The Marketing Podcast - Digital Marketing tips and insights

In this episode I talk about how  AI has impacted & will impact digital marketing in the near future. AI is meant to make Marketing & Data processing much easier, however, it is worth mentioning that marketers need to iterate & integrate certain things to stay up to date with AI. This will include optimising for voice, integrating click funnels e.t.c

Mentioned in the episode :

1. Chatbot Integration
2. Targeted Ads
3. Targeted Content Marketing ( Salesforce study )
4. Voice Search ( Siri, Aide , Alexa )
5. Personalised Product Recommendation  ( Behavioural patterns & Personal preferences )

For more info head on to www.themarketingpodcast.live

Send me an email [email protected]  . You can find me on twitter @augustinekiama. Did you enjoy the episode ? Let me know ! Leave a comment, review or rating to the episode & subscribe .

When it comes to SEO, on-page SEO is just not enough, you need to work on your off-page SEO & Backlinks play a major role in determining where your website ranks on Google SERP. It makes sense for someone else to link to content on your website like an article than for them to link to your product/service page. How can you build high quality backlinks with high authority websites in a cost-effective manner ? Listen in !

Head on to www.themarketingpodcast.live for more information & subscribe to our weekly newsletter.

You can find me on twitter @augustinekiama

Make sure to rate, review & subscribe to the podcast for the podcast algorithm :)

In episode 68 we talk about personal finance and mental health with Susan Gichuru. She is a finance professional and a certified life coach from Nairobi, Kenya. She talks to us about managing our personal finances, the investment options that are available, why we should build an emergency fund and also being open about our mental health.

On her website www.speakuptalkback.com , she has created a platform where people are able to speak up about what they are going through, share their experiences & find assistance. On finance she offers a weekly IGTV called " Finance Friday " on her instagram @susan_gichuru, where she shares information & knowledge on finance to her audience.

Now, if you need her services on personal finance you can reach out to her on her social media @susan_gichuru  or send her an email [email protected] 

send in your questions to [email protected]  & also rate, review & subscribe the episode for the podcast algorithm :)

Enjoy the episode !

When it comes to SEO, you want to make sure you take all the right steps to ensure your website is ranking for the right keywords and that your domain is gaining authority in the industry. As a marketer you might not have a big budget to spend on SEO so here are a list of SEO tools you can use to audit your website.

For more info head on www.themarketingpodcast.live and subscribe to our weekly newsletter as well.

Having an email list is an amazing marketing tool that you can use to spread information to your readers. Not only that, the Click Through Rate on Newsletters is slightly higher compared to other forms of marketing campaign. Now, the downside risk of newsletter marketing is a huge percentage of your readers not clicking through your email. This has the effect of causing your email to land into spam or junk folder the more people don't read you email. This is not good for your email marketing campaign and how to solve that is explained in the episode.

Head on to www.themarketingpodcast.live for more info. 

You can find me on twitter @augustinekiama

Send in your questions to [email protected]

Enjoy the episode ! ( oh ! and make sure to rate, review and subscribe for the podcast algorithm )

If you are contemplating to create your own website, you might be unsure which hosting provider or CMS to choose from. As of May 2020, there are multiple options when it comes to CMS, some of which I have already used and, as much as they offer the same services on the top level, they tend to differ when it comes to certain technical abilities that make them different from one another. For that reason, you should find the proper CMS for your website needs  technical capabilities. 

Visit www.themarketingpodcast.live for more info

send in your questions to [email protected] 

You can find me on twitter @augustinekiama.  Make sure to rate, review and subscribe for the podcast algorithm :)

Enjoy the Episode !

I recently experimented on Tik Tok with my co-host on the Talk Football KE podcast on how Tik Tok works and how we can package and produce content on that platform. Tik Tok provides you with a good amount of reach to your content, more than any other social platform organically at the moment. Can a business use Tik Tok based on the demographic that is Tik Tok ? The answer to that question is yes, I explain further in the podcast on why your business should consider repackaging content for Tik Tok and the benefits of doing that.

Send in your questions to [email protected]

Visit our website for more info www.themarketingpodcast.live 

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You've already done your SEO and your website is generating a good amount of traffic. The next task is to convert the traffic you are getting from leads into paying customers. There are creative ways marketers and sales people use to generate more leads and conversions on their website. A quick way to do that is integrating click funnels that capture the attention of your traffic and have them find their matching product/service. 

There is a catch, you have to make your funnel as interesting as possible and as precise as possible to retain the interest of your traffic. The whole process should be aimed at improving the overall customer experience which slowly leads to a higher conversion rate and less bounce rate. 

Send in your questions to [email protected]

Link to our website www.themarketingpodcast.live

You can find me on twitter @augustinekiama

Starting out in marketing can be overwhelming for some, especially if you've just completed college. Unless you are certain on the marketing space you are going to pursue, whether it's SEO, Telemarketing, Copywriting, Product Marketing e.t.c it can become an overwhelming task. I had the same problem and how I solved that was to focus on one thing and become an expert at that before moving to the next part of Marketing. Listen in for more information.

Send in your questions to [email protected]

find me on twitter@augustinekiama

www.themarketingpodcast.live

Let the class begin !

In order to generate tons of organic search traffic, your website needs to be optimised in a way that allows Google to find your content relevant. We've discussed on why you need to carry out proper SEO ( Search Engine Optimisation ) and the tools you can use with that. We also discussed why as a new website you need to build quality backlinks, how to repair broken ones and how to search for them as well. Website speed, Mobile-friendliness and integrating for voice technology are some of the topics we've constantly emphasised. These and much more as discussed in the episode and throughout the podcast will help you generate organic traffic to your website and improve your ranking on SERP.

Send in your questions to [email protected]

You can find me on twitter @augustinekiama

Enjoy the episode !