The Marketing Podcast - Digital Marketing tips and insights

I received a question on why it's important to go through the hassle of doing SEO which takes a ton of work and patience whereas paying Google Ads will still rank you at the first page of their Search Engine Result Page. This is a valid question and it's always very interesting to listen to the perspective other people have on different subjects. The short answer is, SEO is playing the long game and generates genuine organic traffic that gives you an edge over your competition. More of my opinion on the subject is in the episode.

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Hey Marketing Podcast Listeners, Here is a list of growth tools discussed in Episode 49 ;

1. Ubersuggest   2. Google Analytics   3. Hello Bar   4. Mail Chimp   5.Ahrefs 

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You can find us on social media @Kiama_junior, @siftgroupx

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Off-page SEO involves tactics that are indirectly related to your website. This involves link building or creating of backlinks from your websites and in a time where every other  website is competing for specific keyword rankings, it makes much more sense to improve your off-page SEO performance and outrank your competitors. 

Google introduced a software called Penguin in 2012 that basically crawls through websites to find any form of backlink manipulation on websites and inherently penalise websites that went against their guidelines. So you want to carry out proper and high quality backlink building and avoid penalties such as your website being totally removed from Google Search Engine Result page.

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Introducing a product that fills a certain gap in the market or solves the problems of your intended consumer segment is a job half way complete. The message and how you portray , engage and create awareness around your consumer segment is equally as important as getting the final product or service to work correctly. Product Marketing  deals essentially with the communication between the product and the customer frictional touchpoint, enhancing seamless transaction of information and a better conversion rate overall.

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Episode 46 is an introduction to CTR or Click Through Rates and why it is important to understand this metric in Marketing. In simple terms, how many users click through your ad or links after being exposed to them either through online ads or newsletter marketing and what these numbers mean for your business and Marketing Campaign. We also introduce our Sport Podcast Talk Football KE in this episode. 

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More info at : www.siftgroup.net

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We discussed whether we should implement german as a language of instruction and communication on the SIFT Podcast and we decided to embrace the idea. This episode is a pilot introduction of what is to come at a later date. Our aim is to build a german speaking audience and community as well as share information between both of our audience group. 

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More info ; www.siftgroup.net

Looking at a business model canvas, how do we define our customer segment, what are the characteristics that group our customer segments together and how do we go about defining our minimum viable customer and effectively match them to our Minimum viable product and find product market fit. All these and much more answered in this episode.

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www.siftgroup.net for more info.

If you have your website built on Godaddy or are planning to create your own website using Godaddy, Google Analytics is an important Data Collecting Instrument that you want intergrated on your website. This will help you track consumer behaviour on your website, bounce rate, session time e.t.c & improve on your Landing Pages which leads to efficiency on your Marketing Campaigns, Customer's LTV & much more.

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Process Over Outcome

Marketing has been known to work well with tangible products & a lot of content & expertise are geared towards Product Marketing & Brand awareness, however, what about Software & how do you & your business effectively carry out a marketing campaign & improve overall Brand Equity for your business & software ? Listen in !

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Entrepreneurship is a calling for some of us, however, the path to succeeding is not necessarily rosy & sweet & that's where tenacity & passion kicks in. In this episode I share some of the challenges and hurdles I have faced as an entrepreneur & what you can prepare for before deciding to become the so called solopreneur.

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