Is a billboard an affordable marketing tool for a design firm or copywriter? Don’t laugh it off. I spoke with Bart Bradshaw, host of the Built to Stay podcast, who educated me all about the latest in outdoor advertising. It’s not as expensive as you think and depending on your niche, it could definitely make you stand out. Listen to our companion interview on choosing a niche.

If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If you’re someone who relies more on your intuition than your reason, this episode is for you. I spoke with Dr. Gleb Tsipursky, author of a new book called, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. We talked about one of my favorite topics, mental blindspots and cognitive biases, especially as they relate to creativity in business.

If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If distraction prevents you from reaching the goals you truly want to achieve, this episode is for you. I spoke with Nir Eyal, international best-selling author of a new book called Indistractable: How to Control Your Attention and Choose Your Life. We talked about the simple yet powerful changes you can make to control your mind and use your time more effectively. You’ll also find lots of bonus content on the blog.

If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If you’ve had trouble picking a niche, this episode is for you. I spoke with Pamela Slim, business coach and author of the best-seller, Escape from Cubicle Nation and her latest book, Body of Work. We talked about how to develop the language to attract the right people and repel the wrong people to your business. If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If you love writing, writers and words, this episode is for you. I spoke with Jennie Nash, founder of Author Accelerator and author of the new book, Read Books All Day & Get Paid For It, about the opportunity to become a book coach and her upcoming free online Business of Book Coaching Summit. If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If you suspect your marketing is still just too much about you, this episode is for you. I spoke with Adam Fairhead of Fairhead Creative and BuiltForImpact.net about his new book, Marketing Isn’t About You, and about how to use personalized videos to get the attention of the clients you want to serve. If you like what you hear, get a free download at https://fairhead.net/ilise. Then, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If you don’t have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the “Value Framework” she uses to help her clients package and position their “high value offers.” If you like what you hear, read her guest blog post where you can download her Value Framework Blueprint. Also, listen to our previous podcasts on the “comparison trap” and being an “experienced newbie.” Then, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If you’re tired of coming up with new marketing ideas all the time and you want a simple system that (almost) runs on its own, this episode is for you. I spoke with Susan Harper of Conference-Creative.com about her “marketing machine,” which is generating enough work for her to outsource her marketing! If you like what you hear, write a review, subscribe on Apple Podcasts and be sure to sign up for my Quick Tips from Marketing Mentor.

If you want longer relationships with clients (and fewer one-off projects), this episode is for you. I spoke with Ben Callahan, President of Sparkbox, about how, once inside a client company,  his web firm “spreads like a virus” and how they use content marketing to attract clients who want long term partners. If you like what you hear, listen to my previous chat with Ben on the Sparkbox content marketing strategy, write a review, subscribe on Apple Podcasts and be sure to sign up for my Quick Tips from Marketing Mentor.

If you are always looking for ways to improve your productivity, this episode is for you. I spoke with Paula Rizzo, media trainer and author of the brand new, Listful Living: A List-Making Journey to a Less Stressed You, about how to use lists to improve your life and, ultimately, waste less time. Be sure to check out her blog and watch our recent video interview too. If you like what you hear, write a review, subscribe on Apple Podcasts and be sure to sign up for my Quick Tips from Marketing Mentor.