In this episode, Shelby Clement sits down with Jessie Jarvis, third-generation rancher, entrepreneur, personal brand powerhouse, and founder of Of The West, to talk about building a business rooted in faith, grit, and purpose.

Jessie shares her incredible journey from leaving her small-town ranch to pursue a biology degree and pre-med path… only to realize six weeks in that it wasn’t the life she was meant to live. What followed was a full-circle return home to her family’s ranch in Southern Idaho, where she stepped back into the agriculture industry but this time with a fresh perspective, marketing experience, and entrepreneurial vision.

She opens up about launching Of The West, a job platform dedicated to serving the agriculture and Western industries, and how building a strong personal brand long before she needed it became the foundation for her success. From magazine covers to national media features, Jessie proves that showing up consistently and authentically creates opportunities you could never plan for.

In this conversation, they dive into:

1. Surrendering your plans and trusting God’s timing
2. Why work ethic is built through doing hard things
3. The danger of tunnel vision when chasing goals
4. Building a business in rural America
5. The true power of personal branding and social media
6. Raising kids with grit, discipline, and responsibility
7. Staying grounded while chasing big dreams

Jessie’s story is a reminder that you don’t have to be extraordinary to build something extraordinary, you just have to be willing to show up, stay disciplined, and keep going when things feel uncertain.

If you’re navigating entrepreneurship, motherhood, faith, or chasing your God-given calling, this episode will encourage you to trust the process, embrace the hard seasons, and stay the course.

Because sometimes the path you tried to leave behind is exactly where your purpose is waiting.

Connect with our guest:

Website: www.ofthewest.co

Personal Website: www.jessiejarvis.com

Instagram: instagram.com/mrsjjarv

Brand Instagram: instagram.com/ofthewest.co

Jessie Jarvis is a wife, mom, third-generation cattle rancher, podcast host, and Founder & CEO of Of The West a job platform connecting people, purpose, and opportunity within the agriculture and western industries.

Born and raised on her family’s cattle ranch in Southern Idaho, Jessie grew up with a deep respect for hard work, land stewardship, and the close-knit communities that define the American West.

Through Of The West and her podcast, Leaders Of The West, she shares real stories, highlights innovative leaders, and creates honest conversations around work, family, and building a meaningful life rooted in purpose. She is passionate about preserving western values while helping the industry grow and evolve for the next generation.

When she’s not working, Jessie is spending time with her family, enjoying the outdoors, and advocating for the people and traditions that make the West what it is.

Connect with Shelby Clement:

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