The Marketing Podcast - Digital Marketing tips and insights

In this episode I explain situations where the inbound methodology and outbound methodology can be best implemented into a marketing campaign. There is no good or bad method when it comes to inbound vs outbound, however, there good and bad tactics when we talk about their implementation.

How, when and for how long are questions a business should ask itself when choosing between inbound and outbound or both. Outbound is best suited to generate more awareness for a newly found business and has short-term KPIs and goals compared to inbound which is long term and also takes time to build to fruition.

Outbound is more pay-to-play, you need a budget to run outbound campaigns because you are essentially  interrupting the prospect with your message. Inbound survives mainly on organic reach , it will take a blog article on your website a minimum of 100 days to start getting measurable traction and even then the article has to be good enough in terms of value and long enough for Google to put weight on it.

Inbound, however, despite being 62% cheaper than outbound has a long term effect and most prospects tend to be qualified leads that are ready to be sold to.

For more info head on to www.siftgroup.net

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Find me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx

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Outbound Marketing and Inbound Marketing are very different from each other in terms of the methodologies used. However, both have more or less the same end goal and that is to turn prospects into paying clients ( Conversion)

In this episode I explain the main differences between Inbound and Outbound and why even though one outreach tactic might have a slight advantage over the other, both are still effective when applied and used correctly.

For more information head on to www.siftgroup.net

Marketing inquiries, Podcast Adverts and features to [email protected]

Find me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx

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In this episode I do review of my experience on the Hubspot Academy, what I was able to learn while doing my Inbound Marketing Certification and also whether or not I would recommend it to other marketers.

Hubspot Academy is free of charge and offers various courses and certifications that can be achieved once an exam has been passed by the candidate. Hubspot is, however, in no way affiliated or sponsoring this episode so every statement made is from my own raw experience and will only act as a review to their platform.

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Inbound marketing, quite different from outbound reach, is a marketing methodology where buyer personas are defined and identified by the different departments of an organisation, business e.t.c. and attracted towards the organisation/business e.t.c. instead of businesses reaching out directly to potential customers.

The opposite of Inbound, which is outbound is for example running paid Ads on Radio or Television and actively reaching out to the masses in an attempt to create awareness and sell directly to them. The pitfall of outbound reach is the lack of a qualification and verification process of the target reach that fits ideally to the buyer's persona and are highly likely to convert or be interested in our products or services.

A good example is an Ad on Radio or Television. A mortgage lender running Ads on Radio and Television to attract people interested in becoming new homeowners, refinance current mortgages e.t.c. reaches a massive audience that is unqualified for their services and products.

More information on www.siftgroup.net & SavaDigital.io

Business inquiries, Podcast Bookings and Advertisements to [email protected]

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In this episode we are joined by Raj Goodman Anand, C.E.O. & founder of Goodman Lantern ,a team of native English content writing and software development services that help businesses sell better and grow faster.

Raj Goodman has founded several companies and managed to grow one of his startups to acquisition.Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. 

He shares with us some of the content writing tips he has applied over the years on his businesses and for his clients together with ways on how to repurpose content for various social media platforms just to mention a few.

Would you like to link up with Raj Goodman ? Yes ? 

• Raj Goodman Anand on Linkedin
• www.goodmanlantern.com

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In this episode I go back to the basics and explain how anyone can get started in digital marketing with completely zero experience. The steps I mention in this episode are some of the things I did and continuously do to improve my expertise in the industry. The Marketing Podcast - Digital Marketing Tips & Insights has been a journal for my progress in the industry up until now  where I run my own agency that does specific services based on my expertise and what I am skilled at.

As time goes by and we as a community continue to learn more and gain experience, the agency will continue to offer more services and even onboard new hires. This is probably the only podcast if not one of the few podcasts that an agency founder has documented his journey and progress in real time and that's why I believe you should listen in and also join us.

Enjoy the episode !

For more information head on to www.siftgroup.net

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Soap Opera email sequence, similar to what we already know about soap opera films, entails the art of storytelling. The writer initiates rapport with their readers in the first stage, allowing them to know about themselves, their business, organisation or mission.

Once presence and rapport have been initiated, the writer engages their audience in a sequence of storytelling filled with suspense, curiosity and information to captivate the attention of their audience. The readers would be taken through a series of drama that intently has the effect of drawing them towards a certain CTA that the writer has placed.

This can be an effective method of enhancing newsletter based sales,however, similar to the seinfeld sequence, the writer has to trade carefully and offer less fluff and more value.

For more information head on to www.siftgroup.net and subscribe to the marketing weekly digest.

You can find me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx

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Seinfeld emails can become a strategic method to captivate the attention of your readers and ultimately increase your click-through-rates and conversion rates for your products or services. It's based upon the art of effective storytelling through an email whilst centering the attention towards a certain product or service that you are selling.

Using Seinfeld emails can be beneficial,however, anyone using this type of method has to trade carefully with their readers and ensure that what they are offering in the email and ultimately selling to their audience is valuable and worth their time. Seinfeld emails can easily become fluff , leading to low email open rates, less conversion rates and ultimately emails ending up in the junk folder.
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In this episode I mention some of the tools, methods and strategies that you can use to spy on your competition and outperform them. It's important to understand what competitors in your industry are using in terms of technology, their marketing campaigns, social media presence and if possible their numbers.

Some of the tools I have mentioned in the episode include BuiltWith, SEMrush, Facebook Ad Library, Social Media, Podcast & Youtube.

Get more information from www.siftgroup.net or send me an email to [email protected] also if you want you or your business to be featured on the show.

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For this episode I am joined by Hernan Sias from the Business Bros Podcast, a tenacious podcast co-host having done over 500 episodes on his main show and a good number of episodes on his other shows. Hernan shares some of the hacks he has used to grow his podcast, audience and ultimately his business.

For more information head on to www.siasfirst.com  to connect with Hernan or social media @businessbrospod

Become an avid listener and member of the show by signing up on www.siftgroup.net

You can find me on social media @kiamaaugustine & @iamkiamaaugustine.

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