The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

Years ago, real estate agents were the gatekeepers. If you wanted to know what was on the market, you had to go through them. But those gates are gone. Real estate consumers now have access to all the property data they could ever want. Today, you need to give them something unique, something they can’t Google—and Raj Qsar has a few ideas about how to do it.

Raj is truly on the cutting edge of the real estate business. In 2015, Inman News named him one of the 33 People Who Are Changing The Real Estate Industry. As principal of The Boutique Real Estate Group in Orange County, California, Raj has led the charge to create content and experiences that provide value for real estate consumers far beyond the MLS.

In this interview, Raj explains how video can tell powerful stories around your listings and neighborhoods, and describes how today’s brokers should be investing in each of their agents.

For full episode description, visit:

https://placester.com/podcast/raising-the-real-estate-bar-with-raj-qsar

For many real estate consumers, buying or selling a home feels like a blur—something that happens all at once. But every great real estate agent knows that a sale is the end of a long journey. The challenge, of course, is keeping prospects on the right path over weeks, months, even years. So what’s the secret? For Melanie Piche, it’s content, and lots of it.

When she started in real estate eight years ago, Melanie wasn’t interested in cold-calling or door-knocking. Instead, she decided that the best way to build her business was by creating a wealth of great blog and social media posts that inspired confidence and attracted the right leads. Today, Melanie runs one of the top real estate teams in Toronto.

In this interview, Melanie explains how effective content nurtures prospects in the long term, and how retargeting ads can help you sell to consumers who don’t even know they’re looking to buy.

For many real estate consumers, buying or selling a home feels like a blur—something that happens all at once. But every great real estate agent knows that a sale is the end of a long journey. The challenge, of course, is keeping prospects on the right path over weeks, months, even years. So what’s the secret? For Melanie Piche, it’s content, and lots of it.

When she started in real estate eight years ago, Melanie wasn’t interested in cold-calling or door-knocking. Instead, she decided that the best way to build her business was by creating a wealth of great blog and social media posts that inspired confidence and attracted the right leads. Today, Melanie runs one of the top real estate teams in Toronto.

In this interview, Melanie explains how effective content nurtures prospects in the long term, and how retargeting ads can help you sell to consumers who don’t even know they’re looking to buy.

These days, the real estate marketing conversation seems to revolve exclusively around the web, whether it’s websites, social media, or SEO. For Matt Wagner, however, the old standbys of radio and TV are still very much alive.

A former marketing consultant for the biggest radio station owner in America, Matt saw an opportunity for real estate professionals build a local fan base and drive more qualified leads. In 2004, Matt founded Radio & Television Experts, which helps top agents all over the country use traditional media campaigns to unlock their potential. Today, Matt’s commercials run on hundreds of stations, boosting their online efforts.

In this interview, Matt explains how radio and TV work together with a great website to produce stunning results, and what Duke’s basketball team can teach you about running a successful brokerage.

These days, the real estate marketing conversation seems to revolve exclusively around the web, whether it’s websites, social media, or SEO. For Matt Wagner, however, the old standbys of radio and TV are still very much alive.

A former marketing consultant for the biggest radio station owner in America, Matt saw an opportunity for real estate professionals build a local fan base and drive more qualified leads. In 2004, Matt founded Radio & Television Experts, which helps top agents all over the country use traditional media campaigns to unlock their potential. Today, Matt’s commercials run on hundreds of stations, boosting their online efforts.

In this interview, Matt explains how radio and TV work together with a great website to produce stunning results, and what Duke’s basketball team can teach you about running a successful brokerage.

Many of today’s real estate professionals are overwhelmed by digital marketing. And who can blame them? Most folks don’t get into real estate because they like running facebook ads doing SEO or writing blog posts: they do it because they like selling homes and helping real people. But it doesnt have to be that way, Stacie Staub believes that with the right brokerage behind you, and the right approach to creating content, you can market your real estate business and still have time to build lasting relationships with clients.

An active Realtor with an MBA and a Master’s degree in Marketing, Stacie knows real estate from all angles. As Director of Marketing at Live Urban Real Estate in Denver, Colorado, Stacie has helped build a brokerage that’s not only super innovative, but also rated one of the best places to work in her city for three years running.

In this interview, Stacie explains the benefits of a marketing-focused brokerage, the value of Pinterest for real estate, and why every blog post is a long-term investment in the future of your business.

Many of today’s real estate professionals are overwhelmed by digital marketing. And who can blame them? Most folks don’t get into real estate because they like running facebook ads doing SEO or writing blog posts: they do it because they like selling homes and helping real people. But it doesnt have to be that way, Stacie Staub believes that with the right brokerage behind you, and the right approach to creating content, you can market your real estate business and still have time to build lasting relationships with clients.

An active Realtor with an MBA and a Master’s degree in Marketing, Stacie knows real estate from all angles. As Director of Marketing at Live Urban Real Estate in Denver, Colorado, Stacie has helped build a brokerage that’s not only super innovative, but also rated one of the best places to work in her city for three years running.

In this interview, Stacie explains the benefits of a marketing-focused brokerage, the value of Pinterest for real estate, and why every blog post is a long-term investment in the future of your business.

In the real estate marketing world, we spend a lot of time talking about tools and strategies for succeeding online. But we often forget about the most important piece of the puzzle: motivation. For Jared James, the key to success is being motivated to take risks and do what’s necessary to grow your business, no matter how hard or how uncomfortable.

As one of the top real estate coaches in the country, Jared has motivated thousands of real estate professionals to achieve their goals, whether that means more sales, more clients, or starting a new brokerage. Jared’s clients pay top dollar for his coaching and marketing programs, but today he’s sharing his expertise with our audience for free. In this interview, Jared breaks down why so many people neglect the real work of improving their craft, and how a strong online presence can help even the newest agents position themselves as pros.

In the real estate marketing world, we spend a lot of time talking about tools and strategies for succeeding online. But we often forget about the most important piece of the puzzle: motivation. For Jared James, the key to success is being motivated to take risks and do what’s necessary to grow your business, no matter how hard or how uncomfortable.

As one of the top real estate coaches in the country, Jared has motivated thousands of real estate professionals to achieve their goals, whether that means more sales, more clients, or starting a new brokerage. Jared’s clients pay top dollar for his coaching and marketing programs, but today he’s sharing his expertise with our audience for free. In this interview, Jared breaks down why so many people neglect the real work of improving their craft, and how a strong online presence can help even the newest agents position themselves as pros.

What’s the purpose of a real estate broker? It’s a question that both agents and entrepreneurs are asking a lot these days. Some say traditional brokerages are a thing of the past. But for Pam O’Connor, brokers have never been more relevant — and she’s making sure they stay that way.

Pam has been named one of the top 25 most influential people in real estate by both the NAR and Swanepoel, and it’s easy to see why. As president of Leading Real Estate Companies of the World, Pam oversees a network of the most successful independent brokerages around the globe. LeadingRE companies generate an astounding $330 billion in annual home sales. That’s partly due to the high bar LeadingRE has set for its members when it comes to digital marketing.

In this interview, Pam explains why there’s never been a better time to join or start an independent brokerage, and why referrals are worthless without the right systems to capitalize on them.