The Marketing Podcast - Digital Marketing tips and insights

In this episode I go through steps in which as a newbie or amateur in SEO, you can do SEO for your new website. This is simply a guideline to help assist you if you are overwhelmed with SEO and are not sure where to start from.

SEO procedures varies from person to person based on their expertise level, the task at hand and doesn't necessarily follow one standard guideline rather plays out like a game with a problem at hand and a solution to be seeked. Think of SEO like playing puzzle and you simply need to find the missing piece using the immense knowledge you have on the subject.

In this episode I mention :

1. SSL
2. Core Web Vitals
3. SEO software ( Seobility, Moz, Semrush )
4. Tracking competitors
5. Long tail Keywords

Send me your questions or business inquiry on [email protected]

You can find me on social media @iamkiamaaugustine

Support this podcast by leaving a rating, review and sharing . Until next time .

Local SEO is the process of optimizing your website, business or content for local searches. Google uses Geo-location to provide users with much more targeted and relevant information based on where they are.

If a user searches for Bakeries nearby, Google is able to use their location, check its library of bakeries and bakery websites indexed around that location and provide feedback to the user.

If you have any question send me an email to [email protected] or find me on social media @iamkiamaaugustine.

Until next time !

I decided to join Shaw Academy on Digital Marketing as part of the process to improve my digital marketing  expertise in other fields of digital marketing that I am not well acquainted to. This is not a sponsored episode nor am I affiliated by them. This episode is meant to share my experience and provide insightful information for the listener.

Get a $20 Amazon Gift Card when you sign up for one of Buzzsprout's paid plan with this link and start your own podcast.

For more information reach out to me on social @augustinekiama and email [email protected]

Enjoyed the episode ? Support the podcast by rating, reviewing and sharing it !

Until next time !

In episode 95 I discuss the process of doing SEO for startups and new websites, the importance thereof and underlying factors that might affect your SEO activation campaign. 

Worth mentioning are pointers like writing compelling copy for both your meta tag description and on-site content. Using appropriate ALT tags & captions on images to enhance indexing and ranking on SERP as well as integrating sitemap.xml on your images. 

This week's digital marketing news : 

1. Walmart unveils  Walmart + for $98/year
2. Walmart partners with Tech giant Microsoft on acquiring Bytedance own Tik Tok
3. Google makes image licensing information visible

For more information head on to www.siftgroup.net or send me an email to [email protected] 

Support The Marketing Podcast by giving it a review, rating and sharing it with other people. 
Until Next time ! Class dismissed !

In this episode I share some of the experiences I have had podcasting for around 14 months and how the podcast ranked #2 in Finland for marketing and #12 all-time for marketing podcasts according to chartable.

If you are thinking of starting a podcast or moving to a better host, you can start your own show or redirect your show to Buzzsprout using this link and get a $20 Amazon Gift Card when you sign up for on of their paid plans.

Find me on social media @kiamaaugustine and send me an email to [email protected]

Did you enjoy the episode ? support the show by leaving us a review, rating and sharing it with your friends.

Thank you for tuning in ! Until next time ! Class dismissed !

Off-page SEO primarily Link building is one of the important principle that provides websites with credibility and directly influence their ranking as search engines like Google use this information to gauge the relevance of websites. 

What is most important is that your website is getting high quality backlinks, meaning backlinks from authoritative and credible websites and not just any other less quality backlink. 

In this episode I explain what off-page SEO is and how you can practice that according to Google webmaster guidelines. 

Reach out with an email @augustinekiama

In this episode I go back to the basics of Search Engine Optimisation, explaining the fundamentals to the audience that might not fully understand what SEO is or those who need clarity on the topic.

This is a new format that will be on podcast where I recap what the previous episodes have been about and dive deeper into the topics giving much needed explanation and clarification with relevant examples.

For more information head on to www.siftgroup.net or find me on social media @augustine_kiama

Gray hat SEO is the borderline between white hat SEO & black hat SEO & this causes confusion for a lot of people on what is really defined as Gray hat SEO. The simple yet still unclear definition is the practice of technically legal SEO methods to rank higher on SERP but at the same time ethically dubious according to Google webmaster guidelines.

In this episode I explain what Gray hat SEO is to help you have a better and deeper understanding on the topic. If you have any questions send me an email to [email protected] or find me on social media @augustinekiama.

Support the podcast by leaving a review, rating and sharing it on your social media.
Until next time, thank you for listening.

Starting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into podcasting for the right reasons and also strategise on what you want to get from it.

Monetising your podcast will require you to have an engaged audience, which if you are generally not popular on the internet, will require you to have a marketing strategy. Most importantly when it comes to podcasting is consistency and quality content. A lot of podcasts have a lifespan of 7 episodes and if you can do more in a consistent fashion then sooner or later you will have an audience.

Start your podcast today with Buzzsprout & get a $20 amazon Gift card if you sign up for their paid plans https://www.buzzsprout.com/?referrer_id=1225955

If you enjoyed the episode kindly leave us a rating, review or share the episode with other people.

Send me an email to [email protected] and you can find more information on www.siftgroup.net or www.themarketingpodcast.live

Starting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into podcasting for the right reasons and also strategise on what you want to get from it.

Monetising your podcast will require you to have an engaged audience, which if you are generally not popular on the internet, will require you to have a marketing strategy. Most importantly when it comes to podcasting is consistency and quality content. A lot of podcasts have a lifespan of 7 episodes and if you can do more in a consistent fashion then sooner or later you will have an audience.

Start your podcast today with Buzzsprout & get a $20 amazon Gift card if you sign up for their paid plans https://www.buzzsprout.com/?referrer_id=1225955

If you enjoyed the episode kindly leave us a rating, review or share the episode with other people.

Send me an email to [email protected] and you can find more information on www.siftgroup.net or www.themarketingpodcast.live