If you want to stop wasting time on clients who are not ready to hire you, we have just the trick. Let them marinate until they are ready. But how do you do that? And isn’t that kind of passive? Those are just a few of the questions Melanie “the Marketer” Deardorff and I discussed in today’s episode. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you love words and want to read all day and make money doing it, this episode is for you. Jennie Nash, book coach and founder of Author Accelerator, joins me to discuss what is a book coach and who is best suited to become on. For more details and to watch Jennie’s companion video, go to https://www.bookcoaches.com/marketingmentor. We’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

If you are among the 70% who struggle with Impostor Syndrome, this episode is for you. Dr. Valerie Young, the leading expert on the topic, joins me to discuss why it afflicts so many men and women (especially creatives) and what you can do about it. We’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

If you avoid the money conversation with clients, today’s short episode is for you. In it, I share a simple way for solopreneurs and other creative professionals to change the way you think about money. This reframe will make it easier to talk to prospects and clients about it, to get their budget and to quickly weed out the ones who can’t afford you. That way, you can stop wasting time on proposals and instead spend your time on the clients who can pay what you’re worth. For more, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

If you feel exhausted from day after day of Zoom meetings, this episode is for you. Communications coach, Eleanor Handley, and I delved into the psychological aspects of what Zoom is doing to us and how we can use it to our best advantage. We’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

What role does integrity play in business? And how can you demonstrate yours to your clients? That’s the topic of today’s episode with veteran creative professional and photographer, Michael e. Stern. We’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

If you’re tired of 5-figure funnel fantasies, pointless lead magnets and the barrage of heartless, automated content, you’ll love my conversation with Lisa Mullis of Paraphrase Communications, who respectfully disagreed with my recent rant to “forget funnels.” You’ll also learn a better way to use automation to delegate some of your marketing, without also delegating your authenticity. Find the "freebie" Lisa mentioned here. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Pitching yourself as a guest on the podcasts that your ideal clients listen to is one of the advanced content marketing strategies many Marketing Mentor coaching clients are using. And it can be very effective – when you do it right. In today’s episode, I chatted with copywriter, Francis Nayan, who pitched himself for my podcast and it worked. Listen to find out why. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In part 2 of my conversation with marketing strategist, Elke Giba, we talked about what it’s like to close a 10 year old business to take a full time job and the importance of keeping your personal brand alive, especially on LinkedIn. (Listen to Part 1 here) If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Want to know what it’s like to be an in-house marketer who outsources to creative professionals. In today’s episode, Elke Giba, shares her experience of being on the other side of the table after 10 years of self-employment. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.