You are not annoying, you’re just scared. And in this fire solo episode of the Damn Good Marketing Podcast, I am here to prove it.

Wrapped in her cozy PJs (yes, the Nudes I am obsessed with), I keep it raw and real while breaking down one of the biggest fears holding entrepreneurs back: showing up online and actually selling. Whether you're a seasoned business owner or just trying to figure out WTF to post, this episode is the permission slip you didn’t know you needed.

If you've ever felt stuck, silenced, or afraid that showing up boldly will turn people off, this is your wake-up call. I dive into the mindset blocks, content strategies, and real-talk truths you need to build a brand that actually converts without feeling gross, pushy, or fake.

What you’ll walk away with:

• The no-BS truth about “being annoying” online
• The 70/30 content rule that will reshape how you sell
• A breakdown of the 5 essential content types you should be posting on repeat
• Why knowing your audience’s psychology changes everything
• And how Shelby turned being underestimated into a multi-six-figure marketing empire
• 
  

Whether you’re showing up for the first time or trying to show up louder, this episode is your step-by-step guide to marketing with confidence, clarity, and consistency.

Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Let’s be honest: running a business while raising a family and trying to have a life? HARD. Social media makes it look easy, but the truth is, behind the curated posts, it’s messy, exhausting, and sometimes you just want to burn it all down.

In this episode, I’m sharing what I’ve NEVER shared before about:

✔ Why I went MIA and how I found my confidence again

✔ The boundaries that keep my business thriving without costing me my sanity

✔ How my Hashimoto’s diagnosis changed everything (for the better)

✔ The real reason comparison is sabotaging your success, and how to stop it

✔ How to structure your life and business so it ACTUALLY works for YOU

If you have been feeling overwhelmed, stuck, or questioning if you’re cut out for this, you’re not alone. This episode will give you the encouragement (and tough love) you need to keep going and build a business that actually works for YOUR life.

Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this episode of Damn Good Marketing, host Shelby Clement talks with AI educator and content strategist Lexi Hartmann, founder of iHartContent, about the real way to use tools like ChatGPT without sounding like a copy-paste cliché.

Together, they unpack:

• Why most AI-generated content sounds robotic (and how to fix it).
• How to use ChatGPT to find your brand voice, not replace it.
• The exact pre-prompt process Lexi teaches to create authentic content faster.
• How solopreneurs can use AI for strategy, brand therapy, and audience research.
• Why human storytelling still matters in an AI-powered world.

Whether you’re starting from scratch or using AI every day, this convo is your permission slip to lean into content creation that feels good and performs.

Plus, Shelby challenges Lexi to stop hiding her genius and go all-in on her next chapter (you’ll be clapping too).

Perfect for:

→ Creators & marketers who care about real connection.

→ Small biz owners tired of AI fluff and filters.

→ Anyone who wants to use tech to save time without losing the magic.

🎙️Follow Lexi at @leximstl and learn more at @ihartcontent

In this episode of the Damn Good Marketing Podcast, host Shelby Clement gets real with business attorney and Arena Collective co-founder, Becky, about the legal essentials that most entrepreneurs completely skip until it’s too late.

From forming your LLC to writing legit contracts (not the ones you Googled), to hiring employees and handling client disputes, this episode is packed with honest advice, funny moments, and straight-up legal game.

Whether you're a small-town entrepreneur, agency owner, coach, or content creator — if you’ve ever said “I’ll handle the legal stuff later,” this episode is your wake-up call.

🎯 Topics we cover:

• Operating agreements, contracts, and business formation.
• What actually happens when you skip legal protections.
• Why peace of mind matters more than winning a fight.
• Real stories, real advice, and zero fluff.

If you want to grow your business with protection, this episode is your new go-to.

CONNECT WITH BECKY & ARENA COLLECTIVE:

Website: https://www.arenacollective.com

Instagram: @arena.collective / @beckynorton1

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🎙️ Don’t forget to follow the show and leave a review, it helps us help more entrepreneurs like you.

Are you building a real business, or just working yourself into burnout? In this episode of the Damn Good Marketing Podcast, Shelby Clement gets real with Lauren, attorney, business strategist, and co-founder of Arena Collective. They dig into what it actually means to step into the role of a CEO, from building out your team and systems to learning when to step IN your business and when to step OUT.

Lauren brings both her legal expertise and leadership consulting background to the table, sharing hard-earned advice for women founders, small business owners, and visionaries looking to scale. Plus, Shelby shares how she’s prepping for a business acquisition, and the exact mindset shift that made it possible.

💥 What you’ll learn:

• The secret to making your business run without you
• How to let go of “do it all” syndrome and start delegating with confidence
• What most entrepreneurs get wrong about hiring, scaling, and systemizing
• Why mom guilt doesn’t mean you’re doing it wrong, it means you care
• The emotional side of business acquisitions (and how to navigate them smart)

This episode is part masterclass, part kick in the pants and 100% fire for your business.

👉 Connect with Shelby Clement:

1. Website: shelbyclement.com.
2. Facebook: facebook.com/shelbyclementmarketing.
3. LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049.
4. TikTok: tiktok.com/@shelbyclementmarketing.
5. YouTube: youtube.com/@shelbyclementmarketing.

👉 Connect with Lauren:

Arena Collective - Business Law | Strategy | Title & Escrow

📞 Learn more: https://www.arenacollective.com/

If you're sleeping on Instagram Stories… you're literally sleeping on money. In this episode of the Damn Good Marketing Podcast, Shelby Clement breaks down the realest, most straight-up guide on how to convert followers into paying clients through your IG Stories. If you’ve been posting randomly, hoping something sticks it’s time to flip the script.

We’re ditching the fluff and getting into:

1. The 4 strategies Shelby used to sell out her mastermind in 72 hours (before even posting publicly).

2. How to build trust and connection just by showing your face.

3. The engagement tools that actually move the needle.

4. The power of CTAs and why your audience needs to be told what to do

5. How to use social proof to turn lurkers into loyal buyers

6. Whether you have 20 followers or 20,000—this episode will change the way you show up (and sell) on Instagram Stories.

👀 Ready to finally market with clarity, confidence, and conversions?

Grab your coffee. Hit play. Let’s freaking do the damn thing.

👋 Let’s Connect:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🎙️ About the Podcast:

The Damn Good Marketing Podcast is for small-town entrepreneurs with big dreams who are done spinning their wheels. Hosted by marketing expert Shelby Clement, this show cuts through the noise and teaches you what actually works when it comes to growing a brand online and making damn good sales with your values intact.

If you’re posting consistently but still hearing crickets—this episode is for you.

In this raw, no-fluff episode, marketing expert and agency owner Shelby Clement breaks down the REAL reason your content isn’t converting and it’s not because you’re not trying hard enough.

💥 Spoiler alert: Your strategy is outdated, and it's costing you sales.

Shelby shares the exact social media framework she’s used to help 300+ business owners go from invisible to fully booked—without paid ads.

📣 Join the FREE webinar:

💻 "IN DEMAND: The Social Media Framework That Turns Followers Into Buyers"

🗓️ June 30 | ⏰ 11AM–1PM CST | 📍 LIVE on Zoom

➡️ [https://crafty-producer-5545.kit.com/071fd28a88]

This is NOT another surface-level webinar. You’ll walk away with:

1. A strategy that works in 2025

2. A breakdown of what’s keeping you stuck

3. Tools to convert your content into clients

Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

💬 Got questions? Drop them in the comments we’re here to help.

📲 DM Shelby on Instagram [@shelbyclement] if you're ready to get visible.

What if you could sell with confidence, make $1M in the DMs, and never get on a sales call again?

In this episode of the Damn Good Marketing Podcast, Shelby Clement is with sales queen turned sales savage Jillian Murphy to talk about what it really takes to sell without sounding desperate, discounting your worth, or losing sleep.

From getting fired during the pandemic to building a 7-figure sales empire, Jillian shares her real story and the exact strategies she used to become the go-to for service-based entrepreneurs who want to sell with clarity and confidence.

• How to convert in the DMs without sounding salesy
• What to do when people ghost, object, or say “I need to think about it”
• Why most people are undercharging and overexplaining
• What’s keeping you stuck in “sales fear” mode—and how to break out of it
• How to shift from cheap clients to premium buyers who pay without blinking

🔥 Want more power-packed sales & strategy content?

Subscribe for more weekly episodes where we ditch the fluff and break down real marketing strategy that works in 2025 and beyond.

🎟️ Coming to DGML? Jillian will be on the keynote stage + in the mastermind. Grab your seat now at [www.shelbyclement.com/dgml-2025].

🎟️ Webinar link: https://crafty-producer-5545.kit.com/071fd28a88

🎟️ Membership: www.shelbyclement.com/membership

📲 Follow us on Instagram:

Shelby → [@shelbyclement]

Jillian → [@thejillymurphy]

🎧 Also listen to Jillian’s podcast: Scale Your Sales – Shelby was just on!

Join host Shelby Clement as she sits down with Nurse Carly, founder of Holra Wellness & Aesthetics in Madisonville, LA.

In this raw and inspiring episode, Carly shares her journey from trauma ICU nurse to successful business owner — opening up about the emotional and professional challenges of launching a wellness clinic rooted in connection, honesty, and real results.

What you’ll learn:

✔️ How to start a brand in a saturated market

💉 The truth about injectables, Botox, and GLP-1 weight loss

🤝 Why client connection and transparency matter more than trends

🔥 How Carly stood strong through public criticism, legal threats, and burnout

This episode is for women building something bold, curious about aesthetics, or simply needing permission to put themselves first again.

🔗 Learn more about Holra Wellness:

https://hollrahwellness.com

Connect with Shelby Clement:

🌐 Website: shelbyclement.com

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

📩 Subscribe to the Damn Good Marketing Podcast for more honest conversations, bold business stories, and marketing strategies that actually move the needle.

In this episode, I, Shelby Clement, take you behind the scenes of my journey from a side hustle to running a successful marketing agency. I dive into the fear, growth, and key moments that led to my company’s evolution. You’ll learn how I’ve helped over 300 businesses go from invisible to fully booked using organic social media strategies (no paid ads required!). Tune in for inspiring and practical insights, and get ready to take your content to the next level.

🚨 Don’t miss my FREE live training on June 30th!

🎟️ Sign up now: https://crafty-producer-5545.kit.com/071fd28a88

Follow me for more updates and strategies on marketing and entrepreneurship:

🌐 Website: https://www.shelbyclement.com

📲 Instagram: https://www.instagram.com/itsshelbyclement

🎵 TikTok: https://www.tiktok.com/@itsshelbyclement

👥 Facebook: https://www.facebook.com/shelbyclementmarketing/

💼 LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049