Shelby Clement

In this episode of the Damn Good Marketing Podcast, host Shelby Clement gets real with business attorney and Arena Collective co-founder, Becky, about the legal essentials that most entrepreneurs completely skip until it’s too late.

From forming your LLC to writing legit contracts (not the ones you Googled), to hiring employees and handling client disputes, this episode is packed with honest advice, funny moments, and straight-up legal game.

Whether you're a small-town entrepreneur, agency owner, coach, or content creator — if you’ve ever said “I’ll handle the legal stuff later,” this episode is your wake-up call.

🎯 Topics we cover:

• Operating agreements, contracts, and business formation.
• What actually happens when you skip legal protections.
• Why peace of mind matters more than winning a fight.
• Real stories, real advice, and zero fluff.

If you want to grow your business with protection, this episode is your new go-to.

CONNECT WITH BECKY & ARENA COLLECTIVE:

Website: https://www.arenacollective.com

Instagram: @arena.collective / @beckynorton1

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🎙️ Don’t forget to follow the show and leave a review, it helps us help more entrepreneurs like you.

Are you building a real business, or just working yourself into burnout? In this episode of the Damn Good Marketing Podcast, Shelby Clement gets real with Lauren, attorney, business strategist, and co-founder of Arena Collective. They dig into what it actually means to step into the role of a CEO, from building out your team and systems to learning when to step IN your business and when to step OUT.

Lauren brings both her legal expertise and leadership consulting background to the table, sharing hard-earned advice for women founders, small business owners, and visionaries looking to scale. Plus, Shelby shares how she’s prepping for a business acquisition, and the exact mindset shift that made it possible.

💥 What you’ll learn:

• The secret to making your business run without you
• How to let go of “do it all” syndrome and start delegating with confidence
• What most entrepreneurs get wrong about hiring, scaling, and systemizing
• Why mom guilt doesn’t mean you’re doing it wrong, it means you care
• The emotional side of business acquisitions (and how to navigate them smart)

This episode is part masterclass, part kick in the pants and 100% fire for your business.

👉 Connect with Shelby Clement:

1. Website: shelbyclement.com.
2. Facebook: facebook.com/shelbyclementmarketing.
3. LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049.
4. TikTok: tiktok.com/@shelbyclementmarketing.
5. YouTube: youtube.com/@shelbyclementmarketing.

👉 Connect with Lauren:

Arena Collective - Business Law | Strategy | Title & Escrow

📞 Learn more: https://www.arenacollective.com/

If you're sleeping on Instagram Stories… you're literally sleeping on money. In this episode of the Damn Good Marketing Podcast, Shelby Clement breaks down the realest, most straight-up guide on how to convert followers into paying clients through your IG Stories. If you’ve been posting randomly, hoping something sticks it’s time to flip the script.

We’re ditching the fluff and getting into:

1. The 4 strategies Shelby used to sell out her mastermind in 72 hours (before even posting publicly).

2. How to build trust and connection just by showing your face.

3. The engagement tools that actually move the needle.

4. The power of CTAs and why your audience needs to be told what to do

5. How to use social proof to turn lurkers into loyal buyers

6. Whether you have 20 followers or 20,000—this episode will change the way you show up (and sell) on Instagram Stories.

👀 Ready to finally market with clarity, confidence, and conversions?

Grab your coffee. Hit play. Let’s freaking do the damn thing.

👋 Let’s Connect:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🎙️ About the Podcast:

The Damn Good Marketing Podcast is for small-town entrepreneurs with big dreams who are done spinning their wheels. Hosted by marketing expert Shelby Clement, this show cuts through the noise and teaches you what actually works when it comes to growing a brand online and making damn good sales with your values intact.

If you’re posting consistently but still hearing crickets—this episode is for you.

In this raw, no-fluff episode, marketing expert and agency owner Shelby Clement breaks down the REAL reason your content isn’t converting and it’s not because you’re not trying hard enough.

💥 Spoiler alert: Your strategy is outdated, and it's costing you sales.

Shelby shares the exact social media framework she’s used to help 300+ business owners go from invisible to fully booked—without paid ads.

📣 Join the FREE webinar:

💻 "IN DEMAND: The Social Media Framework That Turns Followers Into Buyers"

🗓️ June 30 | ⏰ 11AM–1PM CST | 📍 LIVE on Zoom

➡️ [https://crafty-producer-5545.kit.com/071fd28a88]

This is NOT another surface-level webinar. You’ll walk away with:

1. A strategy that works in 2025

2. A breakdown of what’s keeping you stuck

3. Tools to convert your content into clients

Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

💬 Got questions? Drop them in the comments we’re here to help.

📲 DM Shelby on Instagram [@shelbyclement] if you're ready to get visible.

What if you could sell with confidence, make $1M in the DMs, and never get on a sales call again?

In this episode of the Damn Good Marketing Podcast, Shelby Clement is with sales queen turned sales savage Jillian Murphy to talk about what it really takes to sell without sounding desperate, discounting your worth, or losing sleep.

From getting fired during the pandemic to building a 7-figure sales empire, Jillian shares her real story and the exact strategies she used to become the go-to for service-based entrepreneurs who want to sell with clarity and confidence.

• How to convert in the DMs without sounding salesy
• What to do when people ghost, object, or say “I need to think about it”
• Why most people are undercharging and overexplaining
• What’s keeping you stuck in “sales fear” mode—and how to break out of it
• How to shift from cheap clients to premium buyers who pay without blinking

🔥 Want more power-packed sales & strategy content?

Subscribe for more weekly episodes where we ditch the fluff and break down real marketing strategy that works in 2025 and beyond.

🎟️ Coming to DGML? Jillian will be on the keynote stage + in the mastermind. Grab your seat now at [www.shelbyclement.com/dgml-2025].

🎟️ Webinar link: https://crafty-producer-5545.kit.com/071fd28a88

🎟️ Membership: www.shelbyclement.com/membership

📲 Follow us on Instagram:

Shelby → [@shelbyclement]

Jillian → [@thejillymurphy]

🎧 Also listen to Jillian’s podcast: Scale Your Sales – Shelby was just on!

Join host Shelby Clement as she sits down with Nurse Carly, founder of Holra Wellness & Aesthetics in Madisonville, LA.

In this raw and inspiring episode, Carly shares her journey from trauma ICU nurse to successful business owner — opening up about the emotional and professional challenges of launching a wellness clinic rooted in connection, honesty, and real results.

What you’ll learn:

✔️ How to start a brand in a saturated market

💉 The truth about injectables, Botox, and GLP-1 weight loss

🤝 Why client connection and transparency matter more than trends

🔥 How Carly stood strong through public criticism, legal threats, and burnout

This episode is for women building something bold, curious about aesthetics, or simply needing permission to put themselves first again.

🔗 Learn more about Holra Wellness:

https://hollrahwellness.com

Connect with Shelby Clement:

🌐 Website: shelbyclement.com

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

📩 Subscribe to the Damn Good Marketing Podcast for more honest conversations, bold business stories, and marketing strategies that actually move the needle.

In this episode, I, Shelby Clement, take you behind the scenes of my journey from a side hustle to running a successful marketing agency. I dive into the fear, growth, and key moments that led to my company’s evolution. You’ll learn how I’ve helped over 300 businesses go from invisible to fully booked using organic social media strategies (no paid ads required!). Tune in for inspiring and practical insights, and get ready to take your content to the next level.

🚨 Don’t miss my FREE live training on June 30th!

🎟️ Sign up now: https://crafty-producer-5545.kit.com/071fd28a88

Follow me for more updates and strategies on marketing and entrepreneurship:

🌐 Website: https://www.shelbyclement.com

📲 Instagram: https://www.instagram.com/itsshelbyclement

🎵 TikTok: https://www.tiktok.com/@itsshelbyclement

👥 Facebook: https://www.facebook.com/shelbyclementmarketing/

💼 LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049

In this unfiltered solo episode, I’m opening up about the part of business no one posts about. The part where you’re booked and busy, the clients are happy, your team is solid but deep down, there’s still this hum of anxiety. You’re questioning everything, even while living the dream you prayed for. And the highlight reel? It looks perfect. But the behind-the-scenes? It’s heavier than anyone knows. From battling imposter syndrome while leading a multi-six figure agency…

To the full-circle moment where my vision of speaking in front of 600 women became real…

This episode is raw, messy, vulnerable and a powerful reminder that you’re not alone. If you’re a mom juggling both babies and business, a creator too scared to post, or a woman stuck in the middle of a pivot… this one’s for you.

1. Why social media quietly triggers self-doubt—even when everything looks good.
2. How I’ve learned (and still struggle) to trust God’s timing
3. What really happens when you stop idolizing others and start believing in yourself
4. Why feeling “not enough” might just mean you’re leveling up

If this resonated, do me a favor share it, text it to someone who needs to hear it, or leave a review.

Your dream is between you and God not between you and their opinions.

And you’re not crazy for feeling the weight of the dream you’re building.

In this raw episode, we’re diving deep into authentic marketing and why showing up online as yourself isn’t optional, it’s essential. Whether you’re a boutique founder, or service provider, one truth applies across the board: if you're not talking about your business, how can you expect anyone to support it?

I’m sharing a story from a recent crawfish boil that perfectly sums up what’s holding so many people back. Spoiler alert: it’s not lack of time, tools, or knowledge. It’s the fear of being seen. The fear of being “too much.” The fear of being judged.

But here’s the truth visibility isn’t vanity. It’s strategy. There’s never too much of you advertising your business when you’re leading with value, authority, and authenticity. If you’re educating, solving problems, sharing your why, and showing the behind-the-scenes of your day-to-day you’re building trust. And trust is what builds brands.

From my black coffee story to a moment of vulnerability before a leadership retreat, I walk you through what it really means to connect with your audience. We talk about how to create content that actually resonates, how to become the go-to person in your industry, and how to stop letting other people’s opinions dictate your next move.

Because the truth is: people buy from people. Not perfect, filtered robots. But real, messy, passionate humans who believe in what they’re doing.

And to wrap it all up. I'm dropping an invite to Damn Good Marketing Live 2025, where we’re taking this conversation to the next level. You’ll get real strategy, high-level community, and the push you’ve been waiting for. Only 10 tickets left at $999 before the price jumps—so if you’ve been waiting for a sign, this is it.



Follow Shelby & Stay Plugged In:

🌐 Website: https://www.shelbyclement.com

📲 Instagram: https://www.instagram.com/itsshelbyclement

🎵 TikTok: https://www.tiktok.com/@itsshelbyclement

👥 Facebook: https://www.facebook.com/shelbyclementmarketing/

💼 LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049

Listen in, take notes, and let this be your reminder: market your damn business on social media because it’s free.

In this deeply relatable and inspiring episode, Shelby Clement is joined by nutrition coach and mom of triplets, Nicole Lee. They dive into Nicole’s unique journey from struggling with infertility to running a thriving business—all while raising three toddlers under two.

Nicole shares how her health journey turned into a business, what it’s really like to build a brand as a mom, and how she helps women take back control of their wellness with realistic, sustainable strategies. Whether you’re stuck in the “I’m too busy” mindset or overwhelmed with nutrition info online, this episode is your permission slip to start messy and make it work.

Whether you're scaling a business, raising babies, or trying to eat better without going broke or losing your mind—this episode will show you what’s possible.

📲 Follow Nicole: @TotalWellnessNutritionCoaching

Follow Shelby & Stay Plugged In:

🌐 Website: https://www.shelbyclement.com

📲 Instagram: https://www.instagram.com/itsshelbyclement

🎵 TikTok: https://www.tiktok.com/@itsshelbyclement

👥 Facebook: https://www.facebook.com/shelbyclementmarketing/

💼 LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049