The Digital Marketing Industry is definitely a glamorous field for all the right reasons. But here's where the problem is, people are not looking at it from a long term perspective.
There are people who believe that by just doing one Digital Marketing Course or Digital Marketing certification and getting a job as a Digital Marketing Professional today, secure their career for the long run. But here's something that needs to be considered.
With all the advancement in Digital Marketing, there are equally bigger updates and changes happening everyday!
With all the new technologies emerging, like Virtual Reality, Artificial Intelligence, Blockchain Technology etc, things are rapidly changing, especially in the Online and Digital Marketing Industry.
Social media platforms like Facebook, Instagram, etc have new updates and algorithms.
Even Mark Zuckerberg mentioned during his recent testimony to the Congress that Facebook is working on a better AI technology to make sure all the data is secure, the user experience is enhanced.
He said, "in future, it's not about human, but AI." With so many Businesses growing and Facebook exploding with content, humans will not be able to look into each and every detail.
And Facebook is planning to replace humans with the content identification and data security process.
Now if we look at it from a larger prospective, if AI can replace humans with the task of content identification, it's going to be ever so easy to replace tasks like campaign creation, running ads etc with AI.
It's already happening to an extent with all automated options on Facebook.
And in future, these AI tools would be programmed in a way to analyze and run an excellent campaign all by themselves!
So, here's why you too need to understand the truth about Digital Marketing Careers and the Future of Digital Marketing.
If you are working as a Digital Marketer, Campaign Builder, Facebook Ad Specialist, Google PPC expert etc, guess what, it could all be easily taken over by AI in the near future.
And for a matter of fact, companies would be happier to invest in AI with all the precision, ease of functionality and accuracy.
So if you are also someone who is looking at building a career in these fields or have an existing job, your future is in danger!
However, if you are building your career in Digital, this is what could help you grow even with AI around.
Well, as discussed, AI can do a much better job at analyzing past data and creating accurate campaigns, run activities on various platforms etc.
But what advantage you can tap into is to understand Human Behaviour and Human Psychology!
What the AI or any automated Bot cannot understand is "Why people do what they do" and "why people buy".
These are pure Human actions which can only be understood by a human. Hence, one way to safeguard your career is to master the skill for understanding your consumers and getting deeper into creating marketing activities around that.
Marketing is about creating a campaign that influences your audience into doing what you want them to do.
So if you want to be successful in this career, it is important to understand psychology, buying decisions, buying patterns, human behavior, principles of psychology and influence.
If you are someone who masters these skills along with your knowledge in Digital Marketing, businesses will still get back to you for being able to create campaigns that speak about the human needs and what could trigger the person to eventually buy.
Not just in the Digital space, every domain is going to be affected with all the AI technology being evolved.
So, the best way to secure your career as a Digital Marketing and create a better future in the industry is to develop and master these skill.
This will eventually have Businesses get back to you for your special ability to be able to create campaigns that connect with the audience at a deeper level which no AI can do.
This is one of the most important things you need to do to safeguard your Career as a Digital Marketing Professional and work in an environment with Major AI activities and progress in all fields.
So, to sum it up, the truth about Digital Marketing Career is that AI can easily replace all human jobs in the near future!
And the only thing that can set you apart is if you learn how to Bring Humanity to Marketing!
No bot can replace that. Understand the framework of Humanity and translate it into marketing.
So, that's all for the first episode of The Marketing Nerdz Podcast Season 2. Will be back with some more insightful and interesting episodes. Stay Tuned.
