The Marketing Podcast - Digital Marketing tips and insights

200 Episodes !!! It's finally time to call it quits !!! But Seriously I want to appreciate each and every one of you for the immense support you have given to the Podcast. After this episode I will take a short break for a month or less to plan the way forward for the podcast. Your suggestions and input will be highly appreciated because at the end of the day we are all learning together as a podcast community.

In this episode I sit down with Moses Githinji, Host of Just For The Flow EngineeringPod, to catch up with his progress and experience podcasting. Moses is a Kenyan Mechanical Engineer based in Germany & to know more about him you can listen to episode 146.

Listen in & also make sure to check Just For The Flow Podcast.

To follow up and connect with Moses :

@imoses_e_mc2 on Instagram
@ B.Eng Moses Githinji on Linkedin

Connect with me !

Clubhouse @augustinekiama

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You can find me on social media @kiamaugustine

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How does the future of Content Marketing look like ? With the rapid growth in the Martech Industry and introduction of Artificial Intelligence and application of Natural Processing Language, Content Marketing has experienced a huge shift in the recent years.

Connect with me !

Clubhouse @augustinekiama

Email :[email protected]

Business Inquiries : [email protected] 

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

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John Muller from Google Search Central came out today with the statement of extending the deadline of the Rollout for the Search Engine Core Update. This year Google is keen on User Experience with what it termed as Core Web Vitals.

Core Web Vitals are simply your Page Speed Insights and include :

• Largest Contentful Paint : How Long it takes to load your Page ( 2,5 seconds or less is good )
• First Input Delay : Interactivity  (100 ms or less is good )
• Cumulative Layout Shift : Visual Stability (0.1 or less)

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Content Sprouting is the art of thinking about your content as a tree. The stem is your pillar page, essentially a long, in-depth written article on a certain topic. The branches make up your Subtopics, essentially related articles that expound on terminologies mentioned in the pillar page. Sounds Complicated ? It's actually quite simple ! In this episode how to apply content sprouting in your Content Marketing campaigns and essentially rank higher on SERP.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely.

Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc

5 Different Smart Bidding Strategies

• Maximise Conversion
• Target ROAS
• Target CPA
• Target Impression Share
• Enhanced PPC

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaaugustine
                                                                        @SavaDigital on Facebook

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What does the future of SEO look like ? I have done a small research to check what other marketers believe the future of SEO is and how we can prepare for that & the result might not be what you've thought of before .

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaaugustine
                                                                        @SavaDigital on Facebook

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User Experience plays a major factor in not only your SEO performance on SERP but also in enhancing Lead generations and repeat conversions. Web Design is an essential part of UX and doing a professional and decent job on the design of your website or landing page is important.

In this episode I explain how Web Design affects your Bottom line and what you should be keen on when designing your website.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaaugustine
                                                                        @SavaDigital on Facebook

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Facebook came out recently with the announcement of the audio-products they plan on rolling out soon.  One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak and take live questions from an audience.

Facebook also mentioned the introduction of Soundbites and a Podcasting Feature on its app.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaaugustine
                                                                        @SavaDigital on Facebook

Rate, Review & Subscribe to support the Podcast.

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Research, Pre-production tasks, Recording, Post-production tasks ! Seems like a lot of work goes into creating and growing a podcast, right ? Well, there are some tricks and tips you can use to automate your podcasting workflow and create more time to focus on the important part of your podcast which is the content.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaaugustine
                                                                        @SavaDigital on Facebook

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.