The Marketing Podcast - Digital Marketing tips and insights

In this episode I share how and why you should split test your facebook Ads. Facebook Ads are a really good way to get your message out to the public, however, as cheap as Facebook Ads can be, they can be quite expensive if you don't use tested data properly and inform Facebook what you really want from your Ad.

Did you find the episode informative ? Leave us a review or rating to show your support.

For more information head on to www.siftgroup.net

Find me on social media @kiamaaugustine & @iamkiamaaugustine

Until next time !

Split testing and A/B testing are used interchangeably in most context, although their definitions and meanings are quite different. Split testing can be defined as creating two completely different variations of the same landing page with the aim of finding out which versions performs better.

A/B testing on the other hand, only one or two elements on a landing page are altered in the process. This usually happens after split testing has been carried out and the website or landing page owner is looking to optimise even further, increasing their chances of hitting their marketing KPI's.

More information in the episode and on www.siftgroup.net 

Did you find the episode informative ? Yes ! Kindly rate, review & share the episode to show support to the podcast. Thank you !

Find  me on social media @kiamaaugustine, @iamkiamaaugustine & @siftgroupx

Until next time !

Marketing tools can be quite expensive, especially when we start subscribing to more than one service simply to help us  play on the same field as top notch agencies and companies. In this episode I share some of the split testing tools that if not free are quite affordable together with quick hack at the end to help you save money on marketing tools.

Subscribe to the weekly marketing digest www.siftgroup.net

You can find me on social media @kiamaaugustine, @iamkiamaaugustine and @siftgroupx

Remember to subscribe, share and rate this podcast :)

Until next time !

A/B testing also sometimes referred to as split testing, although the latter entails more distinctions than the former, is the process of testing out the performance of marketing assets when one or more elements are altered.

This can simply be giving your audience, website visitors e.t.c two different versions of the same landing page and observing the performance of the landing pages in terms of metrics such as click-through-rates, conversion rate, bounce rate, overall heat map e.t.c

Simply altering the color of CTAs can impact the results you get from a landing page and marketers continuously carry out such tests to find out what works best for them and drop what doesn't.

Split testing is providing your target group with two completely different versions of the same landing page. The only problem with this method is the ease of collecting data and information on which elements actually brought the most change to your marketing metrics.

Links mentioned on this episode :

• SIFT GroupX
• Crazy Egg

You can find me on twitter :

• @augustinekiama

Did you like the episode ? Yes ? 

then, give the podcast a review or rating on your listening app to support the show.

Until next time !

So you've started your podcast using the Buzzsprout link below and have received your $20 Amazon gift card. You're excited to record and share your voice globally,however, after a couple of episodes you realise you don't have anything to talk about anymore and your listeners are eagerly waiting.

You are frustrated that you might lose your audience and that they might not be able to take you seriously anymore. Well, after doing 100+ episodes, I understand the problem you are facing and in this episodes I break down some of the hacks I use to come up with content when I feel I have exhausted every bit of information.

Head on to our website www.siftgroup.net and subscribe to the weekly marketing digest.

You can find me on social media @iamkiamaaugustine or @siftgroupx or send me an email to [email protected]

Support the show by leaving a review, rating and sharing it. It goes a long way. Until next time !

Creating a good and compelling copy for your client or business can become a daunting task, especially if you are not skilled at luring attention from your audience through written content.

Copywriting as explained in the previous episode is very different from content writing with the latter used for information purposes if not ranking purposes. Content can however be repurposed into creative copy that can help businesses convert their traffic either into leads, paying customers, newsletter subscribers e.t.c . This all depends on the strategic goals of the business.

In this episode I list some of the tools that can aid you while creating a good copy and also explain why copywriting is not an easy task as it might seem at the start. I also go further in the episode to explain where you can get professional assistance  for your copywriting tasks if you are not confident with your level of expertise and also at a friendly cost.

Send in your questions to [email protected] or find me on social media @iamkiamaaugustine.

Subscribe to our weekly marketing digest on www.siftgroup.net for more info on this topic.

In this episode we start a new series in the podcast, the copywriting series which will be an informative look into the world of copywriting with actionable tips and insights. Copywriting is similar to content writing in terms of content being written, however, copywriting is focused on evoking an action from the target persona through a call-to-action whereas content writing is mostly for informative purposes.

Subscribe to our weekly marketing digest on www.siftgroup.net

Send me an email on [email protected]

Background track by : The Way by Mike Leite | https://soundcloud.com/mikeleite

Music promoted by https://www.free-stock-music.com

Creative Commons Attribution 3.0 Unported License

https://creativecommons.org/licenses/by/3.0/deed.en_US

The 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing campaigns with an outlook towards the coming year. In this episode I explain what you as a business, marketer, entrepreneur e.t.c can do in terms of marketing to ace the remainder of 2020 and the start of 2021.

Subscribe to the weekly marketing digest on www.siftgroup.net

Background track by : Youth by JayJen & Krishi Sarma | https://soundcloud.com/jayjenmusic

Music promoted by https://www.free-stock-music.com

Creative Commons Attribution 3.0 Unported License

https://creativecommons.org/licenses/by/3.0/deed.en_US 

Remember to share, review and rate the podcast  , that way you show your support for the podcast.

Until next time !

SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand presence online.

SEM is the paid version of SEO in that Ad Copies are created, targeted keywords bidded for and a budget allocated for the campaign. This will help bring short term traffic and can be really effective for businesses starting off and also existing businesses that already have a web presence for a longer period.

Hubspot, SEMrush and Google Trend/Ad are examples of SEM platforms that you can use to get started.

Head on to www.siftgroup.net and subscribe to our weekly marketing digest newsletter.

Rate, review and share this episode to support the podcast. Until next time !

The CAN-SPAM ACT is a regulatory provision on  email marketing campaigns that establishes a healthy relationship between individuals, businesses and organisations with their email subscribers / readers.

As marketers we initiate and run email campaigns for various reasons and over time email campaigns, when done correctly, have shown a significant ROI in comparison to other forms of digital campaigns. However, to avoid individuals, businesses and organisations from manipulating their readers, spamming their inbox, selling their data to 3rd parties e.t.c. The CAN-SPAM ACT set out guidelines and regulations, in which non-compliance thereof might lead to a penalty of up to $43,280.

Send in your questions or business inquiries to [email protected] 

Get a $20 amazon gift card from Buzzsprout when you start hosting your podcast with them following this link