What does it really take to turn a scrappy college side hustle into a nationally recognized outdoor destination? In this episode of Damn Good Marketing, I sit down on-site at Covey Rise in Husser, Louisiana with founder Jimbo: the man behind a 26-year journey of grit, vision, and stubborn consistency.

What started with a single bird dog, a borrowed piece of land, and a loan turned into a 700-acre experience where guests now come for upland hunts, sporting clays, kids camps, farm-to-table dinners, corporate retreats, and even weddings. But the path wasn’t straight or easy; there were hurricanes, failed leases, financial risks, and countless “start-over” moments.

Through it all, Jimbo shares the mindset that kept him pushing forward, the lessons he learned about scaling without big capital, and how one man’s vision became a generational brand that continues to evolve.

What we cover:

• How a single loan, a visionary landlord, and relentless work created compounding advantages
• The pivot from a five-month hunting season to year-round revenue with camps, clays, and venues
• Surviving hurricanes, title hiccups, and business curveballs without losing momentum
• Why strategic endorsements like Orvis and Federal Premium Select build credibility and attract new markets
• The practical, unglamorous habits that actually grow durable businesses

If you’ve ever wondered what it really takes to build something from nothing and keep it thriving for decades, this is the blueprint.

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

You can be showing up every day, posting consistently, keeping your feed on-brand, and still not seeing the sales you want. And if that’s been your reality, here’s the uncomfortable truth: it’s not because your captions aren’t clever enough, or because you don’t have enough followers. It’s because your audience doesn’t fully understand what you’re offering—or why it matters.

This is the final episode of the What the Heck Marketing?! series, and we’re going deep into the real reason your content isn’t converting: a lack of clarity in your offer.

In this episode, we will cover:

• How to know if your offer is confusing your audience (and how to fix it)
• Why being “salesy” isn’t actually the problem—it’s about confidence in what you sell
• The old, vague way of pitching vs. the new, clear and result-driven way
• How to position your brand so buyers instantly understand and connect with it
• Why clarity + confidence = conversions (and the exact shift you need to make)

Here’s the deal: if someone lands on your page and can’t answer what you do, who you help, and why it matters within five seconds, they’re going to leave. That’s why confused people don’t convert, because they don’t stick around long enough to.

This episode will give you the tools, mindset shifts, and strategies you need to stop blending in online and start creating offers people instantly want to say yes to.

If you have ever felt like you’re posting into the void or your audience “just doesn’t get it,” this is the clarity breakthrough you’ve been waiting for.

Ready to take this further? Join me at DGML where we’ll workshop your messaging live, together.

DM me the word AUGUST for $200 off your ticket

Or grab your spot here: https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

You’re not lazy, you’re just stuck in one of these four mindsets.

In this episode, I break down the real reasons entrepreneurs feel stuck (spoiler: it’s not your strategy, it’s your mindset). Whether you’re a perfectionist, an over-thinker, or part of the “I’ll do it tomorrow” crowd, this episode will call you out and call you up.

What you’ll hear in this episode:

• The hidden fears behind perfectionism
• Why “learning one more thing” won’t move the needle
• The difference between consumption vs. action
• Why traction takes longer than you think (and why consistency always wins)
• How to commit to execution instead of chasing quick fixes
• 
  

This is tough love with a side of clarity. If you’re ready to break free of the excuses and finally market with confidence, this episode is for you.

Don’t just listen, put yourself in the room at Damn Good Marketing Live. Because your growth shouldn’t happen in isolation. https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

If you’ve been posting nonstop, showing up on every platform, and STILL wondering why your business isn’t growing… this episode is the wake-up call you didn’t know you needed.

In the first part of my brand-new “What the Heck?” solo series, I’m breaking down exactly what’s changed in the marketing world, why some old “tried and true” methods don’t work anymore, and what you should be focusing on instead if you want to see real results.

I’m not here to sugarcoat it, this is straight talk from someone who’s in the trenches every day with clients, seeing what actually works in 2025 and what’s just noise.

Here’s what you’ll walk away with:

• Why those first 3 seconds of your content are make-or-break for grabbing attention
• How algorithms have evolved (and how to make them work for you instead of against you)
• Why trust and authority will out-sell “pretty branding” every single time
• How to be relatable and authentic without feeling fake or forced
• The exact systems I use in my agency to get clients results in 6 months or less — and why throwing spaghetti at the wall won’t cut it anymore

This isn’t just theory. This is the same approach I’m using with my clients right now to help them grow, connect with their audience, and actually make sales.

Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Playing it safe might feel comfortable, but it’s keeping your marketing stuck. In this episode of the Damn Good Marketing Podcast, I’m getting real about what it takes to break through the noise, take bigger risks, and market your business with confidence, clarity, and consistency.

Fresh off a content shoot that pushed me far outside my comfort zone, I’m sharing why I’m leaning into bold, scroll-stopping content instead of playing it safe. You’ll hear my honest take on why “cringe” content can be a powerful tool, how authoritative face-to-camera videos still matter (if you do them right), and why putting yourself in rooms that challenge you to grow will change your business.

I’m also taking you behind the scenes of DGML (Damn Good Marketing Live) — my high-energy, high-impact event that combines tactical marketing strategies with an unforgettable experience. From pricing the conference to attract serious business owners to selling out my mastermind in under 72 hours, I’m giving you a transparent look at how I built a three-day event that actually moves the needle for attendees.

And yes, I’m talking about the scary side of investing in yourself,  including the $25K mastermind that not only paid off, but birthed this very podcast.

Whether you’re a small-town entrepreneur with big dreams, a social media manager looking for fresh strategies, or a business owner ready to finally stand out online, this episode will give you the mindset shifts and marketing ideas you need to grow.

What You will Learn in This Episode:

• How to create scroll-stopping content that feels authentic
• 
  
• Why “cringe” can be a strategic advantage in marketing
• 
  
• The 3 biggest benefits of being in the right rooms with the right people
• 
  
• How investing in masterminds and conferences accelerates growth
• 
  
• The behind-the-scenes of selling out a high-ticket event

Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

You are not annoying, you’re just scared. And in this fire solo episode of the Damn Good Marketing Podcast, I am here to prove it.

Wrapped in her cozy PJs (yes, the Nudes I am obsessed with), I keep it raw and real while breaking down one of the biggest fears holding entrepreneurs back: showing up online and actually selling. Whether you're a seasoned business owner or just trying to figure out WTF to post, this episode is the permission slip you didn’t know you needed.

If you've ever felt stuck, silenced, or afraid that showing up boldly will turn people off, this is your wake-up call. I dive into the mindset blocks, content strategies, and real-talk truths you need to build a brand that actually converts without feeling gross, pushy, or fake.

What you’ll walk away with:

• The no-BS truth about “being annoying” online
• The 70/30 content rule that will reshape how you sell
• A breakdown of the 5 essential content types you should be posting on repeat
• Why knowing your audience’s psychology changes everything
• And how Shelby turned being underestimated into a multi-six-figure marketing empire
• 
  

Whether you’re showing up for the first time or trying to show up louder, this episode is your step-by-step guide to marketing with confidence, clarity, and consistency.

Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Let’s be honest: running a business while raising a family and trying to have a life? HARD. Social media makes it look easy, but the truth is, behind the curated posts, it’s messy, exhausting, and sometimes you just want to burn it all down.

In this episode, I’m sharing what I’ve NEVER shared before about:

✔ Why I went MIA and how I found my confidence again

✔ The boundaries that keep my business thriving without costing me my sanity

✔ How my Hashimoto’s diagnosis changed everything (for the better)

✔ The real reason comparison is sabotaging your success, and how to stop it

✔ How to structure your life and business so it ACTUALLY works for YOU

If you have been feeling overwhelmed, stuck, or questioning if you’re cut out for this, you’re not alone. This episode will give you the encouragement (and tough love) you need to keep going and build a business that actually works for YOUR life.

Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this episode of Damn Good Marketing, host Shelby Clement talks with AI educator and content strategist Lexi Hartmann, founder of iHartContent, about the real way to use tools like ChatGPT without sounding like a copy-paste cliché.

Together, they unpack:

• Why most AI-generated content sounds robotic (and how to fix it).
• How to use ChatGPT to find your brand voice, not replace it.
• The exact pre-prompt process Lexi teaches to create authentic content faster.
• How solopreneurs can use AI for strategy, brand therapy, and audience research.
• Why human storytelling still matters in an AI-powered world.

Whether you’re starting from scratch or using AI every day, this convo is your permission slip to lean into content creation that feels good and performs.

Plus, Shelby challenges Lexi to stop hiding her genius and go all-in on her next chapter (you’ll be clapping too).

Perfect for:

→ Creators & marketers who care about real connection.

→ Small biz owners tired of AI fluff and filters.

→ Anyone who wants to use tech to save time without losing the magic.

🎙️Follow Lexi at @leximstl and learn more at @ihartcontent

In this episode of the Damn Good Marketing Podcast, host Shelby Clement gets real with business attorney and Arena Collective co-founder, Becky, about the legal essentials that most entrepreneurs completely skip until it’s too late.

From forming your LLC to writing legit contracts (not the ones you Googled), to hiring employees and handling client disputes, this episode is packed with honest advice, funny moments, and straight-up legal game.

Whether you're a small-town entrepreneur, agency owner, coach, or content creator — if you’ve ever said “I’ll handle the legal stuff later,” this episode is your wake-up call.

🎯 Topics we cover:

• Operating agreements, contracts, and business formation.
• What actually happens when you skip legal protections.
• Why peace of mind matters more than winning a fight.
• Real stories, real advice, and zero fluff.

If you want to grow your business with protection, this episode is your new go-to.

CONNECT WITH BECKY & ARENA COLLECTIVE:

Website: https://www.arenacollective.com

Instagram: @arena.collective / @beckynorton1

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🎙️ Don’t forget to follow the show and leave a review, it helps us help more entrepreneurs like you.

Are you building a real business, or just working yourself into burnout? In this episode of the Damn Good Marketing Podcast, Shelby Clement gets real with Lauren, attorney, business strategist, and co-founder of Arena Collective. They dig into what it actually means to step into the role of a CEO, from building out your team and systems to learning when to step IN your business and when to step OUT.

Lauren brings both her legal expertise and leadership consulting background to the table, sharing hard-earned advice for women founders, small business owners, and visionaries looking to scale. Plus, Shelby shares how she’s prepping for a business acquisition, and the exact mindset shift that made it possible.

💥 What you’ll learn:

• The secret to making your business run without you
• How to let go of “do it all” syndrome and start delegating with confidence
• What most entrepreneurs get wrong about hiring, scaling, and systemizing
• Why mom guilt doesn’t mean you’re doing it wrong, it means you care
• The emotional side of business acquisitions (and how to navigate them smart)

This episode is part masterclass, part kick in the pants and 100% fire for your business.

👉 Connect with Shelby Clement:

1. Website: shelbyclement.com.
2. Facebook: facebook.com/shelbyclementmarketing.
3. LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049.
4. TikTok: tiktok.com/@shelbyclementmarketing.
5. YouTube: youtube.com/@shelbyclementmarketing.

👉 Connect with Lauren:

Arena Collective - Business Law | Strategy | Title & Escrow

📞 Learn more: https://www.arenacollective.com/