The Marketing Podcast - Digital Marketing tips and insights

Does Google really ignore Black Hat SEO ? Let's talk about it !

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Facebook Ads  provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few clicks of a button to launch your first campaign, it's not that simple to get the results you want.

In this episode I explain some of the mistakes a lot of marketers including myself make, while running Ad campaigns on Facebook and what we can do to avoid these pitfalls and get the best ROI on our Ad spend.

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or not they would like to be tracked and they data collected for Advertisement purposes.

Essentially this means that once the policies take place in early 2021, Advertisers will have difficulty attaining the user-specific information they need to track and optimise Advertising data efficiently. More in the episode !

 Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

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Clubhouse is a new audio drop-in social platform that started less than a year ago and has been the talk on social media for quite some time. With the growing interest in audio-based services and tools and Twitter also cloning it's own version of Clubhouse called Spaces, what implications do these innovations have on the Podcasting Space ?

Clubhouse @augustinekiama

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

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Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live

Rodecaster Pro

After 134 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Crafting an email list and having your audience opt-in to receive newsletters from you is a hassle  on its own. Sustaining your email list over a long period of time is also of equal importance as creating one.

In episode 133 I mention ways in which you can create captivating newsletters that your readers will want to read every single time and sprout engagement.

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live

Rodecaster Pro

After 133 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thought-out ideas can easily differentiate your business marketing efforts from those of your competitors.

In this episode I mention 3 outside the box marketing tactics that I have seen work well for a couple of organisations and businesses that you can apply in 2021.

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live

Rodecaster Pro

After 132 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Newsletter Marketing is essentially a strong form of marketing campaign that has performed considerably well over the years. On average, emails get around 10% click through rate if not more, which is a good statistic to work with.

After building an email list, how then can you monetise your list if that's your end goal ? In episode 131 I explain creative monetisation ideas that you can implement on your newsletter campaigns.

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live

Rodecaster Pro

After 130  episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads provide the flexibility of storytelling, providing much more information on the Ad, using different Call-To-Actions on the same Ad e.t.c.

Not only that, Cost-per-Click is also lower which essentially saves your Ad budget e.t.c.

Support the show by rating and subscribing on www.themarketingpodcast.live.

Rodecaster Pro

After 130  episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Podcasting similar to traditional radio allows the options of having guests on the show, in fact majority of podcasters and podcast listeners prefer guest podcasts simply because each and every episode is different from the other as different people share different experiences and have different personalities.

However, this does not mean that if you prefer being solo-podcaster that you should necessarily have guests. Identify what you and your audience prefer and you can always make changes with time.

One of the tool I use to book guests for my show is matchmaker.fm. It's a simple and straightforward platform that connects podcasters to guests.

You can also use social media or your social network to invite guests on your show. More information in the episode.

Subscribe to the newsletter and receive every information on our website www.themarketingpodcast.live

Rhodecaster Pro

After 129  episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.