The Marketing Podcast - Digital Marketing tips and insights

This week on Marketing :

1. UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. 

2. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRs

3. Instagram is introducing Ads on the explore page & is yet to unveil IGTV Ads that are speculated to take action in 2021. Creators are rumoured to rip 55% of the Ad revenue from their IGTV videos.

4. Buzzsprout is giving away $20 amazon gift cards to podcasters who start hosting on their paid plans using this affiliate link https://www.buzzsprout.com/?referrer_id=1225955

Send me an email [email protected] to get in touch or find me on social media @augustinekiama

This week on Marketing :

1.  UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. 
2. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRs
3. Instagram is introducing Ads on the explore page & is yet to unveil IGTV Ads that are speculated to take action in 2021. Creators are rumoured to rip 55% of the Ad revenue from their IGTV videos.
4. Buzzsprout is giving away $20 amazon gift cards to podcasters who start hosting on their paid plans using this affiliate link https://www.buzzsprout.com/?referrer_id=1225955

Send me an email [email protected] to get in touch or find me on social media @augustinekiama

In this episode I explain what 1400 backlinks according to Ahrefs & Ubersuggest have done for my website www.siftgroup.net in terms of search ranking on Google & Organic traffic. This number might sound huge to some website owners or maybe even too little to website owners with authoritative domains. The lesson here is for you to understand that you can rank organically higher on search engines through consistently putting out quality content, practicing white hat SEO & having a little bit of patience. This will always ensure that you are on the safe side of the Google algorithm & webmaster guidelines & its a sustainable practice especially if you are on a tight budget.

More information on www.themarketingpodcast.live, you can opt-in for our newsletter to receive extra marketing updates and information.

Did you find this episode insightful ? give us your honest rating to help support the podcast.

Until next time, class dismissed !

In this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to find success through an alteration in their pricing strategy.  Remember the 4ps in Marketing, Product, Placement, Promotion & Price, this is an example of how important getting the 4ps right can be for your business. 

In the second part of session I talk about the latest news, trends and updates in the digital space and what you can do to take advantage of them.

Did you enjoy the episode ? kindly rate, review & share the episode to support the podcast. 

For more information head on Themarketingpodcast.live & subscribe to the newsletter.

You can find me on social media @augustinekiama

In this episode I go through the some of the duties digital marketers are tasked to do whether in a small business, large corporation or as a freelancer/self-employed. The purpose of this episode is to give you a better understanding of what we do as digital marketers and what you can expect to do in your career as a digital marketer.

Remember to head on to www.themarketingpodcast.live for more info & subscribe to our newsletter. 

Support the podcast by giving it a rating, review or sharing it on your social platforms. You can reach out to me on social media @augustinekiama 

Until next time !

In this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that & improve your Ad performance.  Time stamp : ( 01:20 ) Introduction (01:58 ) There are 2.6 billion people estimated to actively use Facebook every single month as of 2020 ( 02:40 ) Targeting the wrong audience to gain a higher reach is costly & ineffective  ( 05:15 ) Define your Buyer's persona by simply looking at traits & characteristics that identify your ideal customer ( 07:40 ) Creating non-clickworthy Ads will affect your Ad performance regardless of how good your targeting is ( 08:28 ) Carry out experiments as often as possible to find out which type of Ads work well for your business and use the data you get from that to fine tune your Ads.

Subscribe to our newsletter on www.themarketingpodcast.live to stay updated on the latest marketing trends, insights and episodes.

Did you enjoy the episode ? support us by subscribing, rating, reviewing and sharing the podcast to help us grow.

You can find me on social media @augustinekiama. Reach out with your questions.

Background track by Bensounds.com

3 months ago I started the 30-day Fiverr challenge & I vowed to inform my audience on my experience, progress and give out any tips that I find useful while using the platform. 30 days turned into 60 days and then 90 days and rightfully so based on my learning curve, Fiverr algorithm and other factors. In this episode I talk about the experience and tips that I believe can be useful to you who are contemplating on getting on Fiverr. 

Sponsors for this episode are the Ever Collection, you can get 15% off your sunglasses from them with the discount code SIFT15 on your purchase. Head on to www.evercollection.nyc to redeem your discount & get yourself proper pair of sunglasses. 

Was this episode insightful, informative or helpful in any way ? Leave us a review, rating and share it to support the podcast. 

Head on to www.themarketingpodcast.live for more information on Marketing & subscribe to our newsletter.

Background track by bensounds.com

In the previous episode we discussed what black hat SEO is and the different ways in which it is practiced. In this episode we discuss what you can do to avoid Black Hat SEO and getting penalised by Google as a result. Dubious methods like creating link farms, paid links, link endorsements and scraping content from other websites are some of the topics that fall under SEO. In order to stay up to date with Google webmaster guideline click here

Did you find this episode informative or helpful ? Let me know ! Share it on social media and tag me @augustinekiama on all social platforms.

Until next time :)

Background track from bensound.com

In this episode I go through what is termed in Digital Marketing as Black Hat SEO. As much as Black Hat SEO will help you generate tons of traffic to your website and in a very short span of time, it can easily damage your overall SERP quality as this goes against Google's Guidelines. You will get to know the types of Black Hat SEO and maybe you are already committing these offences without knowing. Listen in to get the full information.

Our sponsor today The Ever Collection is giving out a 15 % discount on sunglasses using this link https://evercollection.nyc/discount/SIFT15 right here. We've worked out the special offer for our listeners and you can use that link or head on to their website www.evercollection.nyc and type in "SIFT15" to get your 15% discount during checkout.

Send in your questions to [email protected] and support this podcast by rating, reviewing, subscribing and sharing it for the algorithm :)

Until next time ! Stay Safe !

In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially released a new feature on their app called "Reels", this was first tested out in Brazil and after a successful launch they released to other parts of the world. Reels is similar to TikTok in terms of its functionality but what does this mean for TikTok ?

CNBC reported a drop in Google Ad revenue in the recents times by 5.3 % due to the impact of the current pandemic. What does this mean for advertisers and CPM rates ?

Our sponsor today The Ever Collection is giving out a 15 % discount on sunglasses using this link https://evercollection.nyc/discount/SIFT15 right here. We've worked out the special offer for our listeners and you can use that link or head on to their website www.evercollection.nyc and type in "SIFT15" to get your 15% discount during checkout.

Send in your questions to [email protected] and to show support for this podcast, rate, review, subscribe and share for the algorithm :) Until next time! Stay Safe !