Shelby Clement

The Shelby Clement Podcast is officially BACK and Shelby is starting this new chapter by getting completely honest about what life has looked like behind the scenes.

After taking a break from the podcast, Shelby returns with a very different season of life to talk about: motherhood, running two businesses, buying her family’s 35-year-old business, growing a team, learning the numbers, building systems, and figuring out how to balance all of it without pretending she has everything figured out.

Earlier this year, Shelby bought Connie’s Impressions, the business her parents started 35 years ago. What began as an idea to buy the business, grow it, and eventually sell it has quickly become something much more meaningful.

In this first episode back, Shelby shares what those first five months have actually been like.

When she bought the business, there were five employees. Today, the team has grown to roughly 15–18 people, including part-time employees. Along the way, Shelby and her team have been working on everything from inventory and systems to SOPs, team structure, company culture, and the financial side of running a brick-and-mortar business.

She also opens up about something she didn’t fully understand before stepping into the acquisition: just how much there is to learn when you become responsible for an entire business.

But this episode isn’t just about business.

Shelby also talks about what it feels like to build businesses while raising two young kids and trying to be a present mom and wife. She shares the reality of early mornings, late nights, dropping the kids off, picking them up, working around family life, and dealing with the guilt that can come with feeling like you’re never doing enough in one area because you’re focused on another.

And perhaps the biggest shift of all is how Shelby now sees the future of Connie’s.

This episode is an honest introduction to the next chapter of the podcast, a place where Shelby will talk about the wins, the failures, the stressful moments, the lessons, the business decisions, motherhood, and the reality of figuring things out as she goes.

If you’re building a business, thinking about buying one, growing a team, navigating motherhood and entrepreneurship, or simply trying to figure out your own next chapter, this episode is for you.

Welcome back to the Shelby Clement Podcast.

If you enjoyed this episode, leave a review, share it with a friend, and follow the podcast so you don’t miss the next episode.

Connect with Shelby Clement:

Agency: https://www.shelbyclementmarketing.com/

Shop my favorites: http://go.shopmy.us/join/itsshelbyclement

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What does entrepreneurship really look like behind the scenes when you’re balancing business, motherhood, leadership, and the pressure of constantly building?

In this episode, Morgan Zanotti, co-founder of Primal Kitchen and founder of WAAY Protein, joins Shelby for a raw and honest conversation about scaling brands, founder anxiety, motherhood, marketing, and building businesses that genuinely connect with people.

Morgan shares the behind-the-scenes story of helping grow Primal Kitchen from an early-stage startup into one of the leading wellness brands in the industry. She opens up about scaling fast, leading teams, navigating the challenges of the food and beverage industry, and what it was like balancing entrepreneurship while raising three kids.

The episode also dives into the launch of WAAY Protein and how Morgan identified a major gap in the market for clean, convenient, great-tasting protein options designed for busy women and moms trying to prioritize their health while juggling life and work.

Shelby and Morgan discuss:

• Founder anxiety and emotional overwhelm
• The reality of entrepreneurship
• Scaling a product-based business
• Marketing strategies that actually work
• Influencer partnerships and brand growth
• Leadership and hiring lessons
• Balancing motherhood and ambition
• Advice for women building brands and businesses

This conversation is relatable, inspiring, and packed with honest insights for entrepreneurs, creators, business owners, and ambitious women trying to build something meaningful while managing real life at the same time.

About guest:

Meet Morgan Zanotti — founder of WAAY, the sparkling protein water changing the wellness game with 10g of protein, 45 calories, and 0g sugar. Before launching WAAY, Morgan co-founded and led Primal Kitchen, helping grow the brand to $50M in revenue before its $200M acquisition by Kraft-Heinz. From accountant to surfer to wellness entrepreneur, Morgan has built her career around challenging the norm and making healthy living feel less restrictive and a lot more fun. Her mission? Proving that wellness doesn’t have to be boring and that more protein, more joy, and more fun is actually the point.

Connect with the guest: https://www.instagram.com/morganzanotti/

https://www.instagram.com/drinkwaay/

https://www.instagram.com/primalkitchenfoods/

Connect with Shelby Clement:

Website: https://www.shelbyclementmarketing.com/

Shop my favorites:

http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this episode of the Become Podcast, Shelby sits down with Meredith, founder of SLB, for an honest conversation about entrepreneurship, taking risks, and building a business from the ground up while balancing real life behind the scenes.

Meredith shares how she went from working in corporate sales and marketing for nearly 20 years to creating a product-based business that crossed $1 million in revenue in just two years. What started as a simple idea to help organize her daughters’ sports gear quickly turned into a fast-growing brand designed specifically for female athletes.

Together, Shelby and Meredith dive into the realities of:

• Leaving a corporate career
• Starting over after failure
• Building a side hustle while working full-time
• Using organic social media to grow a brand
• Creating community online
• Scaling a product-based business
• Managing inventory and growth challenges
• Learning how to trust yourself as a founder
• The importance of mentorship and coaching
• Understanding business finances and knowing your numbers

This episode is filled with practical advice, mindset shifts, relatable founder moments, and encouragement for anyone who feels called to build something bigger for themselves.

Whether you’re an entrepreneur, creator, small business owner, or someone simply trying to figure out your next step, this conversation will leave you feeling inspired to take action — even before you feel fully ready.

A raw and motivating episode about betting on yourself, embracing the messy middle, and realizing that sometimes the thing you’re meant to build starts with one simple idea.

About guest:

Meredith Hudson is the founder of SLB, the first gear brand designed specifically for female athletes by a female athlete. A former Yale field hockey player with 20 years in corporate media sales and marketing, Meredith turned a simple idea into a fast-growing brand loved by athletes nationwide. She lives in New York with her husband and two teenage daughters.

Connect with the guest: https://getslb.co/

https://www.instagram.com/meredithhuds/

https://www.instagram.com/getslb/

Connect with Shelby Clement:

Website: https://www.shelbyclementmarketing.com/

Shop my favorites:

http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this episode, Shelby takes you inside one of the most transformative business experiences of her journey, attending a high-level scaling workshop led by Alex Hormozi.

She pulls back the curtain on what it actually felt like to step into a room filled with high-level entrepreneurs, where growth is expected, decisions are bigger, and the standards are higher than ever.

From navigating moments of doubt and imposter syndrome to making bold, uncomfortable decisions in real time, Shelby shares the unfiltered truth of what it takes to evolve as a business owner.

You’ll hear her reflect on the mindset shifts that separate businesses that stay stuck from those that scale, especially the shift from thinking like a manager to thinking like an investor.

She also dives into what it really means to grow from a 6-figure or 7-figure business into something much bigger, and why most entrepreneurs struggle to break through that next level.

This isn’t surface-level advice or recycled tips. It’s raw, honest, and grounded in real experience, the kind that forces you to look at your business differently and question how you’re currently operating.

Inside this episode, Shelby unpacks lessons around scaling your business with intention instead of chasing everything, overcoming fear and self-doubt when you’re in unfamiliar rooms, making investments that feel scary but necessary, and building a personal brand that people genuinely trust and connect with.

She also highlights the power of being in the right environment, learning from people who have already done what you’re trying to do, and why proximity can accelerate your growth faster than anything else.

If you’ve ever found yourself questioning whether you’re ready for the next level, feeling stuck where you are, or wondering what it really takes to grow beyond your current reality this episode will push you to think bigger, act bolder, and start seeing your business through a completely different lens.

Connect with Shelby Clement:

Website: https://www.shelbyclementmarketing.com/

Shop my favorites:

http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this episode, Shelby opens up and shares a real, unfiltered look at her journey—no filters, no fluff. From growing up around her family’s business to carving her own path, building something from scratch, and eventually stepping into ownership… this is the full-circle story you don’t usually get to hear.

She takes you behind the scenes of how it all actually started—from her early days in corporate, to discovering social media marketing, to slowly building a business through consistency, word of mouth, and showing up even when she didn’t feel fully ready. There was no perfect plan, no moment where everything suddenly “clicked”—just a lot of learning, trying, failing, and figuring it out along the way.

Inside this episode, she dives into:

• Why starting before you feel qualified can change everything
• What it really looks like to build a personal brand over time
• How experience will always beat overthinking
• The honest reality of business growth, pressure, and overwhelm
• And how small, seemingly simple opportunities can turn into something much bigger

If you’re in that phase where you’re trying to figure things out, feeling stuck, or constantly questioning if you’re on the right path—this episode will feel like a deep exhale.

Because the truth is, growth doesn’t come from waiting until you’re ready.

It comes from doing… even when you’re unsure.

Tune in for a real, relatable conversation on building a business, trusting your journey, and figuring it out one step at a time.

Connect with Shelby Clement:

Website: https://www.shelbyclementmarketing.com/

Shop my favorites:

http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this honest and high-energy solo episode, Shelby Clement breaks down one of the biggest things holding people back from growing their business and showing up online: imposter syndrome.

But not in the way you’ve heard before.

This isn’t a conversation about lacking confidence or not being qualified. It’s about something much deeper and much more common.

Discomfort.

After reviewing and answering real questions from her audience, Shelby noticed a pattern. People are putting out polished, curated content, but avoiding the one thing that actually builds trust and drives conversion: showing up as themselves.

They’re hiding behind graphics.

They’re avoiding being on camera.

They’re overthinking every move.

And then wondering why nothing is working.

Shelby explains that imposter syndrome isn’t a sign that you’re not good enough. It’s a sign that you’re stepping into something new, something unfamiliar, and something outside of your comfort zone.

And instead of pushing through that discomfort, most people retreat.

Throughout this episode, Shelby challenges you to rethink how you show up online and in your business. She shares why connection will always outperform perfection, why being relatable is your biggest advantage, and why waiting until you feel “ready” is what’s keeping you stuck.

She also opens up about her own experiences navigating business growth, motherhood, and high-pressure seasons where things don’t always go according to plan. It’s a reminder that even at higher levels, the doubt, pressure, and uncertainty don’t disappear, you just learn how to move through them.

This episode is for anyone who:

Feels stuck in their content or business

Struggles with showing up on camera

Overthinks and avoids taking action

Worries about being judged or “doing it wrong”

If you’ve been waiting to feel confident before showing up, this episode will shift your perspective.

Because confidence doesn’t come before action.

Action builds confidence.

No fluff. No sugarcoating. Just real, honest truth that will push you to stop hiding and start showing up.

Connect with Shelby Clement:

Website: https://www.shelbyclementmarketing.com/

Shop my favorites: 

http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this raw and unfiltered solo episode, Shelby Clement says what most people are already thinking, but don’t have the courage to say out loud.

This is not your typical motivational talk filled with surface-level advice or quick bursts of inspiration that fade after a few hours. It’s a real, honest, and deeply reflective conversation, the kind that might feel uncomfortable at times, but in a way that pushes you to grow. The kind that makes you pause, question yourself, and realize where you’ve been holding yourself back.

Shelby dives into the real reasons your business isn’t growing and why your content isn’t getting the traction you expected. And no it’s not the algorithm, bad luck, or lack of opportunity. It comes down to the things most people avoid taking responsibility for: lack of clarity, lack of strategy, inconsistency, discipline, and avoiding the uncomfortable actions that actually lead to growth.

She breaks down the patterns that keep people stuck overthinking every move, waiting for the “perfect” time, constantly starting over, or convincing themselves they need more time when in reality, they need more focus.

Through her direct and no-filter approach, she challenges you to look at your habits, your mindset, and your daily actions in a completely different way.

Throughout this episode, you will likely feel called out but also understood.

Shelby brings a level of honesty that feels like a tough conversation with someone who genuinely wants to see you win. It’s not about tearing you down, it’s about waking you up to your potential and helping you realize that the results you want are on the other side of the work you’ve been avoiding.

This episode is for anyone who feels stuck in a cycle whether it’s inconsistency, self-doubt, procrastination, or simply not seeing results despite “trying.” It’s for those who know they’re capable of more but haven’t fully stepped into it yet.

If you’ve been waiting for a sign to get serious, to stop making excuses, and to finally take aligned action, this is it.

No fluff. No sugarcoating. Just real talk, honest truths, and the kind of perspective that doesn’t just motivate you for a moment, but pushes you to actually do something about it.

Connect with Shelby Clement:

Website: https://www.shelbyclementmarketing.com/

Shop my favorites:

http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What does it really feel like to chase something big… while everything in your life feels stretched?

In this deeply personal solo episode, Shelby opens up about the behind-the-scenes reality of stepping into a new level, buying a business while navigating motherhood, leadership, and the constant pressure she places on herself to show up everywhere at once.

She shares what doesn’t get talked about enough: the emotional highs and lows, the unexpected setbacks in the acquisition process, and the quiet moments of self-doubt that creep in when you’re making big decisions.

This episode is a raw and honest reflection of what growth actually looks and feels like not polished, not perfect, but real.

From feeling overwhelmed and questioning everything, to finding moments of clarity and faith, Shelby talks about the internal battles that come with chasing bigger goals. She dives into the importance of surrender, trusting God even when things don’t make sense, and learning to move forward without having all the answers.

She also challenges the idea of being “100%” in every role, and shares a powerful reminder: your best will look different in every season and that’s okay.

If you’re in a season of transition, building something new, feeling stretched between responsibilities, or questioning your next step… this episode will meet you where you are.

You’re not behind.

You’re not alone.

And you’re allowed to grow through a season that feels uncertain.

Connect with Shelby Clement:

Website: https://www.shelbyclementmarketing.com/

Shop my favorites:

http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What if starting over is not the end… but the beginning of the life you were always meant to live?

In this episode, Shelby sits down with Samantha Joe for a deeply raw, honest, and emotional conversation about healing, motherhood, divorce, abuse recovery, confidence, and what it truly looks like to rebuild your life when everything changes.

Samantha opens up about walking away from an abusive relationship, a decision that takes more courage than most people will ever understand. She shares what it was like navigating divorce, carrying the weight of starting over, and stepping into a completely new chapter while raising her children and trying to find herself again in the process.

From moving to Utah to rebuilding her identity piece by piece, Samantha takes us through the reality of healing not the polished version we often see online, but the messy, emotional, and deeply personal journey of learning to trust yourself again. She also shares how stepping back into social media helped her rediscover her voice, rebuild her confidence, and create a space where she could finally show up as her full, authentic self.

Together, Shelby and Samantha dive into powerful conversations around:

1. self-worth and learning to stop settling
2. personal growth during life’s hardest seasons
3. motherhood while rebuilding your identity
4. healing from emotional and physical abuse
5. confidence, self-talk, and overcoming doubt
6. social media and content creation as a form of expression and connection
7. what it really means to stop hiding who you are

This episode goes beyond just “starting over.”

It’s about reclaiming your voice.

It’s about choosing yourself.

It’s about believing that even after everything you’ve been through… you are still allowed to build a life that feels good, safe, and aligned.

This conversation is for the woman who is quietly rebuilding.

The one who is learning to trust herself again.

The one who feels like she’s behind but is actually in the middle of becoming.

And the one who needs a reminder that her story isn’t over yet.

Because even in the hardest seasons, there is still growth.

There is still healing.

And there is still so much more ahead for you.

Connect with the guest: https://www.instagram.com/simplysamanthajoe/

Agency: https://www.shelbyclementmarketing.com/

Shop my favorites: http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this episode, Shelby sits down with Carly Porter — a stay-at-home mom of three (with baby number four on the way) who has been sharing her real, everyday life online and unintentionally building a community through honest, relatable content.

Carly opens up about how social media first started as a creative outlet during the busy and sometimes overwhelming seasons of motherhood. What began as a simple way to connect and share stories slowly turned into something bigger as more people began relating to her raw, funny, and authentic moments as a mom.

During the conversation, Carly shares the unexpected moment she received an opportunity to join the NUUDS creator program — something she never saw coming. She talks about the mix of excitement, disbelief, and imposter syndrome that followed, and how this experience pushed her to start taking content creation more seriously while still staying true to who she is.

Shelby and Carly dive into conversations many women quietly struggle with: comparison on social media, the fear of judgment, balancing motherhood with personal dreams, and learning how to show up online without overthinking every post. Carly shares what it’s really like to build something online while raising small children and why embracing imperfection has been one of her biggest lessons.

They also talk about the importance of setting boundaries with social media, protecting your mental health, and remembering that connection matters far more than numbers or engagement. Carly shares practical encouragement for moms who feel called to create but hesitate because of fear, time constraints, or outside opinions.

This conversation is honest, encouraging, and filled with moments that will resonate with anyone trying to navigate motherhood, creativity, and personal growth at the same time.

If you’ve ever wondered whether there’s space for you online, whether your voice matters, or if you’re capable of building something while managing the chaos of real life — this episode is a reminder that there is always room at the table.

Connect with our guest:

https://www.instagram.com/carly__porter

Carly Porter is a mom of 3, soon to be 4, based in Southern California. She is passionate about using social media to encourage other moms, bring laughter into darkness, and spread the love of Jesus.

Connect with Shelby Clement:

Agency: https://www.shelbyclementmarketing.com/

Shop my favorites: http://go.shopmy.us/join/itsshelbyclement

Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)