In this raw episode, we’re diving deep into authentic marketing and why showing up online as yourself isn’t optional, it’s essential. Whether you’re a boutique founder, or service provider, one truth applies across the board: if you're not talking about your business, how can you expect anyone to support it?

I’m sharing a story from a recent crawfish boil that perfectly sums up what’s holding so many people back. Spoiler alert: it’s not lack of time, tools, or knowledge. It’s the fear of being seen. The fear of being “too much.” The fear of being judged.

But here’s the truth visibility isn’t vanity. It’s strategy. There’s never too much of you advertising your business when you’re leading with value, authority, and authenticity. If you’re educating, solving problems, sharing your why, and showing the behind-the-scenes of your day-to-day you’re building trust. And trust is what builds brands.

From my black coffee story to a moment of vulnerability before a leadership retreat, I walk you through what it really means to connect with your audience. We talk about how to create content that actually resonates, how to become the go-to person in your industry, and how to stop letting other people’s opinions dictate your next move.

Because the truth is: people buy from people. Not perfect, filtered robots. But real, messy, passionate humans who believe in what they’re doing.

And to wrap it all up. I'm dropping an invite to Damn Good Marketing Live 2025, where we’re taking this conversation to the next level. You’ll get real strategy, high-level community, and the push you’ve been waiting for. Only 10 tickets left at $999 before the price jumps—so if you’ve been waiting for a sign, this is it.



Follow Shelby & Stay Plugged In:

🌐 Website: https://www.shelbyclement.com

📲 Instagram: https://www.instagram.com/itsshelbyclement

🎵 TikTok: https://www.tiktok.com/@itsshelbyclement

👥 Facebook: https://www.facebook.com/shelbyclementmarketing/

💼 LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049

Listen in, take notes, and let this be your reminder: market your damn business on social media because it’s free.

In this deeply relatable and inspiring episode, Shelby Clement is joined by nutrition coach and mom of triplets, Nicole Lee. They dive into Nicole’s unique journey from struggling with infertility to running a thriving business—all while raising three toddlers under two.

Nicole shares how her health journey turned into a business, what it’s really like to build a brand as a mom, and how she helps women take back control of their wellness with realistic, sustainable strategies. Whether you’re stuck in the “I’m too busy” mindset or overwhelmed with nutrition info online, this episode is your permission slip to start messy and make it work.

Whether you're scaling a business, raising babies, or trying to eat better without going broke or losing your mind—this episode will show you what’s possible.

📲 Follow Nicole: @TotalWellnessNutritionCoaching

Follow Shelby & Stay Plugged In:

🌐 Website: https://www.shelbyclement.com

📲 Instagram: https://www.instagram.com/itsshelbyclement

🎵 TikTok: https://www.tiktok.com/@itsshelbyclement

👥 Facebook: https://www.facebook.com/shelbyclementmarketing/

💼 LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049

Shelby Clement is bringing fire and truth in this episode of Damn Good Marketing. If you want to grow personally, financially, and professionally it’s time to stop playing small and start making real investments in your future. Shelby shares what changed in her business after a $25K leap, how Damn Good Marketing LIVE was born from her biggest business pain points, and what happens when entrepreneurs wait for “perfect” instead of moving in faith.

This is your invitation to stop guessing and start building with intention.

🎟️ Damn Good Marketing LIVE 2025 is your next step if you’re serious about strategy, systems, and next-level success.

📍 November 6, 2025 | New Orleans

Only 12 early bird tickets left at $999! Grab yours now before the price increases to $1200:

https://www.shelbyclement.com/dgml-2025

Follow Shelby & Stay Plugged In:

🌐 Website: https://www.shelbyclement.com

📲 Instagram: https://www.instagram.com/itsshelbyclement

🎵 TikTok: https://www.tiktok.com/@itsshelbyclement

👥 Facebook: https://www.facebook.com/shelbyclementmarketing/

💼 LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049

From real estate rookies to relationship-driven closings—Candy Modine shares what 27 years in the business have taught her.

In this raw, inspiring episode of the Damn Good Marketing Podcast, Shelby Clement and Candy talk boundaries, business pivots, family legacy, and how showing up online changed everything.

You'll learn:

• How to stop letting clients control your schedule.
• Why trust is the real currency in sales.
• How a real estate team turned Halloween content into marketing. that converts.
• Why consistency in content matters more than perfection.

🚀 Whether you're a real estate agent, small business owner, or content creator, this episode is packed with gold you won’t hear anywhere else.

👇 CONNECT WITH THE CANDY:

📲 Instagram: https://www.instagram.com/themorseteam/

🌐 Website: www.themorseteam.com

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

On this episode of Damn Good Marketing, host Shelby Clement interviews Caitlyn Cascio, founder of Prime Phys Network. After 14 years in a corporate role, Caitlyn made the bold decision to build a business most people didn’t even know could be marketed. She now helps doctors and personal injury attorneys grow through authentic, relationship-first marketing.

You’ll hear about the power of networking, how to handle fear as an entrepreneur, and why every business needs a marketing strategy—no matter the industry.

💬 Leave a review, share this with a business bestie, and follow along for weekly inspiration and strategy.

🎯 Visit: primephysnetwork.com

📱 Follow: @PrimePhysNetwork

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🎙️ In this episode of the Damn Good Marketing Podcast, host Shelby Clement shares the mic with the powerhouse herself — Brandi Heath (@theonepopmama) — a woman who went from contractor to cookbook queen to full-time influencer with nearly 10K followers in under 2 years! 🚀

Get ready to uncover:

1. How Brandy went from building homes to building a personal brand.

2. The real, raw journey of growing an authentic community (without buying followers!)

3. How one viral post and a leap of faith led to her biggest brand deal ever 💥

4. Why CONSISTENCY and COLLABORATION are the true game-changers for influencers.

5. How to land brand deals (even when you're just getting started)

6. The behind-the-scenes of launching her first cookbook, upcoming e-books, and even a spice line 👏

If you're chasing your dreams, feeling stuck growing your brand, or thinking about diving into the world of digital influence — this episode is packed with actionable advice, real-talk moments, and major inspiration. ❤️

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

In this special episode of the Damn Good Marketing Podcast, Meet the powerhouse duo behind one of Louisiana’s most inspiring family-run businesses — John and Connie, founders of Connie’s Impressions/CI Sports. In this unforgettable episode, host Shelby Clement brings you the real, raw story of how her parents turned a small-town dream into a thriving legacy that’s been going strong for 33 years (and counting).

This is not just a story about business.

It’s about grit, leap-of-faith entrepreneurship, family legacy, and building something from the ground up — with no degree, no blueprint, and no backup plan... just relentless determination. 👊🏼

✨ You'll hear how:

A dairy farmer and a beautician turned a small-town t-shirt shop into a full-service promotional empire. They took wild customer requests and figured out how to say "YES" even when they didn’t have a clue how to do it. They scaled from their garage and storefront to serving clients nationwide.

Whether you're a new entrepreneur, small business owner, or someone looking to feel deeply inspired — this episode will leave you with chills and motivation to just figure it out and get it done.

🎧 Subscribe for weekly episodes packed with digital marketing strategies, raw business truths, and real success stories you won’t hear anywhere else.

🎙️ About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

Website: shelbyclement.com

Follow Shelby on Socials:

Facebook: facebook.com/shelbyclementmarketing

Instagram: instagram.com/itsshelbyclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: tiktok.com/@shelbyclementmarketing

YouTube: youtube.com/@shelbyclementmarketing

🧠 WANT TO MARKET LIKE A PRO?

Get tickets for Damn Good Marketing LIVE 2025! November 4–6 | New Orleans.

Early access opens May 5!

From Rock Bottom to $140K in a Month: Victoria Masters' Viral Product Story.

This is the podcast every aspiring entrepreneur needs. From a devastating divorce to building a multi-six-figure business selling pheromones — Victoria Masters, founder of 11th House, shares the raw, unfiltered story behind going viral overnight, building a cult brand, and turning trauma into power. Hosted by marketing expert Shelby Clement, this episode dives deep into mindset, product-based business strategy, UGC/influencer marketing, and the double-edged sword of virality.

🔥 From Breakdown to Breakthrough: What This Episode Will Teach You.

1. How Victoria went from heartbreak to founding 11th House.

2. The power (and risk) of virality in business.

3. Why her products sold $140K in ONE month after going viral on TikTok.

4. Behind the scenes of launching a product line with no experience.

5. The truth about building a brand without email lists, systems, or support.

6. UGC vs. influencer marketing vs. affiliate marketing — which actually works?

7. The importance of omni-channel marketing & local activation.

8. How mindset (and a little delusion) can transform your entire life.

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🔥Connect with Victoria Masters

✨ Website: https://www.11th.haus

📱 Instagram: @v.sospicy

📱 Brand IG: @11th.haus

In this episode of the Damn Good Marketing Podcast, Shelby Clement pulls up a seat with Anna and Amanda—the powerhouse duo behind Cured on Columbia—to unpack the raw, unfiltered story of how they built one of Covington’s most beloved coffee spots from scratch.

From getting fired and starting meal prep in their home kitchen to launching one of the most loved community spots in Covington—this episode dives deep into their entrepreneurial journey, personal struggles, the challenges of working with your partner, and how they created a safe, authentic space for everyone.

Whether you're an aspiring entrepreneur, a coffee shop dreamer, or just love hearing badass women talk business, this episode is a must-listen.

🚨 Spoiler: You’ll be crying, laughing, and ready to launch your dream by the end of this episode.

🎙 SHOW NOTES

✨ Cured on Columbia is a woman-owned, queer-owned, all-inclusive coffee café and wine bar in the heart of Covington, Louisiana. Built from scratch with grit, hustle, and heart, Cured is more than a café—it’s a movement. A place where all are welcome and creativity thrives.

Follow Cured:

📍 Instagram: @curedoncolumbia

📍 Visit them: Columbia St., Covington, LA

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

Website: shelbyclement.com

Follow Shelby on Socials:

Facebook: facebook.com/shelbyclementmarketing

Instagram: instagram.com/itsshelbyclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: tiktok.com/@shelbyclementmarketing

YouTube: youtube.com/@shelbyclementmarketing

🎙️ Welcome to the Damn Good Marketing Podcast — Hosted by Shelby Clement!

In this episode, we flip the script — Shelby gets interviewed by her friend Caroline in a raw, real, and wildly relatable conversation all about building authority in marketing, personal branding, going viral, creating killer content, and growing a business you love from the ground up. From organic social media myths to marketing mindset shifts, Shelby spills everything she’s learned from helping over 250+ businesses move the needle. This episode is filled with fire strategies, hilarious analogies (wait till you hear the steak one 🥩), and advice you won’t find anywhere else. If you’re ready to grow your business, build a standout brand, and stop playing small — this one’s for you. 💥

👍 Like | 💬 Comment | 🔁 Share | ✅ Subscribe for more damn good marketing conversations every week!

🔥 Connect with Shelby Clement:

Website: shelbyclement.com

Follow Shelby on Socials:

Facebook: facebook.com/shelbyclementmarketing

Instagram: instagram.com/itsshelbyclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: tiktok.com/@shelbyclementmarketing

YouTube: youtube.com/@shelbyclementmarketing

🔥 If this episode hit home, leave a review, tag Shelby on socials, and don’t forget to say hi in the comments. Until next time — LET’S FREAKIN’ GET IT. 💥