The Marketing Podcast - Digital Marketing tips and insights

Search Engine Optimisation is a crucial step to making your website rank higher on search engines like Google or Bing. The criteria or requirements that search engines like Google use to determine where your website should rank keeps changing over time with the improvement of technology and its adoption. Think of how voice is starting to find a buzz around the marketing space and how businesses are preparing themselves for the adoption of voice technology, well, Google is not any different, with tools like FAQ on your website, Google is able to rank your website higher based on the voice-friendliness of FAQs. 

Things like Backlinks will still maintain their relevance especially for younger websites that are less than 2 years old. Transcribing content is one part that gets neglected, whereas, there are a lot of english based content in comparison to spanish or french. You will get more traffic if you are able to transcribe and translate your content locally and this should see you getting more traffic and ranking higher.

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If you are asking yourself whether it's worth it to start a podcast in 2020, the answer to your question is YES. Podcasting is about building a listening audience behind what you do or are passionate about. Podcasts have been around for some time and the industry is slowly getting saturated but like any other social media channel, creating value and being consistent will gather you a sustainable audience over time. This will make people know about you, what you do and can have a huge impact on your brand as well. It might take a while to see your stats skyrocket if you are not someone with a huge network but consistency will help you slowly rank higher among your competitors. Can you turn a Podcast into a business ? Yes ! Listen in to get the full information.

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The digital marketing space has experienced significant changes in technological advances in the recent months. In 2020 and over we expect the integration of various digital marketing concepts and tools by businesses and organisations. Video content is expected to take over written content in terms of user engagement and percentage conversions , expect more video based ads on your social platforms. Chatbots will cut customer support costs up to 30% and we will see an increase of them on apps like messenger and websites. TikTok currently boasting over 800 million users will see a huge flow of content and brands raising awareness of their products and services on the social platform. Artificial Intelligence is set to improve customer experience and enhance personalisation making digital marketing touchpoints more consumer-centric than before. Augmented and Virtual Reality is expected to be adapted by more businesses and retail stores in 2020 as the technological advancement seems to be no longer far fetched any more.

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UX & CX are both essential parts of a good marketing concept and strategy. More often than not, both terminologies get interchanged for their definitions and this is purely based on the similarities of the two. However, UX is part of CX and striking a balance on both has the effect of improving your brand equity and sales traction. A research that was done on the two showed that 86% of customers were willing to pay more for a better CX and UX and were also much more willing to become returning visitors/users/customers.

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It's now 3 days since I started the 30 day Fiverr challenge with you guys and I have to say there isn't a lot to report on at the moment. In this Episode I simply explain the process of getting started on Fiverr and my experience so far and a few tips on what I have learnt about the platform. Subscribe to stay informed on every time I post content and stay tuned for more. Enjoy the episode .

#marketing #fiverr #digitalmarketing #business

I will be working on fiverr for the next 30 days and documenting my experience so that all of you are informed. The purpose of this is to shade light to anyone who is looking into freelancing and probably help them get started. I don't know what to expect from fiverr and whether or not I will be able to convert sales, however, the thrill of hustling for me as well as some of you is enormous. Subscribe to the Newsletter on www.themarketingpodcast.live and the podcast to be informed and up to date.

There are different ways and methods to convert clients from lead generation tactics into paying-clients. Well, easier said than done, I had a problem converting leads and tried every single tactic to get clients to know about me, what I offer and get them to pay. Ideally it means I suck at sales, which is true, however, I have had to learn that the hard way but the rewards of that are starting to show. Here are some of the mistakes I made and what you can do to improve your conversions. 

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21st century marketing is broadly targeted on personalisation and improved user experience. Website morphing has been a way for marketers and businesses to enhance that and improve lead conversions. A study made by MIT shows a 21% increase on purchase tendency made by consumers to whom landing pages are personalised for them. How can you go about that and implement that ? More explained in the episode and in the next episodes as well.

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One problem a lot of us marketing professionals face is the fact of not knowing where to start from in our marketing career. There is simply a lot to learn in Marketing and being an expert at everything seems rather confusing if not impossible. I have had the same problem as I am at the entry level of my marketing career and I got the privilege of getting a response from Eric Siu on this question. It does not have to be complicated and one thing Eric shared was focusing on one subject at a time. Start for example with SEO, become really good at it, do some projects to gain confidence and then move on to the next topic, say email markleting e.t.c. You can also focus on one part and become the best and successful on that.

I hope you guys enjoy this episode and find it informative.

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You can find me on social media @kiama_junior and @siftgroupx

Check out Eric Siu @ericosiu on instagram

Cheers !

In this episode you'll learn on the importance of proper planning in business together with quality marketing integration and how that positively impacts your business. We review a case study on Webvan, an online grocery delivery company that was operational in the late 90s and early 00s. Despite its failure, Webvan has a unique story that changed the perspective of business stakeholders and the dynamics of business operations. We can derive a lot of quality information and knowledge from their story and if you want to read more, you can read The Startup Owners Manual by Steve Gary Blank.

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For business enquiries www.siftgroup.net