What if the setbacks you’re facing right now are actually setting the stage for your biggest breakthrough?

In this episode, Shelby sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to pull back the curtain on what looks like an overnight success but was actually a decade of grit, growth, and relentless belief. From losing it all and starting over to pre-selling $1 million in reservations before owning the land, Tori shares the raw truth about building a brand rooted in authenticity, community, and purpose.

You’ll hear how she and her husband, Seth, turned obstacles into opportunity, navigated failure with resilience, and proved that transparency and storytelling are the ultimate marketing edge. This episode dives deep into what it means to build in public, trust your mission when everything’s uncertain, and show up even when it’s messy.

Tori also opens up about how mentorship transformed their business, the mindset behind selling before building, and why Instagram has become the most powerful platform for destination marketing and connection. It’s equal parts strategy and soul perfect for entrepreneurs, dreamers, and small-town go-getters with big-ass goals.The Marketing Strategy Behind Bolt Farm Treehouse

What You Will Learn

• How failure became the foundation for a multimillion-dollar comeback
• The mindset and marketing behind $1M in pre-sales
• Why vulnerability builds stronger brands than perfection ever could
• How to pick mentors and rooms that actually move your business forward
• The secret to using Instagram as the new search engine for your brand

Resources & Links

• Bolt Farm Treehouse Workshop: https://explore.boltfarmtreehouse.com/str-workshops 
• Instagram: @boltfarmtreehouse | @toribolt
• Shelby Clement: https://shelbyclement.com| IG: @itsshelbyclement

If this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.