What happens when everything looks good on paper but behind the scenes, everything is being rearranged?

In this deeply honest episode, I’m sharing the real story behind the rebrand, the relaunch, and the uncomfortable season that led me here. This is a conversation about faith, surrender, business, motherhood, identity, and what it actually means to follow your God-given purpose when you don’t have clarity only conviction.

We talk about the moments no one prepares you for:

1. When growth feels like loss
2. When success feels heavy
3. When you’re asked to release things that once brought momentum
4. When you have to choose alignment over approval

This episode is for entrepreneurs, business owners, mothers, wives, and women who feel the pull toward “more”, but don’t know how to step into it without fear.

You’ll hear reflections on:

1. Why discomfort is part of obedience
2. How God closes doors as protection, not punishment
3. The reality of client loss, business pivots, and hard decisions
4. Letting go of comparison, noise, and the need to be the “cool girl”
5. Why 2026 is about depth, alignment, and showing up fully messy and honest

This podcast is a safe space for real conversations not teaching from a pedestal, but walking alongside you.

If your season doesn’t make sense right now, this episode might help you see why.

Connect with Shelby Clement:

Agency: https://www.shelbyclementmarketing.com/

Shop my favorites: http://go.shopmy.us/join/itsshelbyclement

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

This podcast was created after launching a sold-out marketing event because the industry needs more truth, more honesty, and a whole lot less noise. So many creators, founders, and business owners are out here trying to grow something meaningful, but the guidance they get is surface-level, trendy, and often disconnected from real life. 

This show exists to change that.

Every week, you get a raw, unfiltered look at what it actually takes to build a brand online without sacrificing your values, your mental peace, or the parts of you that make your work worth doing. 

We talk strategy, but we also talk self-belief. We talk about growth, but we also talk about integrity. Because building a brand that lasts requires both.

In this episode, we go deep into:

• The fear and thrill of shooting your shot with big names and what happens inside your body when you stretch your capacity
• How to recognize the difference between stress and the discomfort of leveling up
• Why uncomfortability is one of the most accurate signs that you’re on the right path
• The reality of building relationships with brands in 2026—what actually gets their attention
• Why micro-influencers and community-driven creators are dominating right now
• The long game mindset required to build a brand that turns heads, opens doors, and stays relevant for years, not months
• How faith, confidence, and consistency shape your journey more than any algorithm ever will

If you're someone who’s tired of spinning your wheels… if you’re ready to show up boldly, take up space, and build something with purpose… if you want to market with confidence, clarity, and consistency, this podcast is for you.

You deserve to grow without losing yourself. You deserve to create something that matters. And you deserve to chase your God-given purpose with your whole chest.

Let’s build something real. Let’s do the damn thing.

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Today’s solo episode dives deep into the ONLY marketing strategy that truly matters heading into 2026: connection, emotion, consistency, and storytelling.

Shelby pulls back the curtain on what humanizing your brand actually means — far beyond the curated aesthetics, trending audios, or the pressure to perform for the algorithm. This episode challenges the idea that growth comes from tactics alone and instead shows you why people buy from the brands that feel the most real, relatable, and rooted in truth.

Inside this powerful conversation, Shelby walks you through how to show up as the founder in a way that builds real trust, how to weave emotion into your content without faking vulnerability, and why consistency paired with authenticity creates long-lasting loyalty in a saturated market.

You’ll learn:

• Why human-centered brands will dominate in 2026
• How to stop “performing” online and start being
• What truly makes an audience feel connected to you
• Why your story and presence matter more than any trend
• How to create content that outlives the algorithm

This episode is raw, honest, and packed with the kind of truth most marketers avoid, the truth that your brand will grow the moment you stop trying to be someone else and start owning who you actually are.

Perfect for the entrepreneur who’s ready to stop hiding, start leading, and build a brand that turns heads, opens doors, and creates lifelong customers.

Tune in and let’s build the kind of brand people feel, not just follow.

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this powerful episode of the Damn Good Marketing Podcast, host Shelby Clement steps far beyond marketing strategy and dives into something deeply personal and incredibly eye-opening: her son Willie’s struggle with sleep, behavior, school, and the long list of confusing labels that never seemed to fit. What no one realized teachers, doctors, specialists was that an airway issue was sitting silently behind it all.

Shelby is joined by Dr. Maggie Graham, a general dentist turned airway-focused provider and co-founder of Untethered Airway Health, who has made it her mission to connect the dots most families are never told to look for. Together, they break down the link between breathing, sleep, facial structure, and behavior, and how an overlooked airway problem can disguise itself as everything from ADHD to sensory issues to anxiety.

This conversation goes deeper than symptoms—it reveals how a child’s entire personality, energy, and daily life can shift when they can finally breathe the way their body was designed to.

You’ll hear:

• Willie’s journey—from exhausted, overwhelmed, picky with food, and struggling in school… to energetic, confident, playing sports, sleeping through the night, and genuinely enjoying being a kid
• The subtle but powerful signs of dysfunctional breathing and what parents should watch for in photos, sleep patterns, eating habits, posture, and behavior
• Why so many doctors and dentists miss airway issues, and how the traditional medical system often treats surface-level symptoms instead of the root cause
• How chronic poor sleep impacts hormones, mood, immune function, and long-term health, especially for women navigating things like Hashimoto’s, anxiety, and burnout
• What to do if you think airway might be part of your child’s (or your own) story—even if there are no specialists in your town
• Dr. Maggie’s raw personal story of a career-ending injury, losing the identity she spent years building, and finding a renewed purpose through coaching, education, and helping families rewrite their health stories

This episode is more than information; it's validation, empowerment, and a reminder that a mother’s intuition is never wrong.

If you’re a mom, caregiver, teacher, or woman who is tired of feeling dismissed, overwhelmed, or told “it’s fine” when you know it isn’t… this conversation will give you clarity, confidence, and the language to finally advocate for real answers, for your children and for yourself.

A must-listen for anyone who has ever thought “There has to be more to this story.”

Connect with our Guest: 

Instagram: https://www.instagram.com/untetheredairway/

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What happens when life hands you a completely different path than the one you planned and instead of fighting it, you decide to lean in, level up, and bet on yourself anyway?

In this episode, host Shelby Clement sits down with former high school friend and now seasoned outside sales rep Russell Pellichino for a brutally honest, unexpectedly hilarious, and deeply insightful conversation about the long, messy road to building a fulfilling life and career.

Russell’s story is anything but linear.

He opens up about the years he felt stuck, the months he was unemployed sending out application after application, the detour into juvenile probation work that shook him to his core, and the one conversation at a family gathering that changed the entire trajectory of his life.

You will hear how Russell:

• Transitioned from college athlete → unemployed graduate → juvenile probation officer → thriving oil & gas sales rep
• Navigated the mental load of being “overqualified but underexperienced,” yet still overlooked
• Broke into a highly technical, intimidating industry with zero background
• Made a bold leap—ending a relationship, quitting his job, and moving in with his mentor to learn the field from the ground up
• Developed a sales approach rooted in service, integrity, and actually giving a damn
• Showed up consistently for clients in high-pressure environments where valves failing mean millions lost
• Balances fatherhood, marriage, and career while raising three boys under six
• Built a personal list called “Rules from Dad” with the values, lessons, and mindset he hopes to pass down
• Approaches growth, risk-taking, and building a life you enjoy, before time slips away

This episode goes beyond career talk.

It’s a conversation about resilience, identity, character, humility, fatherhood, and the reality of choosing a life you’re proud of, even when the road there looks nothing like what you imagined.

Whether you’re an entrepreneur, a parent, someone in a career transition, or just someone craving a real, grounded story about grit and growth, this episode is going to hit home.

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What does it really take to go from small-town roots to financial freedom and build a life you actually love along the way?

In this episode, Shelby sits down with Cullen Hughes, financial advisor, husband, and dad of two, to talk about what it means to grow up, take risks, and create a career that truly matters. From high school dreams to managing portfolios at Merrill Lynch, Cullen shares his journey, the lessons he’s learned, and the advice he wishes more people heard sooner about money, confidence, and balance.

They dive into everything from when to actually hire a financial advisor (even if you think you’re “not ready”) to how parents can set their kids up for success with simple tools like 529s, Roth IRAs, and smart saving habits that actually work in real life.

You’ll hear about:

• Cullen’s path from high school to Merrill Lynch
• When and why to hire a financial advisor
• How to invest for your kids’ future (and your own)
• The importance of self-care, confidence, and trusting your gut
• The reality of balancing business, marriage, and parenthood
• And yes… that infamous fantasy football bet that ended with a dress 😂

This episode is packed with honest conversations, real-life stories, and takeaways you can actually use whether you’re growing a business, raising a family, or just figuring out your next big move.

Listen now to hear how Cullen turned small-town beginnings into a life built on purpose, planning, and passion and how you can do the same.

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What does it really take to lead a decades-old family business, inspire hundreds of employees, and still stay true to your values?

In this episode, Louisiana native and marketing strategist Shelby Clement sits down with her longtime friend Ryan Downing, CEO of Ross Downing Auto Group, for a powerful, unfiltered conversation about leadership, growth, and legacy. Ryan shares what it’s like stepping into a business that’s been in his family for over 52 years, the weight of responsibility, the lessons learned, and the courage it takes to evolve without losing what made the company special in the first place.

Together, Shelby and Ryan dive deep into the emotional side of entrepreneurship from feeling behind and dealing with imposter syndrome to making tough people decisions and balancing family life with the demands of leadership. Ryan opens up about why core values are the foundation of his company’s success, how loyalty can be both a blessing and a challenge, and the importance of surrounding yourself with people who share your vision.

This conversation isn’t just about business, it’s about building something that lasts, leading with integrity, and growing with purpose. Whether you’re an entrepreneur, business leader, or small-town dreamer with big goals, this episode will remind you that success isn’t built overnight it’s built with grit, growth, and heart.

Tune in now to learn how to lead with purpose, create a culture rooted in values, and build a brand and legacy that stands the test of time.

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What if the key to growing your business wasn’t doing more but slowing down enough to actually listen to yourself?

In this powerful and honest episode of the Dam Good Marketing Podcast, host Shelby Clement sits down with Jillian Clothier, a life-first business coach for mama entrepreneurs, to unpack what it really means to build a business that aligns with your life instead of consuming it.

Jillian opens up about her journey from 15 years in corporate restaurant franchising to running multiple businesses, motherhood, burnout, and eventually awakening to a truth she could no longer ignore. Together, Shelby and Jillian dig into the deep, unfiltered realities of entrepreneurship as mothers, wives, and ambitious women trying to do it all.

They explore how easy it is to chase external validation, overwork ourselves into the ground, and confuse busyness with purpose. But they also talk about what happens when you finally pause, peel back the layers, and start making decisions from the inside out.

This conversation isn’t about finding the “perfect balance.” It’s about learning to honor the season you’re in, trust your timeline, and redefine what success truly looks like when your life, not your hustle, leads the way.

What You will Learn:

• Why doing the inner work matters more than any strategy when you’re trying to scale your business
• The real difference between balance and alignment and how to know when you’ve found it
• How to silence comparison, stop chasing someone else’s timeline, and start trusting your own
• Practical ways to reconnect with yourself daily especially when life feels chaotic
• The mindset shift that turns overwhelm into grounded confidence

About the guest: 

Jillian Clothier is a coach and mentor for high-achieving women who want it all: the business, the marriage, the motherhood, and the legacy all working together in alignment. 

Follow her on Instagram: https://www.instagram.com/jillian.clothier.coaching/

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Ever wonder what it really takes to build a business that lasts—one rooted in family, community, and a whole lot of grit?

In this episode, host Shelby Clement sits down with Russell Ribando, part of the family behind Ribando’s Electric Supply, a Louisiana business that’s been keeping the lights on literally since 1978. What started as a small warehouse on the West Bank has grown into a trusted, multi-generational company built on loyalty, hard work, and a deep commitment to serving customers like family.

This conversation goes beyond the surface of running a business. It’s an honest look at the heart, sacrifice, and stubborn dedication it takes to build something that stands the test of time. Russell opens up about the highs and lows of entrepreneurship—from the early days of working alongside family to the challenges of hiring, scaling, and preparing the next generation to lead.

They talk about the changing landscape of small business, what customer service really means today, and how staying true to your values can still be a winning growth strategy even in an industry dominated by big corporations. You’ll hear stories of resilience, lessons learned from tough seasons, and the passion that continues to drive this Louisiana legacy forward.

In this episode, you will learn:

• How to balance business, family, and personal growth (without burning out)
• The real challenges of hiring, training, and leading a small but mighty team
• Why genuine customer service still beats fancy marketing every time
• How to scale and stay profitable without losing your small-town values
• Why legacy businesses matter now more than ever and what they can teach us about longevity

This episode is more than just a story about one business, it's a powerful reminder that success isn’t built overnight or measured by followers and numbers. It’s built through people, persistence, and purpose. It’s about showing up, day after day, for your customers, your community, and your family.

Whether you’re growing a startup, leading a family business, or dreaming about your next big move, this episode will inspire you to keep going and to build something that truly lasts.

Listen now for an honest, heartfelt conversation about hard work, heritage, and the kind of success that never goes out of style.

If this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.

What if the setbacks you’re facing right now are actually setting the stage for your biggest breakthrough?

In this episode, Shelby sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to pull back the curtain on what looks like an overnight success but was actually a decade of grit, growth, and relentless belief. From losing it all and starting over to pre-selling $1 million in reservations before owning the land, Tori shares the raw truth about building a brand rooted in authenticity, community, and purpose.

You’ll hear how she and her husband, Seth, turned obstacles into opportunity, navigated failure with resilience, and proved that transparency and storytelling are the ultimate marketing edge. This episode dives deep into what it means to build in public, trust your mission when everything’s uncertain, and show up even when it’s messy.

Tori also opens up about how mentorship transformed their business, the mindset behind selling before building, and why Instagram has become the most powerful platform for destination marketing and connection. It’s equal parts strategy and soul perfect for entrepreneurs, dreamers, and small-town go-getters with big-ass goals.The Marketing Strategy Behind Bolt Farm Treehouse

• How failure became the foundation for a multimillion-dollar comeback
• The mindset and marketing behind $1M in pre-sales
• Why vulnerability builds stronger brands than perfection ever could
• How to pick mentors and rooms that actually move your business forward
• The secret to using Instagram as the new search engine for your brand

Resources & Links

• Bolt Farm Treehouse Workshop: https://explore.boltfarmtreehouse.com/str-workshops 
• Instagram: @boltfarmtreehouse | @toribolt
• Shelby Clement: https://shelbyclement.com| IG: @itsshelbyclement

If this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.