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The Marketing Podcast - Digital Marketing tips and insights
The Marketing Podcast - Digital Marketing tips and insights episodes
- EP 180 : How to improve listener retention | Podcasting 101
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.16 min - EP 179 : 5 tools that will increase your organic traffic
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.8 min - EP 178 : What are Canonical URLs and how to avoid duplicate content issues
Canonical URLs let search engines know which version of the web pages on your website should be treated as the authoritative ones. Essentially this helps with avoiding duplicate content issues and consolidating link signals.
A simple solution could be the application of Noindex Tags to pages you don't want to be indexed, however, issues with duplicate content vary and should be handled differently.
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.13 min - EP 177 : The Skyscraper Technique by Brian Dean | Content Marketing
Marketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Search Engines like Google or bing.
Brian Dean from Backlinko , famously known for being one of the best bloggers and consistently ranking on SERP # 1 , crafted a content marketing technique known as The Skyscraper Technique that essentially makes it easy for new websites to rank much faster.
The Skyscraper Technique focuses a lot on making content much better than it is, as explained in this episode, and that is something that Google likes to see.
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.12 min - EP 176 : Understanding the Flywheel Methodology | Inbound Marketing
Sales Funnels are great ! However, Flywheel is better ! For a long period of time businesses have used the traditional sales funnel as the inbound marketing methodology, however, over time this methodology has become ineffective and replaced by the Flywheel methodology.
The flywheel methodology focuses more on providing a proper user experience, retaining customers and promoting based on word on mouth. In this episode, I explain the differences between the two methodologies and how to implement the flywheel in your business.
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.9 min - EP 175 : How Sitemaps affect your SEO
Sitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience perspective as well as an indexability perspective, however, to what extent does having sitemaps help with our SEO ?
***Get your free Site Audit by sending me the domain of your website & Marketing Budget to [email protected]
( Free Site Audits and consultations available only for the first 5 people )***
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
Buzzsprout - Let's get your podcast launched!
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.8 min - EP 174 : Understanding Site Audits | SEO
Site audits are essentially a surgical representation of the structure and performance of our websites and they provide information necessary for search engine optimisation and conversion based optimisation. In this episode I explain what a site audit does, how to do one and what to look out for.
***Get your free Site Audit by sending me the domain of your website & Marketing Budget to [email protected]
( Free Site Audits and consultations available only for the first 5 people )***
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
Buzzsprout - Let's get your podcast launched!
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.12 min - EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO
Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP.
In this episode I explain also the Skyscraper technique which was created by Brian Dean from Backlinko on how to create content that naturally attracts high quality backlinks and improve overall ranking.
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.10 min - EP 172 : How "Process Over Outcome" changed my perspective
Connect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
Buzzsprout - Let's get your podcast launched!
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.26 min - EP 171 : How to boost your Page Speed | Core Web vitals
Google has mentioned Page Speed as one of the important components for their Search Algorithm in 2021 as part of the overall Core Web Vitals. However, sometimes we have a lot of content, images, plugins e.t.c. on our sites and don't know how to improve our page speed.
One second delay can be an issue for your site ranking however minimal it might seem. In this episode I explain 3 ways on how you can easily boost your site speed and effectively improve your rankings.
Connect with me !
Agency Savadigital.io
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaugustine
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.6 min
About The Marketing Podcast - Digital Marketing tips and insights
From the publisher's feed
Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can…
outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.