The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

By Seth Price (Marketing Strategist Speaker, Author)Business
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The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership episodes

  • The Keys To Conversion With Bernice Ross
    As an industry built around independent contractors, real estate has always been a somewhat lonely business, with many agents scraping together the training they need to compete on their own. But Bernice Ross saw a better way. A college instructor turned broker with a PhD to match, Bernice put her skills to use in founding RealEstateCoach.com, one of the top training and coaching companies in the world.
    Bernice is a force in the real estate industry. From her years leading education initiatives at major brands like Keller Williams, to her celebrated training and coaching programs, to her work as a syndicated author and speaker, Bernice has been a constant voice for innovation and smart, tactical solutions to the challenges real estate professionals face.
    In this interview, Bernice explains the best way to talk to prospective clients about the market, and outlines the three things every new agent needs to master to achieve success in real estate.
    33 min
  • Treating Business Like Gold With Shay Hata
    If you asked most people what it means to be a real estate agent, they’d probably tell you it’s just a job like any other. But real estate is more than a job: it’s a business. That’s exactly what Shay Hata thought when she earned her license and started her real estate career in Chicago. Three years later, she’s poised to do $25 million in sales in 2016 alone.
    While she’s been an agent for a short time, Shay isn’t exactly a novice. She’s observed and supported her husband and fellow Marketing Genius Podcast guest Nobu Hata, first as an agent, then as Director of Digital Engagement for the National Association of REALTORS. Shay also has years of experience as a small business owner, and it’s that experience that’s enabled her to build a booming real estate business so quickly.
    In this interview, Shay takes us through her process for developing and sticking to a winning real estate business plan, her dedication to creating customer for life and how embracing content marketing helped her build the business the business of her dreams.
    23 min
  • Treating Business Like Gold With Shay Hata
    If you asked most people what it means to be a real estate agent, they’d probably tell you it’s just a job like any other. But real estate is more than a job: it’s a business. That’s exactly what Shay Hata thought when she earned her license and started her real estate career in Chicago. Three years later, she’s poised to do $25 million in sales in 2016 alone.
    While she’s been an agent for a short time, Shay isn’t exactly a novice. She’s observed and supported her husband and fellow Marketing Genius Podcast guest Nobu Hata, first as an agent, then as Director of Digital Engagement for the National Association of REALTORS. Shay also has years of experience as a small business owner, and it’s that experience that’s enabled her to build a booming real estate business so quickly.
    In this interview, Shay takes us through her process for developing and sticking to a winning real estate business plan, her dedication to creating customer for life and how embracing content marketing helped her build the business the business of her dreams.
    23 min
  • Starting Strong With Amanda Todd
    Everybody loves a good success story, especially when there are major hurdles along the way. Amanda Todd has had a few of them. In 2013, Amanda suddenly found herself a single mother to three children, living in a new city, and realized that success was her only option.
    After earning her license, Amanda dove headlong into real estate, closing her first deal in 2014. Now, just two years later, Amanda has sold more than $30 million in real estate.
    Amanda is a testament of focus, determination and commitment. In this interview, Amanda shares her commitment to spending quality time with her kids, explains how she climbed from beginner to top producer in just a few years, and details the best way for new agents to introduce themselves to prospects and colleagues.
    32 min
  • Starting Strong With Amanda Todd
    Everybody loves a good success story, especially when there are major hurdles along the way. Amanda Todd has had a few of them. In 2013, Amanda suddenly found herself a single mother to three children, living in a new city, and realized that success was her only option.
    After earning her license, Amanda dove headlong into real estate, closing her first deal in 2014. Now, just two years later, Amanda has sold more than $30 million in real estate.
    Amanda is a testament of focus, determination and commitment. In this interview, Amanda shares her commitment to spending quality time with her kids, explains how she climbed from beginner to top producer in just a few years, and details the best way for new agents to introduce themselves to prospects and colleagues.
    32 min
  • Sustainable Selling With Bill Lublin
    By now, social media plays a major role in the lives of many real estate agents and brokers. Some of us consider ourselves experts on using social media. Bill Lublin wrote the book. As CEO of The Social Media Marketing Institute, Bill was tasked with rewriting the NAR’s e-Pro technology certification back in 2010. Then, in 2015, he rewrote it again.
    But Bill isn’t just a social media expert: he’s also served as CEO of CENTURY 21 Advantage Gold in Philadelphia, one of the largest real estate firms in the US, for over thirty years. It’s no wonder Bill is a highly sought-after speaker and educator, or that he’s won dozens of awards, including being inducted into the REALTORS Hall of Fame.
    In this interview, Bill outlines the right way to talk about yourself and your business on social media, and explains why commission splits should be the least of your worries as an agent.
    46 min
  • Sustainable Selling With Bill Lublin
    By now, social media plays a major role in the lives of many real estate agents and brokers. Some of us consider ourselves experts on using social media. Bill Lublin wrote the book. As CEO of The Social Media Marketing Institute, Bill was tasked with rewriting the NAR’s e-Pro technology certification back in 2010. Then, in 2015, he rewrote it again.
    But Bill isn’t just a social media expert: he’s also served as CEO of CENTURY 21 Advantage Gold in Philadelphia, one of the largest real estate firms in the US, for over thirty years. It’s no wonder Bill is a highly sought-after speaker and educator, or that he’s won dozens of awards, including being inducted into the REALTORS Hall of Fame.
    In this interview, Bill outlines the right way to talk about yourself and your business on social media, and explains why commission splits should be the least of your worries as an agent.
    46 min
  • The Business Of You With Leighton Dees
    What exactly do real estate agents and brokers sell? It sounds like a simple question. But the truth is actually a lot more complicated. Just ask Leighton Dees. He’s the CEO of Better Homes and Gardens Real Estate Generations in Alabama. For Leighton, real estate isn’t about selling homes: it’s about selling yourself. Your process, your personality, the special sauce that makes your clients’ experiences amazing.
    Leighton knows a thing or two about success in this business. He’s been in the top 15 percent of Better Homes agents for three years running, and his company was named Most Innovative Real Estate Brokerage by Inman News in 2014.
    In this interview, Leighton tells us why the best real estate companies spend so much time thinking about culture, and explains how strong systems built on experience can protect your business when things don’t go according to plan.
    34 min
  • The Business Of You With Leighton Dees
    What exactly do real estate agents and brokers sell? It sounds like a simple question. But the truth is actually a lot more complicated. Just ask Leighton Dees. He’s the CEO of Better Homes and Gardens Real Estate Generations in Alabama. For Leighton, real estate isn’t about selling homes: it’s about selling yourself. Your process, your personality, the special sauce that makes your clients’ experiences amazing.
    Leighton knows a thing or two about success in this business. He’s been in the top 15 percent of Better Homes agents for three years running, and his company was named Most Innovative Real Estate Brokerage by Inman News in 2014.
    In this interview, Leighton tells us why the best real estate companies spend so much time thinking about culture, and explains how strong systems built on experience can protect your business when things don’t go according to plan.
    34 min
  • Raising The Real Estate Bar With Raj Qsar
    Years ago, real estate agents were the gatekeepers. If you wanted to know what was on the market, you had to go through them. But those gates are gone. Real estate consumers now have access to all the property data they could ever want. Today, you need to give them something unique, something they can’t Google—and Raj Qsar has a few ideas about how to do it.
    Raj is truly on the cutting edge of the real estate business. In 2015, Inman News named him one of the 33 People Who Are Changing The Real Estate Industry. As principal of The Boutique Real Estate Group in Orange County, California, Raj has led the charge to create content and experiences that provide value for real estate consumers far beyond the MLS.
    In this interview, Raj explains how video can tell powerful stories around your listings and neighborhoods, and describes how today’s brokers should be investing in each of their agents.
    For full episode description, visit:
    https://placester.com/podcast/raising-the-real-estate-bar-with-raj-qsar
    39 min

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