The Marketing Podcast - Digital Marketing tips and insights

In this episode we are joined by Xenia Muntean, CEO, Planable, who shares with us her story  cofounding Planable and some of the innovations she and her team have been able to introduce in the Marketing industry. Planable is a content review and marketing collaboration platform used by over 5000 teams.

Xenia Muntean has been recognised by Forbes 30 under 30 in Media & Marketing and has gone ahead to speak at various venues including Cannes Lions in 2018. She is a graduate of the Tim Draper's Startup Academy in Silicon Valley and prior to that she holds a degree in Mass Communication from Moldova.  Her story is very interesting because even before completing University she had her own social media agency and pursued that until Planable came to life.

Planable has its own Podcast called " People of Marketing Podcast " that features stories of unique marketers that you might want to give a listen to. 

For more info head on to themarketingpodcast.live or send me an email [email protected] and if you enjoyed the episode, support the podcast by leaving a review, subscribing and sharing with your friends and family. Until next time, stay safe !

In this episode I go through one of Gary Vaynerchuk's bestselling publish, Crushing it ! Gary Vee released Crushing it ! in 2017 as a follow up of Crush it ! which had come out years earlier. The book features real life stories of entrepreneurs who used Crush it ! as a catapult to their career and their advice to readers. Reading such books should always be a source of inspiration, less fluff and should give you ideas or fresh perspective to pursue your goals. Less reading, more action !

For more info head on to www.themarketingpodcast.live 

You can send me an email to [email protected] or tweet me @augustinekiama

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In this episode I go through four ways you can use to become omnichannel and create more content.  Creating content can become tedious especially if you don't have a team behind you. However, there are tips and tricks you can use to stay ahead of your game without necessarily spamming your audience .

Do you have any question ? send me an email to [email protected] or tweet me @augustinekiama

For more info head on to www.themarkertingpodcast.live and subscribe to our weekly newsletter on marketing & entrepreneurship.

In this episode I go through some of the reasons why you need your own website. Digital presence has become really important in this era and not being available on the internet might have the impact of you missing out on opportunities and not being able to present yourself fully. Do a simple Google search of your name and find out what information, if any, comes out on the first page of Google SERP. Are you content with what you've found ? If yes, well and good, if no, then you really want to work on your personal branding.

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As of May 2020, Google came out with their plan to update their search ranking algorithm in 2021. The main focus in their algorithm roll out is on page experience, how good are visitors able to engage with content on your website and get valuable information. They further talked about the core web vitals we should focus on i.e :

1.             Loading time ( 2.5 secs = Good , 4 secs = Poor )
2.             interactivity ( First input delay : 100ms= Good , 300ms = Poor )
3.             Visual stability

Google will still prioritise quality content, so you still want to make sure you are giving tons of value to your visitors

For more info head on to www.themarketingpodcast.live and send me an email [email protected]

You can find me on twitter @augustinekiama 

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FAQ schema has become quite popular recently, based on the acknowledgement it gets from the Google algorithm so you really want to give it a second thought as a digital marketer. However, every time a new algorithm update pops up, a lot of these websites start optimising for it ,so the earlier you optimise the better your chances of ranking higher on SERP. In this episode I explain what an FAQ Schema is, how it works on Google and how you can integrate it on a Wordpress website.

Head on to www.themarketingpodcast.live for more info

Send in your questions to [email protected] 

You can find me on twitter @augustinekiama

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If you are starting out in Content SEO, then understanding Long-tail & Short-tail Keywords and their resulting effect on your website discovery on SERP is very important. In this episode I explain both Short-tail & Long-tail Keywords, their pros and cons and how you can integrate both to help you generate more traffic for your website.

Incase of any question or professional enquiry send me an email [email protected] 

For more info and for our weekly newsletter head on to www.themarketingpodcast.live

You can find me on twitter @augustinekiama . Be sure to rate, review & subscribe to the podcast for the algorithm :)

Enjoy the episode !

Episode 73, I talk about Multi-level Marketing scams, what MLM is, how to identify MLM scams and my experience at an MLM workshop in Frankfurt 2018. This episode is meant to be informative and educative and at no point is it a professional advice. During this pandemic in 2020 a lot of people are going through a financial recession and constraints and it is highly likely that more MLM scams will show up and take advantage of innocent citizens.  Be careful and diligent. Process Over Outcome.

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For more info head on to www.themarketingpodcast.live 

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Coca Cola has always been an interesting marketing case study based on the several marketing campaigns that it has carried out over the years and how that has impacted its brand perception. In this episode I go through some of the campaigns that were carried out, outlining the marketing and branding strategy behind them and what we can emulate as marketers and entrepreneurs.

For more information head on to www.themarketingpodcast.live and also subscribe to our weekly newsletter.

You can find me on twitter @augustinekiama & also send me an email to [email protected] 

Make sure to rate, review and subscribe to The Marketing Podcast. Until next time, Class dismissed :)

In this episode  I update you on my progress on the 30-day fiverr challenge and also what I plan on doing with my Digital Ad Agency " SIFT ". As you all know I started an Ad agency in December of 2019 & I also updated you guys on how I got my first client and also the challenges I constantly face running a Business startup as a sole-proprietor. If you are still a student then this episode will be very much relatable to you.

Send in your questions to [email protected] & also find me on Twitter @augustinekiama

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