Is it cheating to hire someone to help you with writing or design if those are the services you offer? And should you tell your clients if you’re not doing “all the work?” If you want to grow your creative business, you’ll need to learn how to delegate -- not everything, but certain things. That’s what Melanie “the Marketer” Deardorff and I discussed in today’s episode. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

What is a designer who coaches? What kind of coaching can a designer offer? In today’s episode, Sandra Koenig of BrandingHarmony.com shares her experience as a Brand Coach, just one example of the types of coaching many creatives are pursuing as they transition from doing the work for their clients to becoming more of a strategic partner to their clients. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

What happens to your creative business when a crisis in your personal life takes everything you have? In today’s episode, Jeanine Davis of JL Davis Design shares what she’s learned about how to take care of your clients, your marketing and, most important, yourself, when life happens. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Do you need a budget? In today’s episode, Ean Murphy of Moxie Bookkeeping and Coaching answers that question and more. She breaks down all the financial jargon so everyone --- especially creative professionals -- can understand their money and keep more of it. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Strong client relationships are the sign of a healthy business. But how strong are your relationships with your clients? And how would you know? That’s the topic of today’s episode with veteran creative professional and photographer, Michael e. Stern. We’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

You were off to a great start. First quarter of 2020 was almost over and this was going to be your year! And then, well, you know what happened. Now your plans to launch or grow your creative business have been derailed. How should you respond? Is all lost? Of course not. Here’s my take on how to handle the inevitable obstacles that test your resolve. (Adapted from an article originally published for AWAI. Read the article here.) And we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

If you’re wondering how to handle your money at this moment, whether you have a lot or a little, today’s episode with Galia Gichon of Down To Earth Finance will help. Galia is a personal finance expert specializing in artists, entrepreneurs and freelancers and today we talk about how to strengthen your finances, no matter where you are on the spectrum of financial health. If you like what you hear, check out Galia’s new online course, Woman’s Compass, which starts May 5. And we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

This is the perfect time to be self employed and the perfect time to chat with someone who’s been a successfully self employed creative for even longer than my 32 years. Michael e. Stern has seen it all and persevered through many many ups and downs. Today we talked about how he knows which clients to give up on and which ones deserve perseverance. We’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

Whether or not you consider yourself a blogger, there are lots of reasons to use a blog for content marketing, and you don’t even have to do it all that often. In this chat with Melanie the Marketer, (that’s Melanie Deardorff), we discuss why it’s worth making time for, even if you don’t like to write. And if you didn’t hear my recent semi-controversial episode with Melanie, listen to #387 Do you need fancy CRM software? I don’t think so. If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

Get ready to breathe a sigh of relief because I don’t think creative professionals and solopreneurs need any fancy CRM (customer relationship management) software to keep track of your clients and prospects. In this chat with Melanie the Marketer, (that’s Melanie Deardorff), we discuss the simple strategy we both use instead. You may remember Melanie from Episode #371 when she shared the specific and practical ways generosity manifests in her everyday marketing. 

If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.