Damn Good Marketing

The Ribando's Electric Supply Story


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Ever wonder what it really takes to build a business that lasts—one rooted in family, community, and a whole lot of grit?

In this episode, host Shelby Clement sits down with Russell Ribando, part of the family behind Ribando’s Electric Supply, a Louisiana business that’s been keeping the lights on literally since 1978. What started as a small warehouse on the West Bank has grown into a trusted, multi-generational company built on loyalty, hard work, and a deep commitment to serving customers like family.

This conversation goes beyond the surface of running a business. It’s an honest look at the heart, sacrifice, and stubborn dedication it takes to build something that stands the test of time. Russell opens up about the highs and lows of entrepreneurship—from the early days of working alongside family to the challenges of hiring, scaling, and preparing the next generation to lead.

They talk about the changing landscape of small business, what customer service really means today, and how staying true to your values can still be a winning growth strategy even in an industry dominated by big corporations. You’ll hear stories of resilience, lessons learned from tough seasons, and the passion that continues to drive this Louisiana legacy forward.

In this episode, you will learn:

  • How to balance business, family, and personal growth (without burning out)
  • The real challenges of hiring, training, and leading a small but mighty team
  • Why genuine customer service still beats fancy marketing every time
  • How to scale and stay profitable without losing your small-town values
  • Why legacy businesses matter now more than ever and what they can teach us about longevity

This episode is more than just a story about one business, it's a powerful reminder that success isn’t built overnight or measured by followers and numbers. It’s built through people, persistence, and purpose. It’s about showing up, day after day, for your customers, your community, and your family.

Whether you’re growing a startup, leading a family business, or dreaming about your next big move, this episode will inspire you to keep going and to build something that truly lasts.

Listen now for an honest, heartfelt conversation about hard work, heritage, and the kind of success that never goes out of style.

If this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.

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Damn Good MarketingBy Shelby Clement

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