The Marketing Podcast - Digital Marketing tips and insights

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Agency Savadigital.io

Clubhouse @augustinekiama

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In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines.

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Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Ever heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ?

Well, in this episode I explain what a Robot.txt file does and exactly how it can impact your website.  Enjoy the episode !

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Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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How do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website.

Links mentioned :

• Ahrefs
• Ubersuggest
• SEMRush
• Builtwith
• Google Analytics 
• Google Search Console
• Moz SEO
• SEObility
• Yoast

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Are you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website.

In episode 154, I explain some of the reasons why you might be losing organic traffic and also solutions that you might want to consider to fix that. Remember, as long as your business isn't affected by the amount of organic traffic you get, it doesn't really matter and it should not cause you sleepless nights. 

Organic traffic like most Marketing metrics is a vanity metric and what matters are the KPIs your business has and whether or not they are being met.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

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Bonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals.

Also, I'm currently working on co-hosting a 2nd Podcast which might launch in march/april. More on that in the episode !

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

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In this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is always better when it can be found.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in episode 151 I explain why.

I have been fortunate to interact with some of the top marketing professionals who either own agencies or have worked in conglomerates like Google or Microsoft and get listen to their point of view on the best way to learn marketing. Enjoy the episode !

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

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After recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast.

Let's talk about some of the lessons I have learnt after recording  150 episodes, interviewing guests, doing solo podcasts, growing my audience e.t.c This is part of the Podcasting 101 series. Enjoy the episode !

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

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In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a  regular basis so that they not only stay at the head of their game but also learn what works and what doesn't in the process !

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !