The Marketing Podcast - Digital Marketing tips and insights

This Episode is a special one & also one that I was skeptical on doing, reason being, there is a lot of noise when it comes to the relevance and structure of the education system & the different perspective everyone has on this topic. We can agree to disagree, however, my perspective is based on looking at the grand scheme of things from both sides of the coin & deriving conclusions from my own experience together with statistics on Business performance in relation to the academic level of the founders.

This is not an incentive to drop out of school if you are already at school. Stay at School kids :)!!!

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The SIFT Podcast is all about sharing information, engaging, learning & growing as a community. In this episode I share my experience & lessons I learnt working in a family business at a young age & the mindset shift & perspective it gave me, laying the foundations for me to do certain things later on. 

Send in your questions, suggestions & inquiries to [email protected]

Also follow us on social media @kiama_junior & @SIFTGroupX.

Like,share & Leave a review. Thank you for your attention, now listen in !

Enjoy the Episode.

Lean Marketing isn't something new in the marketing industry, however, it's a marketing methodology similar to " Lean Canvas " where a lot of pivoting & iteration is practiced. The grand scheme of going lean is improving efficiency on Marketing Campaigns, implementing what works & disregarding what doesn't. 

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Send in your questions & business inquiries  to [email protected] 

website www.siftgroup.net

Social Media @Kiama_junior & @SIFTGroupX

This is Marketing by Seth Godin is a book I recently bought & read as part of my Personal  growth plan. Thanks to Amazon Audible, it's becoming easier to read books anywhere, anytime & whilst multi-tasking as well. This goes to show you how "Voice" from a marketing perspective is slowly gaining relevance & leverage over visual & written content.

I really like the perspective on Marketing that Seth Godin shares with us in the book. Marketing operates in a sort of grey area where SMEs don't necessarily understand what to look for in Marketing & Marketers tend to focus on short term sales rather than the longevity of the business/organisation in terms of its brand equity. I really like the fact that he emphasizes on building upon Brand Equity & gave a good example of retail chain stores working on the Life Time Value of their customers , having to operate at very low margins on their products.

Listen in to what I had to say ! Enjoy the Episode !

Website : www.siftgroup.net          Social : @Kiama_Junior & @SIFTGroupX    Email: [email protected]    

Traditional Marketing has faced a couple of backlashes trying to keep up with technology & what is known as " Modern day Marketing ". Is it still worth pursuing traditional marketing services like Television or Radio in 2020 ? My thoughts on that are explained in the Episode. Send us your questions to [email protected]. Social Media @Kiama_junior & @SIFTGroupX. 

Visit our website www.siftgroup.net for more info & also check out Sava Enterprises Eldoret on our website. They deal in Stationery Equipment in Kenya & have been for over 10 years. 

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Does your business understand the various touch points their prospective consumers get in contact with before converting ? In this episode I dive deep into ways a business can optimize their online presence, improving the overall consumer experience & leading to lower bounce rates on their websites. Send us your questions to [email protected] Social Media @kiama_junior & @SIFTGroupX.

Subscribe to our weekly newsletter, where we get our community pumped with inspiration & insights on Business, Finance & Psychology. No, we do not send ads to our newsletter subscribers rather educate, inspire & learn from the community. Head on to www.siftgroup.net  to subscribe & become a member. Enjoy the episode !

Brand Activation in simple non-marketing terminologies is the process of creating Brand Awareness behind a lifeless or existing Brand looking into improving their Brand Equity. It's a very critical part in Marketing because if done wrong can be detrimental, however, going about it the right way can be used as a leverage in customer acquisition & retention. 

Send us your questions to [email protected]. Social Media @Kiama_Junior & @SIFTGroupX 

Website : www.siftgroup.net ( Subscribe to our mailing list )

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We talk about working on ourselves, our dreams, our personal goals but never get started because of FEAR. Fear of what the society thinks. fear of failure, fear of rejection. These feelings and emotions are very human, however, learning to control them will propel our true identity & support our vision. Send your questions to [email protected]. Follow us on social @kiama_junior & @siftgroupx. Website : www.siftgroup.net to join our subscriber list & book an appointment with us allowing us to take care of your marketing needs. Enjoy the Episode !

SEO or Search Engine Optimisation is a great tool to market content on your website. When done correctly it will boost the number of organic traffic to your website & also solidify your online presence. Google uses this to rank websites on their search results & for 2020 there are certain market trends to look out for as mentioned in the episode.  Send us your questions to [email protected] & subscribe to our newsletter on www.siftgroup.net to be informed on the latest updates. Find us on social @kiama_junior & @siftgroupx. Leave a review & enjoy the episode !