000 experienced and aspiring real estate investors with a wealth of content around buying, managing, and selling investment properties.
    BiggerPockets isn’t just for consumers, either, Joshua explained. “I don't think somebody goes into being an agent saying, ‘Hey, I wanna be an agent for the rest of my life,’” he said. “We're all doing this to build wealth. Well, there are ways to use real estate and use the skills that you've got to build wealth through real estate, not just transactionally as an agent.”
    Nevertheless, Joshua told us, agents have a lot to learn. “I love agents. We all need agents,” he explained. “But the problem is that many new investors are following advice of agents who are not sophisticated enough to understand how to evaluate [an investment] themselves…You can stand up ahead of the pack as an agent by learning this stuff. It's not hard.”
    Whether you’re living from paycheck to paycheck and want for more from your real estate career, or just looking to reach a new audience with your business, Joshua’s content and community can help you do what most of us got into this business to do: build wealth through real estate.
    In this interview, Joshua Dorkin explains why a well-developed business plan is crucial to successful real estate investing, and outlines how agents can successfully attract and serve the modern investor.
    30 min
  • Making the Leap with Lee Adkins
    At its core, real estate is an entrepreneur’s dream. Agents enjoy incredible freedom to build their businesses as they see fit, facing bigger risks than most professions, but also greater potential rewards. Yet in an industry as diverse and individualistic as real estate, making the leap from agent to leader presents unique challenges.
    For Lee Adkins, the key to building a great team or brokerage is understanding that you can’t do it alone, nor should you.
    After several years in production as a real estate agent, Lee gave up selling to manage a real estate team full time. Under Lee’s guidance, the Atlanta Sold Sisters doubled their revenue in just two years. Today, with his consulting firm Amplified Solutions, Lee is helping real estate teams of all kinds establish the structure, culture, and strategies they need to break through.
    In this interview, Lee Adkins discusses the challenges and pitfalls of expanding your real estate business, and why the key to growth is embracing not just your strengths, but also your weaknesses.
    32 min
  • Making the Leap with Lee Adkins
    At its core, real estate is an entrepreneur’s dream. Agents enjoy incredible freedom to build their businesses as they see fit, facing bigger risks than most professions, but also greater potential rewards. Yet in an industry as diverse and individualistic as real estate, making the leap from agent to leader presents unique challenges.
    For Lee Adkins, the key to building a great team or brokerage is understanding that you can’t do it alone, nor should you.
    After several years in production as a real estate agent, Lee gave up selling to manage a real estate team full time. Under Lee’s guidance, the Atlanta Sold Sisters doubled their revenue in just two years. Today, with his consulting firm Amplified Solutions, Lee is helping real estate teams of all kinds establish the structure, culture, and strategies they need to break through.
    In this interview, Lee Adkins discusses the challenges and pitfalls of expanding your real estate business, and why the key to growth is embracing not just your strengths, but also your weaknesses.
    32 min
  • The Right Mindset with Tom Ferry
    What does it really take to achieve success in real estate? Is it a great website? More leads? A powerful personal brand? These are all important elements. But Tom Ferry believes the answer is something more obvious, and more difficult to pin down.
    A New York Times bestselling author and the top-rated real estate coach on Swanepoel’s Power 200 list, Tom is one of the most influential people in our industry, and a leading authority on what it takes to prosper in this business. For Tom, it all starts with crafting your personal definition of success—what you need, what you want, and what you’re willing to do to make it happen.
    As CEO of Tom Ferry - Your Coach, Tom has helped thousands of agents define success and put themselves on the path to achieving it. In this interview, Tom explains how ambition can actually get in the way of a successful real estate business, and points out why so many agents are leaving money on the table when it comes to nurturing leads.
    25 min
  • The Right Mindset with Tom Ferry
    What does it really take to achieve success in real estate? Is it a great website? More leads? A powerful personal brand? These are all important elements. But Tom Ferry believes the answer is something more obvious, and more difficult to pin down.
    A New York Times bestselling author and the top-rated real estate coach on Swanepoel’s Power 200 list, Tom is one of the most influential people in our industry, and a leading authority on what it takes to prosper in this business. For Tom, it all starts with crafting your personal definition of success—what you need, what you want, and what you’re willing to do to make it happen.
    As CEO of Tom Ferry - Your Coach, Tom has helped thousands of agents define success and put themselves on the path to achieving it. In this interview, Tom explains how ambition can actually get in the way of a successful real estate business, and points out why so many agents are leaving money on the table when it comes to nurturing leads.
    25 min
  • Getting Real with Leigh Brown
    When it comes to personal branding, real estate professionals walk a fine line. On one hand, agents need to differentiate themselves from a sea of competitors. On the other hand, they don’t want to do something that might alienate any potential client. The result is a lot of agents who play it safe, selling themselves with worn-out cliches.
    But for Leigh Brown, enough is enough. An award winning coach, author, and working agent with one of the most successful real estate teams in the country, Leigh preaches being authentic, even if it means opening yourself to criticism. Leigh’s no-nonsense attitude has made her a fan favorite among conference goers and students of the craft.
    In this interview, Leigh explains why it’s so important for real estate professionals to be real with themselves and their prospects, and how technology distracts agents from the real work of building a successful business.
    34 min
  • Getting Real with Leigh Brown
    When it comes to personal branding, real estate professionals walk a fine line. On one hand, agents need to differentiate themselves from a sea of competitors. On the other hand, they don’t want to do something that might alienate any potential client. The result is a lot of agents who play it safe, selling themselves with worn-out cliches.
    But for Leigh Brown, enough is enough. An award winning coach, author, and working agent with one of the most successful real estate teams in the country, Leigh preaches being authentic, even if it means opening yourself to criticism. Leigh’s no-nonsense attitude has made her a fan favorite among conference goers and students of the craft.
    In this interview, Leigh explains why it’s so important for real estate professionals to be real with themselves and their prospects, and how technology distracts agents from the real work of building a successful business.
    34 min
  • A Year of Content with Dale Chumbley
    By now, most real estate agents interested in marketing online know that content is king. They also know that success is about producing tons of great content. And that’s enough to make anyone hesitate. Blogging several times per week, forever—that sounds like a lot of work. That got me thinking, maybe there are some alternatives.
    In 2010, Dale Chumbley saw an opportunity to create digital content about his community of Vancouver, Washington. But instead of just setting up a blog, Dale issued himself a challenge: 365 days, 365 entries. The result was a year’s worth of amazing content that established Dale as a local expert.
    Nearly five years later, Dale continues to get leads and referrals from people who have discovered him through his online content. In this interview, Dale explains how his “365 things to do in Vancouver” project has paid off for his real estate business, and how breaking into video marketing for real estate is as simple as wishing someone a happy birthday.
    32 min
  • A Year of Content with Dale Chumbley
    By now, most real estate agents interested in marketing online know that content is king. They also know that success is about producing tons of great content. And that’s enough to make anyone hesitate. Blogging several times per week, forever—that sounds like a lot of work. That got me thinking, maybe there are some alternatives.
    In 2010, Dale Chumbley saw an opportunity to create digital content about his community of Vancouver, Washington. But instead of just setting up a blog, Dale issued himself a challenge: 365 days, 365 entries. The result was a year’s worth of amazing content that established Dale as a local expert.
    Nearly five years later, Dale continues to get leads and referrals from people who have discovered him through his online content. In this interview, Dale explains how his “365 things to do in Vancouver” project has paid off for his real estate business, and how breaking into video marketing for real estate is as simple as wishing someone a happy birthday.
    32 min
  • Agents of Change with Billy Ekofo
    In today’s tech-obsessed world, we’re often told that technology is the answer—to happiness, to health, to success. That’s certainly true in real estate, and it looks like agents and brokers are starting to listen. According to the NAR, the average agent spends about $850 a year on tech, while brokers spend over $1400.
    Of course, technology isn’t everything. Just ask Billy Ekofo. As director of leads management at Century21 Redwood Realty, Billy spends his days ensuring that agents across ten offices in the Washington DC area have the tools they need to connect with prospects online. But Billy will be the first to tell you that converting leads isn’t just about great software: it’s about making a real human connection with people who are looking for help.
    In this interview, Billy offers his insights on how to bring online leads into the real world, and explains why the best realtors think of themselves not just as agents, but as agents of change.
    40 min

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