The Marketing Podcast - Digital Marketing tips and insights

Schema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines. 

In this episode I explain a step by step process on how to do schema markup for your website together with the pros and cons.

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Clubhouse @augustinekiama

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Substack is a platform that allows writers, specifically newsletter enthusiasts to monetise their audience of readers through a subscription model that allows them to generate revenue. Similar to what Supercast is doing with Podcasts or Patreon has done for content creators for a while now.

In this episode I discuss what Substack is and who its best suited for. Paid content is not always premium content and Free content is not necessarily poor content. 

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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In this week's Podcasting 101 Series, Moses joins TMP to share his plans for starting a rather niche Podcast in the engineering space. A brief introduction to Moses, he is a mechanical engineer in Germany and has had the burning desire to start his own Podcast for a while.

In this sit-down, we had a back and forth conversation on how he can tap into a very unique podcasting niche and grow his podcast to become the first of its kind. We wish Moses all the best with his Podcast and we will have him at a later date on the Podcast to share with us his progress and insights.

To follow up and connect with Moses :

@imoses_e_mc2 on Instagram
@ B.Eng Moses Githinji on Linkedin

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Let's discuss whether you really need that marketing degree to get started.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Repurposing content is not only a time-saver but also a growth hack in the content space. Recently I started transcribing parts of the podcast and repurposing the transcripts as blog articles on the website. This was purely an experiment to unveil the benefits of audio transcription and repurposing and the results are mentioned in the episode.

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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In episode 143, I mention some of the tools I use to do Search Engine Optimization in 2021 for my client's websites and podcast. A good SEO requires proper tools and know-how and sometimes these tools can be quite expensive.

In this episode I mention some of the SEO tools you can use based on your SEO needs and budget, whether as a freelancer, Agency etc, there is something for everyone.

Links Mentioned :

1.  Semrush
2. Ahrefs
3. Ubersuggest
4. Otter
5. Seobility

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Using User Generated Content is a very effective strategy to integrate into  your marketing campaign. Not only does it offer sort of "Free Marketing and Advert", but also it generates social proof for your products and services.

Think of it like Word of Mouth Marketing.

In this episode I explain what UGC is and how businesses integrate the strategy effectively into their marketing campaigns.

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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Today’s Podcast Episode is going to be a sort of Challenge for TMP listeners. I’m going to break down a step by step process that you can follow to build your email list. The Challenge is getting 100 people on your mailing list within 30 days with a few simple steps.

*Why do you need a mailing list?*

1. The open rate and click-through-rate on emails is decently high.

2. You can interact with your people in a more personalised way. This will help build a connection with those that are of your tribe.

3. It doesn’t cost much to have a mailing list & build a community among your raving fans.

TMP: On TMP, I share with the people on my list a weekly breakdown on what was covered on the podcast. I share experiments that I’ve done in the Marketing Space so that we get to learn together. I also share coupon codes and affiliate links that are necessary and relevant to the newsletter.

Clubhouse @augustinekiama

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I've been on Clubhouse for some days now & I have to admit, I really like the concept of the App and how people are able to leverage on the networking capabilities of it. However, with all the hype around Clubhouse, is it just a fad or is the App still underrated ?

Clubhouse @augustinekiama

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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It's TMP Friday once again & that means another episode on the Podcasting 101 series. To pick up where we left off in the last episode on this series, in episode 139 I talk about some insightful information I got from attending a podcasting webinar this week in terms of growing your audience and podcast in general.

Let me know what your podcast is about .

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

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