The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

What’s the purpose of a real estate broker? It’s a question that both agents and entrepreneurs are asking a lot these days. Some say traditional brokerages are a thing of the past. But for Pam O’Connor, brokers have never been more relevant — and she’s making sure they stay that way.

Pam has been named one of the top 25 most influential people in real estate by both the NAR and Swanepoel, and it’s easy to see why. As president of Leading Real Estate Companies of the World, Pam oversees a network of the most successful independent brokerages around the globe. LeadingRE companies generate an astounding $330 billion in annual home sales. That’s partly due to the high bar LeadingRE has set for its members when it comes to digital marketing.

In this interview, Pam explains why there’s never been a better time to join or start an independent brokerage, and why referrals are worthless without the right systems to capitalize on them.

The last few years have seen tons of advances in how buyers search for homes online. But renters: that’s another story. Today, nearly 40 percent of Americans rent their homes, and many of them feel like second-class citizens when it comes to finding a place to live. But for Sarah Jones and Zach Schabot of Bamboo Realty, renters come first.

While others have dismissed the rental market, Bamboo Realty has figured out a way not only to profit, but to turn those renters into furture buyers and raving fans. Bamboo Realty has expanding to include five offices in Texas, Colorado, and North Carolina. And Bamboo’s success is no accident: it’s the result of a thoughtful culture and a keen understanding of how Millennials think about home ownership. In this interview, Sarah and Zach discuss what it takes to build a company with a strong, effective culture, and why the secret to connecting with folks online is just to lighten up.

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

The last few years have seen tons of advances in how buyers search for homes online. But renters: that’s another story. Today, nearly 40 percent of Americans rent their homes, and many of them feel like second-class citizens when it comes to finding a place to live. But for Sarah Jones and Zach Schabot of Bamboo Realty, renters come first.

While others have dismissed the rental market, Bamboo Realty has figured out a way not only to profit, but to turn those renters into furture buyers and raving fans. Bamboo Realty has expanding to include five offices in Texas, Colorado, and North Carolina. And Bamboo’s success is no accident: it’s the result of a thoughtful culture and a keen understanding of how Millennials think about home ownership. In this interview, Sarah and Zach discuss what it takes to build a company with a strong, effective culture, and why the secret to connecting with folks online is just to lighten up.

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

These are exciting times for the real estate industry. New startups, new tools, and new business models are changing the way real estate professionals engage with consumers. But Tom Flanagan thinks we need even more innovation in the real estate space, and believes we’re right on the edge of a major shift in how agents and brokers do business.

As Vice President of Technology at Alain Pinel Realtors in Silicon Valley, Tom certainly has his finger on the pulse of tech. He’s been named one of the 100 most influential people in real estate by Inman News, and he’s been a featured speaker at events like Real Estate Connect and the Google IT Summit. In this interview, Tom breaks down what today’s new agents need to do to get off to a strong start, and explains why the internet of things is “the next big thing” for our industry.

These are exciting times for the real estate industry. New startups, new tools, and new business models are changing the way real estate professionals engage with consumers. But Tom Flanagan thinks we need even more innovation in the real estate space, and believes we’re right on the edge of a major shift in how agents and brokers do business.

As Vice President of Technology at Alain Pinel Realtors in Silicon Valley, Tom certainly has his finger on the pulse of tech. He’s been named one of the 100 most influential people in real estate by Inman News, and he’s been a featured speaker at events like Real Estate Connect and the Google IT Summit. In this interview, Tom breaks down what today’s new agents need to do to get off to a strong start, and explains why the internet of things is “the next big thing” for our industry.

It’s no secret that video is an incredibly powerful medium for marketers of all stripes. Unfortunately, a lot of agents and brokers are afraid to make the leap from dreaming about it, to actually doing it. But Marguerite Giguere and Anne Jones want you to know that video is easier than you think—and the benefits are too great to ignore.

Based in Tacoma, Washington, Marguerite and Anne are standout agents and experts in engaging their community not just with video, but also through podcasts, Instagram, and more. In this interview, we sat down with Marguerite and Anne to talk about the value of giving away your real estate expertise, and how a great video can help you win new clients before they even meet you.

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

It’s no secret that video is an incredibly powerful medium for marketers of all stripes. Unfortunately, a lot of agents and brokers are afraid to make the leap from dreaming about it, to actually doing it. But Marguerite Giguere and Anne Jones want you to know that video is easier than you think—and the benefits are too great to ignore.

Based in Tacoma, Washington, Marguerite and Anne are standout agents and experts in engaging their community not just with video, but also through podcasts, Instagram, and more. In this interview, we sat down with Marguerite and Anne to talk about the value of giving away your real estate expertise, and how a great video can help you win new clients before they even meet you.

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

Today, we’re speaking with Jack Miller. He’s the CEO of T3 Experts, a consulting firm that empowers real estate agents, brokers, and companies of all sizes to build better marketing systems. Jack is an institution in the real estate industry, but his first love is technology. In fact, Jack started his career as an engineer, building hardware and software before diving into the real estate industry as head of software development for Keller Williams.

Since then, Jack has stepped out from behind his computer and jumped into the trenches with real estate professionals, helping them understand the what, why, and how of using technology to improve and grow their businesses. In this interview, we sat down with Jack to talk about the the challenges and choices facing today’s broker, the real estate industry’s “race to the bottom,” and the four factors that separate a mediocre real estate company from a successful one.

For full show notes, visit:

https://placester.com/podcast/building-a-better-brokerage-with-jack-miller/

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

Today, we’re speaking with Jack Miller. He’s the CEO of T3 Experts, a consulting firm that empowers real estate agents, brokers, and companies of all sizes to build better marketing systems. Jack is an institution in the real estate industry, but his first love is technology. In fact, Jack started his career as an engineer, building hardware and software before diving into the real estate industry as head of software development for Keller Williams.

Since then, Jack has stepped out from behind his computer and jumped into the trenches with real estate professionals, helping them understand the what, why, and how of using technology to improve and grow their businesses. In this interview, we sat down with Jack to talk about the the challenges and choices facing today’s broker, the real estate industry’s “race to the bottom,” and the four factors that separate a mediocre real estate company from a successful one.

For full show notes, visit:

https://placester.com/podcast/building-a-better-brokerage-with-jack-miller/

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

It goes without saying that the National Association of Realtors is a major force in the real estate industry. For some, it’s not always a welcome one. But Nobu Hata believes the NAR can be a force for positive change, especially when it comes to digital marketing. As Director of Digital Engagement, Nobu helps agents and brokers on the ground understand how digital is changing the way they work, and what they need to do to be successful.

Nobu knows what it means to be an agent: he spent seven years selling homes in Minneapolis before joining the NAR in 2012. Now, Nobu spends his days monitoring the latest trends and educating real estate professionals about what it takes to stay competitive in today’s market. In this interview, Nobu explains how new agents can audit their online presence, and what it takes to create valuable content that gets consumers out from behind their computers.