The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

By Seth Price (Marketing Strategist Speaker, Author)Business
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The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership episodes

  • Agents of Change with Billy Ekofo
    In today’s tech-obsessed world, we’re often told that technology is the answer—to happiness, to health, to success. That’s certainly true in real estate, and it looks like agents and brokers are starting to listen. According to the NAR, the average agent spends about $850 a year on tech, while brokers spend over $1400.
    Of course, technology isn’t everything. Just ask Billy Ekofo. As director of leads management at Century21 Redwood Realty, Billy spends his days ensuring that agents across ten offices in the Washington DC area have the tools they need to connect with prospects online. But Billy will be the first to tell you that converting leads isn’t just about great software: it’s about making a real human connection with people who are looking for help.
    In this interview, Billy offers his insights on how to bring online leads into the real world, and explains why the best realtors think of themselves not just as agents, but as agents of change.
    40 min
  • Raising A Real Estate Family With Tamara & Shannon Stone
    In the age of big corporations, there’s something special about a family business. That’s especially true of real estate, where family ties in business often come with a strong connection to the community. That’s certainly true of Tamara and Shannon Stone.
    Twenty years ago, Tamara decided to follow in her parents’ footsteps, entering the real estate business in her hometown of Kelowna, British Columbia. Shannon joined her in 2005, and together, they built The Stone Sisters, one of the most successful real estate teams in their market.
    Today, the Stone Sisters are leading producers at RE/MAX Kelowna, and consistently rank in the top 100 agents for RE/MAX in Western Canada. In this interview, Tamara and Shannon explain how new realtors can leverage experienced colleagues to get their business of the ground, and discuss why a money mindset is often a red flag when it comes to recruiting agents to join their team.
    23 min
  • Raising A Real Estate Family With Tamara & Shannon Stone
    In the age of big corporations, there’s something special about a family business. That’s especially true of real estate, where family ties in business often come with a strong connection to the community. That’s certainly true of Tamara and Shannon Stone.
    Twenty years ago, Tamara decided to follow in her parents’ footsteps, entering the real estate business in her hometown of Kelowna, British Columbia. Shannon joined her in 2005, and together, they built The Stone Sisters, one of the most successful real estate teams in their market.
    Today, the Stone Sisters are leading producers at RE/MAX Kelowna, and consistently rank in the top 100 agents for RE/MAX in Western Canada. In this interview, Tamara and Shannon explain how new realtors can leverage experienced colleagues to get their business of the ground, and discuss why a money mindset is often a red flag when it comes to recruiting agents to join their team.
    23 min
  • Fielding A Winning Team With Rachel Adams
    Real estate teams are all the rage these days, and with good reason. Teams allow agents to grow their businesses and create more value for clients, without the added labor and overhead of starting your own brokerage.
    But that doesn’t mean building a team is easy. Rachel Adams knows from experience: her first real estate team failed after just eight months. But Rachel didn’t give up. She learned from the experience, building a new team with a clear vision. Today, Rachel is in the top 1 percent of all realtors in Placer and Sacramento counties, and has been ranked one of the top 1000 agents in the country by the Wall Street Journal.
    Rachel isn’t just a top producing agent: she also travels around the country, coaching others on how to create a winning mindset and a successful business. In this interview, Rachel explains the keys to building a successful real estate team, and details her personal journey to a more balanced life and career.
    35 min
  • Fielding A Winning Team With Rachel Adams
    Real estate teams are all the rage these days, and with good reason. Teams allow agents to grow their businesses and create more value for clients, without the added labor and overhead of starting your own brokerage.
    But that doesn’t mean building a team is easy. Rachel Adams knows from experience: her first real estate team failed after just eight months. But Rachel didn’t give up. She learned from the experience, building a new team with a clear vision. Today, Rachel is in the top 1 percent of all realtors in Placer and Sacramento counties, and has been ranked one of the top 1000 agents in the country by the Wall Street Journal.
    Rachel isn’t just a top producing agent: she also travels around the country, coaching others on how to create a winning mindset and a successful business. In this interview, Rachel explains the keys to building a successful real estate team, and details her personal journey to a more balanced life and career.
    35 min
  • The Funny Side Of Real Estate With Eric Simon
    The stereotypical real estate agent is many things: at best, personable and full of local expertise; at worst, aggressive and obsessed with closing the deal. Rarely, however, do people think of real estate agents as being funny (with the possible exception of Phil Dunphy from Modern Family). In fact, the real estate business as a whole tends to take itself pretty seriously.
    Perhaps that’s to be expected—after all, real estate is one of the most tightly regulated industries out there. Still, with sitcoms poking fun at everything from the startup world, to civil service, to paper companies, there does seem to be a humor gap in real estate. That’s certainly what Eric Simon thought when he started his career as an agent in Los Angeles three years ago.
    As a new agent, Eric saw himself and his colleagues playing the role of successful real estate professional—smart suits, nice cars, fast-paced workdays—all while secretly struggling to make a living. “massive population of agents are doing 30, 40 grand a year, three or four sales,” Eric pointed out.
    Many of us might have come away discouraged by this experience. But Eric saw opportunity. Together with friend and fellow agent Wes Pinkston, Eric developed a creative outlet that reveals the human side of working in real estate. “A lot of agents put on this kind of mythological approach that all they're doing is selling homes and working for their client and then, there's no actual human being behind that person,” Eric told us. “So I wanted to make something that's authentic and show it to everybody.
    The result was The Broke Agent, is an entertainment website and media company providing an honest take on the sometimes ridiculous, occasionally pathetic, but always comedic side of life in the real estate business. From rap videos to articles on swearing etiquette, The Broke Agent both vents real estate agents’ frustrations and pokes fun at their foibles.
    Eric isn’t just a funny agent: he’s a skilled marketer who has built an incredible content machine in less than two years. “Funny is a drug. Funny is the gateway drug to content,” Eric explained. That drug seems to have caught on: The Broke Agent has been liked and shared by countless fans, earning over 55 thousand followers on Instagram alone.
    In this interview, Eric explains the pitfalls of adopting the typical real estate persona, and how modern agents should be using their personality and technology to craft a memorable brand that attracts the right people.
    25 min
  • The Funny Side Of Real Estate With Eric Simon
    The stereotypical real estate agent is many things: at best, personable and full of local expertise; at worst, aggressive and obsessed with closing the deal. Rarely, however, do people think of real estate agents as being funny (with the possible exception of Phil Dunphy from Modern Family). In fact, the real estate business as a whole tends to take itself pretty seriously.
    Perhaps that’s to be expected—after all, real estate is one of the most tightly regulated industries out there. Still, with sitcoms poking fun at everything from the startup world, to civil service, to paper companies, there does seem to be a humor gap in real estate. That’s certainly what Eric Simon thought when he started his career as an agent in Los Angeles three years ago.
    As a new agent, Eric saw himself and his colleagues playing the role of successful real estate professional—smart suits, nice cars, fast-paced workdays—all while secretly struggling to make a living. “massive population of agents are doing 30, 40 grand a year, three or four sales,” Eric pointed out.
    Many of us might have come away discouraged by this experience. But Eric saw opportunity. Together with friend and fellow agent Wes Pinkston, Eric developed a creative outlet that reveals the human side of working in real estate. “A lot of agents put on this kind of mythological approach that all they're doing is selling homes and working for their client and then, there's no actual human being behind that person,” Eric told us. “So I wanted to make something that's authentic and show it to everybody.
    The result was The Broke Agent, is an entertainment website and media company providing an honest take on the sometimes ridiculous, occasionally pathetic, but always comedic side of life in the real estate business. From rap videos to articles on swearing etiquette, The Broke Agent both vents real estate agents’ frustrations and pokes fun at their foibles.
    Eric isn’t just a funny agent: he’s a skilled marketer who has built an incredible content machine in less than two years. “Funny is a drug. Funny is the gateway drug to content,” Eric explained. That drug seems to have caught on: The Broke Agent has been liked and shared by countless fans, earning over 55 thousand followers on Instagram alone.
    In this interview, Eric explains the pitfalls of adopting the typical real estate persona, and how modern agents should be using their personality and technology to craft a memorable brand that attracts the right people.
    25 min
  • Moving Up With Greg Fischer
    As any homebuyer or seller will tell you, moving isn’t easy. But what happens to real estate agents who move? When your community is your livelihood, starting over in a new city essentially means starting your career over. Agents who relocate are often faced with an entirely different market, and must build a whole new sphere of influence from scratch.
    But that didn’t scare Greg Fischer. After several years running a brokerage in his native Texas, and a few more building real estate software at Move Inc., Greg decided to fulfill his dream and settle in the Pacific Northwest. Greg has lived in Bend, Oregon for just a few months, but he’s already on pace to do $8 million in sales over the next year.
    In this interview, Greg details the careful preparation that helped him hit the ground running in an unfamiliar market, and explains how he’s using awesome content to build a new and unique personal brand.
    37 min
  • Moving Up With Greg Fischer
    As any homebuyer or seller will tell you, moving isn’t easy. But what happens to real estate agents who move? When your community is your livelihood, starting over in a new city essentially means starting your career over. Agents who relocate are often faced with an entirely different market, and must build a whole new sphere of influence from scratch.
    But that didn’t scare Greg Fischer. After several years running a brokerage in his native Texas, and a few more building real estate software at Move Inc., Greg decided to fulfill his dream and settle in the Pacific Northwest. Greg has lived in Bend, Oregon for just a few months, but he’s already on pace to do $8 million in sales over the next year.
    In this interview, Greg details the careful preparation that helped him hit the ground running in an unfamiliar market, and explains how he’s using awesome content to build a new and unique personal brand.
    37 min
  • The Keys To Conversion With Bernice Ross
    As an industry built around independent contractors, real estate has always been a somewhat lonely business, with many agents scraping together the training they need to compete on their own. But Bernice Ross saw a better way. A college instructor turned broker with a PhD to match, Bernice put her skills to use in founding RealEstateCoach.com, one of the top training and coaching companies in the world.
    Bernice is a force in the real estate industry. From her years leading education initiatives at major brands like Keller Williams, to her celebrated training and coaching programs, to her work as a syndicated author and speaker, Bernice has been a constant voice for innovation and smart, tactical solutions to the challenges real estate professionals face.
    In this interview, Bernice explains the best way to talk to prospective clients about the market, and outlines the three things every new agent needs to master to achieve success in real estate.
    33 min

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