What does entrepreneurship really look like behind the scenes when you’re balancing business, motherhood, leadership, and the pressure of constantly building?

In this episode, Morgan Zanotti, co-founder of Primal Kitchen and founder of WAAY Protein, joins Shelby for a raw and honest conversation about scaling brands, founder anxiety, motherhood, marketing, and building businesses that genuinely connect with people.

Morgan shares the behind-the-scenes story of helping grow Primal Kitchen from an early-stage startup into one of the leading wellness brands in the industry. She opens up about scaling fast, leading teams, navigating the challenges of the food and beverage industry, and what it was like balancing entrepreneurship while raising three kids.

The episode also dives into the launch of WAAY Protein and how Morgan identified a major gap in the market for clean, convenient, great-tasting protein options designed for busy women and moms trying to prioritize their health while juggling life and work.

Shelby and Morgan discuss:

• Founder anxiety and emotional overwhelm
• The reality of entrepreneurship
• Scaling a product-based business
• Marketing strategies that actually work
• Influencer partnerships and brand growth
• Leadership and hiring lessons
• Balancing motherhood and ambition
• Advice for women building brands and businesses

This conversation is relatable, inspiring, and packed with honest insights for entrepreneurs, creators, business owners, and ambitious women trying to build something meaningful while managing real life at the same time.

About guest:

Meet Morgan Zanotti — founder of WAAY, the sparkling protein water changing the wellness game with 10g of protein, 45 calories, and 0g sugar. Before launching WAAY, Morgan co-founded and led Primal Kitchen, helping grow the brand to $50M in revenue before its $200M acquisition by Kraft-Heinz. From accountant to surfer to wellness entrepreneur, Morgan has built her career around challenging the norm and making healthy living feel less restrictive and a lot more fun. Her mission? Proving that wellness doesn’t have to be boring and that more protein, more joy, and more fun is actually the point.

Connect with the guest: https://www.instagram.com/morganzanotti/

https://www.instagram.com/drinkwaay/

https://www.instagram.com/primalkitchenfoods/

Connect with Shelby Clement:

Website: https://www.shelbyclementmarketing.com/

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