Do you feel like you are posting on social media with no real results? Or maybe you have convinced yourself that unless you have 10K+ followers, you’re not “credible” enough to land clients. If that sounds familiar, this episode is going to shift the way you see your business, your brand, and your audience.

I am breaking down why the slow game is actually the winning game, why chasing vanity metrics is keeping you broke, and how to finally understand the difference between marketing and sales so you can stop spinning your wheels and start closing clients.

If you have ever felt stuck, overwhelmed, or ready to throw in the towel on content creation, this conversation will remind you that consistency matters more than perfection. I share real examples, the mindset shifts that transformed her own business, and practical steps you can take today to market with confidence and clarity.

What You Will Learn in This Episode:

• The #1 mistake small business owners make with social media (and how to avoid it)
• Why organic growth feels slow at first but builds lasting credibility and brand trust
• How to reframe your audience size — even 100 or 500 followers is a big deal
• The exact mindset shift you need to confidently invest in your growth
• Why traditional advertising (billboards, print, etc.) won’t keep you relevant in today’s world
• How to separate marketing (visibility + brand awareness) from sales (closing deals) so you can finally see results

RESOURCES AND LINKS:

Tickets for Damn Good Marketing Live (Nov 6, Louisiana) → https://www.shelbyclement.com/dgml-2025

Use code “ILOVESHELBY” for $201 off your ticket

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)