🎙️ In this episode of the Damn Good Marketing Podcast, host Shelby Clement shares the mic with the powerhouse herself — Brandi Heath (@theonepopmama) — a woman who went from contractor to cookbook queen to full-time influencer with nearly 10K followers in under 2 years! 🚀

Get ready to uncover:

1. How Brandy went from building homes to building a personal brand.

2. The real, raw journey of growing an authentic community (without buying followers!)

3. How one viral post and a leap of faith led to her biggest brand deal ever 💥

4. Why CONSISTENCY and COLLABORATION are the true game-changers for influencers.

5. How to land brand deals (even when you're just getting started)

6. The behind-the-scenes of launching her first cookbook, upcoming e-books, and even a spice line 👏

If you're chasing your dreams, feeling stuck growing your brand, or thinking about diving into the world of digital influence — this episode is packed with actionable advice, real-talk moments, and major inspiration. ❤️

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

In this special episode of the Damn Good Marketing Podcast, Meet the powerhouse duo behind one of Louisiana’s most inspiring family-run businesses — John and Connie, founders of Connie’s Impressions/CI Sports. In this unforgettable episode, host Shelby Clement brings you the real, raw story of how her parents turned a small-town dream into a thriving legacy that’s been going strong for 33 years (and counting).

This is not just a story about business.

It’s about grit, leap-of-faith entrepreneurship, family legacy, and building something from the ground up — with no degree, no blueprint, and no backup plan... just relentless determination. 👊🏼

✨ You'll hear how:

A dairy farmer and a beautician turned a small-town t-shirt shop into a full-service promotional empire. They took wild customer requests and figured out how to say "YES" even when they didn’t have a clue how to do it. They scaled from their garage and storefront to serving clients nationwide.

Whether you're a new entrepreneur, small business owner, or someone looking to feel deeply inspired — this episode will leave you with chills and motivation to just figure it out and get it done.

🎧 Subscribe for weekly episodes packed with digital marketing strategies, raw business truths, and real success stories you won’t hear anywhere else.

🎙️ About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

Website: shelbyclement.com

Follow Shelby on Socials:

Facebook: facebook.com/shelbyclementmarketing

Instagram: instagram.com/itsshelbyclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: tiktok.com/@shelbyclementmarketing

YouTube: youtube.com/@shelbyclementmarketing

🧠 WANT TO MARKET LIKE A PRO?

Get tickets for Damn Good Marketing LIVE 2025! November 4–6 | New Orleans.

Early access opens May 5!

From Rock Bottom to $140K in a Month: Victoria Masters' Viral Product Story.

This is the podcast every aspiring entrepreneur needs. From a devastating divorce to building a multi-six-figure business selling pheromones — Victoria Masters, founder of 11th House, shares the raw, unfiltered story behind going viral overnight, building a cult brand, and turning trauma into power. Hosted by marketing expert Shelby Clement, this episode dives deep into mindset, product-based business strategy, UGC/influencer marketing, and the double-edged sword of virality.

🔥 From Breakdown to Breakthrough: What This Episode Will Teach You.

1. How Victoria went from heartbreak to founding 11th House.

2. The power (and risk) of virality in business.

3. Why her products sold $140K in ONE month after going viral on TikTok.

4. Behind the scenes of launching a product line with no experience.

5. The truth about building a brand without email lists, systems, or support.

6. UGC vs. influencer marketing vs. affiliate marketing — which actually works?

7. The importance of omni-channel marketing & local activation.

8. How mindset (and a little delusion) can transform your entire life.

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📱 Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

🔥Connect with Victoria Masters

✨ Website: https://www.11th.haus

📱 Instagram: @v.sospicy

📱 Brand IG: @11th.haus

In this episode of the Damn Good Marketing Podcast, Shelby Clement pulls up a seat with Anna and Amanda—the powerhouse duo behind Cured on Columbia—to unpack the raw, unfiltered story of how they built one of Covington’s most beloved coffee spots from scratch.

From getting fired and starting meal prep in their home kitchen to launching one of the most loved community spots in Covington—this episode dives deep into their entrepreneurial journey, personal struggles, the challenges of working with your partner, and how they created a safe, authentic space for everyone.

Whether you're an aspiring entrepreneur, a coffee shop dreamer, or just love hearing badass women talk business, this episode is a must-listen.

🚨 Spoiler: You’ll be crying, laughing, and ready to launch your dream by the end of this episode.

🎙 SHOW NOTES

✨ Cured on Columbia is a woman-owned, queer-owned, all-inclusive coffee café and wine bar in the heart of Covington, Louisiana. Built from scratch with grit, hustle, and heart, Cured is more than a café—it’s a movement. A place where all are welcome and creativity thrives.

Follow Cured:

📍 Instagram: @curedoncolumbia

📍 Visit them: Columbia St., Covington, LA

🎤 About Shelby Clement:

Shelby is a marketing expert, CEO, speaker, podcaster, and the founder of Damn Good Marketing Live. She empowers entrepreneurs to build powerful brands through no-fluff marketing and real talk. Her podcast features honest convos you won’t hear anywhere else.

🔥 Connect with Shelby Clement:

Website: shelbyclement.com

Follow Shelby on Socials:

Facebook: facebook.com/shelbyclementmarketing

Instagram: instagram.com/itsshelbyclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: tiktok.com/@shelbyclementmarketing

YouTube: youtube.com/@shelbyclementmarketing

🎙️ Welcome to the Damn Good Marketing Podcast — Hosted by Shelby Clement!

In this episode, we flip the script — Shelby gets interviewed by her friend Caroline in a raw, real, and wildly relatable conversation all about building authority in marketing, personal branding, going viral, creating killer content, and growing a business you love from the ground up. From organic social media myths to marketing mindset shifts, Shelby spills everything she’s learned from helping over 250+ businesses move the needle. This episode is filled with fire strategies, hilarious analogies (wait till you hear the steak one 🥩), and advice you won’t find anywhere else. If you’re ready to grow your business, build a standout brand, and stop playing small — this one’s for you. 💥

👍 Like | 💬 Comment | 🔁 Share | ✅ Subscribe for more damn good marketing conversations every week!

🔥 Connect with Shelby Clement:

Website: shelbyclement.com

Follow Shelby on Socials:

Facebook: facebook.com/shelbyclementmarketing

Instagram: instagram.com/itsshelbyclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: tiktok.com/@shelbyclementmarketing

YouTube: youtube.com/@shelbyclementmarketing

🔥 If this episode hit home, leave a review, tag Shelby on socials, and don’t forget to say hi in the comments. Until next time — LET’S FREAKIN’ GET IT. 💥

Female entrepreneurs, are you ready to demystify your business finances? You're not alone! This empowering conversation with Shelby Clement and CFO Barbara LaPolla will give you the confidence to manage your small business finances like a pro. Don't miss these game-changing insights! 🔥

In this episode, Shelby and Barbara break down the essentials of understanding business finances in a real, relatable way. Barbara shares her insider knowledge as a fractional CFO and CPA to help female entrepreneurs conquer their money fears and drive small business growth. From knowing your numbers and calculating profit margins to deciding “should I hire a CFO?” – we cover it all. You’ll also get practical bookkeeping tips and learn how to overcome those pesky money mindset blocks holding you back. This empowering, conversational, and educational chat will leave you ready to take charge of your business finances and grow your small business with confidence! 📈

Host – Shelby Clement:

• Website: Shelby Clement Marketing – https://www.shelbyclementmarketing.com/
• Instagram: @itsshelbyclement – https://www.instagram.com/itsshelbyclement
• Facebook: Shelby Clement Marketing – https://www.facebook.com/shelbyclementmarketing
• LinkedIn: Shelby Clement – https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/
• TikTok: @shelbyclementmarketing – https://www.tiktok.com/@shelbyclementmarketing
• YouTube: Shelby Clement Marketing – https://www.youtube.com/@shelbyclementmarketing

Guest – Barbara LaPolla (CFO & Founder, Jase Accounting Solutions):

• Instagram: @jaseaccounting – https://www.instagram.com/jaseaccounting/
• Website: Jase Accounting Solutions – https://www.jaseaccounting.com/
• LinkedIn: Barbara LaPolla, CPA – https://www.linkedin.com/in/barbara-lapolla-cpa-80491815/

👍 Enjoyed this episode? Share it with a fellow entrepreneur who could use these tips! 

This episode of the Damn Good Marketing Podcast features an inspiring conversation with Anna Dearmon Kornick—a time management coach, bestselling author, and host of It's About Time podcast! Anna shares her incredible journey from Washington D.C. politics to coaching overwhelmed entrepreneurs and moms on mastering their time.

💡 What You’ll Learn in This Episode:

✅ How Anna pivoted from a high-pressure career to finding her true calling

✅ The #1 mistake people make in time management (and how to fix it!)

✅ Why setting boundaries and prioritizing what truly matters is the key to success

✅ How to break through small-town mentality & imposter syndrome

✅ The power of the “pivot” and giving yourself permission to change directions

📌 Resources & Links Mentioned:

🌟 Connect with Anna Dearmon Kornick:

🌎 Website: annadkornick.com

📅 Apply for a Free Time Management Call: freetimecall.com

🎥 Instant Access to Anti-Overwhelm Video Series: blueprinttobalance.com

🎧 Listen to It’s About Time Podcast: annadkornick.com/listen

Follow Anna on Socials:

📸 Instagram: annadkornick.com/instagram

💼 LinkedIn: annadkornick.com/linkedin

🔥 Connect with Shelby Clement:

🌎 Website: shelbyclement.com

📌 Exclusive Freebies:

🚀 WAITLIST FOR DGML: Join Here

🚀 WAITLIST FOR DGMM: Join Here

🎵 Weekly Trending Audio Newsletter (FREEBIE): Subscribe Here

Follow Shelby on Socials:

📘 Facebook: facebook.com/shelbyclementmarketing

📸 Instagram: instagram.com/itsshelbyclement

💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

🎵 TikTok: tiktok.com/@shelbyclementmarketing

📺 YouTube: youtube.com/@shelbyclementmarketing

Are you just making noise online or actually building a brand? In this episode, Shelby Clement exposes the biggest marketing mistakes businesses make and reveals the real strategies that drive sales, growth, and long-term success. If you're tired of chasing viral trends with no results, this is the wake-up call you need! 🚀🎯

✅ Why viral content alone won’t grow your business (and what actually will)

✅ The #1 reason most marketing fails – and how to fix it

✅ The importance of strategy over aesthetics in brand building

✅ How to create content that truly connects and converts

✅ Why understanding your audience is the key to success

Shelby also shares personal insights on work-life balance, setting boundaries as an entrepreneur, and why authenticity always wins. If you're serious about marketing that works, hit play now! 🎧

📢 Join the Conversation!

Drop a comment below: What’s your biggest struggle with marketing right now? Let’s talk! 👇👇

🔗 RESOURCES & LINKS 🔗

💡 Join Our Marketing Membership ($87/month)

SHELBY CLEMENT:

📌 Website: https://www.shelbyclement.com

LINKS TO FREEBIES BELOW!

📌 WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05

📌 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68

📌 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c

You can connect with Shelby at:

Facebook: https://www.facebook.com/shelbyclementmarketing

Instagram: https://www.instagram.com/itsshelbyclement

LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/

TikTok: https://www.tiktok.com/@shelbyclementmarketing

YouTube: https://www.youtube.com/@shelbyclementmarketing

The ONE Thing You're Overlooking in Business & Life – And It’s Costing You! 🚀

What if the secret to long-term success in business and life isn’t just strategy—but ENERGY? In this episode, we dive deep into why your health is your ultimate superpower, especially as an entrepreneur. Special guest Jamie, a former critical care nurse turned holistic health coach, reveals how burnout, stress, and poor habits are silently sabotaging your success—and what to do about it.

🔹 Why stress isn’t just mental—it’s affecting your biology.

🔹 The connection between health, energy & business success.

🔹 How Jamie went from saving lives in hospitals to empowering women to take control of their health.

🔹 The #1 excuse holding women back from prioritizing their well-being—and how to break free from it.

🔹 Practical nutrition, mindset, and movement shifts you can make TODAY for long-term energy & impact.

💡 If you’ve ever felt exhausted, overwhelmed, or stuck in an all-or-nothing mindset, this conversation is a wake-up call you can’t afford to miss!

SHELBY CLEMENT:

📌 Website: https://www.shelbyclement.com

LINKS TO FREEBIES BELOW!

📌 WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05

📌 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68

📌 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c

You can connect with Shelby at:

Facebook: https://www.facebook.com/shelbyclementmarketing

Instagram: https://www.instagram.com/itsshelbyclement

LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/

TikTok: https://www.tiktok.com/@shelbyclementmarketing

YouTube: https://www.youtube.com/@shelbyclementmarketing

🚀 Master Your Mindset & Build a Powerful Personal Brand! 🚀

Struggling with self-doubt and imposter syndrome? Ready to take your business and personal brand to the next level? In this episode, Shelby Clement breaks down the secrets to mastering your mindset, pushing past fear, and owning your unique voice to build an unstoppable brand. Don’t let limiting beliefs hold you back — success starts from within!

🎯 What You’ll Learn in This Episode:

✅ How to overcome imposter syndrome and self-doubt.

✅ The importance of mindset in building a successful business.

✅ Practical strategies for staying focused and confident.

✅ How to embrace failure as a stepping stone to success.

✅ The power of journaling, movement, and music in mental clarity.

📩 DM me “WAITLIST” for exclusive access to DGML 2025!

SHELBY CLEMENT:

📌 Website: https://www.shelbyclement.com

LINKS TO FREEBIES BELOW!

📌 WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05

📌 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68

📌 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c

You can connect with Shelby at:

Facebook: https://www.facebook.com/shelbyclementmarketing

Instagram: https://www.instagram.com/itsshelbyclement

LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/

TikTok: https://www.tiktok.com/@shelbyclementmarketing

YouTube: https://www.youtube.com/@shelbyclementmarketing