The Marketing Podcast - Digital Marketing tips and insights

Repurposing Content is a life-saver in Content Marketing, not only does it save you on time used to brainstorm and craft fresh content but also it allows you to use less effort and reach out to a wider audience.

Content repurposing is simply crafting a single piece of content format into various formats that can be shared on various platforms to serve a wider category of audiences. Think of it this way, you might have the best blog article on a certain topic, your content might be worth a ton of value, however, if nobody is able to see it or maybe they aren't interested in that type of content format, then you are still missing out.

Repurposing means transcribing this podcast episode into written format using a tool such as otter.ai and editing the transcript into a blog post as an example. I can then use a tool like canva.com and create presentation decks or slides from that blog article and post them on Linkedin. I can take an interesting and valuable sentence from the episode or maybe quote a guest on the podcast and post that on twitter. I can screenshot that quote on twitter and post it on instagram. 

The list goes on and on and it really depends on your level of creativity and how people relate to the various content formats. The essence behind it is to reach a wider audience.

Rhodecaster Pro

After 128 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Choosing between the type of content you should produce can become an overwhelming task, especially with the vast types of content that are available to us as of 2021. In episode 127, I explain the pros and cons of Podcasting and Blogging as content creation formats.

Blogging has been with us much longer than podcasts and this is quite clear with the Blog per person ratio compared to Podcast per person ratio being significantly higher. Each content types have their pros and cons and complement each other in different ways to serve different purposes.

2021 demands an omnichannel approach in Marketing and simply going for one content type and neglecting others, simply will not cut it. Obviously, you should focus on what you are good at, not everyone is a pitch perfect writer or a captivating  orator with microphones.

However, if you own a business or brand, hiring around your weaker talent spots, ensuring you maintain an omni-channel marketing presence will put you at the front of the game.

Rhodecaster Pro

After 127 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Starting your podcast in 2021 ? Here are a few things you should know before getting your podcast started !

Visit www.themarketingpodcast.live for more information and subscribe to the newsletter

Build your podcast website with Podpage in under 5 minutes.

Support the show on getting new podcasting equipments on our Gofundme.

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

A happy start into 2021 from The Marketing Podcast (TMP) and a big thank you for being part of the podcast in 2020 . You might notice a few changes with the podcast as the year unfolds and this is because I have been working behind the scenes while I was away on holiday.

TMP Website

One of the new features on the podcast is our newly revamped website www.themarketingpodcast.live . You might already know the domain name, that's because the domain was in operation a few months ago but the website was not as interactive as I wanted it to be.  On the website, we have plenty of features that will help all of you learn seamlessly from the vast episodes, categorised for ease of access, blog articles, community section e.t.c.

Merch

We have also introduced TMP merch on the website https://www.themarketingpodcast.live/store/ make sure to check that out. We will release different versions of the Merch as time unfolds.

Rodecaster Pro

After 125 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

If you have any questions reach out to me on social media @kiamaaugustine or send an email to [email protected]

Until Next Time !

Need a Podcast Website ? Get started with Podpage https://www.podpage.com/?via=augustine ( This is an affiliate link and I might receive a commission at no extra cost to you )
Gofundme new Podcast equipments https://gofund.me/0a14ad4f

Google announced early this year on their plan to abolish 3rd party tracking on their platform in two years time. With Google Chrome taking up around 70% of the Browser market, this move by Tech Giant Google will definitely have  massive repercussion for marketers and advertisers.

Google announced the release of Privacy Sandbox that will help aid marketers and advertisers to continue targeting and tracking their customers,however, much leverage has been revoked from Advertisers and Marketers.

More information in the episode.

To stay updated  head on to www.siftgroup.net & subscribe to the newsletter !

Find me on social media @kiamaaugustine.

Until Next Time !

2021 is expected to bring a lot of change and innovation in the marketing world, especially in MarTech, following 2020 which has been a year of change and quick iterations.  It is safe to say that marketers will have to change and adopt to new ways of outreach and retaining the customer base.

One of the most discussed topic was on a consumer-centric approach in marketing campaigns as of 2021, involving personalised & improved experiences with content and email marketing. Also, in terms of content we are yet to experience the full effect of AI Tech as companies such as Contentyzer are already innovating in this space.

SEO will still remain important and even much more significance will be placed on it as businesses will be looking to rank higher on search engines where most of their customers will be spending time.

What about a cookie-less 2022 as announced by Google early this year ? what does that mean for 3rd party tracking tools ? More info on the episode.

More information on www.siftgroup.net Subscribe to the Newsletter to always be informed!

Follow me on social media @kiamaaugustine & @siftgroupx

Remember to subscribe & rate this podcast on your favourite platform.

Until next time !

49% of Podcast fans report that advertising remains the most effective way to reach them compared to 37% of listeners in 2019. Despite an increase in podcast Ads and their length, super-fans on Podcasts have recorded an average of 10.5 listening hours per week.  This is according to a survey done by Results Media, Edison Research and Podcast One.

Facebook is facing over 40 Antitrust lawsuits as the FTC accused it of being a social media monopoly that uses its dominance to squash smaller competitors. The FTC and US regulators believe it was a mistake to approve of Facebook acquisition on Whatsapp and Instagram.

Salesforce, the popular CRM,  has signed an agreement estimated around $27.7 billion to acquire Slack in the recent week. Is this a good move for both parties and what does this mean for some of us who were using the free version of Slack ?

More information on www.siftgroup.net

Follow me on social media @kiamaaugustine, @iamkiamaaugustine & @siftgroupx

Support the podcast ! Leave us a review,rating or share on your preferred platforms.

Until Next time !

Up until this episode, I have been privileged to have interviewed various executives on the podcast from different fields and learn a lot from their knowledge, experience, wisdom and personality. A lot of valuable information is sometimes discussed off-mic where the episode is yet to be recorded or has already be recorded.

In this episode I share some of the values and principles I have learnt from networking and interacting with these professionals that might add significant value to you and what you are doing.

For more info head on to www.siftgroup.net 

Follow me on social media @kiamaaugustine, @iamkiamaagustine and @siftgroupx

Support the podcast by rating, reviewing and sharing it on your preferred platforms.

Until Next time !

Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is that, Google actually does these kind of updates almost every single day and core updates several times a year.

Most of its search updates are usually very minimal in terms of the impact they have on your website and hence most times in the year you might not notice any changes with your website's performance.

Google focuses a lot on user experience and most especially the quality of content that is on your website. In this episode I talk through some of the updates on Google's search algorithm as well as questions to ask yourself while creating content to ensure that you are creating content that Google will want to push and rank higher.

Google also is updating their search console API. More information in the episode.

Head on to www.siftgroup.net for more info

Follow me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx.

Support the Podcast by giving us a Rating and or a Review. Thank you :)

Until Next time

In this episode we are joined by Maya Grossman, a professional with a strong presence in the marketing scene. Maya has worked in the following organisations :

• Maya Grossman -  Strategic Advisor, Marketing, Product Marketing - Self-employed
• Google - Strategic Advisor, Marketing, Product Marketing - 1 yr 3 mos
• Colu -  VP Marketing - 1 yrs 9mos
• Microsoft Accelerators - Head of Global Product Marketing - 3yrs

Just to mention a few…

Maya shares with us some of the key points that startup companies as well as established organisation should look out while building their brand, the importance of company culture and why you don't necessarily need a huge marketing budget to succeed.

One thing that made me really enjoy recording this episode with Maya was how elaborate she was with her answers and explanations, stating relevant examples both hypothetical and from her experience and observations.

Not only did we talk about marketing but also career. Maya shares with us her wisdom not only on how to get started in marketing as a career but in any career in general. She has written a best-selling book titled " Invaluable - Master the 10 skills you need to skyrocket your career". The book is available on amazon as eBook and Paperback. 

Where can you find Maya Grossman ? 

• Linkedin - Maya Grossman 
• Website - mayagrossman.com

For more information head on to www.siftgroup.net 

Send me an email to [email protected]

Did you learn something from this episode ? Yes ! Leave us a rating or review on your favourite podcast platform.

Until Next time !
Class dismissed !