In this raw episode, we’re diving deep into authentic marketing and why showing up online as yourself isn’t optional, it’s essential. Whether you’re a boutique founder, or service provider, one truth applies across the board: if you're not talking about your business, how can you expect anyone to support it?

I’m sharing a story from a recent crawfish boil that perfectly sums up what’s holding so many people back. Spoiler alert: it’s not lack of time, tools, or knowledge. It’s the fear of being seen. The fear of being “too much.” The fear of being judged.

But here’s the truth visibility isn’t vanity. It’s strategy. There’s never too much of you advertising your business when you’re leading with value, authority, and authenticity. If you’re educating, solving problems, sharing your why, and showing the behind-the-scenes of your day-to-day you’re building trust. And trust is what builds brands.

From my black coffee story to a moment of vulnerability before a leadership retreat, I walk you through what it really means to connect with your audience. We talk about how to create content that actually resonates, how to become the go-to person in your industry, and how to stop letting other people’s opinions dictate your next move.

Because the truth is: people buy from people. Not perfect, filtered robots. But real, messy, passionate humans who believe in what they’re doing.

And to wrap it all up. I'm dropping an invite to Damn Good Marketing Live 2025, where we’re taking this conversation to the next level. You’ll get real strategy, high-level community, and the push you’ve been waiting for. Only 10 tickets left at $999 before the price jumps—so if you’ve been waiting for a sign, this is it.



Follow Shelby & Stay Plugged In:

🌐 Website: https://www.shelbyclement.com

📲 Instagram: https://www.instagram.com/itsshelbyclement

🎵 TikTok: https://www.tiktok.com/@itsshelbyclement

👥 Facebook: https://www.facebook.com/shelbyclementmarketing/

💼 LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049

Listen in, take notes, and let this be your reminder: market your damn business on social media because it’s free.