The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

It goes without saying that the National Association of Realtors is a major force in the real estate industry. For some, it’s not always a welcome one. But Nobu Hata believes the NAR can be a force for positive change, especially when it comes to digital marketing. As Director of Digital Engagement, Nobu helps agents and brokers on the ground understand how digital is changing the way they work, and what they need to do to be successful.

Nobu knows what it means to be an agent: he spent seven years selling homes in Minneapolis before joining the NAR in 2012. Now, Nobu spends his days monitoring the latest trends and educating real estate professionals about what it takes to stay competitive in today’s market. In this interview, Nobu explains how new agents can audit their online presence, and what it takes to create valuable content that gets consumers out from behind their computers.

What does it really mean to build a personal brand? For some real estate professionals, it’s all about slick logos and corporate professionalism. For Kim Colaprete and Chavi Hohm of Team Diva Real Estate in Seattle, it’s all about community, fun and the occasional drag queen.

Kim and Chavi have created an unforgettable brand that’s made Team Diva a Seattle institution, and they back it all up with a proven track record. They’re top producers in their Coldwell Banker Bain affiliate, they’ve been included in Inman News’ 100 Most Influential Real Estate Leaders list, and they teach courses in digital marketing in Seattle and across the country. In this interview, the Divas give us their views on building your real estate brand, the benefits of working through a recession, and the pros of being partners both in business and in life.

For full show notes, visit:

placester.com/podcast/crafting-an-unforgettable-brand-with-kim-colaprete-chavi-hohm/

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

What does it really mean to build a personal brand? For some real estate professionals, it’s all about slick logos and corporate professionalism. For Kim Colaprete and Chavi Hohm of Team Diva Real Estate in Seattle, it’s all about community, fun and the occasional drag queen.

Kim and Chavi have created an unforgettable brand that’s made Team Diva a Seattle institution, and they back it all up with a proven track record. They’re top producers in their Coldwell Banker Bain affiliate, they’ve been included in Inman News’ 100 Most Influential Real Estate Leaders list, and they teach courses in digital marketing in Seattle and across the country. In this interview, the Divas give us their views on building your real estate brand, the benefits of working through a recession, and the pros of being partners both in business and in life.

For full show notes, visit:

placester.com/podcast/crafting-an-unforgettable-brand-with-kim-colaprete-chavi-hohm/

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

From grade school, to studying for your real estate exam, we’ve all had those awful school experiences—the dingy classrooms, the boring materials and the outdated methods. As director of the Go School at Better Homes and Gardens Real Estate | Go Realty in Raleigh, NC, Alyssa Hellman is working to change all that by making continuing education valuable and enjoyable for today’s agents.

BHGRE Go Realty is one of the fastest-growing real estate companies in the country, and talking with Alyssa, it’s easy to see why. In this interview, Alyssa reveals her secrets for handling online leads, and explains why building a great brand sometimes means saying no to new business.

For full show notes, visit:

https://placester.com/podcast/mastering-online-leads-alyssa-hellman/.

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

From grade school, to studying for your real estate exam, we’ve all had those awful school experiences—the dingy classrooms, the boring materials and the outdated methods. As director of the Go School at Better Homes and Gardens Real Estate | Go Realty in Raleigh, NC, Alyssa Hellman is working to change all that by making continuing education valuable and enjoyable for today’s agents.

BHGRE Go Realty is one of the fastest-growing real estate companies in the country, and talking with Alyssa, it’s easy to see why. In this interview, Alyssa reveals her secrets for handling online leads, and explains why building a great brand sometimes means saying no to new business.

For full show notes, visit:

https://placester.com/podcast/mastering-online-leads-alyssa-hellman/.

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

Dan Stewart is the Founder and CEO of Happy Grasshopper. For those of you that don’t know Happy Grasshopper, it’s the tool that’s changing the email marketing landscape by having the real, human conversations you wish you could be having with customers for you.

This stuff really works. We’ve seen it in action, and we’ve spoken to Dan’s customers. In this interview, we talk to Dan about how personalization is the future of connecting with your audience, and why most marketers spend too much time sending messages that make them feel good, when they should send email that actually creates conversations.

For full show notes, visit:

placester.com/podcast/creating-conversations-with-dan-stewart/.

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

Dan Stewart is the Founder and CEO of Happy Grasshopper. For those of you that don’t know Happy Grasshopper, it’s the tool that’s changing the email marketing landscape by having the real, human conversations you wish you could be having with customers for you.

This stuff really works. We’ve seen it in action, and we’ve spoken to Dan’s customers. In this interview, we talk to Dan about how personalization is the future of connecting with your audience, and why most marketers spend too much time sending messages that make them feel good, when they should send email that actually creates conversations.

For full show notes, visit:

placester.com/podcast/creating-conversations-with-dan-stewart/.

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

Katie Lance is one of the most sought-after marketing consultants in the industry. If you don’t know Katie, you should: She’s the former social media director and chief strategist for Inman News, and she speaks at marketing events all across the country.

Huge brands like RE/MAX, DocuSign, and Homekeepr have hired Katie to help them tell their stories and engage with audiences on social media. But today, she’s giving away her expertise for free. In this interview, you’ll hear Katie’s best tips on how to build a successful and affordable content strategy, and why video is a must-have part of that strategy. This is an episode you won’t want to miss.

For full show notes, visit:

placester.com/podcast/developing-a-digital-strategy-with-katie-lance/.

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

Katie Lance is one of the most sought-after marketing consultants in the industry. If you don’t know Katie, you should: She’s the former social media director and chief strategist for Inman News, and she speaks at marketing events all across the country.

Huge brands like RE/MAX, DocuSign, and Homekeepr have hired Katie to help them tell their stories and engage with audiences on social media. But today, she’s giving away her expertise for free. In this interview, you’ll hear Katie’s best tips on how to build a successful and affordable content strategy, and why video is a must-have part of that strategy. This is an episode you won’t want to miss.

For full show notes, visit:

placester.com/podcast/developing-a-digital-strategy-with-katie-lance/.

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi

Chris Smith and Jimmy Mackin are two of the biggest names in real estate tech. Jimmy founded Frugyl, and Chris was the Chief Evangelist at Inman News and Chief Peopleworker at dotloop. In 2012, they joined forces to create Curaytor, a marketing firm that works with some of the top real estate teams in the country.

Chris and Jimmy are on a mission to put an end to bad real estate marketing. In this interview, you’ll hear them lay down some truths about what it really takes to build a great real estate business, and how today’s agents can overcome digital overload.

For full show notes, visit:

placester.com/podcast/marketing-that-doesnt-suck-with-chris-smith-jimmy-mackin/.

-Matt & Seth

Visit our website: plcstr.com/1MXOycY

Download on iTunes: plcstr.com/1O9knUi