In this episode, I dig into a question that’s always lurking in the back of a portrait photographer’s mind – what really makes light flattering? It’s a term we all use, but what does it actually mean? Is it just about soft shadows and low contrast, or is it more about the connection between the subject and the photographer?

I talk through this while reflecting on a busy week – from a stunning wedding at Head Saw House to a corporate shoot for Barclays, and a spontaneous portrait session that reminded me why I love this job. I also share some thoughts on the updated Mastering Portrait Photography book, which hits shelves in September, complete with fresh images and a whole new chapter on AI post-production.

If you’ve ever wondered what makes a light truly flattering – and why it’s about more than just the gear – this episode is for you.

And as always, wherever you are and whatever you’re doing, be kind to yourself.

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

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 Well, as I sit here in the studio, the sun is shining in through the windows and it's been a beautiful, beautiful week. I started it with a trip down to Devon with the in-laws. One great thing about being married to Sarah, whose family are from Plymouth, there are many great things about being married to Sarah.

But one of the ones, in terms of geography, at least, is her family still lived down in Plymouth, in Devon, by the sea. So it was absolutely glorious to spend a couple of days down there walking the dog, drinking a beer, enjoying the sunshine, and the sun is still shining here right now. And on that happy note, I'm Paul.

I'm very much looking forward to a barbecue, and this is the Mastering Portrait  📍 Photography podcast.

  📍  📍 So what did we do over the past week or so since I recorded the last episode? Well, Sarah and I went off and photographed the most beautiful wedding at a location called Hedger House, which is sort of in between us and London, give or take a bit. Um, and you'll have seen many, many Hollywood films, uh, that were shot there.

None of which I can remember. There's a couple of James Bond films, a couple of Dustin h Dustin Hoffman films. I don't know, I should have paid more attention, but it is the kind of venue that you can imagine. Downton Abbey, uh, being filmed in. As it turned out, it was Abby and Rob's wedding. Um, beautiful.

I've worked with the family for many years, photographed her brother's wedding, uh, a couple of years ago, and so we've been looking forward to this day enormously. And when Sarah and I work together, it is a great privilege. It's not just that Sarah, uh, Sarah's family are from the sea, but she's a fantastic photographer.

Um, not that we've ever really used that talent, but if you think about it, it makes sense given that she must see. Well, I dunno how many hundreds of thousands of images every single year go past her screen. 'cause she does all the selections, but also she knows exactly, exactly what's required to design a great album.

Because at the end of the day, I. It's Sarah designs them. So it was a real beautiful thing to be able to do. Sarah has created some wonderful imagery. We've also had a couple of portrait shoots, three or four this week, which I've really enjoyed today actually. We've had one came in for a reveal and one came in for a shoot.

Two lovely families, and at the end of the day, that is still what this business is about. There is so much going on out there in the news about ai, about technology, about the economy. But in the end, the bit of the industry that I sit in, this bit here is all about families. It's about memories, it's about real people doing real things.

So it's been absolutely brilliant to be. Uh, photographing families, uh, and also selling, uh, a beautiful frame. This morning. It was absolutely lovely, big layup of multiple images, uh, to go on the wall. Uh, also this week, um, I took a trip into London to photograph the Barclays bank. A GM set up quite specifically the setup.

The brief actually said, do not include people where it's possible. So that's fine. I was there to photograph, um, for the, um. The production company that do all of the work behind the scenes. They create all the staging, they create all of the film work. My job was quite literally, quite literally, to be there and make sure that was really well documented, which I did.

But of course, because it was such an early start, I had my, um, original call in time at the venue in the security on this. As you can imagine, this is Barclay's, the A GM. Um, I've never seen security like it, and I've actually photographed this event probably 10 years or so now. I never seen security quite like this one.

And with a seven o'clock start, I had to, uh, stay over in a hotel the night before, which was great. I mean, it's no problem. There's plenty of hotels in London, but it did mean I got to go out for the evening with Harriet, our daughter. So the two of us met up the night before, um, had pizza, margaritas, a beer, a glass of wine or two and more or less.

Gassed just gossiped, um, all the way through until it was time for both of us to part our ways, me to go to the hotel and for her to head home. And there was really something really special about getting to spend time with your kids as a dad. It is the greatest pleasure. As you watch your kids grow up, you watch their confidence increase, you just, well, I do anyway.

Absolutely love spending time, uh, with both of 'em. So that was really, really nice. Then of course, the next day, um, I went and photographed all of the bits and pieces for the A GM. And then at the end of that took the opportunity to go and meet a prospective client that we are planning a shoot for a big client.

Um, and they want to create over two days, sort of 50 unique portraits of different people with different backgrounds, but all looking like their shot in their place of work. But they're coming from all over the uk so we're gonna do it in one location, a mix of the street, a mix of different offices, almost like, um, filming really, it's a bit like putting together, um, a film or a documentary where you use different backgrounds to tell different stories.

So I met up with a client, um, a marketer and a graphic designer, and it was. It was actually quite a laugh because I didn't think I was only really there to help them shape the job, help them figure out how we're going to do it. But of course, I had all my cameras with me from the job I was doing in the morning, and so I dragged one out, dragged a lens out, um, and we sort of barreled around the building, taking portraits of them, um, having a look at how the different backgrounds might work, discussing lots of little details, you know, the things that people miss when you're working on location.

You can't, for instance, assume that you're going to be able to use strobes because much of this building is an open plan, and us firing strobes while we're doing portraiture probably isn't gonna work because it's distracting for everybody. Now, if we're in a closed room, that's fine, but if we're out in an open plan or in the atrium, or in the restaurant, or in the library.

I'm gonna guess that's gonna be majorly distracting. So things like allowing for the fact that we are probably gonna be using continuous lighting, probably gonna be using LEDs, which is fine. There's no problem with that. But that has other knock-on effects because it's slightly different equipment and it will work when the light levels are reasonably low.

But you can't overcome things like direct sunlight or you can balance to a degree, but it gets very bright very quickly. And we are not a film studio. I'm not gonna go and set huge great shadow boxes and things over the windows. I'm not gonna have a tunnel lighting. I'm gonna have a very simple portrait photographers lighting set up.

But it was a huge amount of fun, and the pictures have actually come out pretty well. I'm quite pleased with them. Even though we were working off brief, we were just sketching. But of course, as a portrait photographer, that's your job. And when you do this at weddings, people expect that of you. But when you're working on the commercial side, I think it surprised everyone that it was well, that easy.

I don't mean I'm not playing this industry down, but taking a portrait is mostly about understanding how light works and then understanding how to read. And manipulate characters, how to be a people person with great light. Actually, that could be the topic of a podcast. All and of its all, all in and of itself is, you know, portrait photography is understanding light.

I. And how to manipulate people. And once you're there, there's not an awful lot left, uh, to do. So that was, that was a real blast. Um, I'm looking forward to doing the actual gig. We sort of got our heads around the scope of it now and that couple of hours we spent really did illustrate the best way to plan the shoot book people in, and generally approach him.

Uh, also this week we spent a day, uh, Sarah, Katie, myself and, uh, Abby, one of our regular models. Um, the video we're recording for the mastering portrait photography website. This time round is going to be all about those lighting patterns that have names, the eight or so. Um, lighting patterns, uh, single light lighting patterns.

Lighting patterns with one light, maybe that sounds better, where, um, they're sort of lighting patterns for me. I, I didn't really understand or didn't know, rather, the lighting, the names of lighting patterns until I started to teach. And still, in fact, we wrote the original mastering portrait photography book because although I knew them.

I didn't even know they had names. I'm not in that regard, a formal photographer, but it's really useful to know them because you can jump straight to that starting point. It's a little bit like learning your scales on the piano or maybe learning your rudiments as a drummer. To me, certainly. I mean, I've done both of those things and to me they were the est, most boring, mundane things that you had to do, but you had to do them as a piano player.

You had to get your fingers to have muscle memory so that if you needed to move around certain notes, you could get there. You needed to know in certain keys what notes went together. Similarly, as a drummer, you had to get your wrists loose and your fingers loose. And be able to move around the drum kit fluently, fluidly, and fluently, and the only way of doing that is repe repetitive practice.

It's repetition, doing it over and over and over again. Much as I didn't enjoy it, it paid dividends when I found myself on stage or in a recording studio. Then all of those hours spent at a practice pad or. As a piano player learning my scales suddenly came to fruition. And just for clarity here, I was an awful piano player.

I hated the scales and I had very little talent. I, I could play a bit, I could play enough to, you know, Russell Une, if I really thought about it, um, was not a great piano player. However, as a photographer, the value in learning these named lighting patterns isn't about the names and the lighting patterns themselves.

It's learning why they're called what they are and how to do them and be able to recall them if you need to, and certainly when, for instance, as a mentor and as a trainer. It's so much easier if we can talk about lighting patterns by name. You know, I can, we can talk about this shot would've been better lit short or lit narrow.

I think this face shape might have looked better lit. Broad maybe. Um, you know, Rembrandt lighting is very theatrical actually. Rembrandt light is one of those really obscure lighting patterns that everybody knows about. Every photographer, loves and can name and can create the triangle on the cheek. But that's usually done with a hard light source.

But if you really want to use it, you've gotta use a soft light source. But knowing where the light goes so that you can create that beautiful, gentle roll off across the top of a cheekbone is a practice thing. So anyway, we spent the day. Recording all of these different lighting patterns, and they're gonna look really beautiful.

I mean, Abby's a beautiful model. Um, we shot it really clean, so every picture you'll be able to see precisely what we're talking about. So we shot each one with a hard light so you can see exactly where the light lands, where it falls, and then we shot them with a soft light. So you can see how might, how you might use exactly the same positioning of the light to create great portraits.

So I'm looking forward to finishing that video up, which we'll do, uh, I'm gonna guess Wednesday next week. Um, and that will go out onto MPP. That'll be this month's, uh, video. Uh, a lot of fun. Um, today, uh, like I said, a reveal. All the cookies have gone. The kids needed chocolate. Um, so I'm sitting in the studio thinking like, quite fancy a cookie and nope, they're all gone.

Um, but the sun has been beautiful and so what a lovely, a lovely thing to do. Uh, some big news. Now, this has actually been rumbling on since, uh, January, I think. Um, but it's now, um, out of embargo is that we've, Sarah Platon and myself have been asked to revise the mastering portrait photography book. Um, the reason the website is called Mastering Portrait Photography is 'cause we produce the book.

The publisher have asked us to rework it. And so I've actually just spent a few months, um, reworking every single portrait. Except for the one of me, you can't really see that it's me. I dunno when it was shot. I look like, um, I've been dragged through a hedge backwards, and I've left it well alone because it makes me laugh.

So there's still a shot of me holding a camera in there that hasn't been revised. But every other portrait in there has been, they're my clients. Every single one of the people in that book is a client of ours, or it's from a job where we're doing a workshop or a masterclass or something. I can tell you a story about every single picture, and it's been such a pleasure.

It's 10 years old this year. The book, it came out around about, I think it came out in May. Well, I could look the dates up in, um. 2015 and it's gonna come out is, I think the launch date is the 9th of September this year, 10 years. 10 years ago we first created it, but we've reworked all of it bit by bit by bit, picture by picture, by picture, um, so that it's still the same book.

Um, it's definitely a second revision. We haven't changed all of the wording. We've revised some of it. And the post-production chapter, I've reworked to be mostly about. As it happens, ai, so the mix of Lightroom, Photoshop, and then uh, tools like Voto. I should, again, for clarity. Uh, I'm not sponsored by any of these companies.

These are tools and apps that I pay for. I wish I didn't. If, if a Voto are listening, feel free to b me a sponsorship. But no, I pay for it. Um, I pay for it because it's useful, makes my life easier. Um, it polishes images at a rate that I could not have kept up with. Photoshop, not. In this market. Now, if you are a high-end fashion house doing fashion photography, maybe you could beauty shots on the covers of magazines.

Yeah, maybe you could. But to, we can produce, you know, to a level of about 18, maybe even 90% of that level of detail. And you can do it in a heartbeat. So things like a Voto, the last chapter in the book, the post-production, uh, chapter, has been completely rewritten to include. How we now use things like ai because if this book, let's say this book has another 10 years on a shelf before it needs revising or taking off ai, I think would've completely changed.

Not just this industry, but every industry and the most valuable things will no longer be how good you are with a computer or how good you are as a coder, or even how good you are as a writer. All of that will become. Commoditized. You can simply tell a machine how to do it. The value will be, I think, in your intellectual capacity to imagine things.

Now, I know you can go into Mid Journey and type a bunch of keywords in, or you know, Firefly or Dali or whatever, but in a very real sense. That's not art or creativity, it's just the computer spitting stuff back at you. And the same is true when you're doing creative writing, but if you truly have interesting and original ideas and configure out how to articulate those, AI is gonna be sitting alongside you every step of the way.

And what's left? What's left when. Those kinds of tools become just the heartbeat of your work. Whatever's left is the personal contact. It's the people to people, the human to human, the character to character, the very physicality of being in the same room as someone, hence the. Why I get so excited about doing portrait shoots.

I've done that all my life, and I still feel that way, that when I'm face to face with a client, yeah. All right. I mean, I know I'm an idiot and I am loud and I laugh a lot and you know, every time I have a a, an adrenaline rush, when I'm working with a client or I meet new people afterwards, I will forever beat myself up for being.

I guess embarrassing, but that's the joy of being human. Um, the tooling, the behind the scenes stuff, the management, even social media. You don't have to go onto social media for very long before you start to see AI generated videos, AI generated images. Um, and the truth of it is, I'm not sure I can tell the difference anymore, but the, the days of six fingers to three hands funny necks, they're gone.

These, the AI tools that are appearing now are super realistic. Um, and if you can do that with words, imagine what you can do with a photograph as your reference point. So anyway, the book will be out. Sorry, I've digressed slightly. The book will be out on the 9th of September. It's called Mastering Portrait Photography.

Um. Um, it's already available for pre-order on Amazon, which means I can now, um, share details of it. We've been under embargo up until this point, but, um, the rework has been done. Now looking forward to, um. Seeing the actual printed, but I've got some proofs sitting here beside me that arrived this morning.

Uh, that, uh, I just wanted to confirm some of the colors were are spot on because one of the great things I think about Amini to produce this book is their color work. That printed work is just beautiful. The prints look like competition prints in the book. It's a proper, it's, I mean, for us it's a training book.

It's a kind of a walkthrough. Things you should think about as a portrait photographer, but actually. As the photographer. It's a coffee table book of some of my favorite work, so that'll be out 9th of September. You can google mastering portrait photography. The book is available on Amazon, and of course we'll announce details of, uh, signed copies.

Uh, we're gonna have some kind of launch bash, I'm sure of it. Uh, I cannot, absolutely cannot wait. Uh, and then onto, I think what I intended to talk about today, which is linked to the lighting patterns I talked about. But it is simply this question, what makes flattering light? And I see titles of videos, how to use flattering light, how to use this light, how to use that light, and nobody really explains.

What do you mean by flattering? You know, Rembrandt pioneered. Well, did he pioneer? That's, no, he didn't. He put his name to an observed lighting pattern that created a triangle of light on his cheek. Um, is that flattering? Well, it created a very effective, very gloomy portrait, the way he painted it Anyway.

Is it flattering? I dunno. I mean, certainly it looks great. What about soft light? The thing about soft light is we all always talk about soft, flattering light. I mean, if you ever hear the word flattering light, you're probably, it's probably prefixed by the word soft. And what do we mean by soft? Well, usually soft.

We talk about soft edged shadows. That's normally what we're talking about. But of course, contrast ratios are supremely important, too soft. Edged shadows and low contrast tend to give forgiving light. They tend to reduce wrinkles or they reduce the amount of modeling that might be across a part of someone's figure or face, um, that makes it harder to discern.

Lumps, bumps, textures, hard light, hard edged shadows tend to reveal. I tend to reveal light. That's a shape more than soft light. But what if you want to, for instance, reduce the perception of somebody's width? Is soft, light, soft edge shadows, low contrast, light better, or is it better to have. Very contrasty.

Light, dark, dark shadows where everything disappears into the gloom and hard edge shadows where when it's wrapping around a curve around a body, for instance, the lip part is gonna be slightly narrower than if you lit it with a soft edged light. Well, no one can answer that. No one can tell you which is the most flattering, only the subject and the creator can tell you the people actually there in the room.

The interaction between the subject. And the creator, you the photographer. So when we talk about flattering light, what really do we mean? And I think what we mean and what we have to agree to mean is flattering light is the light that creates a picture that you love and a picture that your client loves.

If that's hard light, if it's contrasty light, if it's soft edge shadow light, if it's low contrast light, it doesn't really matter. Your ability to read your subject, your ability to read, shape and form and textures, and how to either exaggerate that or reduce that. Well, that to me is what creating flattering light is all about.

Anyway, uh, that was not, which I, I dunno why I thought that would be a topic to talk about, uh, today. And the last thing, um, I'm just, before I sign off, I've, I'm just, so I'm gazing round our studio as the sun is going down. I have to do a big tidy up tomorrow. That's my job tomorrow, is to absolutely sort this studio out so it's nice and tidy for our very first, uh, inaugural two day bootcamp, which is Monday and Tuesday next week.

Now, you may be listening to this podcast after that's been done, um, but I will give you an update. Next week as to how it has gone. So it's two days, a maximum of 10 people. Um, a mix of being here at the studio out on location round our amazing village. Um, we've also rented, um, a hall in a local church, which will give us a ton of room to really play and explore lighting.

Our studio here is incredible. I love it. It creates the pictures that I love and pictures that clearly our clients love. But putting 10 people plus me plus models into it is just. I'm gonna be a little bit tight if I want to move the lighting around. So we're gonna have, uh, spend some time over at local church hall, which is always funny, um, because it's very real for most people who don't own a studio.

Being able to show how to rig and use studio lighting in any space you are in and all the considerations that go with it. For instance, we've been around there and, um, the, um, lots of the pin boards around the room have bright colors because they use it as a crash. Well, bright colors get bounced back. So you're gonna get yellows and pinks coming back off your light.

So learning how to work with that and how to reduce the colors of light. You don't want an increase of color, of light you do want. Those are gonna be part of the topics. We've got two days in the evening between the two nights, uh, pizza, lots of chatter about portraits. Um, and then on the Tuesday, a wrap up.

Uh, more photography and in the afternoon looking at, uh, technology, looking at, uh, Photoshop, Voto, imagine all of these tools that you can do things with. So I'm really, really, really excited about it. And that's, tomorrow's job is to go through the studio. You can see it, if you can see the edges of my desk, I'm kind of glancing around.

It's, there's so much stuff here. Uh, I collect stuff. I can't help it. Sarah keeps trying to get me to either sell it or throw it. Um, and at some point, of course. I will, but in the meantime, in the meantime, if you fancy coming on one of our workshops, please do head over to mastering portrait photography.com and go to the academy section.

All of our workshops are listed there. A bit too late, obviously for the bootcamp. Uh, that is Monday, Tuesday this week and it's sold out. Uh, but coming up, uh, our various workshops throughout the summer ranging from our on location in Oxford Workshop, which might be, and we haven't done the two day, uh, two day bootcamp yet.

This might turn out to be my favorite, but working in Oxford for the day, just taking pictures on the street using whatever light we can find. And our client, oh, sorry, our models this time. Uh, one of our wedding clients, the beautiful people who I photographed at the Manir, the most unassuming and gorgeous couple.

So I think that's my favorite. That's, uh, on our website. I don't, I think there's a space left. And then of course, there's a whole load of other workshops and opportunities for if you would like to come for some mentoring, like to come for training. Um. One-to-one, whatever it is. If we can help, we will. So if you fancy any of that, head over to mastering portrait photography.com and uh, go to the academy section.

And on that happy note, I'm gonna go brave some hay fever. 'cause it's the evening the sun is set. I feel there might be a barbecue in the offing. My nose is ever so slightly bonged up with hay fever. In spite, in spite of the drugs. So I'm gonna head away. Uh, hope all is well with all of you and whatever else on this beautiful, sunny Saturday evening, be kind to yourself.

Take care.

It’s a late Sunday afternoon, the sun is shining, and the smell of freshly cut grass (and the inevitable hay fever) is drifting through the studio as I sit down to record this episode. After a whirlwind few months — including seven incredible weeks photographing on Crystal Cruises — it feels good to be back behind the mic, even if I’m a little sniffly.

In this episode, I’m reflecting on the magic of authentic portrait photography, the rapid rise of AI in our world (and our inboxes!), and why the human touch still matters more than ever. Plus, there’s news about upcoming workshops, a few tech tips for cleaner files and faster edits, and a good-natured rant about AI-generated podcast pitches. As always, it's a mix of stories, laughter, tech, and a reminder to stay creative — and stay human.

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

Introduction and Podcast Setup

So it's Sunday afternoon, the sun is shining, and here I am late on Sunday recording this podcast and I'm recording it with the smell of freshly cut grass, uh, wafting in through the windows, which is gonna trigger my hay fever one way or another.

Um and also the reason I'm recording it quite so late at this stage of the day. It's 'cause my neighbors have been cutting their grass and they do have the loudest petrol mower in the world. I'm Paul, and assuming I can get through this without sneezing, this is the Mastering Portrait Photography  📍 podcast.

 Now, there is a lot going on at the moment. It is really good to be back. And of course, those of you who have been over the years, regular listeners will know this has been quite a long gap. 

Recent Adventures on Crystal Cruises

And the reason for that, as I may or may not have alluded to before we went away was Sarah and I spent seven weeks working for Crystal Cruises, working on onboard ship as a portrait, uh, photographer.

It is one of the best gigs in the world. I get to travel all over and this time around we were traveling around South America from Valparaiso in Chile all the way around the southern tip through re, which is just stunning. In Argentina over to the Falkland Islands, and then up through Brazil, across the Cape Verde and then finishing up in of all places, uh, grand Canaria.

It has been an incredible experience from start to finish, photographing the most amazing people I photographed. Interesting, funny, erudite professionals, creatives, musicians, authors. Oh, you name it, we did it. It was. An absolute, uh, blast. But of course that seven week gap has meant we've come back and life is incredibly busy here now two, and there's an awful lot going on at the moment.

Upcoming Workshops and Studio Updates

Tomorrow I'm doing one of my favorite things, which is to run a one-on-one workshop, which is part of an annual mentoring, uh, program. We run this program, um, for photographers, for portrait photographers. I should be clear, I dunno very much about landscaping at all. Uh, but certainly for portrait photographers.

And over the ki the course of a year, we set some targets, uh, and then work steadily towards 'em, and I absolutely love it. Honestly. I always come across, I always come outta these, uh, sessions buzzing with energy and ideas. Probably as many as our delegates do as well. So I'm really, really looking forward to that.

The studio is all clean and tidy, Sarah and myself. Painted it. We donned our overalls, um, and spent an entire day cleaning it all out and painting the white wall white. Again. It hasn't been done for a little bit. It. And for some reason this time round I've managed to pick the right white. I know that sounds kind of ob obtuse, um, but there are lots of different tones of white and this particular one is almost exactly, uh, the same as the ISO standard for a reference white, which is really nice.

So all of the images now have this really lovely clean look. I dunno what I picked last time, it clearly wasn't quite the right white or I didn't note at the time, but this white is perfect. So I have the reference numbers, if anyone's curious. I can tell you what it is and it seems to work really, uh, really well.

And if that wasn't enough of all the things that are going on, we've also released a whole stack of new dates and a couple of brand new titles for our workshops, which I will share with you at the. End of this podcast, if you fancy, uh, joining one of those. Uh, and alongside everything else we've been photographing with the hearing dogs.

We've been photographing with all sorts of commercial clients. Um, the diary is absolutely solid and somehow today I've had to squeeze in and find the time to sit and clear my head and figure out the planning for our upcoming bootcamp, which has been on the diary for a little bit. Now, it isn't a new workshop though.

This is the first time we've run it, so I'm having to figure out exactly. What that's gonna look like. Two days of intensive portrait chat, technique and practice. Um, all about portrait photography. But we have over two days the time to spend really exploring different ideas. And of course we have the evening in between the two days when if people wanna put some of what we've gone through into practice or start to shape what we'll do the next day, we have the opportunity to do it.

It's absolutely packed. We've got people coming from all over, all over Europe for that one. Uh, which I'm really excited about. I think there might be one place available. Gome, I should have gone and looked, uh, to see if that've gone, but I think there's a place available if anyone fancies it. It's on the 12th and 13th.

12th, can't even say it. 12th and 13th of May, and it's going to be a blast. So if you fancy that, I think there's, uh, a date available. Again, I'll give you, uh, details of where to find those things at the end. Anyway. Here's a question for you. 

AI in Photography: Tools and Trends

Has anyone else noticed a steady stream of emails lately that sound human, but simply because you get so many, you just know they can't be.

There's something about not just the email, but the number of them that I get that all have a very similar wording. I mean, maybe it's just me. Maybe it's because of this very podcast. Um, and I get a lot of emails, a lot of agencies and things offering me the opportunity. Here's the opportunity to have a guest that I'd never heard of, um, on the podcast.

And there's something about the way that these emails feel that a suspiciously well. Polished. So the question is this the future now? I mean, AI is brilliant for certain things. Evoto, for instance, is mind blowing. I love this application. Um, it's a retouching suite. It's from Singapore, a team in Singapore, and it's as close as I've seen yet to having.

Real craft finished retouched portraits. It is getting that good. It's not quite there. There's still a lot to be said for the hand finishing the final touches, the little bits and pieces, tune in the colors and the little things that I. Probably AI will never get because it's all down to you and you alone.

So AI will do the bulk of it, but when it comes to your personal little taste, your little tweaks, maybe it won't get there, but it certainly gets you 90% of the way there. I'm playing right now with the beta version five, and it is impressive to put it mildly. It is really, really, really good. Um, similar vein, you know, uh, in terms of.

Uh, prepping files. I love PureRAW5 from DXO optics. Um, it's just this plugin in Lightroom. I don't use an awful lot of its power, I suspect, but it's great when I have a slightly dirty file, something where maybe the noise has come up a little bit or I'm having trouble, maybe it's just, I dunno. There's something where it isn't quite right. It's very, very good for giving you beautifully clean files with no pin cushioning, no aberrations. Really nice, really nice if you like, a lovely clean file. So that's worth checking it out. I don't know, actually if, uh, PureRAW5 is yet in its public release.

Um. Uh, I'm a, I'm on the beta list, so I get to see it a little bit early, but as soon as it comes out, I suggest you get a hold of a, of a trial copy and have a play. And then of course, on top of that, if there wasn't enough AI floating around with, um, competitors. Adobe themselves, the king of the crop, the, the, the big, the biggest, uh, I guess the biggest name.

In photography, retouching and post-production. Um, Adobe have their own AI magic from generative fill to those ridiculously good subject and sky selection tools, which are probably the best thing about all of the ai as far as I'm concerned. The ability to hit select subject and there is, and of course, the remove tool for getting rid of people that you don't want in the background.

All of these things are saving hours on editing, and it's a joy, particularly if you keep a control of it. And you get it to do what you want it to do, but, and this is a big, but it's there to assist, but it doesn't create without me steering it. These emails though. Now you can tell they are AI generated.

Let me read you one. Let me just fix my email. Here it goes. Hey, Paul. It's always a good start. Hey, Paul, listening to your latest episodes really struck a chord, especially as you reflected on judging for the British Institute of Professional Photographers. Your thoughtful musings on stepping down from your role as chair were both insightful and inspiring.

Blah, blah, blah, blah, blah. A visionary storyteller and celebrated director of photography would resonate with your audience's. Love for artistic narratives with an impressive track record working with global brands like Coca-Cola and Microsoft. He brings a wealth of experience in visual storytelling worthy of your podcast, and blah, blah, blah, blah, is not only a celebrated photographer, but also an accomplished musician and digital media artist.

His vibrant Tales from behind the lens, combined with his academic honors from Harvard and the Global Cinema Cinematography Institute would add depth and intrigue to your conversations. What makes blah, blah, blah, blah, an ideal guest. This content connects with a thriving community of 15,000 entrepreneurs, photographers and marketers, eager to explore the captivating world of photograph of photography and digital media.

Let's create something memorable together. Best, blah, blah, blah, blah's team. Now, in and of itself, I think I'd spot that as an um, ai, um, as an AI email. But I've had quite a few of those from different people, different photographers, different teams, different everything. But somehow your classic tale of the Land Rover, your classic tale of photographing on a beach, your classic tale of.

They all have a tone about them that clearly AI can now understand, or at least I say understand. Of course, we're delving into the definitions of intelligence here, but clearly understands what it's saying. It clearly understands it's, it's either listen to the podcast or it's read the transcript or both.

It's come up with some set of lines that make it sound like it's a human writing it, but it's not a human writing it. That's ai. So I've now got AI emails being sent to me to ask me to feature. I'm hoping a real human, though. I'm not going to feature him because he's using AI on my podcast. So should I set up an AI bot?

To respond to the AI bot, and then maybe the AI bot at the other end could schedule the guest. Or maybe an AI guest. And an AI guest. Maybe they could record, script record and publish a podcast that yet more AI will listen to. 

The Future of AI and Human Interaction

So the question is, at what point do we stop being involved? Maybe the AI should just talk to itself.

Are we gonna end up in a world where AI is talking to ai? And I suspect the reality is that yes, that is exactly what's going to happen because I today, I could download a chat bot that will respond to all of my emails. So would the email then be responded to by another chat bot responding to the ai?

Maybe the only thing that's gonna listen to the podcast will be ai, and maybe the podcast will all be about having a human context inside ai. But the only things listening to it. Are the AI bots curious? Huh? I wonder where we're gonna end up now. I'm a huge, huge fan of ai. I just, I love what it can do. I love what the future holds.

I have a PhD in it, so you kind of expect that from me. But my thought was always that it would make life easier. Not that it would remove life from the equation, but I'm not quite as certain as I was. Evoto, Imagen, Adobe and a plethora of incredible tools out there are gonna help us as photographers.

They're gonna enable us to do things that actually were not accessible unless you had a cast of thousands, you had models, you had assistants, you had venues. It's gonna allow image creation to a degree. That probably wasn't possible, but having just done three incredibly beautiful portrait shoots with lovely families over this weekend where the emphasis is on the authentic, not the synthetic, on creating reality and documenting it, not creating a fantasy and getting something else to write about it.

I think there's still space for humanity in all of this, but I do think we have to be careful. I do think we have to retain and hold onto the reality and let AI do what AI can do, where it helps us, where it makes things faster, where it makes things more efficient. But let's keep an eye out for these crazy emails and the different things that are just so clearly not real.

Anyway, that's enough of my rant. Sorry. A quick footnote. I mention all sorts of companies while I'm recording these podcasts, but I always make it clear if a company is sponsoring me. None of the companies I've mentioned today are. Uh, I'm not sponsored by DXO. I'm not sponsored, uh, by Imagen I'm not sponsored by Adobe.

They're just the tools that I use. In fact, I pay for the use of all of those tools. Um, but they happen to be incredibly useful. And if any of that has inspired you to pick up your camera and, uh, I always hope. You know, maybe it has, let's go and do something that isn't based around artificial intelligence.

Workshop Announcements and Closing Remarks

Here are the dates I promised you for our up and coming workshop. So there's, uh, five or six of these. Uh, number one, mastering ordinary to ordinary workshop. This is that one where we take a very standard small space and just create some beautiful images in it, to be honest. Uh, whether it's, uh, using strobes, using continuous light that's on the 27th of June.

Uh, this year. Uh, so actually if you're listening to this in a year's time, these are all in 2025. Uh, then there's mastering environment, uh, sorry, mastering Environmental Portraits Workshop, which is on the 18th of July, which is everything you need to tell stories through and using the location. Um, still planning that one out.

I had a brilliant one-on-one recently where we went out into location to a sculptor and to someone on their allotment and just created. Pictures. It was magical. It was beautiful, it was a great experience. But we're just trying to work out how five people, which is the theoretical maximum of the workshop, uh, would be able to do the same.

So, uh, I'll have a plan for that. So that's on the 18th of July. It's gonna be amazing. 

Then we've got mastering family photography, workshop one we've worked before. That's a maximum of four delegates in this one because obviously we have families and kids around, so we reduce the numbers. Uh, usually it's five. This one's four. Uh, that's on the 1st of August, 2025. Uh, a load of chaos, basically kids chaos.

What a hoot. Uh, exactly what family photography should be. Uh, then there's mastering dog photography. This is the from shutter to print version, uh, which is on the 12th of September, where we photograph dogs in the morning and then go through the techniques for prepping those files for great prints in the afternoon.

That's one of our most loved it. Always books it really quick. Uh, and then finally of this tranche is the mastering high-key and low key Studio lighting workshop, where this is an extension of one. We've run at the societies very successfully. Um, the society, we've done over a couple of hours. This is for a whole day.

Where we push to the extremes. We go as bright and as high key as we can, and then we swing it the other way and go as dark and as moody as we can. Um, just lighting, talking about lighting composition, talking about the mood, all that kind of thing. That's on the 26th of September, which will take us. To the end of the summer.

Uh, and then we'll have another set, uh, available. So just a quick footnote. Uh, all of the podcasts up until this one have said, go across to paulwilkinsonphotography.co.uk to find details. Those details are on there, but all of the workshops now have moved to masteringportraitphotography.com, along with our mentoring and our workshops and any of the education side.

That's all over on masteringportraitphotography.com, under the Academy section. Uh, so that's, uh, masteringportraitphotography.com. Um, it's all over there. We always said we'd move the education and all of the trainings, mastering portrait photography. Um, and one of the many things I've been doing over the past couple of months is precisely that is shifting all of the workshops and all the bookings across to MPP.

And so there we have it. We have a little bit of sunshine, an awful lot of portraits, some AI musings, and a few workshop announcements thrown in for good measure. It's funny, really, we live this, we live in this incredible time where technology can do and does do so much for us, but I still think the real magic happens when we stay human in the middle of it all. Now, whether that's crafting an image, having a conversation, or just sneezing, you can hear I've got a blocked up nose or just sneezing away through a freshly cut lawn. It's the human bit that matters most.

So if you're interested in joining us for an upcoming bootcamp, as I said, or any of the other workshops, there's still time and we would love to see you there. And that is it for me or from me for today. I. It's time to go and have a glass of wine in the sunshine and pretend that the smell of, of fresh cut glass is actually a fresh cut grass, rather is actually  📍 romantic rather than just mildly annoying.

So thanks as always for being part of this little community. Wherever you are, whatever you're up to, take care, stay creative, and as ever, be kind to yourself. Goodnight.

Well, it's the day after The Socieities Of Photographers Convention in London.  What a blast! 

Judging, laughing, making friends, presenting workshops, representing Elinchrom Lighting and Evoto Ai, learning, exploring, creating and very little sleeping! The Convention is quite something to be a part of!

In this episode, I try and explain what it feels like to be a small part of it whether judging the print competition, presenting or mixing with the trade - the various stages I pretty much always go through from fear to elation and everything in between.

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

So late last night, we returned from the societies of photographers convention in London, and you can hear him. My voice. I'm exhausted. The convention is such an incredible thing. 3 4, 5 days. Of mixing with the trade running workshops, attending workshops. And one of the most important print competitions in the industry, and that is anywhere. In the world, it's been a blast. You can hear just how tired I am.

But in this episode I thought I'd battled through the fatigue and talk to what it's like to be a judge, a presenter, and a delegate. At this incredible convention firsthand. I'm Paul, and this is a slightly weary. Mastering Portrait Photography Podcast.

Well, hello, one and all. I hope you're all. Well, it's been a busy store to January.

If I'm honest. Uh, we were hectic all the way up to the convention. And even today, the day after it's all over, I've just been photographing a family.

Uh, this year at the convention, um, I was a print judge, a presenter, and an ambassador for Elinchrom Lighting. Uh, the company that I just adore using their products.

And so to everybody who I've met, everybody, I've talked to everybody who I've laughed with, shared a drink with shared an idea with. Maybe argued over print score with thank you. Thank you for making the Convention such a pleasure. However, as I was sitting on the train coming home, it struck me. That there are definitely stages stages to how you feel. When, at least in the role I have. Uh, your attending. The convention.

Um, sort of like the five stages of grief, I suppose these are the nine stages that I go through each and every time I attend the convention.

It's the thought processes, it's the things that make me tick. Uh, it's how I feel. It's how I feel before is how I feel through it, doing it in this, how I feel afterwards. So let me step through them. Um, as usually when I come to the end of a judging process, I'll talk to all of the things I heard during the judging and give tips on producing. Uh, competition level prints, but I've done that so many times, this year, I just thought I go through the emotions, the various stages. Did I feel every time. Um, I attend the convention.

So let's start with the obvious stage one. Excitement.

This kicks in the minute that, uh, the convention confirm. That you're going to be attending. They confirm that you're going to be running some talks. They confirm that you're going to be a judge.

Um, there's a real kick, a real thrill when that comes in. And then you start to think about what you'll do you start to, you've already had to put some ideas in, so those are going to be the titles of the talks, but you start to really plan out what that might look like, and that's six months out. We will start to put in, um, our applications for the 2026 convention in the next few months.

So you have big ideas. You clear the diary. Of course, you make sure that those dates are available. And at that stage, there is nothing more than excitement. Obviously a little bit of pressure to get some social media out and tell the world you're going, but it's all about the excitement. And then you roll up closer and closer and closer to the day.

And you're sitting on the train, heading into London, stage two.

Nerves.

I don't know if everybody goes through this. But I do. I start to worry that I've got all of the kit. I need that. I've got enough of a plan of what the workshops and presentations are going to be. I start to worry about that moment you walk into a room full of people that for some reason, in my mind, I assume I'm not going to know.

Of course it's never like that, but that's how it feels. Um, also there's a really important to this year. It was a three o'clock deadline, you have to be in the judges room by three o'clock. Don't turn up. You're not judging and that's an Intuit. You have to be at the judges. Briefing. Meeting. And Terry Jones from the societies, she will talk through all of us as judges as to what she's expecting, how are we going to be. Uh, scheduled, what the runtimes are, what sort of language it's, uh, just an update and refresh on a language we're going to use how it's going to work.

And if we're not in that room, You're not judging. And of course, the bit where I get the most nervous is as I walk in now I'm an extrovert. I love being in a crowd of people, but I've always had this fear of walking into a crowded room and not knowing anyone and having to sit in a corner. Uh, sort of minding my own business, finding people to talk to not being certain of myself.

Now, luckily for me these days, I've been in the industry for so long that I know probably two thirds of the people in the room. Um, so it's not as bad as it used to be, but I used to be terrified and I'm still nervous. I'm still trepidatious. I'm still uncertain of myself. Um, but I walked in this year and of course it was just brilliant.

And that brings me on to, I think, Uh, stage number three.

A sense of belonging,

a sense of being part of the family. There were so many hellos and handshakes and hugs and laughter and faces. I recognize some, I don't. I was introduced to new people. There's just this wonderful sense of coming back home.

I love the convention for that. Of all the things that it brings, I think to all photographers. There's a sense of being part of something bigger. I think there are about 50, maybe 60 judges in the room, plus the print and handlers and all of the teams around us. And it is the most incredible feeling of belonging and for the next sort of 12 hours or so, um, after the briefing, there'll be socializing some food, um, maybe have a drink with a few people.

It's a real sense of family. But then we come on to stage four.

We're walking in to begin the process of judging the next morning. So this is the premier print competition in the world. So stage four is pressure.

And even though I've been doing this a long time, I've been a judge. I can't remember how many years it is now. Probably 15 years. Um, there's still this sense. Of responsibility. Because each and every print, we will see hundreds of prints. But every single print is unique to the author.

Every author has put everything they have into it. And trust me, you do not enter a print unless you think it stands a chance of winning? You might not say that to people you might say, oh, I don't know. I just thought he might try my arm, but you haven't entered a print. You haven't paid for it to be printed mounted and then the entry fees. For you not to think it stands a chance of winning.

And as a judge, you really do feel that sort of pressure. You feel the responsibility as you sit there, the print comes up and you have to go through all of the elements, the 10 elements that were giving us, given us judges. Um, Um, on which to base our assessment and ultimately a score.

And there are five judges on every panel. And these are some of the best. Photographers in the world. So if you put in a score and it comes on the screen, And you're wildly different to the other judges. Of course you feel that moment? Have I got that wrong? And there's a process for this as the challenge process. Um, and each of us know how to do it.

Each of us have our own particular way of doing it. Uh, I had to run a few challenges this year. Um, and you're looking at the scores and there was one in particular where it was quite a long way out of line with the other judges, my school was higher and I'd seen things in that image that at least based on my assessment of it, my experience warranted a higher score. And every judge by the way has had exactly this happened to them.

This is not just me. But I'm sitting there looking at the scores and I'm thinking. How hard have I got to work to try and get the other judges to see what I see, to feel what I feel, to evaluate the image in a similar way to me, or at least come closer to where I am. And these are photographers that some of them I've never met before.

Some of whom I have met before everyone has their own style and their own way, but you then have to talk to the image and talk to the other judges. And see if you can convince them. That possibly there are things in the image that this time round, they may have missed that you, um, have seen. It goes the other way as well, by the way.

So if somebody else puts in a score and minds lower. The same process will happen. But now it's me trying to listen, trying to understand where maybe I've missed some key factors in an image and that's particularly important when images come up, that aren't in your wheelhouse things that you don't specialize in when it comes to portraiture and weddings, or maybe photographing dogs. I of course know what I'm looking at.

I understand that process really well. That doesn't mean I will always have seen everything, but it does mean that probably I'm in the right ballpark, but sometimes you get an image that challenges you tries, you tests you, it forces you to think in a different way. And while I might understand the print process, I'll understand the creation process, I'll understand the presentation, there may be things about that moment or about that imagery or about that style of photography that I might have missed. And so I'm eagerly listening to the other judges to see if it's something where I've just mostly get my score a little bit out and I need to be. Um, come a little bit closer to the overall score that's been, uh, the first round score that's been calculated or maybe just maybe I'll hold my ground and say no. I hear you. I understand what you're saying completely, I just feel for these reasons I've got my score about, right.

So can you imagine the pressure when you raise a challenge or you're involved in a challenge with really well-known photographers from all corners of the world, um, the pressure is immense. It really is at that moment, the most important job in the world. And on top of that, we've got a live audience.

So it's not even just that you're having to do. Um, or having to think on your feet and figure out your scoring, but you also then have to articulate that in a way that is clear. It's polite. It's respectful to the print, new author and the rest of your judges, but it's also educational, interesting entertaining, maybe because to hold an audience in the room, as judges we have, not just the responsibility. Of creating the right scores or appropriate scores for the images and bear in mind. Bear in mind, if you have a different judge on a different day, the chances are you going to get a slightly different score?

So don't think that these are absolute objective. We feel all the time, the pressure of that. But during that process, we are also for the people in the room, entertainment. With air to be interesting, as well as educational we're there to help them understand, but also for them not to be asleep. In the room, the rooms are pretty dark because of course we've got the prince lit at the front. Um, We have a microphone, but our backs are to the audience.

And somehow we have to be not only knowledgeable and skilled and respectful, but also to a degree entertaining. There's a lot of pressure on it. And it's not just the pressure of judging the prints because of course. Um, for me and most of the judges. I was also running two workshops or two masterclasses, and doing presentations on the Ellen Crum lighting stage.

So during the rest of the convention, even once the judging is done. I'm still feeling a huge amount of pressure to be the very best I can be to represent Elinchrom and the brand, to the best of my ability. And again, that's part education, but mostly entertainment. If you're stood on the stage, creating pictures, it's not really about the technicals, that techniques, that care moonlighting modifies.

It's really about being interesting and entertaining and giving people things. To go home and try themselves. And the workshops are almost exactly the same, just on a much longer format. So you really do feel the pressure to make sure everything's working, and when the audience are in there, that you give the very, very best of yourself.

Even yesterday, I had what we euphamistically called the graveyard shift, which is the last set of presentations, not just of the day, but of the whole convention. The trade show by now is closed. There's nowhere else for delegates to go, except home. And nearly everybody you speak to is like, right.

It shows done. I'm going to go catch my train. So you rock up to a room and I had, for the final session, I had the biggest workshop room. There is, um, I don't know how many people it can hold. But I was expecting two or three people to stay behind, maybe. Uh, we've got the last, uh, workshop I ran. This year was on high-key and low-key, uh, studio lighting, um, and going through the process of how you think about these things, how you evaluate. Um, the person in front of you, how you react to them, how you decide what you're going to shoot and how you then go through the stages of shooting it. I'd put together. A pretty good idea. And I assumed I'd be presenting it to two or three people who are going to brave the last trains home and stick around, even though there's a gap after the trade show, closing and the workshop starting.

Well, the room was packed. It was an absolute thrill to be there. And the last few. Minutes or hour the hour and a half of the day, with a full room and incredible model. Uh, Eloise Hare was our model and playing with these beautiful Elinchrom lights and just showing different ideas and not just with a full room, but it's a room full of people who really interactive, really engaged.

And so thankfully all that pressure I'd felt throughout the five days. Uh, dissipated in the last workshop.

And of course at the end of that, you get to stage five, which is elation.

And that for me, at least a sort of celebration, um, uh, almost a euphoria. Um, I've been meeting people and I'm an extrovert, so being around people really recharges me. I've been talking sharp. I've been talking photography. I've been talking lighting. I've been catching up with people's businesses. And we've been creating images and I've just been feeling like I'm at home. These are my people. Every minute of every day, it's just a sense of recharging.

It's a sense of, um, joy and conversation. It has been absolutely brilliant. And that's that sense of elation and you close everything down. You finished your last presentation, you put everything into its bags and then you get to stage six, which for me.

Is sort of, I've called it regret. It's a sort of insecurity, a paranoia.

That's always been with me. I've never got rid of it, which is where I panic about all the things I've said that possibly I shouldn't have. The people I wished I'd had a chance to say hello to, but I only waived. Waved over a room. Um, You know, there are always people at the convention. I just would, I went there thinking I'm definitely going to see them.

And the closest I got was to wave at them across a bar maybe. And I regret not having had enough time to see everybody, but that isn't enough time to see everything or everybody. I regret that maybe. I didn't give the best to me. I've given everything I can every single moment, but there's still that slight insecurity that maybe I didn't quite get to everyone. And maybe of course my scores of the images were off.

Now, of course, when you're judging. You have a panel of five people, um, and that's there deliberately. That's there. To stop it, any outliers, really railroading and the show. And that's really, really good. It means that even if I'm one image, I scored it. S off slightly too high, a slightly too low. Maybe there are four other judges to make sure that that doesn't really matter, but you still worry about it.

You worry about whether when, um, the chair of judges is looking at you. Uh, whether the person who created the images, looking at you, or whether the people that run the competition are looking at you, they're thinking. Oh, Wilkinson's a bit off this year. Isn't it? You worry. And that's always part of this. Sort of coming down from the, all of the energy and the adrenaline. Um, and then the fatigue and the grief regret, start to really kick in.

And that leads us on to state seven.

The fatigue, the utter tiredness.

And you can hear that. in my voice. I can hear that in my voice and it kind of speaks for itself. Um, I got home, I think at about 10 o'clock last night, I was in bed by 11 I was asleep by five past. And Sarah myself. Woke up at about 11 o'clock this morning. I don't remember being quite so tired. I was so tired.

I am still so tired. And of course today I've had a family in the studio and I've had to go back to giving a hundred percent and all that meant is now I'm even more tired. The fatigue is part of it.

And yet that's not the whole story because there's also now beginning to, to kick in a sense of stage eight, which is opportunity.

I've made new friends, some incredible friends. Um, Chris and mark in particular. Uh, really made me laugh.

If they're listening, they'll know exactly who they are. Two monumental photographers from Australia, monumental creators, monumental. Um, intellects and I've loved sitting on the panel with them and listening and learning from them. It's refreshed existing friendships. It's refreshed all old friendships. Um, we've had new ideas, new thoughts. Um, new challenges, new things to think about new ideas for creativity.

And of course, being a judge, I get a double pronged chance at that. I get to not only mix with the most knowledgeable and in pressive photographers in the world, but also to see images, competition images up close and personal from some of the greatest. Um, talent's there to the people that have entered in. Not necessarily people I never get to meet by get to see their images. And that in itself gives you new ideas and new things to test you.

Today, in my family shoot, one of the four people, it turned out through chatting with them that they heavily into steam punk. I did not know this what a brilliant idea. And she's quite keen to come and do some photography she's into cosplay, um, and steam punk. And she would like me to create some pictures for her too.

But that really is it a development of some of the images I've seen over the past four days.

And that leads me on to what I think is the final stage.

And that's a sense of energy.

Now for me. I'm an extrovert. So being in this huge crowd energizes me on its own, but being in the judging, seeing these images, seeing these photographers, talking to the other, the other judges, um, just being in that space. Is energizing for me.

And there's enough energy out of the convention. Every January to last me a good six months it'll fade. Of course it'll fade. This is a tough industry, right? We all know that. 2024, I think was brutal. Um, I don't know if anybody feels the same way as me, but that's how it felt. We hit our numbers just about, um, our revenue figures, but of course, Our costs have gone up. And so we really had to battle. To, um, get the numbers in and get our clients in.

Um, 2024 is a year that I think on the whole I'm. I'm not glad it's gone. You should never, ever be glad that at the passing of time, but let's just say that 2025. Is a whole new year brand new, fresh. Um, full of opportunity, full of optimism. And the energy that I get out of the convention, having met all these incredible people will drive me for a good six months.

And that's really important. Uh, Sarah and I are about to spend. Seven weeks working for cruise company. Uh, around south America. So at the end of this month, um, we leave half the team running here. And myself and Sarah will go and, uh, travel abroad. Um, and so I need the energy. I need the optimism.

I'm going to need the drive because even though that is the opportunity of a lifetime to spend seven weeks traveling, including five days, uh, attending and working at the, um, Working on the cruise ship while it's docked at the Rio de Janeiro. Carnival is, um, just the opportunity of our lifetime. Um, but I'm going to need every bit of energy I can find because we've had to clear the diary for those seven weeks or at least reduce the amount of work in it and had to do an awful lot of work in the run up to it.

And I'll have to do an awful lot of work. Um, when we come back from it and particularly on the customer side, but also a Mastering Portrait Photography, still creating the videos and the articles. But that stage nine, is that sense? Of energy. And then before I know it, it'll be back to the sense of excitement when we're trying to, um, get our talks and our workshops booked in for next year, 2026.

So to everybody who I've met, everybody who I've talked with, everybody who I've laughed with, it has been the most incredible five days.

The first two, I was on my own. And then Sarah thankfully joined me, um, for the, the, the end of it. As no fun. Sarah being though, when we're judging, we are literally down in the basement, um, judging for from nine o'clock. I did the one day we'd judged from nine o'clock, till seven o'clock in the evening, nine in the morning to seven in the evening. Um, it was the thrill of a lifetime, not just to be judging the rounds. Um, but this year I was one of the judges I'm looking after the final, final selection, um, which is such an honor.

But it was no fun for Sarah, if she was. L on our own. Um, and so she joined me for the last, uh, few days. Um, thank you to everybody that made it such a joy, made it such a thrill. Thank you to the Societies. And of course, in particular, To Terry Jones and her team on the competition side. But everybody on the trade show, everyone at Elinchrom. Everybody who I met every delegate, every single delegate, those of you that came and were quiet.

And didn't say word those of you who came constantly ask questions. Um, all of it. Just made me laugh too. The two models I worked with. Um, to Marissa and Eloise. Thank you for just being beautiful, not just photogenic, but beautiful as souls. Um, thank you to every single one of you. And on that happy note, it's a Sunday night.

Apparently I've got some cottage pie waiting for me back at home. So I'm going to round this. round this. podcast off, and wish you all well for the coming year. And I hope. I hope. you're as energized as I am for the coming 12 months. Take it easy and whatever else be kind to yourself. Take care.

Imagine that every person had exactly the same fashion taste. Imagine if each of us had the same clothing or the same hairstyle.  Imagine that everyone was the same height and build.  Imagine that everyone had identical makeup.

Just imagine.

Of course, it's a nonsense - different styling suits different people. Short, tall, thin, round, dark-skinned, fair-skinned, red-heads, blondes, straight haired, curly haired: everyone looks for something different to bring out their best.

So why do so many photographers light their subjects using the exact same lighting pattern without adjusting for the variety of life? Why?

I can't answer that but I do have a view!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

 Well, it's the end of an incredibly busy week and an incredibly busy day. And today the temperature hasn't. Risen above freezing. It's so cold that our shower at home has frozen. The Landrover won't start. And the two clients, the two families I've had in today who desperately wanted to go out. And take pictures in the wintery Wonderland were sadly disappointed when even they couldn't last more than about 10 minutes at a go. 

So we've been based in the studio, which is where I am right now. I'm Paul. And this is the mastering portrait photography  📍 podcast. 

   So hello.  how are you all doing? I must apologize. I spent quite a lot of the year with this ambition. I'm going to record. A podcast every week or every other week. And in fact, I haven't looked, but I think. Apple. Uh, quotes, the masteringportraitphotography.com podcast is being monthly.  It shouldn't be monthly. 

It should really be weekly, but it's been such a busy year. It's been a kind of a year that I'm glad if I'm honest. That we're at the end of it, where it's a new, fresh, shiny new year.  2024 has been reasonably successful on many fronts has been incredibly successful, but it has also been brutal a grueling year, I think, by any measure with not an awful lot of good news around. Um,  You know, Uh, various things happening. But we survived it. 

We hit our numbers, but we've had to work so, so hard to do it. And I think I careened into Christmas. Like one of those videos of cars on icy Hills, much as I fought it. There was nothing I could do. To stop it. So.  We're here. It's 20, 25 it's January. And once more, I'm sitting. At the microphone, today's been a busy day. 

We've had a couple of family shoots and yes, they wanted desperately to go out. Into the frost, but when we stepped out there, they didn't last any more than 10 minutes. Uh, piece and that's not that much of a surprise. So we already had the studio nice and warm.  And we've been working in there. But one of the things that's happening at the end of this month is Sarah and myself are heading off working with crystal cruises for seven weeks. 

That's a long stint of working, but it does also mean that we've had to clear a hole in the diary and all of the work that it would normally done normally be done in those seven weeks. Has had to be done either prior or after we get back.  Which has meant that we have been running at a hundred. Miles an hour with back-to-back shoots even yesterday. Um, one of my favorite gigs of the year, as , I know, you know, because I've talked about it. 

Incessantly is the Royal institution. Uh, Christmas lectures. Now at the end of last year, I photograph the three lectures. And for those of you who are in the UK, you can watch those on the BBC I play. They will with Chris fan, Dr. Chris van  Uh, talking about big food, talking about ultra processed foods. How it works and how it affects, uh, in particular. Our kids.  A really, really interesting and exciting set of lectures. 

And we usually shoot the PR. For these, the BBC lectures sometime around July or August. Um, but this year, this year we've had to do it slightly differently. So we were in London yesterday. I can't tell you who the lecturer is or what the topic is. But I can tell you that we were in London yesterday with the Royal institution photographing this year's publicity photos they'd been brought forward incredibly early. Uh, for not just because of our diary, but because of the presenter's diary to.  And so instead of doing it in July, we've done it in the first couple of weeks of January, but that's been on top of everything else. We're doing so it's been a hell of a week. 

And then today, if I'm honest, I'm quite tired. It's not also been the best. Start to the end that we've had a few bits fail. I've just had a monitor fail. If anyone has a great alternative to my Ben Q my trustee, Ben Q 27 inch. Something or other. Um, it just stopped working. Uh, it flickers on and off, and it doesn't seem to be anything. I can do to stop it.  I have tried. Every test I can think of, but no, it looks like. It looks like the monitor has died. 

 So I've had to replace it with a monitor that our son left lying around. Uh, which is to be fair to Dell. It's not an awful monitor. Um, I calibrated it and it's reaching about 90% of Adobe RGB, which isn't half bad. Uh, but I'd quite like to get back to my hundred percent. Uh, Adobe RGB coverage, because when you're doing color correction, you really do want to know that your images are a color-correct.

I could do with it. My second monitor. I love my iMac. Uh, but I don't trust the iMac display to give me accurate colors. So I've got a second monitor. That's always calibrated with it alongside. Um, to show me exactly how the colors will be in that one has suddenly died. But anyway, how are things with all of you? 

How was your year? How have you been.  Uh, I hope it was a good year. I hope you had a really good break. Over Christmas. And I hope you've started the new year full of ideas, full of inspiration. Um, and full of energy. Um, next week is the society's convention in London. Which historically has been such an incredible start to the year. 

I always love it.  It's back in its slot in January. Uh, and that is for me, at least the perfect place for it because you get to do a few days judging. You get to do a lot of socializing and I get to present masterclasses. And all of these other things. And so the whole thing is just the best. Energizer for the year.  And spending time with so many incredible photographers and friends of ours across the industry, whether it's on the photography side. Or whether it's on the trade side. so many amazing, amazing people cannot wait.

So if you're around in about next week, please do come and say hello. I'll be there all days. I'll be there Tuesday, Wednesday, Thursday, Friday, and Saturday. Uh, I'm on stage on Friday and Saturday, 

 I'm doing a couple of stints, um, at the convention this time round. Uh, I'm onstage on Friday and Saturday. Uh, I'm doing a masterclass.  Uh, called, uh, creating the coolest composites on Friday from four 30, till six. And that's all about bringing multiple images together, whether it's, um, family groups, whether it's corporate, where you photographing individual headshots at different times, or they're doing something cooler. Where, uh, your taking multiple images or acceptive images and place them onto new backgrounds. 

All of these are composites and there are techniques and ideas. For shooting that make all of that seamless, whether you're using. Um, playing backgrounds, whether you're using hand-drawn backgrounds or whether you're using, um, AI of course.  And so this will be. Uh, that's on Friday at four 30, till six. 

I think that's the last slot people, the drinks. So, uh, I might be doing it at a pace to make sure everyone can get out of the room, get into their posh togs and go down to the awards. So many and then on the 18th, Uh, on the Saturday.  We're doing high key, low key, which is a variant of some videos we've done before, but it's all about pushing to the extremes. Um, using very simple lighting to create incredible high key, bright white, uh, images, and equally going to the other end of the spectrum. Um, and shooting those dark moody sumptuous, um, low key images. That's on the Saturday from four 30 to six. I'm also going to be presenting on the Ellen. From stage. Um, throughout the convention.  I can't remember exactly what times. Uh, I'm there, but if you look it up on the schedules, Uh, Alan Crum schedules, you'll be able to find me and we're just doing mastering portrait photography. 

So we're just going to create incredible images with what I consider to be the best lighting in the business. So that's next week. That's the convention in London.  So please do come and say hello, whether it's to one of the two master classes. And if you have a convention pass, they're both free. Um, or if you want to come in. Uh, have a play or what you're saying, having a play, I suppose, on the Ellyn Crump state, then please do come and say hello.

 So I'll have to be honest. Um, this podcast is one of my unscripted. Sit down at a microphone and see what happens, sort of podcasts. I do apologize. It's just been a very long week, a very busy week. Um, and.  Sometimes it just Wells that way. And I just ended up sitting here thinking, oh, w w what should we talk about? 

Well, let me talk about a workshop. We ran this week because some points came up during it that I think. Are quite, uh, interesting now the master class or workshop this week. Was, um, booked as a one to one. And one of the things we are in a lovely position to do at our studio is we can run our scheduled workshops and they're an absolute blast. 

And people love having a fixed date. They can book in, turn up one of a crowd.  Um, and those are hugely popular, but equally we have people come to us to do one-on-one. So you get to pick your topic, we've sourced the models. Um, you can spend the entire day dedicated to whatever it is. That you feel you need. 

And so this week, um, a few guys came down.  Uh, from a camera club in the Midlands. And instead of it being one of our pre scheduled. Workshops. It was a masterclass, a one-on-one, but they booked. Extra places. So the three of them. Could come now, this works really, really well. If all three of you or all three of the delegates or 10 DS. Ah, of broadly the same standard and have the same interest and have the same goals. Because if you all do then. Even though it's a, um, a group think style workshop. It can be done in the style of a one on one, because we are showing it, going to teach the topic and everyone. Gets to S two. Explore it and play with it. And everyone, no one feels left out and no one feels like someone else is taking too much time because they're all doing the same thing or wishing to learn the same thing.  Um, and this particular one-on-one was all about. Getting the most out of lighting. 

Now, when we hear that, when we read the brief, we get the emails, people contact us. Whenever entirely certain. What it is that they really mean, and also what it is that they don't know because of course, people don't know. I mean, this is the Rumsfeld paradox is that people don't know what they don't know.  And so as a trainer, as a, as someone running a workshop, Um, part of the role is to try and figure out what would be useful. 

And so when they leave, it feels like you've answered that question. And I think from the feedback we got, we did do this, but it's always a bit of a puzzle. Um, and it, it was really interesting and. I think this was one of my favorite one-on-one workshops that we run this week in the morning, we had Abby who came so that we could just do simple portraits, simple light setups. Um,  And talk through how you develop the lighting and then in the afternoon, Uh, Jess and other one of our regular models came. And Jess is a gymnast and a dancer. 

Um, and so, uh, they wanted to learn, the guys wanted to learn how to light. And, uh, uh, capture dance and movement. So those are the two sort of ends of the spectrum and they're actually quite different things. To do. And I'll post some of the images up with some lighting diagrams.  Uh, onto the masteringportraitphotography.com. Uh, website at some point. 

Um, but it's been, it was an absolute through, but what surprised me? I think juring the masterclass and it didn't just surprise me. It saddened me. Was that the guys had been regularly going to a studio where everything is pre-set. So the lights are at the powers. They are they're in the positions. 

They are, you can do what you like in the middle, but you not to change. The lighting and I don't think I've ever taken three pictures of the same person without changing the lighting each time. So to hear this from the guys broke my heart a little bit. I think.  Now I can take. Take you back to 2008 when, um, I first joined the MPA, the master photographers association, which is now sadly. Uh, disbanded, but back then in 2008, when you joined,  um, you had to, or you didn't have to, but you went to an induction day. You, I had no idea what to expect. 

I had not long turned full-time as a pro. And so I rocked up to a conference in the middle of, in the Midlands, in, in England. And sat and went and listened through a whole series of seminars on different things, different aspects of, I dunno, portrait, photography, wedding, photography, studio, photography, lifestyle, all sorts of things. 

It was actually a very, very, very productive day. It was the day that I first met the person that was going to become, uh, my incredible mentor, Kevin Wilson.  And it was also the day that I nearly threw the towel in and left the MPA. And it was because one of the presenters stood up. And he started talking about lighting and he talked about lighting studio lighting. In a way that was so dry was so technical. 

So mathematical.  That I couldn't believe that something is creative as taking a photograph, particularly when you have control over the lights had been boiled down. To a whole series of numbers.  One stop on this half a stop later on that two stops later on those two. And you've got your picture. And that was literally the process.  Now I do understand. And in fact, not just understand, but love the fact that studio lighting can be technical. 

I absolutely adore the fact that this technical I'm a geek. I love all of that stuff. Um, it's one of the reasons I've gone back to Allen Chrome is because I love what they're doing with the technology. I adore it. But it's not, that's not creative. That's not how you. Produce beautiful art. That's not how you engage a client. 

That's not how you capture the mood of a moment. You don't do that with numbers. You can't do that with numbers now, I suppose. You could argue that if your lighting is secured and you're not worrying about that, then you can concentrate on your subjects. Okay. I'll take that as an argument. I do understand that might be. Where people are.  But let me put it a different way. What if we said, I don't know.  Jeans and a t-shirt or a suit and a tie. Our perfect uniform for everybody you photograph, let's do it that way around. Let's just assume that clothing. Is exactly the same for everybody. 

Now, the minute I say it, you can hear how stupid that sounds. So why would light. Be the same for every subject clothes, the same clothes don't suit everybody. Nor does the same lighting. If you have around figure around face, then you use the lighting, maybe. Two. Change that into something that the client would prefer. Now, obviously you have to tread a very gentle game and not so clients. One thing, different clients want different things. 

So maybe you have to shoot narrow. Maybe you have to shoot broad, maybe have to shoot with the softest light you've ever shot. Maybe you have to shoot with the hardest light. You've ever shot.  But not changing the light for every single subject. And in my case for every single image.  Doesn't make any sense? 

Why would you not change it? So when a guy said that, It really? It did surprise me. I'm honest. I wasn't expecting that. Um, and it saddened me because it was such an opportunity. Last, I think, um, that they're going into a studio and not able to change everything. So we spent an entire day, an entire day. Moving the lights we set in the lights.  Changing staff. Uh, we use some color lights. 

We did RC in the end. One of the things one of the guys wanted to learn. With how to combine movement. So dragging the shutter.  How to combine movement along with the studio strobes. So you get that. Sort of, um, it's a really beautiful effect. It's not one that I go to very often. Where you have a blurred image and at the end you have pop of the flash and it freezes just the end of the movement. Um, so Jess very patiently. 

She danced. She swerved. She spun.  She did all of these things so that we could practice or they could practice with, uh, dragging the shutter.  And it was. A really liberating day, just going through the principles of lighting, because with all of this stuff, if you understand.  

Why things work? Why you do certain things? Why, why you have a wide open? Sorry, why you have a long shutter speed too, to capture movement, but why the pulse of the light then freezes that movement at the last second. If you have rear curtains sink, if you understand all the bits of the puzzle. Um, you can piece it together for almost anything. Um, and so we spent the morning creating beautiful portraits of Abby and we spent the afternoon creating well havoc, basically lots of movement. Lots of color, um, with Jess. 

And I think there's the rub is that. When you're working in the studio. Every time you press that shutter button. Every single time you press that shutter button. It really should be not just a unique experience between you and the setter. Not just a unique moment in time. But you should have lit it. Like it's a unique moment. It's not just same old, same old. Don't just stick the lights on the wall.  Or in a high glider on their tripods. I love them at their regular settings. Take a look at your client is their skin shiny. In which case will you put the lights in the same place system on who's got very matte skin, um, are their clothes, clothes absorbing light? Because white. Tee shirts and white blouses. I create kicker light under the chin. 

Whereas black clouds don't.  Would you like them? The same? Is that the effect you're looking for? Um, Do you have a client with blonde hair or dark hair, because that will give you slightly different lighting patterns in the hair. Um, do they have a wide face or a narrow face or more importantly? How do they want their features to look. Because if you've got someone wearing contoured makeup and deep foundation, the chances are that person would quite like their skin to look smooth and their cheekbones and her jawline. To have shape. Whereas, if someone's just wearing, let's say the minimal amount of foundation.  Um, they may just want their face to look exactly the way. Um, it does naturally, without any shadows on it, you need to talk, you need to listen and you need to observe. And when you do that. Then, if you have the knowledge of why you like things in certain ways to do certain things, You can then piece that together, but you certainly never leave the lights. The way they are for every single image. 

And if I've one pet peeve and I'll finish this slight runs, it's not meant to be. And I don't know how I got here. Um, I was just thought I'd sit down and record a podcast. Cause it's been way too long. And to Paul from Chester. Um, I do apologize it. Nice comment on Instagram. We have something along the lines of, when will I find a moment to sit and record? Another podcast cause he enjoys them. 

So here GoPro, here you go. Paul. Here's that moment, but I haven't scripted it and I haven't really thought about it and I've ended up tub thumping a little bit.  Um, But I guess the point I'm making is spend the time understanding why you do what you do.  Um, why you play slights, why you post people and then use that knowledge you use that. Process. Two. Create the very best for each and every one. Of your subjects. 

Um, that's anyway, that's my thought for the day. So on that happy note, I'm going to go and have cottage pie. Uh, Sarah has been to, uh, Waitrose in town and has bought the stuff to make cottage pie. And I love it's my favorite meal. I think I know that's a bit prosaic and I don't know why it's my favorite, but it is. 

I love cottage by. Um, there's something really beautiful about it and given just how cold it is at the moment, it'll be wonderfully warming.  So for those of you around next week, we'd love to see you. Uh, for those of you cursed by our workshops. I think we have one workshop. We have one place on one workshop left. Uh, before we head off to work, uh, abroad for seven weeks.  And that's, uh, on mastering off-camera lighting. Uh, it's a workshop on, he says looking it up. 

It's a workshop on January, January the 20th. So just to just over a week away. Well, I think we've got one place left and we're going to explore assay many of the topics. That we did on the workshop this week, where we balance, um,  Uh, available light with, uh, off-camera flash off camera, tungsten notes, eyesight tungsten showing my age off-camera led people. Uh, I don't think we ever either. 

Remember the last time I used the tungsten light or a halogen light for anything. It's all absolutely led these days. So it's going to be a brilliant day. Um, exploring light lighting patterns. Um, Different ideas and showing how you can do everything from creating the most natural light all the way through to the most complex.  Uh, on that note as well on off-camera flash. Uh, look out over the next day or two for a video on exactly this off-camera flash, which, uh, Sarah, myself and Katie put together. Um, a few weeks ago, I've just finished the edits. 

I finished the edits for that last night. Um, and that will go up onto mastering portrait photography. For those of you who are members. Uh, it's a 30 minute video all about this very topic. So if you fancy having a look at that, please do. Become a subscriber. Where you can not only find tons of videos, tons of articles and lighting diagrams, but also get access to our Facebook page, our Facebook community, where you can ask questions and get answers from a really positive, energetic crowd. 

And I should say hi to all of the guys who are already in there. There's just a joy. I'm on that group.  Has never a negative word said everyone's really positive and enthusiastic and it will stay that way because we make sure. It stays that week  📍 stays that way. Sorry. So on that happy note, I'm going to go and fill it with some carbohydrate, a glass of wine, and have a nice cozy evening in front of the tele.

Um, and until next time, whatever else you do  be kind to yourself. Take care.       

So after three days of judging images for the British Institute Of Professional Photographers, it's time for me to step down from my role as Chair Of Awards And Qualifications.  I have been in the role for three years and it is time for someone else to pick up the reins and run with it (if that isn't a mixed metaphor.)

I have loved doing this and if it weren't for a million things I have to go on and do, I think I would do it forever!  So as I drive home from my last round of qualifications - possibly the best one I've ever been involved in - here are a few musings of things I have spotted.

This is a 'Tales From The Land Rover' edition so please forgive the audio quality and any mild road rage!

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] Paul In The Defender: So for those of you who love the Land Rover episodes, you'll be thrilled to hear that I'm just leaving the BIPP, the British Institute of Professional Photography Awards, uh, event 2024 25. Uh, why do we call it 2024 and 2025 is because if you get an award at the end of a year, it's a real pain from a marketing point of view if you can only say you have an award for 2024. So we call it 2024 slash 25, uh, just to extend the marketing value. So you're, you hold the titles for a year, , so why wouldn't we? Anyway, that's where I've been. I've just spent an absolute fortune on some fuel, uh, because I hadn't got a lot of choice but to fill up at a service station.

[00:00:47] And I am just pulling in to traffic. He says, concentrating on driving.

[00:00:52] Paul In The Defender: I had a lovely, uh, lovely email from someone this week. , sorry I'm driving so I can't, uh, look up your name. I'm so, I think it was John McCarthy. I'm gonna go with John McCarthy. , who said, amongst many other things, uh, he doesn't know how I drive and record a podcast at the same time.

[00:01:09] Well, the answer to that is I drive. And chat. Uh, there's not a lot of structure to it, , and a few people have said this week they like the podcast like that, uh, because, uh, they find it interesting to hear me ad libbing. I don't know whether that's, I don't know whether there's merit in that, but yeah, I am ad libbing because driving is the priority.

[00:01:30] They also said, uh, John said, I'm sure it's John McCarthy. I hope it is, if not, uh, I'm crediting somebody who's a fictional character. , he also said that uh, he can hear in everything we're talking about just how busy we are here at the studio. And it must be hard to find the time to fit in to do the podcast, and it is, which is why, uh, I am recording while driving.

[00:01:52] , but he did also go on to say, he loves it when we do them. Uh, they are really valuable. They don't just disappear out there into the ether. There are lots of you out there in the photographic community listening to, uh, hopefully enjoying, uh, at least to a, a greater or lesser degree, the podcast.

[00:02:10] So here we are. I'm Paul, and this is the Mastering Portrait Photography Podcast. Well, hello one and all. Uh, I am in relatively. Reasonably slow, fast ish, medium paced traffic, which is not good for me getting home quickly. I've got about an hour and a half of driving, but it is good from a road noise point of view 'cause at this speed, the road noise in my Land Rover isn't quite as, uh, intrusive as it would be. I see. It's not so much the road noise as the wind noise in this thing. I'm just looking at the other side of the motorway and thinking, I'm glad I'm not going that way 'cause it's must have been an accident.

[00:03:01] It's absolutely log jammed.

[00:03:04] Paul In The Defender: Uh, so what have I been up to? Well, it was the awards. It was the British Institute of Professional Photography International Awards yesterday in, uh, Bromsgrove, which is in Birmingham, in the Midlands, in the heart, in the heart of the country. Uh, an absolutely wonderful event.

[00:03:20] Lots of our friends and lots of colleagues, lots of photographers, uh, having a drink, having a laugh, and celebrating some of the very best images. That you can, uh, possibly imagine is absolutely brilliant. Uh, I have to say it's my last formal event as chair, uh, of qualifications and awards of the BIPP and I.

[00:03:41] I guess I have to just say a quick thank you, uh, to Martin Bains and the guys at the British Institute for asking me to take on the role. It has been the honor of a lifetime. You know, when you start out in photography, I, I was just a kid with a camera. Actually, to be fair, I still probably am, uh, just a kid with a camera.

[00:04:02] I've just grown quite a lot older and now earn my living from it. But the enthusiasm and the awe and wonder of what you can do with this gadget hasn't diminished at all in the time since I first picked one up at age, sort of, seven or eight or whatever age I was when my grandfather's, uh, Kodak Brownie.

[00:04:21] So to be. Chair of Quals And Awards for the oldest photographic association in the world has truly been the honor of a lifetime and when Martin asked me if I'd take that on three years ago, I think I might have been a bit reticent because I wasn't quite sure whether I could deliver what he needed, but hopefully we've gone on to answer the question.

[00:04:42] That was an emphatic yes and he, he and the board let me create a program and methods and standards That I think we can be really proud of. , and at the end of the, uh, sorry, at the beginning of the awards yesterday, so it's the end of my tenure. It's my last one as chair. So it is a, it is a sort of a bittersweet moment for me 'cause I've loved it.

[00:05:01] Uh, I'm only stepping down because I desperately need to find time to do a load of other things. And now is the time after three years, all the work we've done, uh, you know, on the, on the judging side for me, but particularly on Sarah. Putting in processes and making sure you can get judges when you need them.

[00:05:18] , so I'm gonna say thank you to Martin, thank you to the B-I-P-P-A huge thank you to Sarah. And thank you to all the judges who've judged with me, , who've been part of the team. , hopefully over the coming years I'll be able to stand back on the other side of the line and judge alongside the judges that for the past few years I've been sitting in front of while chairing.

[00:05:38] Paul In The Defender: , the other thing that happened last night, , so forgive me, this is a very personal. It's one of those things where I don't know quite how to do it, but I'm so chuffed I'm going to tell you anyway. I was awarded an Honorary Fellowship of the BIPP. So, if you're not in the industry, I guess it's hard to articulate just how rare these things are and what an honor they are.

[00:06:04] There's only 26 or 27 Honorary Fellows in the industry. And as of now, I am also one. I already had my Fellowship. I got that in 2011. , Uh, but I now have an Honorary Fellowship, which is, it's been given to me. It's engraved on the thing is for services to the BIPP, which I rather like it. Uh, so it's just a real privilege to be given that, , I never, you know, just being chair of quals was to be honest, gratitude enough but it is still a lovely thing to be presented with. And that will carry with me for the rest of my life, you know. You keep that title, , and I'm so proud. I was so surprised and pleased last night and so proud now.

[00:06:50] But I must also just put out there that, although it is me because I'm the photographer, it's my letters. , actually, this particular one has to be 50 percent Sarah. It's Sarah that coordinated the judges. It's Sarah that managed things and runs me. It's Sarah that manages my time. It's Sarah, and even last night, several of the judges were telling me they were sad to see me step down, but actually, , it's Sarah they're really gonna miss.

[00:07:16] So, uh, this goes to Sarah more than anybody else. Uh, so that's a huge, huge thank you. Right, traffic's all braking. Good job I've left lots of gaps, that's nice. Right, so, what was today's topic?

[00:07:31] Paul In The Defender: Today's topic is, , based on a question that a client asked me the other day. So I was photographing a beautiful family, mother, father, nine month old baby,

[00:07:42] The weather? Horribly unkind. It was cold and raining. Your perfect blend of the two types of weather that you don't really want to photograph a baby in. However, we did some studio work and the little girl possibly got a little warm and a little bit grouchy, and so we stepped outside just to see if we could get anything and it turned out, actually, just going out into the cool air, uh, sort of, she, completely cheered up so i think she might just have been a little bit warm or she just didn't like being in the environment of the studio i don't know which but out in the cool air so her mom's holding a huge umbrella over her she sat on one of my our doormats from the studio and scattered the front edge edge with leaves so it looks like the little girl is sitting in this beautiful sort of array of leaves but she's actually sitting on a dry mat in the middle of our lawn and beautiful light and of course when you have water around and Those sort of gloomy bluish tones from a cloudy sky actually the colors pop, you get these oranges and greens that are really interesting.

[00:08:45] So we got these incredible pictures and, and afterwards we're sitting chatting and it was the, it was my client, it was the dad said, so what is it? He said, what is it that makes, what's the, the one thing you have to have to make a great portrait? Ah, well, you know, you don't ask someone like me to talk about stuff like that, or at least you don't if you want a short answer.

[00:09:05] Uh, so of course the obvious answer, , I'm a lighting specialist. , I love portraiture, but I've always been fascinated by light, its qualities, its colour, the, the shadows that it creates, and I think light obviously is a key ingredient, and I think if you were being Purely pragmatic, you'd have to say the one thing you need to create a great photograph is light.

[00:09:31] There has to be light because without it, it's dark, and if it's dark, you've not got a picture. So, that's a really pragmatic answer, but it's a bit dull and a bit obvious. And as I'm a portrait photographer, and during that day, I was taking his baby's portrait, and I've taken their portraits before now. It got me on to think, what is it?

[00:09:48] What is that primal? Thing that absolutely makes a portrait. And I think it's a relationship. That is my answer. , it's the relationship you form. Oh man, we're in a rolling roadblock. , that's what's going on. , so there's a slow moving, uh, police car or two.

[00:10:06] At the front of, , this particular traffic jam, so we're now travelling at 10 miles an hour. Uh, if we, if we carry on travelling at 10 miles an hour, I'm assuming we won't, but if we do, uh, I'll still be travelling home tomorrow. It's going to take us a while. I'm going to assume up, up ahead, somewhere, they're having to clear an accident, and so all of the traffic, we're sitting straight behind, , a police vehicle.

[00:10:28] Anywho, uh, let's talk about the relationship. If you're creating portraits, the one ingredient that you cannot get away without to create a great portrait is a connection with your client.

[00:10:43] When you connect with your client, when you create that magic between you, , then something happens and yes, you need beautiful light, of course you do, but in that moment, that split second when they look down the lens and you, uh, fire the shutter, if you have some kind of connection with your client, people who see that picture later will feel it.

[00:11:08] It's a really subtle thing, but it's all about what happens when somebody else sees the picture. Because remember when you're holding a camera and you grab that shot. The ultimate consumer of the image isn't you. Yes, all right, you've got the camera, there's that moment, you can show the client if that's your particular workflow, , all of these things, but what you're doing is , you're going to show that image or the image is going to be shown by your client to somebody else.

[00:11:34] Normally, that's how it works.

[00:11:36] And if you've got that magical connection between you and the person in front of the camera, that connection seems to flow out to someone who views the image later. That's where the magic happens, and you really have to do it fast too. , when people come into our studio, we have an entire workflow that is based around getting our client to relax, getting them to feel comfortable.

[00:12:03] And we are starting to create a very temporary but very powerful relationship. It's not, it's not a love affair, but it is that sort of some kind of rapport. Where. You can have a conversation, you can laugh, you can maybe learn a little bit about someone, which is always lovely. And when you do that, when you pick up the camera, you, that sort of momentum of that relationship carries through.

[00:12:28] So if you tell 'em to look down the lens, it has a, a magic to it if you're tell, even if you're telling them to look slightly to the side or down, that still has a body language to it that feels comfortable. So for me and the kind of portraiture that I love, it's that. relationship that you build, that connection in the moment you hit the button, and that is the most important thing about a portrait, and it's beautiful.

[00:12:53] And I said this to my client, and I really hope he sort of thought, oh, okay, that's a, that's a, you know, useful answer. I don't know whether, , I think he might just be making chit chat, same, because it was, he's the client, and so that's the rapport, right? So instead of me asking the questions of it, he was asking questions, , of me.

[00:13:11] Anyway, there you go. Key ingredient other than light is a relationship, the connection with your sitter.

[00:13:19] Paul In The Defender: I know this is a short one as I'm pottling along, but I also wanted to take the opportunity in this podcast to formally, as much as, you know, anything is formal with me, to formally launch masteringportraitphotography.

[00:13:33] com. Now of course the website has been there for an eternity. It's been there pretty much ever since we launched the book. Actually on the book there might be some news coming, but I'll keep you posted if and when contracts get signed. , But the website's been there, it's had sort of content, but we've really only used it primarily for the podcast as its spiritual home.

[00:13:58] Yes, there's lots of articles, there've been tons of articles, , but we've never really used it as our first and foremost focus.

[00:14:14] Mastering Portrait Photography is now very much in our viewfinder, if you like, if you like the metaphor, and we are pushing a huge amount of energy and content into it. So every month there will be a long form video. By long form I mean half an hour. Video, uh, talking about something, uh, I think the ones that are up there at the moment, like I said, I'm in the Land Rover, and while I did make some notes, uh, prior to clipping on the microphone, I didn't make all of them, so I think there is how to structure a shoot is on there, uh, I think there is how to work in harsh sunlight in there, , I know the one that's on the editing screens at the moment is five ideas for off camera flash, oh, we're all speeding up again now.

[00:14:57] We're So it's about to get a little bit more background noise. They must have rescued whatever vehicle it was. , and so, uh, you get one long form video a month. There will also be an article a month, or every couple of weeks, with a lighting diagram. On top of that, there are the frame, room, whatever you want to call them, mock ups, where they are photorealistic Photoshop files that you can drop your own image into, and it just looks like that's how the image was put on a wall. Why do we do those? Well, originally it was to help sell, , wall art to our clients. Because obviously as a business, I need ways of getting them to visualize the, uh, the wall art that I'd like them to have. And the closer I can get it to photorealistic, the better it is.

[00:15:50] Because they'll, they can't touch it. Because. That we haven't made it yet. And the old adage in sales, if they can touch it, they'll buy it. , we can't quite get there, but we can certainly visualize it. So that's really good. , and that's why we built them. I built them for my own team and everything about the website, Mastering Portrait Photography.com is of and for us, I built it or we built it to support us as a business.

[00:16:17] The articles, some of it came out of the book, but then much of the rest of it. It's been to help train people, it's been to help train my own team when we've got assistants in, , the room mock ups or the art mock ups are entirely built for us. They were built for us to be able to improve our sales, and that works.

[00:16:38] Make no bones about it, they work. You can see them, there's hundreds of them, we're building more all the time, , Oh, this bit's bumpy. The thing about recording in a Land Rover is if the road, the M40, as it is, has a rubbish road surface, which it does at this particular bit, , then it gets a little bit shaky.

[00:16:56] You can hear everything rattling around. And so we built them to be photorealistic. We built them for us. There's tons of them, but there's actually a by product which I didn't necessarily anticipate. So while I'm building these things, I drop images into them all the time. I go back to my sort of stock of portfolio images, some of my favorite images, my favorite clients over the years.

[00:17:17] And I drop them in, , to create, , thumbnails that when you browse the site you can have a look at. , but actually what I've learned, or I'm learning as I go, is how different styles of image work in different types of frame. So certain images work great big on a wall. You know, I think as photographers We're drawn towards the idea of the Mona Lisa type portrait photograph, or at least I am.

[00:17:43] I love a headshot. I love a clean, big, bold, you know, almost as if it was an LP album cover. Uh, I think, you know, Bruce Springsteen or Peter Gabriel, that's I'm sure my age, I suppose, , on an album cover, something like that, I think would be just brilliant. But would my client really put that huge on their wall?

[00:18:04] Well, they might if it's Bruce Springsteen or Peter Gabriel. They're unlikely to if it's them. Now, they might if they have an only child and they might if it's a picture of a dog. There's some amazing photographers out there doing pet photography and I can, and certainly when we do it too, you know, I can visualize how one of our dog photographs, for instance, might appear in a big frame on a wall.

[00:18:28] I was with a client and an old friend of mine the other day and they had a A picture on the wall. It's one of Randall Ford's pictures. , and I know the family and their dogs and, and, uh, the dad. And I just think I could do exactly that with, uh, his dogs and his family. , something big and bold. A couple of frames lined up across the wall, but on the whole, if you are gonna sell big frames, single big frames, you probably want groups in there.

[00:18:56] Now, if you've got clients with huge walls and. You know, a couple of kids, you might be able to put individual headshots into individual frames on the wall, and I do have clients like that, and they look stunning, my oh my, do I love it. Uh, but they're not the norm, they're not the norm. The norm is a normal sized house, with moderate sized walls, and if you put a big frame up on the wall, it's either got to be something like a fine art piece, where, let's say, The couple are silhouetted against the wall, small, but there's a big sky or something, , or a picture of a dog, or a picture of, you know, the two kids, or the whole family.

[00:19:35] It's highly likely that they're going to want something full of joy and laughter, because that is something that would be appealing at that size on a wall. Similarly, if you're laying up three frames, you can tell a story across them. You can use a different star a different type of image. You can use individual shots in a different way.

[00:19:52] For more information visit www. paulwilkinsonphotography. com , if you put three acrylics on a wall, you can triptych across it, so you have one picture that's spread across the three acrylics, and that could look super creative, uh, really, really interesting way to do it, , and all of this, my understanding of this side of it is increasing all the time, because I'm laying out using these mock ups, so on top of them being brilliant as a sales tool for you and for your clients, they're also a really creative thing to play with, just trying different ideas, And seeing how they look.

[00:20:25] So that's the room mockups on the website. There's also, of course, the podcast, this very thing that you're listening to, that's the spiritual home for it. Even if you're listening to this on iTunes or on Spotify or on YouTube. The spiritual home for it is masteringportraitphotography.com.

[00:20:43] Paul In The Defender: And then the final section, or the main section is the academy.

[00:20:47] And this is now where all of our workshops, , are going to be. So, uh, while I'm on that topic, I'll just reel off the workshops that we have already got, uh, to book in the diary. Now these have got, uh, people have already started booking on them, , we only put them up a week or two ago. Uh, so on January the 20th, January the 20th, we've got an Off Camera Flash Workshop.

[00:21:14] Uh, funnily enough, one of the toughest topics to teach, uh, but also one of the most rewarding techniques to learn. , so we did, uh, we are in the process of releasing a video on it that will go on, a long form video that will go onto the website, uh, and that is a deep dive into some ideas of what you can do with off camera flash.

[00:21:33] I think people are a bit afraid of it because it's, , a little bit technical, but once you get your head around it and what you can do with it, you can do anything from create really natural, almost available light portraits but with stunning light wherever you are all the way through to theatrical halloween images with smoke machines and all of the paraphernalia and they're all in this video and the workshop on january the 20th is going to cover that ground it's Off Camera Flash we may or may not include some continuous lighting but at the moment the plan is for it to be Off Camera Flash but if the delegates ask to also cover continuous light then we could do Some of that because of course every workshop we run we tune it to the delegates We tell you broadly what the topic is going to be and then through the feedback we get in the Early forms that you submit and we can tune it if you want to

[00:22:27] It's the joy of having a studio. I guess we can do anything we want to as long as everybody's happy with that on March the 31st, we have a Mastering Headshots Workshop, so As it says, it's all about headshot. It's all about, uh, the, uh, for me, I think one of the purest, most beautiful forms of portraiture. I love doing headshot. They're my favorite, uh, thing to do.

[00:22:51] I think it, I dunno why I, maybe it's 'cause I've always been fascinated with faces and a headshot is simply an excuse to photograph a face. So that's headshots on, uh, April the 14th. So the headshots is March the 31st, April the 14th. We have got dogs and owners. We're photographing dogs with their owners for a day.

[00:23:11] , Of course, during that we will take some pictures of the dogs on their own. We will also take some pictures of the owners on their own. But primarily it's targeted at how to photograph dogs in conjunction with their, uh, their owners. Why do we do that? Well, most of our clients would wish to have a shot with the dog.

[00:23:32] That's the best shot you can get. , not all, we have plenty of clients that just want the dog photographed, but we also have plenty of clients, one in particular of the day, brilliant, oh man, one of my favorite sessions, Vivienne, who has given me permission to talk about and show the shoots. Vivienne came with her dog Dodie, tiny little West Highland Terrier, who contrary to my Nan's West Highland Terrier that used to bite my toes, this dog was the best behaved dog in the world.

[00:23:59] PAULWILKINSONPHOTOGRAPHY. COM , followed her everywhere she went, but also would just wander off and get inquisitive and then immediately return. A beautiful dog, beautiful shots, and she booked us specifically for one thing. She said, I can find people who shoot their dog on their own, I can find plenty of portrait photographers, only one photographer came up who quite openly and on the website said, yeah, we can photograph a dog with their owner, and I do it all the time with the hearing dogs, why wouldn't I?

[00:24:25] , I think it's a really lovely thing, and the shots of her. They're off the top of the scale. So that is April the 14th, Dogs and Owners. Uh, and then, this is a completely new thing. On May the 12th and 13th, we we have a two day bootcamp Now what's a bootcamp? Well, basically, it's as much stuff as we can fit in over two days. And we get the chance in the evening to have some food, maybe have a drink, have a chat, be together as a group. , We don't have accommodation at the studio, uh, but we certainly have plenty around us. So that will be, uh, two days, , either at our studio or somewhere local.

[00:25:06] , depending on what we decide exactly where it'll be. But it will certainly be within a mile or two of, of where we are based two days. That's two days back to back a maximum of 10 people. So it's a few more than our normal. Uh, workshops, but it'll be pretty intense. We're gonna cover all sorts of ground, , using available light, using studio light, using off camera flash, maybe a bit of post production thrown into the mix, again, depending on what the delegates, the delegates would like to cover.

[00:25:34] It's gonna be an absolute blast, cannot wait for that one. It's the first time we've run it, , and it's such a smart idea, it's Sarah's idea to do it. , as always, the smart ideas come from Sarah, uh, and, uh, looking forward to that one. That's May 12th and 13th. And then the final one that's available at the moment, right now, is June the 9th.

[00:25:52] We are doing our regular jaunt, uh, we're gonna dance to the weather, see what we get, uh, on location in Oxford. Now this workshop, I think, might be, might be my favourite, because it's just me with a camera, with some people to photograph, on a location. That's it. We don't carry a load of kit, don't carry particularly reflectors and lights, we just go and find locations, find light pools and patches, find stories to tell.

[00:26:24] We just go and photograph our models in Oxford on location. So that's on June 9th. And all of these workshops are now home, housed, ha ha, can't even say it, are now located, let's try that, are now located on masteringportraitphotography. com. We've moved everything over because that was always what we were building with the workshops.

[00:26:50] , originally it was under Paul Wilkinson Photography, uh, but we always knew, , and had, and had a reasonably openly talked about this, Always knew that we'd be moving it across to Mastering Portrait Photography. 'cause that's the place that's all about learning, all about teaching, all about enjoying and exploring portrait photography.

[00:27:10] So if you go to mastering portrait photography.com, there's a, a section called the Academy. So there's all these sections. There's The Visual Vault, that's all of the articles. There's The Podcast, there's, uh, The Resources, which is, , the mockups and , tools, Photoshop downloads and things. And then there is the, uh, Academy.

[00:27:31] And this is where you'll find the workshops. Exactly the same booking process as before. Everything's as it was, it's just now hosed, ha ha ha, it's just now located on masteringportraitphotography. com. Now, for the articles and the videos and the mock ups, at the moment the mock ups are 9. 99 each, uh, which is already a bargain, there's a few free ones, just so you can get an idea, uh, so they're about a tenner each, , there's a few backgrounds, I'm working on building more backgrounds as I need them, but mostly it's the mock ups.

[00:28:02] So they're a tenner, which is a bargain, you can create them, you can put them in magazines, you can use them on your website. It just shows your prospective or your existing clients how their images might look. A tenner. Bargain. However, there's a bigger bargain. I suddenly sound like a salesman. So sorry, it's because I'm driving.

[00:28:21] And I want to give you not one, but two bargains. It sounds like that. Anyway, if you become a subscriber of Mastering Portrait Photography, you get access to the videos. , and you get access to the downloads. And you get access, well, to everything we put on there, except the workshops. We charge separately for those.

[00:28:39] But you get access to all of the resources for 6. 99 a month, which is an even bigger bargain. So even if you only want to download a few of the room mock ups, it's still better to keep a subscription going at 6. 99 a month. It's less than an expensive cup of coffee. And, uh, we will keep the mock ups coming, we will keep the articles coming, we will keep the videos coming, so you'll always have value for money for your 6.99. If you're feeling a bit more, you know, a bit, you have a bit more conviction, then it's 69 quid, or 69. 99 a year, so that's 12 months for the price of 10. Uh, 10 percent saving, or whatever that is, 2 out of 12. Is it a 10? Yeah, it's a 10 percent saving. Is it? No, it's not. It's, I don't know what it is. It's two twelfths.

[00:29:25] There you go. It's one sixth. No! Which is a great saving. My maths isn't good enough, uh, while I'm driving. I can't concentrate. I'm concentrating on the road, as I should be, by the way. Uh, so it's 6. 99 a month, , or 69. 99 per year. So head over to masteringportraitphotography. com, , and we promise, we promise we'll make it worth your while.

[00:29:48] Oh, sorry, all of our members also. Uh, you get access to our Facebook community. Which is hidden and private. You can't get onto it any other way. , only people who are part of our community can be in there. And that way people can ask for critiques. People can ask for advice and tips is where we put discount codes for things.

[00:30:07] , like software where we have, uh, access to discounts from suppliers, those kinds of things. They all go onto the Facebook community. I know a few of you aren't on Facebook, and if I'm honest, it's not my favorite thing. Because I'm just a dopamine idiot when it comes to social media. Once I'm on it, I can't get off it.

[00:30:26] , however, it's the best way to do this to be, so you don't have to log into multiple places to find information. It's on our Facebook community, uh, and most of us have a Facebook account. So you see the, , the alerts come up when things, uh, are uploaded. So that is masteringportraitphotography. com. If you want to find the workshops, Head across there and go to the academy.

[00:30:47] You can Google Mastering Portrait Photography Academy or mastering portrait photography workshops. , they're a little bit lower down the rankings at the moment because obviously I've spent my entire life saying just Google Paul Wilkinson Photography workshops and everyone heads over there. So, uh, you might just have to scroll down, uh, one or two line items and we'll be there.

[00:31:05] Uh, that will change more and more of you. Uh, search for it and click on the link. So search for mastering portrait photography workshops or Mastering Portrait Photography Academy and you will. Find us.

[00:31:15] Paul In The Defender: And that's it for me. The traffic is free flowing. There's cars going everywhere. The light is dimming.

[00:31:20] They're salting the roads. They must be expecting some cold weather. It's a beautiful, beautiful afternoon. It's been a wonderful evening of celebrating photography. I am thrilled, thrilled to bits that I've rounded off my three years with setting up the most incredible monthly photo competition and also, of course, the surprise and honor.

[00:31:46] So on that happy note, I hope you're all well, I hope things are treating you nicely, and until next time, whatever else, be kind to yourself. Take care. P. S. Sorry if this sounds a bit shouty, but when you're driving a Land Rover, it's really loud, and I forget that although I'm mic'd up, or I forget rather that because I'm mic'd up, it might sound weirdly, like I'm simply yelling!

[00:32:27] That's because I'm traveling at Sixty mile an hour in a Land Rover Defender, so apologies if I'm shouting. Be kind to yourself. Take care. Bye.

So after three days of judging images for the British Institute Of Professional Photographers, it's time for me to step down from my role as Chair Of Awards And Qualifications.  I have been in the role for three years and it is time for someone else to pick up the reins and run with it (if that isn't a mixed metaphor.)

I have loved doing this and if it weren't for a million things I have to go on and do, I think I would do it forever!  So as I drive home from my last round of qualifications - possibly the best one I've ever been involved in - here are a few musings of things I have spotted.

This is a 'Tales From The Land Rover' edition so please forgive the audio quality and any mild road rage!

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

So I'm driving home from Birmingham, just in a service station, having bought the most expensive cup of coffee in the world, um, but I need one. It's been a long few days, um, and I am beyond exhausted.

I've just been judging for the British Institute of Professional Photographers. I was there as chair of judges and quals for the last time, maybe not for the last time ever, but certainly for the last time, uh, in this current guise.,

it's been three years, I've done it for three years, and I need some time to be able to do some other things, it's nothing more than that, that's all I need, it's just to be able to do some other stuff, because we're building up Mastering Portrait Photography, which, by the way, we actually got another royalty statement through this week, um, for the book, ten years later, and the book is still .selling, I cannot believe it, uh, selling all over the world, and it's such an honor to have something out there that is still ticking over, you know, a few hundred copies, I'd say it might be more than that, but it's hundreds of copies, every year, around the world, it's still in print, after ten years, and while much of the book I would update now, it's still reasonably, uh, current, the pictures certainly stand up for themselves, as do the Uh, all of the notes.

I think the one thing I would change is the opening chapter, which is all about current cameras. And of course that's changed in 10 years. They're not at all like that. And that's kind of what we're doing. We're building this incredible website called Mastering Portrait Photography. That is what I always loved, which is images and explanations and diagrams and ideas.

And I have a bookshelf from floor to ceiling full of those kinds of books. So, it's time to stop judging for a moment, and I've just spent the past few days doing it. I'm on the M40 heading south. I'm Paul, and this, this is the Mastering Portrait Photography Podcast.

Well, wow, what a few days it has been, and what an honour and a privilege it's been to have the role of Chair of Qualifications and Awards for the world's oldest. Photographic society or association, um, just beyond belief that I was asked to step into that role and it saddens me to leave, particularly after these couple of days because it's been just the most exciting thing.

It's been absolutely wonderful, but I have to do it. We have to find a way of getting a little bit more time to do the other things that I need to get to. So.

I've stepped down, I stepped down a few months ago and said I'd run it to the end of the year, so I've just finished the last set of qualifications that I'll be chairing, for now anyway, and the last annual printmasters competition.

I've got one more round of monthly images to, uh, chair the judging for, and then I am done for a little bit. So I'm not done judging, I'll still be judging both for the, sorry, for the BAPP, I'm sure. And for the Societies where I'm going to be in January, we're presenting again in January at the Societies Convention in London.

Um, I'm doing a couple of workshops, a couple of masterclasses, but I'm also going to be judging. I'm also leading the judging for the Click, uh, Click Light event, uh, sort of towards the end of next year. I already know that's in the diary. So it isn't that I'm stepping away from judging, it's just I'm stepping away from the role that I currently have at the moment.

Um, because it's just too time consuming, it's all I can do. Um, so what have the last few days, uh, been?

Well, we've judged hundreds of images, and I, it is, it's hundreds and hundreds of images. We've judged eleven panels, there are six judges. I chair a team, there's myself and six incredible photographers across all genres, um, of our art form.

commercialphotography, portraitphotography, weddingphotography, landscape, wildlife, you name it. Uh, this broad skillset in the judges, um, was in the room. Six just wonderful people, um, and it's that I think I'm gonna miss if I stop judging, of course. It's being in a room with these massive talents who make me laugh and inspire me every time we do it.

So we have judged 11 panels. of which five, uh, came out as a fellowship standard. That's the highest grade we can offer is fellowship. Fellowship at the British Institute of Professional Photography. I got my fellowship, uh, 2011, I think. I should know the dates to my own life, but I don't. Um, and I remember then wondering what, where that would take me.

What did it mean? And where it's taken me is to where I am right now. We've written a book. I've chaired all sorts of associations, I've chaired, I've been the Chair of Quals and Awards for the, um, for the British Institute of Professional Photographers. Um, I've travelled the world, I've worked on cruise ships, I, just, so much stuff has happened, and it's all thanks, or at least it was triggered, by me doing my quals.

Uh, so five fellowships, uh, three licentiates, um, three of the panels we saw of the eleven sadly were unsuccessful, um, but of the others, eight were successful, and a couple of those were uplifts, which means they came in at one grade, and they didn't just get the grade they came in for, um, they were deemed to be so good, they were uplifted to the next level, the next qualification, and they both came out at fellowships.

And I've had the chance to see and talk to the most wonderful photographers and their images. One panel in particular really just blew me away. And it's rare that I look at a panel and I wish I'd taken those images. There are panels where I love the images, but they're not really my field or it's just, you know, a different thing to what I do.

But this was a panel of portraits of artists and creatives and artisans, famous artisans, some of them unknown artists, others, and the way the work was presented, the way the author was so down to earth and humble about what he did, the way he'd captured characters in a moment in time, the way he'd styled each image in each studio, everything about these images just made me wish.

I had captured them and that's how it's left me. But what a way to leave, right? What a way to finish my tenure, um, after three years in the role. What a way to decide it's time, um, and although I'd taken the decision a few months ago that it was time for me to step away, I couldn't have foreseen that the last round of judging that I would chair like this would be simply the best couple of days of my time in the seat.

Absolutely. uh, amazing. So as I said, we've just judged the printmasters 2020. I don't know if I did say it or not. Obviously when I'm driving in the car, I'm on the motorway, uh, concentrating on the driving is my priority. Speaking into a microphone is very, very low down the list. Um, so of course I'm making it all up as I go along and trying to remember what I've said.

I have no idea. Did I tell you that, um, we've just been judging the printmasters as well as some qualifications? I've no idea. So that's what we've been doing two days, one day printmasters, another day. Quals, the print masters, hundreds of prints, hundreds and hundreds of prints.

So what have I learned over the two days?

Uh, well, let's sort of think of, uh, some things. Firstly, and this sounds obvious, but I'm in the same way that McDonald's print caution is coffee might be hot on the side of their coffee. It's such an obvious thing, yet people don't. So I'm telling some of the obvious things and yet people don't read the rules.

Start there. Whatever else you do, read them. Don't ignore them, because we will find out. We have had one image confirmed as being generated by AI. I doubt it's the last. We're gonna see more. The judges spotted there was something not quite right about it, so we dug in. Sure enough, AI. That's not to say there isn't AI we've missed.

AI now is so good that if it's presented to us, Unless we forensically check every file, I don't know what else we're supposed to do. Um, we spotted it, we got it checked, that's disqualified. There are others maybe in there, um, that have more than a smattering, um, of artificial intelligence involvement. But, you know, uh, the tools will get better and better and better at spotting it.

Um, and maybe it'll get to the point where in all competitions we have to ask to see The original RAW file, but even that, you know, you can fake a RAW file. So, what do you do? Uh, either way, absolutely brilliant. Um, also if it says it has to be a commissioned image, that does mean you can't use images from workshops.

Um, commissioned means you had a client who paid you to take the picture, that's what a commissioned image is. And of course, when images of models start popping up, this In a room with six of the most experienced photographers in the UK, there's always going to be one of them that's like, I know that model, I've seen those pictures, I know where that was taken, I know who took that.

Um, and so yeah, sure enough, we had to ring around a little bit and find out, um, whether some images were, um, within the rules, um, and the confirmation, uh, came through one way or the other. And of course, just read the rules. Uh, I say this every time I do one of these mop ups. Paper and mounts. Paper and mounts.

Paper and mounts. If you have any white paper showing of the printing paper, it's a good idea that the matte is either significantly different in colour to that paper, or is exactly the same as that paper. Um, one of my favourite, um, ways to mount an image, and there were quite a few we've seen over the past few days, The idea behind this was to have a white paper border around the print that sits then inside the mount.

So there's a gap between the edge of the actual ink on the paper and then the cut of the mount. It creates a really beautiful sense of space as it sits into the opening. But the paper needs to be the same colour as the mount. Otherwise it looks really weird. I suppose you could have a black mount and white paper.

Yeah, that would be fine. But a slightly off white mount and a pure blue white paper probably are not going to sit that comfortably, uh, together. So think about that. Think about how the whole image appears.

So what else?

Well, good mentors matter. I might write a title. I might, might, maybe I should write a podcast on that and that alone. Good. Mentors matter. They really do. We can see the work coming through from great mentors. Um, because the panel is considered, the way it's laid out is considered, the image selection is considered, um, having somebody else's eyes on to help you step outside of yourself.

The problem is when you're looking at your own images is you are by definition attached to them. You can't get around it. That's the way it should be. You are attached to your own images, which means you're not looking at them objectively, or at least most of us can't look at them objectively. I'm sure there are photographers out there who profess that they can.

I can't. I need another pair of eyes on. I have a mentor, and having a mentor is utterly, utterly crucial. Um, someone who can not just cast their eye over what you're doing, but help and shape and guide, give you ideas, bounce stuff off of you. Someone, ideally, who you respect, that you think what they've created and maybe what they can drag out of you will just make you a better photographer.

That's your mentor's role. They don't have to necessarily be a better photographer, they have to be someone you respect. Um, so have a good mentor and talk to them. Being meant, I've said this, there's a podcast on this somewhere in my history. That being mentored, being a mentee is a skill in and of itself.

It's not just a case of a mentor telling you how to get better. It's you driving that, you asking for the right help. You listening to what a mentor tells, tells you, you deciding what from what they're advising, what to do with it. You won't do everything a mentor suggests because your mentor is them and you are you.

You know, unless your mentor is your twin or something, they're always going to tell you things that, well, I can see how that might work for you, but it probably isn't what I want to do for me. That's fine. That's completely fine. As long as it's a rational decision that you're going to do something slightly different.

It's not just, nah, can't be bothered because can't be bothered, got no one nowhere. So have a good mentor, listen to them, use them, drive it, uh, and, you know, It just, you can see it in the panels that came through where the mentor, the relationship with the mentor, uh, was incredibly, incredibly good.

The next thing I'm thinking of is be current.

And what do I mean by be current? Well, the trick, I think, is to love the world in which you work. Look at the art, look at the Tele, films, listen to the radio, be influenced by the world in which you work. Don't just, you know, it's the temptation always, I think, when you do things like fellowships, is to say, well, that's defined me, that's who I am.

And we see it sometimes in the work, and frankly, we see it sometimes in the judging, where, um, just because it's always been, So that's the way it always will be. And that's, that's, that's not a great way to be. I don't think, you know, mix with new photographers, new generations of photographers. If you're like I am just that little bit more experienced in the industry, you know, my influences now have to broaden into the younger market because that's not my natural fit.

So I've got to get out there and explore what's being created. On channels that maybe just maybe I wouldn't normally gravitate towards. You know, I can't say I am a TikTok king, um, but I do go on there. I do keep an eye on what's going on. I try to learn from it. Um, Insta, I have a big account on Insta, um, which right now is still reasonably current, but it won't be in the same way that Facebook probably isn't anymore.

So, be current, be aware of what's on magazine covers or the latest and greatest websites. Have a. I don't know, have a link on your browser that gives you the top ten designed websites in the world at any one time. You can do these searches. In which case, have a look at what they're using as the imagery.

As a photographer, that's our job. You can have a style, of course you can. But, you should all, always be absorbing and assimilating. And, some of what we've seen over the past few days, It felt a little bit like it was looking backwards rather than looking forwards and we should represent the future as photographers, not just what's gone on before.

Again, I'm not saying throw away the classical techniques, of course I'm not, because they're there for a reason. Cliches are cliches for a reason and rules are essentially just cliches. So don't ignore it, but interpret it in new and exciting ways. Style images. Finish images, use post production, try different things that it would never have occurred to you to do.

Just be exciting and be current.

Uh, for you wedding photographers or frankly anybody who photographs people who are in love, uh, or people I suppose because there's an extension to this, um, one of the things that came up a little bit was a disc or various discussions around whether A couple had been photographed and it looked like they were genuinely and authentically in love.

The connection between the couple, um, there needs to be movement in that. It's like choreographing a dance when you have a couple sort of, um, in each other's arms or really close to each other. Don't think like a photographer, what do you want the end, what do you want the shape of them to be? Think like a choreographer and think, what would I like the movement to be?

And then as a, as a photographer, think, okay, now I've got the movement and the shape and the emotion and the rhythm of this, what moment do I want to hit the button? Now of course you can pose it statically, that's not a problem, but it should feel alive. It should feel like they're moving, that they are in harmony with each other.

There needs to be a connection between them. And then ultimately, there needs to be a connection with you, the photographer. Or more importantly. The viewer who sees the image in the end and to do that they must connect with your camera now You're holding the camera So they have to connect with you and then you have to guide them towards the lens if it's eye contact that you want But there has to be they have to like you and you have to genuinely like them It shows in the images when there's a relationship between the subject and the photographer You can feel it.

It's, it's sort of there in the picture. It's there in their eyes and their muscles. It's there in the timing of the shot that you take. It's there in the way their shoulders rise or fall or the way he's not just holding her or she's holding him or she's holding her.

It's the way that they bring each other closer together with laughter or emotion of some sort.

So have a connection with your with your subject and get them to have a connection with each other. Um, one of the biggest things I've thought of, I've lost track of where I am, of course, because I'm in the car and it's, the road's busy.

Um, but one of the things that occurs to me, it's the most important thing you can do with, um, competitions and qualifications is do them.

Actually get off your hands and do them. I know some very good photographers who think that they won't win something or they won't qualify. And they certainly won't if they don't enter, that's certainly true, but if they do enter, who knows? I know some of the categories that came through for the print competition this year were eminently winnable.

There are great images in those categories, but I know photographers producing equally good images Who had they simply entered, stood as good a chances as anybody else? Why not? I obviously can't enter because I'm, uh, judging. But with another association I enter all the time quietly behind the scenes. I don't really make a fuss about it because if I'm not entering, if I'm not pushing my style and my techniques, how can I consider that I'm qualified to either mentor or judge others?

So I do it too, and yes, it's heartbreaking when your images don't. Well, of course it is. It can be expensive and soul destroying. You know, it's a real problem. But, equally, it can be hugely rewarding. So you, you can't win if you don't enter. You can't qualify if you don't try.

And the process, particularly with qualifications, the process is so much more important than Than the qualification itself, though that is absolutely not , not how it feels.

It's only afterwards when you can say these things. You never, anyone if, if anyone's ever going for qualification. Um, and I say to them, um, you know, uh, how do you feel? And they're like, ah, it doesn't really matter. It's just a process. It's a journey that I'm like, no way. No, no, no, no way. I know you are not telling the truth.

Why? You wouldn't put yourself through that kind of expense and that kind of pain and discomfort if it was just about the learning. But the learning is the bit of the puzzle. When you look back with hindsight, whether your panel is successful or not is the most valuable thing you'll do. Because that's where the lessons are.

That's where the learning is. That's where the development is. The letters give you confidence. The letters help you shape who you want to be. And they certainly, if you know what you're doing, help you market yourself. But they're not a definition of who you are. The process of getting there, though, is, because it gives you, or it shapes, or it demonstrates, I don't know what the right word is, that you have the dedication to your craft, that you're willing to get down and push and push and push to be the very best that you can be.

You're never going to be a finished article, or at least I don't think you can be.

I think every day, I mean for me for instance, I wake up every day it's a mix of enthusiasm and energy and ambition and insecurity. I just think, oh I'm not very good but today I'm going to be better. That might not sound like the most reassuring thing in the world but it is what it is.

You know, I've learned to use my insecurities as my driving force. I don't like feeling that way. God, I hate feeling that way. Why would I like feeling that way? You know, I look at some of the photographers out there that are Sometimes massively, they overrate themselves, but they're just hugely confident.

And I'm not that guy. That's not my personality. Mine is to feel, I suppose, um, insecure about my work. But I use that insecurity and that sense of, I wish I was better as my driving force. And everyone has their own driving force. You'll have to find yours. I've found mine. I know what it is. I wish it was something slightly different.

I wish it was something slightly more sort of positive, I guess. I saw a counselor would ask me why, why have I empowered other people to make me feel insecure or something. I have no idea. I've never been to a counselor, but I'm guessing that it's my, my, the energy that I use, the fire that I have might not be the most positive, um, and reaffirming way of doing things.

But for me, it, it is who I am. And it pushes me to do things. It pushes me to try things. It gives me the energy to overcome hurdles and, and create videos or create the website or write a book with someone. Um, terrifying though it is, I just want to be better at it and so I'll keep trying it. Uh, so put yourself forward.

Another thing I'm just thinking of is the headlamps. Headlamps and taillights are all around me. Is learn how to craft lights, or just as importantly, learn how to see light. Learn how it lands on someone's face, or their figure, or a scene, or a dog, or a cat, I don't know. Saw some of the most exquisite, exquisite cat photography today.

Saw some And the author of the panel has learned how to use light to bring out texture and form and character and personality in cats. That's her skill set. It's wonderful. And she's learned how to do it. And, you know, that's where photography stems from. It's all about light. If you're a daylight photographer, learn how to see it.

Learn how to observe. Learn how to almost Smell it out. , you know, you see it. You, you, do you ever get excited be, I mean, even now I'm watching a car ahead of me and I can see the pool of light on the road ahead from its headlamps and it's dark in between the Land Rover and him or her, and then there's a pool of light in front of that car.

Well, that pool of light might be quite an interesting thing to light somebody in. I spent my life doing that. I can't help it. It's like light is addictive. It's like a drug. Finding good light, or interesting light, or light that might give an effect, when, you know, the cars coming the other way, their headlamps are giving the car I'm following, kiss lighting, because of course it's bouncing off the sides of the metal, and I can see these kind of pockets of light along the side of the car, you know, that's just, oh, that'd be really interesting to photograph someone in that kind of lighting, you know, let's say a, you know, a car's headlamps are probably a bit low to the ground, But if you had a truck or something with overhead lights and you could get them to point down so they're above someone's head but you've got other trucks in the distance where they've got their normal almost ground level headlamps on and they they're going to create the backlighting yeah that could be really super interesting and it's that enthusiasm for exploring light that I think photographers need if they're going to create the truly stunning interesting images.

I mean I would say that, I love light. You know, as an Elinchrom ambassador, you'd expect me to say I love light, but I do. I just find it, I don't know why, why, I have no idea why that might be a thing, but I love it. I absolutely love it. And so, yeah, you know, after all of that, I'm sure there's a million things, I'm sure there's a million things that I've missed.

And had I spent the time thinking about it and driving home and writing up my notes and recording the podcast properly in the studio, it would sound a little bit better. I'd be jolted around a little less, um, but it probably wouldn't get done because we're so busy just at the moment. So apologies for me doing a Land Rover edition at 70 mile an hour because I can hear it's noisy, but otherwise I was not going to record one at all.

Um, the time pressures are now such that I really do have to dedicate more of it to mastering portrait photography, to our website, to building the, um, room mock ups to drop pictures into for beautiful framing, to creating interesting ideas on images and writing up notes on old images. Have I said the videos?

I must have said the videos. Oh, maybe I haven't said the videos.

We're creating these beautiful videos. We've got so many news joined us in the team. Katie's joined our team, who's amazing. She's great. She's a real breath of fresh air. She's young. And so she sees the world totally different to me. Um, so, you know, between us, I think, hopefully, it's a two way street.

I'll help her understand mostly software. I'm pretty good at picking up software. Um, and so Blackmagic's DaVinci is now another one of the tools that I'm reasonably comfortable with and can get my head around. Um, so I'm helping her get up to speed with that, but in return, she's showing us a young view of creating videos, which there's no way I would have done.

Sarah and I wouldn't have done it that way. But I'm really loving having that around. But it takes time. All of this takes time. And, um, running the workshops, you know, we now run regular workshops and they're going to increase.

Um, because we just love doing them but also it's part of our business model going forward.

Um, and to have time I've got to stop doing so many other things that I've been involved in for a while anyway. So, uh, Yep, standing down and it's all for mastering portrait photography. On that note about workshops, we do have a space actually, we've got a mastering studio lighting workshop which is on Monday the 4th of November, so it's a few weeks away, but there's still a space on there.

I love this day, I think this day is one of my favorite workshops, um, that we do, where we just play with lights, play with ideas, try things out, smoke machines maybe. GoBos, BigLights, SmallLights, um, HighKey, LowKey, you name it, we just play. Because that's by far the best way of learning stuff. Um, you can do whatever way you want.

Some people are bookworms, some people like a video or two. For me, I like messing around, um, and coming up with ideas. So that's on Monday the 4th of November, if you fancy it. Why is it right, when you're overtaking someone, why do they accelerate? Bye. Anyway, um, I don't like motorway driving very much. Everyone's very aggy, people are very aggressive, they just, it's a weird, ever since COVID it seems to be a very weird world. Uh, anyway, where was I? Oh yeah, I just love playing in the studio, and that's the workshop. So it's Mastering Portrait, sorry, Mastering Studio Lighting, uh, on the 4th of November, if anyone fancies it, just Google Paul Wilkinson Photography Workshops, or head over to paulwilkinsonphotography.co.Uk, or similarly, you can go to masteringportraitphotography.com, and the workshops are in there, in the Academy. The same workshops, but they're in the Academy, uh, over there. Eventually we're going to fuse all of the workshops into Mastering Portrait Photography. There's one single entity, so at the moment they're sort of co existing on the two sites, um, but it's the same workshop.

Uh, we will be putting more and more of them up on there.

If you subscribe, actually, to Mastering Portrait Photography, um, it's not a lot of money. It's 6. 99 at the moment, as at the time of recording, it's 6. 99 a month, which is actually the same price as the cup of coffee I've got sitting here in my Land Rover.

So it's one very large pumpkin spice latte per month. Um, To join the website, but if you do that, you get an advance notice of the, um, workshops, um, and you get to, uh, jump on them earlier than anybody else. You get to be part of our community, the Facebook community, uh, which we're building, um, making that more and more vibrant and interesting.

And, um, you can post pictures in there and people would jump in and give you tips. If you ask for it, if you don't really want it, then, you know, you can just post your pictures for the sheer joy of it. Uh, so that's all part of it. You get to download any of the tools for free, you get to download any of the room mock ups for free, you get to watch all of the videos and see all of the diagrams and there are hundreds of them.

I did a count up the other day and it's still like 400 diagrams I think, it's a lot. Um, but the whole site is there 6. 99 a month. If you want to spend it, if you want to spend a little less on a bit of a discount and do it over a year then you can enter the annual one. Um, and so if you pay annually it's 69.

99 for the year. Uh, which of course is about, what's that, 10 percent cheaper. You know, have I got that right? It's 10, it's 12 months for the price of 10. There you go. I don't know what that is. It's a mathematical term. I'm going to have to look that up if I'm going to publicize this. Um, uh, but that gives you a slightly better rate.

Slightly cheaper, but also gives you discount codes to the workshops. So not only do you hear about them early, but you get a little bit of a discount on them too. There are a couple of other options on there as well. If you fancy. And no, you're going to book onto our workshops or come to us for mentoring.

There's two other options to, uh, for the membership if you want them, um, and you can have a look on our website for that. Just Google or search for Mastering Portrait Photography Pricing, or just head to our website and hit the pricing, uh, link. So that's where we are.

I'm just heading south on the M40. Um, I've run out of things that I've remembered to say.

That's not that I have run out of things to say. I just have run out what I have remembered to say. to say. So as I thread my, oh that blooming van's just overtaken me again, um, so as I head my way south on thankfully a relatively clear motorway, uh, I'm going to say thank you for listening if you have listened to the end of this podcast.

I know it's a bit noisy when I'm driving in a Land Rover and recording it, um, if you're hearing it I managed to at least convince myself that the wasn't too bad, it didn't sound too rattly. Well, if you're not hearing it, it means I've pulled this podcast.

I'm not releasing it because it's just not good enough, uh, audio, but thank you for listening to this point. Please do subscribe, wherever it is that you receive your podcasts or you consume your podcasts. By doing so, you'll get to hear the episodes as they come out. So if there are any offers and things, or any last spaces, you get to hear about them first.

Uh, you can hear us on Spotify, iTunes, and all over the place, basically. And whatever else you do in the coming weeks, be kind to yourself. Take care.

Well, this hasn't been the easiest of years with inflation, geographical tensions and all-out confrontations, terrible weather and political transitions.  And last night the trusty Land Rover Defender broke down one more time.  Possibly one LAST time.

But through all of that, we have to look for the possibles - the light at the end of the tunnel.  But maybe it's us that has to create, rather than simply walk toward, the light.  

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] Paul - Studio Rode Broadcaster V3: It's Sunday afternoon. It's late. It's getting dark. It's getting dark so early now. Um, Sarah finds it really depressing, but I love this time of year. I love the colors. I love the cool of the air. Though that said this has been well, a weekend of ups and downs. Uh, yesterday we photographed a beautiful wedding. Uh, Hannah and Tom, one of our clients, just the most stunning. Stunning day.

[00:00:25] Sarah came with me because it was a bit of a handful. It was a lot of photography to get through far more far, far more. In fact, Then I would have liked to have agreed to. But in the end, it was one of those very complicated weddings where there was family from all over the world. And they wanted lots of different combinations of groups to be photographed in a very small space of time.

[00:00:46] But they were the. The most incredible couple, the weather was beautiful. The venue were fantastic. The people there were amazing. And it was just, well, it was just a thrill to have Sarah at working alongside me, which made everything. Okay. Uh, the day before we'd spent with Jake, where. So we've gone up to Nottingham, stayed there for the night, had a wonderful night out and discovered amongst many other things, the magic of a wine bar that has vending machines, kid you not. So you put your card in. Uh, you can get a glass from any bottle of wine you like. And it was all just really, really lovely bit expensive, but really lovely. I also discovered the magic. Now I've not experienced these before I am 55 years old. And have never needed to use them.

[00:01:29] Blister plasters. Yep. Blister plasters. So I bought a pair of Converse, uh, decided for a change to have a different style. And it turns out to be a style that cuts the hell out of the back of my feet. Uh, but didn't discover that until two hours into walking around Nottingham. So Sarah, obviously, a bit more used to these things than me having worn heels, um, showed me the glory that is a blister plastic. I'm still wearing them. They're great.

[00:01:54] Anyway, an amazing day, a beautiful wedding, the following day. And then driving home. Last night, congratulating ourselves on having done a really good day's work, beautiful photographs, uh, into, uh, on the memory cards. Land Rover all packed up, um, and then proceeded to have a whole series of really irritating road closures, motorway closures queues, culminating in one

[00:02:21] that turned out to be well, possibly the end of the Land Rover we're queuing and have been queuing for about half an hour. But by queuing. I mean, we're essentially stationary, just stop starting. And then I went to put it into first gear. Nothing. Absolutely no way of getting it into first gear. I've got my foot on the clutch, lift the clutch, nothing. Put my foot down, the pedal is staying stuck to the floor.

[00:02:47] So I've got a couple of tons of land Rover in a single lane queue that no one can get round me. And it's not moving.

[00:02:55] Now. I remember an old trick. My dad taught me. And I don't know why. Why this was a tricky taught me because we don't have, or didn't have at that time. Anywhere near where I lived level crossings with no gates, but he said, if you ever get stuck on a level crossing and you can't for some reason, get your car to start, or it's just stalled, put it into first gear. Turn over the starter motor and it will give you just enough power to get yourself out of that situation.

[00:03:24] So I just very quickly thought, well, I'm blocking an already irate queue, cause we've all been stuck there for, for hours. Um, I can maybe get it over to the side of the road where I can call recovery. So I turned the engine off, wedged the gear stick into first where the engine, uh, stationary turned it over on the starter motor, which of course with the clutch being permanently engaged now. Uh, rolled the wheels and got me just enough movement to get out of the way of the barely moving traffic and onto the hard shoulder, up to the embankment, where Sarah and I proceeded to look like for the next five hours.

[00:04:04] I kid you not it's cold. It's dark. Thankfully, this time. I'm like the last time I broke down like this. It isn't snowing. Uh, but we lay with as many layers on as we could and a high vis vest over the top with our feet. Um, strapped into boots, but also now in polythene bags to try and keep the cold at bay, because it was absolutely freezing.

[00:04:23] We're laying on the embankment, up to the rear and above the Land Rover. And anyone who must have seen us and they all must have seen us. Cause we're wearing, high-vis looked like a pair of corpses. Just lying there in the Moonlight. It must've been a strain site, but given the RAC who came to recover us, took five hours and they took five hours, because all of the recovery vehicles were involved in re in, sorting out the crash that caused the motorway to close, which is the reason I was in a queue. So it's one of those very complicated things. But in the end. It culminated in Sarah and I lying side by side, like two corpses in a crime drama. Uh, it must've been a dump site, you know, the kind of thing the police say, wow, this isn't where they died, this must be the dumpsite. Um, and they've left them laying here on the embankment in homage to the Land Rover. I've no idea. I was very glad Sarah was there. Um, so in fits and starts, we slept eventually we got picked up at about, uh, I think it was about four o'clock in the morning, maybe half past four in the morning, um, and then, uh, took the recovery vehicle. The Landrover is right now sitting outside the garage that did the work on the engine earlier in the year. They're going to know the minute they turn up that something is wrong. My suspicion and I hope I'm wrong. Is that the slave cylinder on the clutch has failed because if it has, it means the whole transmission and gearbox has got to come out. And that's a proper, yet another expensive job.

[00:05:52] And. I think maybe, maybe this will be the one that says the end of the Land Rover. I'm Paul. And this is the masteringportraitphotography.com podcast.

[00:06:03] Well, hello again. We are back recording the podcast. And once again, it's a tale of woe and drama. Sarah said to me, as I left, she said, you need to record a podcast because you haven't done it for ages. She said, it's all right. It's all right. To feel a little less upbeat than you do normally. And that's just as well this year. I think this year is a year that I'll be happy to get to the end of, we started this year with such energy and enthusiasm.

[00:06:50] We thought that. You know, we're getting to the end of the backwash from COVID, everything would pick up, but of course, inflation hit the roof. We've had in terms of weather, just awful weather, which always deflates the mood. We've had a general election In this country, as well as in the states that you're about to have yours and we've already had ours. Which I thought would , would Herald in good news and optimism. Um, you know, I think it was time we had to change. There's no question about that. And no matter which side of the politic line, uh, you prefer, there's no question at all that we needed to change, but that changed that the good news side of that hasn't lasted particularly long. Um, Inflation is still high.

[00:07:28] The weather is still crappy. Seriously, we've had nothing but rain. I was so blessed with the wedding on Saturday. Um, the sun shone, and it was glorious. It was dry. It was warm enough. Um, it was just beautiful light. But that has not been the story of this year. The amount of water around us, just at the moment.

[00:07:48] And nobody's thinking when they wake up and read the news about the terrible weather, the terrible economy. They're politicians causing just all, just doing stupid things. You know, inflation, um, the stuff going on in the middle east or stuff going on in, on the Russian borders. You know, very few people are gonna wake up and think, oh, with all of that news do you know what I need what I need is a photographer. It's uh, there's work around, but it's just not the year we thought it would be, this is not been. A vintage year for photographers.

[00:08:18] And he really don't have to ask very far to find that out. Now we've done. All right. If I'm honest we're probably bucking the trend, but we have had to work, ah, back-breaking hours to do it far harder then we've had to work any of the year. It won't be a record breaking year, that's for that's for sure. But it will be good enough somewhere in the middle of our regular numbers, but we have worked tirelessly to do it. Backbreakingly tirelessly.

[00:08:47] I cannot remember feeling this tired though, having said that. I've just spent the night laying on an embankment in the freezing cold, trying to get some sleep. Maybe that's why I'm feeling. I quite so tired, but even talking to the videographer. Uh, on at the wedding on Saturday, he was talking about the bits of the industry in his region because we were working out of region and he was saying the same thing.

[00:09:10] There's just. It's just been a tough year. There. Aren't the number of weddings. For instance, if you're a wedding photographer. Um, and there isn't the money sloshing around at the has been, um, Sort of in the industry with our clients because our clients are under the same pressure as we are. I was trying to work out our operating costs. Um, on things like, you know, albums and frames.

[00:09:32] And I think on average, somewhere in the region of 15 to 25% increase, over two years. And if you put that into the context of running a business, And, and also assume that your clients are having exactly the same problems with their day-to-day expenditure. It means that we're running a business that's less profitable than it would be if we don't change our prices, but at a time when people have less money to spend. If we did increase all of our prices and of course we're all juggling that particular set of requirements.

[00:10:04] Uh, and on top of that, of course, one of the reasons we're also feeling tired. Is we're still running workshops. Uh, I'm still at the moment, the, uh, Chair of awards and qualifications for the British Institute of Professional Photography.

[00:10:17] But. Um, I mean, big news on that one is I am stepping down from that role at the end of this year. Now I've loved every single second of the past three or so years I've been in this seat.

[00:10:29] Uh, I've done everything that I wanted to do. We've organized it. We've got the standards where I wanted them to be, so that they're rock solid. You can trust if somebody got the letters after their name from. The BIPP then they've earned them. Um, and that means that we have real cute OSS in the industry. It means it's something that people really want to attain.

[00:10:49] And that's, I guess what I wanted to be able to do. But I also loved being a mentor. And while I was chair of one of the qualifications bodies, it's very hard. To be a mentor because it can be really easily accused that I might be, um, swaying results or influencing the outcome of judging.

[00:11:08] So I took the decision when I accepted . The chair of judge's role that I would not to do any mentoring towards qualifications or anything involved with people wanting to enter the competitions and things, because it just, it didn't look great,

[00:11:21] But it's something I've always. Really enjoyed doing so it's something I can return to. I'll get a chance now to actually enjoy looking at other people's work, um, guiding, nurturing, you know, also spending some time developing our own work because you need at the same time, I need the time to dedicate to our own businesses for a little bit.

[00:11:41] So I'm stepping back. At least, you know, in a frontline role. Uh, from, um, the chairing side of the BIPP. Hopefully I'll still get to judge, but I certainly won't be chairing it. Uh, we're still running the workshops, of course, on that note, uh, I think we have just two left this year. .

[00:11:58] So the thing without podcast is our podcasts have a very long lifespan.

[00:12:03] People are listening to podcasts from sort of six or seven years ago. Uh, but as of right now, which is the 28th of September, I think. Hang on a minute. Which I can't believe I had to go look that up on my screen, the 29th of September. Uh, 2024, we have two remaining workshops in our diary. I think there's one space left on each off the top of my head.

[00:12:26] Uh, on the 4th of November, we have Mastering Advanced Studio Lighting, which is, I might actually have become my favorite workshop to run because we just play: we play with lights.

[00:12:40] We play with ideas with form. Uh, we play with shape and color. We play with the smoke machines that people want to, we play with continuous light if people want to. Um, of course, as an Elinchrom Ambassador, that nearly all of it is geared around strobes. You name it? If it's in the studio, we can do it. And I absolutely adore this workshop.

[00:12:59] I think there's a space left on that last, the 4th of November. It's an all day course. Uh, all day workshop, sorry. Uh, and then the second one we have, which is a brand new workshop. We've never tried this before and we'll see how this goes. Having spent the night lying on an embankment last night, I'm not so certain. I want to be outside at night for a while. However, it's at the end of November 25th. Of November. We have a mastering day and night workshop. Now this workshop. Is one, uh, I think it might've been Sarah's idea. Uh, If it's successful. It was my idea. If it doesn't work, definitely Sarah's idea.

[00:13:36] No, I think it was Sarah's idea and I think it's a great idea. Uh, Mastering Day and Night. So we start unlike most of our workshops where we start at sort of 9, 9 30 in the morning. That this one. We're going to start straight after lunch. We're going to spend the afternoon working with daylight and then as dusk falls. We're going to work with a nighttime scene.

[00:13:55] So it's not really a, it's not studio lighting, but we might use some lighting. Depending on what the delegates want. So we're going to mix it up a little bit. We're going to spend a half the workshop working with available daylight and half the workshop working with a combination. Um, of available light, which of course won't be daylight, but it might be street lighting. Um, or light coming from people's porches and those kinds of things working around the village.

[00:14:21] We'll also have some lights with us. Just as I did at the wedding yesterday, I see. In this slide. Here's an aside. Uh, yesterday working with the videographer I had in the land Rover. Uh, I had to Elinchrom threes, which I thought we would work with. Cause I love them. Absolutely amazing lights. And I thought we'd do some stroke work. Um, but I also had a pair of aperture. Uh, continuous focusing, uh, spots, focusing spotlights led spotlights.

[00:14:47] They really quite chunky. Um, and they throw off who wrote the most beautiful light as well. Um, and so I said to the videographer, um, we might do some nighttime photography and he looked a little bit glum and he said, yeah, you mean with strobes? Don't you? And I said, well, do you want to do anything with it?

[00:15:02] So, yeah, I'd really, I'd really like to be able to capture some of that. So I'll tell you what, why don't we run the two spotlights were run continuous lighting for this one. Because working with a videographer, it makes it a little bit easier for you. Um, and while I'd still prefer to be using my Elinchrom Threes, there's no reason why we can't do something at least similar. Um, with continuous light, so threw a spotlight and had a play at night.

[00:15:23] And the reaction from Richard, the videographer. It was just brilliant. He took one for, oh, it's not a photo who's doing. Slow-mo. High-speed video. And he just went. Wow.

[00:15:36] And then everything I set up, he wanted. Like sort of five seconds of slow motion video of it. Um, moving around cause you get lens flan, all of those things. So we were creating very similar vibes that you can do with stills and a strobe, uh, with continuous light and uh, in his case with video. So it was quite exciting to do that. Um, anyway, back to Mastering Day Night, we will be using a mix of different lighting, maybe a bit of off-camera flash, depending on what people ask for.

[00:16:00] Um, Now. On the topic of workshops next year, we're looking at. Um, some new ideas and that if there's anything you'd like to, uh, like us to host, so you think would be fun, then please do drop us a line. You can always get ahold of me on [email protected] dot code at UK. That's [email protected] .

[00:16:22] If there's something you can think of that, do you know what it'd be great. If you could run a day on whatever it is. As long as it's photographic people, not animals. And not buildings, not landscapes. I'm not good at all of those things, but it's photographing people. Uh, understanding light then of course, why not drop us a line?

[00:16:41] Um, one of the ones we're already looking at, and this I'd be curious if anyone's interested. Um, we haven't got dates for these yet, but we are looking to do. A two day workshop. That's a back-to-back workshop. Um, Now I don't yet. So we haven't quite worked out yet. What will go into those two days, but we know, we know it's just going to be. Uh, blast. And of course, with it being over two days in the interim evening, we get to sit. Have a meal, maybe have a few drinks. And chat about photography and not quite sure. Um, what the format will be.

[00:17:16] My guess at this stage is, uh, the very least. A day and a half of photography and then half a day may be. On workflow or maybe on Photoshop or maybe on Lightroom. Uh, maybe the use of AI tools, which of course are now a considerable part of all of our workflow. I don't know. I honestly don't know. We're still working it out um, for those of you who are part of our workshop community people who've been on our workshops. We've sent you a quick survey. Um, which we'd love to hear your thoughts on for those of you who listened to podcast, but never been on one of our workshops. Again, if you have an idea, and you think that might be fun to come along to, uh, please do drop me a [email protected] . Uh, of course alongside all of this. And another reason why you might hear the fatigue in my voice. I think today I can be excused. All right. I think today. I'm allowed to sound a little bit weary because having laid for five hours on an embankment next to a slow moving motorway. Um, until like four or five in the morning. I think I'm all right to feel to, to justifiably sound a little bit fatigued, but we're also running a couple of different businesses and one of the things we're still working on and I'm still reworking is the mastering portrait photography website, still a few bits to sort out.

[00:18:36] So those of you. Who do go on and off the website, apologies for things moving around as we're doing this. , I had an email the other day that said, do you know your shops down? Um, and for every user that I tested on the shop was just fine. Uh, but for just one or two uses, not so much. Um, I had to go digging around in some code. Uh, to find a one-line and do you know what it turned out to be?

[00:18:57] It was a line I'd put in to debug the rest of it. The rest of it was fine, but the line of debug code was glitching. It's just. Oh, I hate it when that happens. It's an old school. Uh, cockup . When you put in test code and it's the test code that causes the problem. Uh, so never mind apologies for that.

[00:19:16] Uh, so. But we will keep you posted. There's lots of new articles and there's going to be regular videos and all sorts of. Uh, features on their rolling forwards. Uh, sad news this past couple of weeks, is that the incredible NPhoto magazine, which I just loved writing for has stopped publishing. What a shame I'm gutted about it.

[00:19:37] I've loved every time they've asked me to write for them. And so it's just been, um, I dunno, it's just been part of my monthly activities is to sit down. Tapping the, uh, figurative pen on my teeth and wondering what to write. And of course it being about Nikon and my love of Nikon. It's been a real pleasure to do, however, as with all of these things, when doors close, other doors open and it looks like there's a chance, at least that I'll be writing for an even bigger online title. Um, They approached me. Um, some of the same editors were involved in the new, well, not a new sites and established site, but they've moved over from their role at NPhoto, into new roles. Um, and they reached out to see if I'd be interested. In putting together some ideas to write for that.

[00:20:25] So. Um, like I said, you know, some doors close and while I'm really sad and photo has gone. Um, then, uh, maybe just maybe another door is, uh, opening. I've just got to figure out what angle to take on it, because it's a really open, brief, as long as it's interesting. Um, then he said, I can pretty much talk about anything.

[00:20:44] I like. So, whether it's business or techniques may be creative ideas, I don't know. Um, the state of the industry, AI post-processing. I honestly don't know, but one thing they have said. Is I could do with writing some things that are slightly contentious, at least in the sense that they can create a little quote that, uh, will get people out of bed and engaged . There's some ways, many of the things, um, I'm not that good acts.

[00:21:11] I don't know. That I'm particularly contentious. I did get in a, it was a wonderful review. We had at one of our workshops through the day. Um, and the review said. It's just great. And he said he really appreciated the fact that I was ever so slightly irreverent sometimes. Uh, which I think is about as far as I would get, I don't know. That I'm known for being particularly contentious, but it might be something I have to get my head round.

[00:21:37] They also said I'm going to need. Good headlines now, for those of you who are regulars with the podcast, you'll know that one of my weak spots is I'm not very good at writing. Headlines. That's just not my scale. Just definitely not good at it. I try I've even tried just one of the few things that I've tried, getting chat, GPT input on.

[00:21:56] So dear Chat, GPT. Uh, please give me some, uh, I dunno, punchy headlines for this article. And when it comes back with just they're even worse than the ones that I write. So I've come back to writing my own. Um, that's definitely not my skill and the editors I've been working with whenever they've taken my articles, they've written far, far better headlines than I ever have.

[00:22:19] So hopefully they'll look after that, but it was there. In the brief. Um, so, you know, I'm gonna have to learn some new skills, enough to be a bit contentious. I want to write some better headlines. I'm just gonna have to get my head down and, learned some new stuff, but here's the point. No matter just how rough this year has been.

[00:22:37] And I think in some ways, at least psychologically, this has been a tougher year than some of the ones we've been through recently COVID well, that was out of our control. Um, coming out of COVID. Well, everybody knew it was going to be tricky. But now, with so little reason for it to be quite so tough.

[00:22:59] At least there's no. I mean, I know there are reasons for it. I'm not saying there aren't. But it just feels like there should have been a better year. But at the end of the day, there's only so long people can be depressed, whether it's me, whether it's my team, whether it's our clients or whether it's the bigger world, the greater world. In general, there always has to be. Light at the end of the tunnel, but here's the but, weirdly. I suspect that light at the end of the tunnel is the light that we put there ourselves. It's almost like a mirror being held up. So that it reflects back the light that you have to generate, and that's not an easy trick, particularly when you know, I'm facing yet another land Rover breakdown and possibly the Last land Rover Defender breakdown.

[00:23:50] I'm not entirely certain that at the end of this year, we'll still have a Defender. I don't know how I can have a car, that I'm worried is going to break down every time I head out on to a gig. Um, But it is the trick that I'm going to have to master, to be, to have light at the end of the tunnel. It will be me that has to create it.

[00:24:09] And it has to be reflected back at me. I have a suspicion. That's just the only way to do it. If you can't create the light, there's nothing out there to run to. And I intend to run towards the light. So in spite of the rain, the time pressures, rather buggered, Land Rover Defender. Ultimately it's down to me. To shine, a light that I am running towards, and I'm going to choose that light.

[00:24:36] I'm going to make that light. I am gonna look for the new opportunities. I'm gonna. put, together new workshops. I'm going to focus on all of the new opportunities that are thrown up over the past couple of weeks. Um, I am loving running the workshops and they are going to get bigger and stronger and more exciting.

[00:24:52] I'm loving making the website changes. To Mastering Portrait Photography, the videos that Sarah, myself and Katie are creating. Um, the time I've had to spend with the kids. And of course the incredible clients that we've been able to work with and the images that we've created so far this year, and the many more. There are to come.

[00:25:12] That's the light at the end of the tunnel and that's what we're creating.

[00:25:17] The team around me are well, frankly, fantastic. And one thing from last night is unexpectedly lying under the stars. I was lying under the stars with my wife, Sarah, who is to me. my savior. It was just not lovely. I'm not going to say it was lovely because it was so cold. Um, and so slightly depressing. Um, however, if I was going to be there with anybody, it would be there with Sarah. And so for me, that's a little high spot in what was otherwise quite a dark. Uh, at cold night,

[00:25:46] On that note, I need an early night now as I haven't had any sleep. And I have to be up early yet again. To go and explain why yet again, I'm not really happy that my clutch has failed. Less than eight months after having the entire engine and transmission, replaced. But whatever else you're doing. In this cold weather. Shine a light and be kind to yourself.

[00:26:10] Take care.

So I have a new toy (or two) - a nice new set of RODE Wireless Pro 32-bit floating point recording units.  Nice.  But I honestly wasn't sure if the recording had worked (there must be a lesson or two in UX design here, but I'll let that go.)

Anyway, the recording DID work, or I wouldn't be publishing this podcast.  No editing.  No effects.  No tricks. Just straight out of the recording unit - 32-bit floating point is good like that, you don't even need to set any levels!

The topic is mostly about what we've been up to and the things going on. Which is to say, lots!

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] What is it? No matter which way you put the keys in, it's always the wrong one. Oh, squeaky windscreen wipers.

[00:00:18] The sound of a Land Rover's windscreen wipers, as you can, as you can probably tell from the scraping sound, it's drizzling outside, which means you have to have the wipers on intermittent, and a Land Rover's, Windscreen wipers are not subtle. They're kind of, they're just noisy. They kind of scrape water, um, off the windscreen.

[00:00:43] If, and if you're wondering, maybe they should just be replaced. These are new ones and they always sound like that. Anyway, as you can hear, I'm in the Land Rover. I am just leaving a shoot with the Hearing, Dogs. I'm acutely aware that it's been a while since I've, uh, recorded a podcast, and so here I am.

[00:01:02] Once more sitting in the driving seat of some really wonderful British engineering, even if it is clunky, making scraping sounds in the drizzle, which is so poetic, I suppose. I'm Paul and this is the Mastering Portrait Photography Podcast. Now, dear listener, if you're listening to this, then it's been a success.

[00:01:39] If you're not listening to this, well, you won't know it hasn't been because it simply won't come out. I'm recording this on a new set of Microphones, or at least a new set of transmitters. So, uh, we were recording a workshop video the other day and it became apparent that I needed to bite the bullet and upgrade our transmitter system.

[00:02:01] It's been a while. I've had the old RØDE system now probably ten years, I think. And it felt like it was the moment to buy into some new technology. So here I am. Quite excitedly, if I'm honest, because I've never recorded myself in 32 bit floating point before. Now, if you're just a stills guy, that means nothing.

[00:02:24] Uh, 32 bit, I mean, our images are in 16 bit or 8 bit, so you obviously are, you know, aware of the difference in quality, but 32 bit floating point essentially means you never need to set the levels. Now, that's the bold claim by anybody. RØDE, Zoom, Sennheiser. who make 32 bit recording, 32 bit floating point recording gear.

[00:02:48] Apparently you never need to set the levels, you can plug in and record, it'll sound amazing, and how easy could that be? Where could it possibly go wrong? Well, I will know where it goes wrong at the end, when I drag the audio off this unit. Uh, and see if I can make a podcast out of it. Uh, so, as I said, apologies.

[00:03:11] I seem to spend my life doing this thing. I'm really sorry there haven't been many episodes of the podcast. But it's not because I'm lazy. It's not because I don't want to do it. It's simply that, just for a minute, we are swamped. There is so much, uh, going on. And we've gone quiet on quite a lot of channels.

[00:03:30] To the point where, even yesterday, I had a couple of WhatsApps. Are you alive? Uh, anybody there? Almost knocking on the glass to see if, uh, we're alright. We are fine. We're just incredibly, uh, busy. And that's not to say we haven't found a few gaps in the diary to go do some nice things. We've been watching the cricket, the 100, which is the UK's franchise cricket.

[00:03:54] And obviously the test matches have started again. Now, Sarah and I, we really weren't cricket fans until Jake started working with the English Cricket Board. Now, obviously, Superfans. So we went to the final of the hundred, uh, at Lords the other day. Wonderful day out with the kids. It was a beautiful, I mean beautiful, hot, sunny day.

[00:04:16] You wouldn't know that this is Thursday I'm recording it, and on Sunday it was hot and sunny and nearly 30 degrees. Today it's 16 degrees and drizzling and windy. Uh, you wouldn't know it's in the same week, let alone the same season. Or the same season, let alone the same week. Uh, but there we are. So we have found time to do a few bits and pieces, uh, like that to spend a little bit of time with the family, but essentially that's it.

[00:04:42] Everything that isn't core to what we're trying to do just at the moment has fallen by the wayside, including my love affair with a Peloton exercise bike. I'm paying for it dearly. I'm gonna have to get back on that thing when all is done. What are we doing? Well, we're re engineering still, but properly.

[00:05:02] Finishing off the re engineering of the Mastering Portrait Photography, not just the website but the whole offering. So ranging from the way we do our workshops, the teaching side of it, through to the assets that you can download, uh, as well as the articles, the videos, the membership side of the site, all of it is being overhauled with a view to getting it out there at the beginning of September.

[00:05:28] That's our current date which of, as of right now, we've is about a week away. It's a lot closer than I would like it to be, but that's what we're trying to achieve is to get version one, um, everything sorted and out there. So, uh, last night, um, basically I spent the entire night building, uh, an animation of our garden.

[00:05:49] I've built the garden that we shoot in, in 3d, in software. So that I can, uh, run any angle of, on the garden and show exactly how the lighting would look and why we use it the way we do it. And that's an exercise that's been going on, uh, for a few weeks as well. So there's all of that. We're also been working on how we do workshops and trying to figure out what I want the workshops to be.

[00:06:14] And essentially, I want them to be why. I want them to answer the why. That's what I'm trying to figure out.. How to use language, how to use pictures, how to use, um, the various, um, things we do. The what and the how, yeah, they're kind of interesting. They're the sort of things you get from YouTube videos, typically, or from trainers, typically.

[00:06:38] You know, do it like this, do it like that, this is what you should do, this is how you should do it. Um, but, I get really bored really quickly. I have a boredom threshold that's more or less on the floor. Um, And so, I'm really only curious when somebody's explaining why. Why do we do things? Why do things work the way they do?

[00:07:00] And so that's become, um, our focus, or my focus on, uh, that side of it, is explaining why it's important that we do what we do. rather than just the what. So that's the reason why the podcast has gone quiet and we've had, I mean, a myriad of clients. A brilliant, brilliant magician, David Schwartz, flew over from New York.

[00:07:26] He's a native New Yorker. I first photographed him on a cruise ship heading towards the Arctic Circle in Russia. Nine years ago, it turns out we were discussing it. Um, anyway, he was in Europe. So he flew over from where he was in Germany, came over to London and, uh, I photographed him again, just the nicest guy and the nicest pictures.

[00:07:47] Um, and also he did me the honor of recording an interview on the podcast, which I will cut, um, and release in the near future. Um, it was, this was intended to be an introduction to that. Particular podcast, but it takes me longer to cut those podcasts. This podcast, you're getting this straight off the microphone , so if I screw it up, you're getting it anyway.

[00:08:12] Uh, because there isn't time to do a craft edit. uh, on this. The other thing we've done is we've now got someone inside, talking of craft edit, someone in the business, uh, Katie, who some of you will know is one of our, uh, she was originally a client, went to film school, went to university to study film, um, and then sarah and I were at Jake's graduation. Jake graduated, he got an upper 2. 1 from Loughborough University in Sport Technology. He's now back working with English Cricket Board, but we went to his graduation and while we were sitting having breakfast, the three or four of us were sitting having breakfast, I got a text from Katie.

[00:08:53] I'll have to paraphrase it because obviously I can't read my phone when I'm driving, but it said broadly speaking, I You're my favorite people to work with. Is there any chance of a more permanent role? Because Katie had been and helped us record a few bits. She's obviously modeled quite a lot for us these days.

[00:09:07] Um, and so I looked at this text and thought, you know what? This is, I mean, this must be six, eight weeks ago. Um, and so, well, we're at this kind of interesting junction in the business's career. And, uh, We need, we know we need video capability. We are building videos and have been building videos, but what we don't have is the natural capability in house.

[00:09:29] Now I can do it, I can learn it, so can Sarah, so can Michelle, but it's a little bit of a struggle. It's a bit of an uphill battle to learn all the software, to learn all the edits, even things, you know, like the recording gear I'm working on right now. And, and so it'd be really useful if we had someone in house who could help us shape the videos, help us script them out, maybe storyboard them, and then edit them.

[00:09:55] And Katie, of course, being a graduate from film school, uh, fitted all of those bills. And on top of that, she is super lovely, um, and has slotted in to the team almost seamlessly. And so we're sitting looking at this text and it's, you know, as you all know if you're running a business, how can you You can't simply find the money.

[00:10:16] There's got to be an argument as to how we're going to do it, how we're going to monetize that, what's going to come out of the budget. Uh, so a few things like me getting a faster computer for a minute, that's stalled, that's for certain. Uh, not least of which because obviously the Land Rover blew up at the beginning of the year and we're still just paying that six and a half thousand pound bill off.

[00:10:34] But nonetheless, nonetheless, we sat and looked at this text and thought, well, it feels like the stars are aligning. We wanted to get the website up and on its feet. There are some things next year in the diary that mean it would be very useful, uh, if the website was, uh, up, the Mastering Portrait Photography website was up and working, uh, almost autonomously.

[00:10:56] We need to be able to create videos, we need to have a backlog of videos ready to roll for some of the chunks of next year, early in the year. More on that will come out in future podcasts. And so, um, with a little bit of trepidation, we committed to the first ten days or so. With Katie and it's been an absolute blast.

[00:11:15] We're all still learning how this is going to work, how we're going to do edits and things, but uh, DaVinci, which is the editing suite we've chosen to go with is incredibly intuitive. Now I'm, I've used Premiere Pro since I can remember, probably 20 years um, or something like that. So uh, I thought we'd go down that road, but it turns out that DaVinci is a much better collaborative tool.

[00:11:39] It's also I think it's a better editing suite. Certainly if you love sound, uh, the Fairlight sound engine in it, um, that allows you to do the mixing is absolutely wonderful. And I love, I absolutely love a bit of sound. Uh, so Katie has joined the team and that's sort of another distraction away from me just releasing podcasts.

[00:11:59] But today I've just been down to Hearing Dogs. But before I left the studio this morning, I don't know if this is the point of this particular podcast, but it's certainly a little bit of a reminisce. So now we're teaching. Now we're really growing the academy side of our business. Um, coincidentally this morning, I got posted, you know how Facebook sends you notifications? And there was this thing about some of our favourite teachers from the high school, for our American friends, uh, secondary school for my British friends, uh, I went to, which is the Alun School in Mold in North Wales.

[00:12:33] Um, and it was really nice to see some of the teacher's names knocking around and it got me to thinking about my English teacher. Now I've emailed the school to see if I can get a hold of him, uh, in a nice way just to say thank you. Now, Mr. Betley was probably. The strictest teacher I have ever met. Um, and back in the 80s the teachers were fairly strict.

[00:12:56] I have had boar dusters bounce off my head, bits of chalk thrown at me. I've been, one teacher who shall remain nameless held me up against a wall by my throat, which these days would instigate legal proceedings, but back then seemed to just be the norm. However, Mr. Betley, strict as he was, somehow dragged English out of me.

[00:13:21] He dragged the written word, or the love of the written word, out of me. Now, he was also the guy that broke my own ruler, hitting me over the knuckles with it. Because I'd been messing around. I was a dick. I mean, let's be honest, I was an absolute idiot. Probably still am. Um, I wouldn't say I was unruly, or particularly I wasn't naughty as such, but I certainly never focused.

[00:13:45] I found it impossible to focus, um, particularly in academic, um, subjects. Was good with things like woodwork and metalwork and art, music, of course. Uh, but when it came to sitting and concentrating on a page of writing, I was not gifted in the slightest. And so, one particular lesson, he asked me to get my ruler and come up to the front, to which he whacked me over the knuckles with it, splintered it into a thousand pieces, and gave me f I don't know what it was, 40p or something to go and buy a new one.

[00:14:14] Um, that was the life back then. I remember one day, um, I had been asked to do an errand for another teacher midway through the class, so I pottled off across the school campus to do this errand, whatever it was, can't remember, and on the way back, our lesson, whatever lesson it was, was on the top floor of one of the blocks.

[00:14:35] And so I thought I'd use the lift, um, elevator. And so, uh, without really thinking too much about it, I was on the ground floor. I hit door, you know, up, climbed in, went to the top floor. And as the doors opened, I knew I was in trouble. Cause you're not allowed to use the elevator. Gradually, ever so slowly, the doors opened and I can see a figure, a shadowy figure standing in the corridor outside, and there he is.

[00:15:02] Mr. Betley, just stood there, arms folded, who'd clearly clocked that I'd walked in on the bottom floor and knew, somehow, that that's what I was going to do. So the doors opened. There's Mr. Betley, stood there, just quietly watching me. Wilkinson, he said, Wilkinson, come to my room at lunchtime and you're going to write four sides of A3 on the life and times of a ping pong ball.

[00:15:30] He leant in. He hit ground floor button, stepped back out of the elevator and let it take me all the way back down to the bottom floor. Come lunchtime, I had to sit and write four sides of A3 on the life and times of a ping pong ball. Now I don't know quite how he got that idea, where that subject came from, but I remember it clearly.

[00:15:52] I remember thinking up all of these arguments and all of these stories about dented ping pong balls and ping pong balls that have lost their air. And ping pong balls that have been spun out of control by these incredible Welsh ping pong players, uh, I was in school in Wales. Uh, and how, how sometimes when they hit the net it's a relief just to get a bit of respite.

[00:16:12] Um, you know, it's just one of those, uh, things. And then the ultimate demise of every ping pong ball is that crack. The final, untimely, ignominious crack. And the ping pong ball is useless for nothing more than going into somebody's craft box. www. Where it'll be reincarnate as, I don't know, the eyes on a monster or something, I'm sure that's what I wrote about.

[00:16:35] Anyway, Mr. Betley gave me a love of the English language, the written version of the English language, not the way I speak, I know I don't speak particularly, um, eloquently. But he gave me a love of writing stories and that has carried on now and I write for Professional Photo Magazine and NPhoto Magazine and Digital Photographer Magazine.

[00:16:55] www. professionalphotographer. com And I absolutely love the written word. And so I'm trying to get hold of him, and it's all a bit of a coincidence, but it's, I suppose what it's done in my head, is just trigger some thoughts about what makes, what makes, I don't know, there are teachers I loved, but didn't impart an awful lot, and there are teachers like Mr.

[00:17:16] Betley, who I, I guess, I don't think I feared him, but I certainly respected him, and he drew out stuff from me, and how he knew that I had, the ability in me to write when all I really did was mess around. Um, then I don't know. Uh, so we're trying to figure that out. And the reason I tell you the story is that's what's been going on behind the scenes is it's me trying to figure out and putting the materials together for better workshops, for better content on the mastering portrait photography website for finding ways to be useful to add insight, to answer the inevitable why. I love the question why. Why do we light things the way we do? Why, why do I bang on about the catchlights in the eyes when I'm doing portraiture? Why is that my anchor point? Why do we use fast shutter speeds for some things and slow for others? Why do we pick the lenses we do?

[00:18:20] Why, oh why, oh why, all of those. wise. So that's what's been going on. So apologies for there being no podcasts for a while. I will try to make up for it. If this little bit of kit works and I've got no idea, there's absolutely nothing that tells me this is recording apart from one little red light, um, on the transmitter, which has gone orange, which is a little bit freaky.

[00:18:41] I don't know whether it's still working. Everything seems to be good. It doesn't even have, because it's 32 bit floating point, it doesn't even have level dials. It just kind of says, yep, recording. So in about 10 minutes, I will know whether this was a fool's errand or whether you're actually going to hear this podcast completely uncut.

[00:18:59] It's going to come out the way it is. I'm just driving back through the village to the studio, um, over the speed bumps. There you go, speed bump, and still my squeaky windscreen wipers in the background. They'll be in the background, by the way, but I can't drive without them. Uh, that's just, uh, one of those things.

[00:19:17] Anyway, anyway, I hope the podcast, I hope, I hope a little bit of me hopes you've missed the podcast. If you haven't missed it, if you're, this is the first episode you're listening to, please listen to one of the other episodes that have been recorded, uh, and edited. Craft edited, I like to think. Um, if you like your podcasts raw and from the cab of a Defender Land Rover, then I'm your guy, here it is.

[00:19:39] Uh, anyway, I hope your world is good. I hope the summer. Or as we head into the late summer and the beginnings of the autumn, I hope you're having a wonderful one. I hope you've had a wonderful one. Um, I hope that life finds you well. To all of the students out there today who've just got their GCSE results in the UK, I hope it's gone well for you.

[00:20:01] Uh, I know a couple of my clients, uh, Jess in particular, one of our dancers who's I've worked with. Uh, I hope you've got the results that you've, uh, deserve having worked so hard and as I pull up in front of our studio in the drizzly mizzle, uh, whatever you're doing, whatever you're doing, be kind to yourself, take care.

Ah, so it's the 4th July as I record this so Happy Independence Day to all my US friends and colleagues! 

In this episode, I do my regular round-up of things I've heard during judging - I was chairing the Click Expo Print Competition (the standard was incredible!) and I made a few notes from this and a few other things I've been involved in.

I mention a couple of products and here are the links:

EVOTO AI - https://go.evoto.ai/PaulWilkinson (if you use this link, you'll get 30 free credits!)

ACDSee https://www.acdsee.com/en/index/ 

DXO - https://www.dxo.com/

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] So, let me read this out to you. I'm loving this podcast. It's like sitting in a bath of warm water in that the subject matter is gently flowing over you in a warm, friendly, soothing way. When I get to the end of the series, I'm going to start again. I think Sarah sends it to me, so I'm assuming it's on iTunes. So thank you to Skinny Latte via Apple Podcasts. Yes, it is. It's Apple Podcast. Who left that review. It made me laugh. I've never, ever. I don't think been compared to a bath of warm water, but Hey. It certainly, it certainly made me smile. And I will take a review worded like that. Poetry in its finest, in its finest watery form.

[00:00:43] I'm Paul, and this is the Mastering Portrait Photography Podcast.

[00:00:49] Well, I blew that ambition out of the water. Didn't I, the let's do one podcast every week for the rest of the year. Uh, I've barely managed three or four, I think. It has been just one of those. years, this is episode 154. And really it's just been busy.

[00:01:23] As I record this, it's the 4th of July. So, happy 4th of July, to all of our American. Listen is in so many ways. The 4th of July might be something of an independence day for us too certainly with a little luck, a day of change.

[00:01:37] Um, it's just been really busy in a year like this everything's working really well, but we're having to work that little bit harder to get there. Everything's a little bit more expensive. Clients have a little less to spend and somebody wrote in the other day. And said that they were waiting for episode 154. And partly because having the podcast, this podcast out there, from someone who is living and breathing the same industry that you are. It's feeling the same things that you are going through the same processes, the same client experiences that you are is comforting.

[00:02:11] And just knowing that they're not alone. So here is episode 154. In that sense, I think we really are. Um, a market, we're a collective of individuals. We're all going through the same thing, but on our own. It's useful to know. Uh, that there's other people out there going through the same thing. So I don't sleep very much. Uh, we're working flat-out I love every second of it.

[00:02:35] Don't get me wrong. Having having a camera in my hands is just the most natural thing in the world. So, and taking pictures for a living. Well, I couldn't ask for a better way to put food on the table, but that's not to say it isn't really hard work. And in fitting in all of the other things that seem to have crept up into my world. Um, it just takes a little bit of time.

[00:02:58] So apologies that the podcast has been a little bit more sporadic then I would have liked. Uh, before I get any further, I would just like to say thank you to everybody that filled in the questionnaire that Sarah has sent out. Um, It's really, really, really interesting. The data in it is incredibly insightful.

[00:03:18] And what we're trying to understand is what do we do with Mastering Portrait Photography? How do I push it and prod it and coax it forward? Um, we're due to give a really big kick this year? That's what we're trying to do, but at this stage we weren't entirely certain where to focus. So we now have an awful lot of really insightful, useful data. And the biggest thing that's come up is that it's well-worth. I know that sounds really bizarre. You know, I know people read our articles.

[00:03:48] I know people like the diagrams, our stuff is out there in Professional Photo Magazine. And this month also, In Digital Photography Magazine, you want to pick up a copy of that. On the news stand of a Professional Photo. Uh, it has gone all Digital, but Digital Photographer. Is there a paradox there that professional photo magazine is now all digital, but Digital Photography magazine, you can pick that up on it. I can't. I think there must be a paradox in there somewhere or an irony. Maybe it's an irony. I never entirely certain. The difference between an irony and a paradox. Anyway, anyway. Um, thank you to everybody who filled that in. Uh, I was due to record his podcast. This podcast was meant to be. It was meant to be a podcast from the land Rover. Uh, but it's been a very hot day.

[00:04:33] I was working. A two hour drive away. So two hour drive, half hour shoot, two hour drive back, and I was going to record one, maybe two podcasts. Um, weirdly the Landrover was more rattling than usual because, and I don't know why there is a toaster in the foot well. You know, when you get into a car and you, you, you drive away and you can either clanking rattling. There's a little Chrome toaster in my foot.

[00:04:56] Well, I need to pick that up with my son. Uh, anyway.

[00:04:59] On the topic of kids. Both my kids. I know. It's got nothing to do with photography, right. But I'm a dad and you can't help, but be proud of your children and this couple of weeks. I am beyond proud. Uh, today. Jake got his degree. Uh, Sport Technology from Loughborough University.

[00:05:18] So you got a two, one. Uh, degree in BEng. In it's literally engineering with balls, there's no other way to describe it. That's what it is. They study balls and things with which to hit balls. Cricket bats, baseball, bats, golf clubs, football boots. And then they also, uh, research things like, uh, helmets.

[00:05:37] So when the ball hits you, it stops you being an unconscious cricket player or backstop or whatever. Uh, so truly, truly a magnificent result for him really, really proud of him.

[00:05:49] And just as proud of our daughter who has for the past few weeks just started her new job, working in London for one of the biggest creative agencies, creative marketing agencies. In the UK. Um, as a creative account manager. Uh, she's just going to tear the world apart. She's super organized, super creative, super lovely to work with.

[00:06:10] She's a grafter and I could not be prouder of both of them. So forgive me for saying that and giving a shout out to my children, but Hey, my podcast. You don't have to listen to it. Uh, so where are we? Right, it has been a very busy. Uh, I think it's about six weeks since I've done an episode.

[00:06:28] Um, so I cannot I've lost count. I usually I'll give you a quick count up of everything we've done. Numerous hearing dogs shoots a load of workshops and one-on-one master classes them. I just. Do you know what? I never thought. I honestly never thought I'd enjoy running workshops and masterclasses as much as I do. There's something. And I don't know why, but there's something really thrilling about being in a room with a few people who genuinely want to, uh, take ideas and create ideas and push boundaries and try things and discuss things. Um, and that's turning into actually a really, really, for me, a really rewarding part of our business.

[00:07:10] And I never, I don't know if I ever really expected that. It's, I'm certainly not one of those people. That I want, you know what, I really love doing training because it's giving something back. It's none of that. It's not that at all. There's just an incredible buzz. Of a group of people working towards creating an image and explaining. And understanding and learning how things work and why more importantly, why we do things, why it's always, everyone tells you what. You know, when you look at things online, everything's about the what and the how, but why, why do we do things?

[00:07:42] Why do we approach. Light the way we do why'd we approach the camera settings the way we do. Why, why, why, why, why? I just find the Y. So much more interesting than the what and the, how. And I think probably more valuable because if I understand why then I'll do it. If I understand the what I won't necessarily do it, it might be a useful tool or it might be a useful technique. But if I don't really get why I'm doing something, I will bin that off as just not useful.

[00:08:12] But if I understand why there's a rationale to why. And so all of our workshops and masterclasses now are premised on why. Anyway, that's a slight aside we'd last week we had a couple of students work placement students that are. Uh, 15 year old and a 17 year old. Two brilliant. Uh, young students who had approached us to come and spend. A few days with us in the studio.

[00:08:36] Uh, they came with us to the hearing dogs for shoot. And then we did, um, a shoot here, uh, with, um, a guy in military uniform. Um, it's one of those, the shots. Uh, this was the perfect sheet for me. Um, a guy said, I want to do something. Really sort of vintage modern cameras, modern lighting, all the rest of it. But he sent me a couple of pictures that must've been taken.

[00:08:57] I'm going to guess in the 1940s at, I don't know the exact date, but I'm guessing around there from the style, my grandfather. Both my grandfathers had pictures like these in their military uniform. There's something about the way it's lit. Something about the way it's styled something about the way it's posed and finished.

[00:09:13] And of course it's on film, black, white film. And he said, I want to, we create these, but you know, he's a, he's a soldier. He's at the very top of what you can be if you're a noncommissioned officer. Um, and he wanted to celebrate that moment. And so we photographed these incredible images and there was a moment in the shoot, where literally the hair stood up on the back of my neck and I realized what I was looking at with the same pictures that I would have seen of my grandfather's the same styling, the same vibe, same feel.

[00:09:47] And it's a sort of, it's an almost indescribable styling that makes all of that hang together. Anyway, it was absolutely wonderful. And I would love to share them. But I can't because he works for one of the top secret, um, units in the military. So I've got these beautiful pictures. It's of a guy that I can never tell you about and never show the pictures. I can tell you I did the shoot because it's of course nobody knows. Uh, but it's a real shame, but I really, really, really enjoyed it.

[00:10:14] So now looking around for anyone with a military uniform of the similar style, That we could do something that we could do something with I can share. So if there's any of you out there who have, uh, retired from the military, but still have your number two uniform. I'd love to. Uh, love to take some pictures just for the sheer joy of doing exactly the same thing, but then I can share them. Uh, I think the students really enjoyed it too.

[00:10:38] And then the day after that, a brilliant magician . I've worked with Sam strange. Probably for 12 years, I think now. Um, incredible magician. Part of the Champions Of Magic him. Uh, Young and Strange, he works as part of a duo with Richard Young. Uh, but this was a shoot just for him. Sam Strange, wonderful guy just playing. I'm so lucky in the studio that the human beings that come in here. Uh, I think some of the nicest people in the world, I mean, I have only met a tiny proportion of the people in the world.

[00:11:08] I'm sure there are other nice people. But my client base is genuinely. Uh, just a never ending stream of people who I love to spend time with a, Sam Strange. Is right up there. So he spent ages taking pictures of him. And as, as a kind of, we wanted to get some shots where he was genuine, genuinely performing.

[00:11:25] So the two work placement students became instantaneously his audience, uh, some card tricks. He did these card tricks. One of the students looked quite confused. I'm not entirely certain that she understood what had just happened while she was holding the card with her name on it and a knife hole in it. Anyway.

[00:11:43] It was very funny and absolutely. Uh, wonderful. We've done a load of portrait shoots. The weather has been kind for a couple of weeks. Which is a pleasure. Uh, so we've been out in the sunshine, um, And just. It's just, it's. What I came into photography to do was to laugh in the sunshine, taking beautiful pictures. Uh, so that's really, really, really lovely. Um, we've been judging the monthly's the BIPP. The BIPP the British Institute of Professional Photography.

[00:12:11] Monthly's over the past couple of months. I think we've done two. Monthly since I last spoke with you, sorry. That's my bad, just busy. That's all it is. We're just busy. Um, I love doing, I love chairing the judging.

[00:12:23] And then on top of that, Um, I was asked to chair the print judging for the click expo.

[00:12:28] That was up in the Midlands a couple of weeks ago, some big names there, Lindsay Adler, and a few others. Uh, with some of the photographers presenting, it was. Um, it wasn't the biggest expo in the world, but we had a really good entry into the foot print competition. And the standard is out of this. World.

[00:12:45] And when you see a panel of judges, we had judges on rotation. So five judges at any one time and me chairing it. And when you see the excitement, you see the judge's eyes just light up. When they are appreciating the very best of the craft of photography, I think, you know, there's, I don't know how to explain some of this stuff.

[00:13:05] Why that, you know, that feeling when you take a picture right. And you hit the button and you just know, you just know you can feel it. That's the same sensation that I think we still get when we're assessing images at the highest standard, there's something really exhilarating about it in explicable. Uh, but exhilarating.

[00:13:26] I see on the flip side of that, I was laughing with our two work placement students of the other side of the line, which is when you see somebody else take a beautiful photo and they're in the same session as you. Sometimes when I'm training people, this happens to me. And, you know, with talking through staff were doing ideas and then somebody hit the button and they'll create a picture. That I wish. I'd taken and then I have to suppress. I have to suppress that kind of. I'm really jealous about that.

[00:13:54] Why didn't I take that picture? I cause you call and of course you have to celebrate. The absolute, the excitement. I still get the same excitement from the picture. I just wish I'd taken it. Um, Which is quite a weird sensation. I'm getting used to that sensation because if I'm doing my job well in a workshop, I won't do. My job well in a masterclass, if I'm genuinely. Um, passing on ideas and information, then. Really people in those workshops should be creating beautiful images that I'm jealous of. It is still quite hard though.

[00:14:26] Anyway, we were judging it. Click. Um, and I'm going to come back, uh, to, to that in a moment as the topic of this particular podcast. Uh, but a few bits and pieces. Uh, one of the things that occurred to me this morning, and I'm going to drop this into this podcast because it's a useful thing to remember. Um, is always remember to pack your bag so that at a single glance, you know, what's. In it. And will more importantly, what isn't. I was driving along and I do this thing.

[00:14:56] If you. I don't know if you're the same as me. I'll get halfway down the road and I'll be like, did I pack my passport? And I literally, I don't know how many times I've done it. I've pulled into a lay-by and gone and checked. I still do the same with my camera kit. But this morning I was driving away and I did that thing. Have I, I packed everything I need.

[00:15:14] And then actually I remembered I'd looked over the top of my bag. Um, while it was open and I know everything was there because I pack it in a way that if something is missing, I can see the gap. And it's like, oh, okay. So, um, you could do it with checklists. Of course you can be much more methodical than that, but just as a simple trick, pack your bag in a way where you can visibly see if something is missing. Right.

[00:15:39] So where are we in our warm bath water? I still think that's a great review. Thank you, skinny latte. That's just like the skinny lattes. They use it named by the way. That's not just me being random. Uh, that is like the best review. I'm going to put that on a, if I ever have a poster. You know, Paul Wilkinson appearing somewhere. , it's like sitting in a bath of warm water. I don't know what to do with it, but it's, uh, please feel free everybody. To write us poetic reviews like this, and I promise you they will get read out because it's absolute genius.

[00:16:10] Um, I just love that I'm going to have that printed as a poster. I'm loving this podcast is like sitting in a bath of warm water. Anyway. Um, I thought I do these regularly, um, quick updates on things that I heard or saw during um, the judging. Um, So, let me just go over some incidentally as an aside one of the reasons we use, sorry, there's lots of asides with me. You get used to that or you don't. That was funny. The night I met someone for the first time and she laughed at me and said, you're always after the punchline aren't you. And I was like, yeah, that was really. Is very astute, but it did somewhat stop me in my tracks. Um, I don't mean to be like that. I just am a.

[00:16:54] One of the reasons we use a panel of judges are more than one judge. Is so that we get a more reliable score, but I was judging in the monthly's this month round. I. So I wouldn't say who the judge was, but they were very worried that their score was out of kilter with the other judge. And they had no reason to be.

[00:17:14] I, I can export the judges scores and I can see exactly what's going on. Um, I'm a big data, nut, I love data. I love the data behind scoring. So I've had a look at the data and their scoring is exactly where I would hope it would be, but you don't always agree. And that's really important. If every judge for every image gave the same score, we'd only ever need one judge. That's not how it works. That is so not how it works.

[00:17:43] It's not supposed to work like that. A panel of judges are all supposed to bring different experiences. Different backgrounds, different hotspots that they look for different passions, different prejudices, different biases by using a panel of judges. You will always get a different score or you should always get a different score from every judge or you haven't picked your panel of judges very well.

[00:18:09] And we pick up panels of judges incredibly carefully so that they are different. They bring different ideas to the table. We pick the panel of judges so that they're going to get on, they're going to work as a team. So if there's a challenge, if there's a discussion or they're not going to get into an argument, they're going to develop. Uh, thought process, and come to a considered view.

[00:18:28] That's why we use a panel of judges. It's important that the judges are reliable and they are experienced and they're top of their game. Of course. But they will give different scores. Anyway in the, from a Click. At this time and a little bit from the monthly's I thought I very quickly go through one or two things I heard.

[00:18:45] It's just useful stuff. You know, there's nothing major in that.

[00:18:48] Um, so paper choice. Paper choice comes up in every single printer competition I am involved in. Just does. Um, the big one, this time was be careful, where. Um, If you've got a textured paper and you print something like a baby on it with smooth skin, it can look like the baby's skin is wrinkled, particularly when the baby or the face of the baby is quite small in the frame, newborns.

[00:19:12] This was typically a criticism. What's your paper choice. If you're going to. Print things that would have a smooth texture in the real world, smooth skin, that kind of thing. Use a smooth. Paper. Uh, that said if you're using fine art matte, papers, go and figure out how to get your blacks to map correctly because typically fine art matte papers.

[00:19:33] Don't give you much. Uh, changed between the grades of black. It suddenly goes, it goes. Sort of dark. So you get blocked up areas that aren't quite black and then suddenly when it gets to a slightly lighter. Like a lighter tone. You'll start to see texture again. There are ways of printing for that. Go look them up. Uh, Sanjay Jogia, I'm going to give Sanjay quick shout is a brilliant printer. Brilliant technician. Uh, he does, uh, workshops and seminars on printing. You can do a lot worse and go talk to Sanjay. And he's a super lovely guy, too.

[00:20:06] Uh, stray hairs. We had one assay. This was in a digital file, um, in the competition. Uh, this month there's a stray hair in the print in a file. And that's clearly on the sensor. With print and competition judging. The judges are gonna zoom these things in. They're going to look at them under a light on a light box. If it's a print, they're going to zoom it to a hundred percent on a big Eizo monitor if it's a digital competition. If there's a stray hair or a dust spot, they are going to see it. So go find your files, go, go over them and over them and over them.

[00:20:35] If you want to do one in competitions, get the little details, right. Uh, because that score that dropped, I mean, so many points. It was a great image. Great idea, creatively. Brilliant. But if you're letting things like dust spots and stray hairs go through, that's not going to be regarded as competition standard.

[00:20:53] Mounts. We saw some incredible mounts.

[00:20:55] We saw circular mounts and oval mounts and, uh, one photographer. I don't know if it's the same author, but I've seen this technique a couple of times where they cut out the edges of the mounts of the landscape picture goes all the way across and breaks out the sides of the frame.

[00:21:09] Um, they're brilliant. Um, you remember that with a print competition?

[00:21:12] Typically the mount is part of the puzzle. So make sure your mounts are complimentary. Make sure they are adding to the image. They're not distracting from the image. Um, make sure that your everything is super accurate, super, just square. It needs to be lined up. We had one. Uh, image where the horizon wasn't horizontal. Uh, it was a seascape. And it wasn't horizontal and it may have slipped in the mound or maybe that the author just didn't notice.

[00:21:40] I don't know which of those two things is true, but of course it's not going to do that. Well, So mounting is really, really important and we do zoom in to make sure the quality. Um, is there.

[00:21:50] Uh, a few dead come up with banding issues, JPEG issues. In this day and age where computers are pretty powerful and you know, the sensors and cameras are at least 14 bit these days. Um, if not 16, Um, then please do just get your techniques down.

[00:22:06] So if you got a big blue sky, make sure it's a big blue sky without banding in it. Um, it's just one of those things.

[00:22:12] Uh, titling. I don't. This comes up every single time. I don't like titling. I don't think it should be necessarily part of an image competition. Um, but I'm out there as I'm in the minority. I think. Um, but I just don't like it. I think we should judge what we see in front of us. But, uh, if the competition asks for a title, enter one, create one, invent one, stick your image in an AI generator and get a title. I don't care how you do it, but put a title in on average. Now I've only heard this anecdotally and I've no idea what the research was, but anecdotally, a couple of judges told me that titles typically give you one additional mark on average, if it's a sensible title. It certainly can add poetry to it. It can add a meaning to it. So if you put a picture. I have no idea. Uh, of, uh, a sad looking child. I don't know, making this up a sad looking child with no title. Well, it's a sad looking child. Put up a sad looking child and give it the title, Daddy's Gone Again. Suddenly, you've got a very different tone to how the view is and the judges. Our assessing an image.

[00:23:23] Now this is why I don't agree with it because I don't think that's how it should work. I think we should judge the image. But given it's an opportunity to get a mark or two. And given you're entering a competition, which is a game. Then play the game. And put titles in.

[00:23:37] Uh, where are we? Um, a couple of images came up this time round, which I wrote down all details and reading this and we notebook. I carry a note book almost all of the time.

[00:23:46] It's a throwback to my PhD days. I think always had a notebook. Uh, title, sorry. All details. Some so EEG cushions, this was a, an image that came in where the hole that the room had been styled to perfection. But when you looked at the sofa, It looks like. Somebody had just sat on it. So the cushions were fine. Like the back cushions, the throws and all of those, but the actual seated part of the sofa. Had been left as if somebody just sat on it, perhaps sat on it to plump up the cushions. I don't know, but it just, it drew our eye to X. Everything else in the image was so pristine. What's your details, particularly with architectural and commercial.

[00:24:25] Uh, confusion.

[00:24:26] This came up. Where we weren't certain or the judges, weren't certain what to make of an image. I've talked about this a few times. It's not the judges, job to decode your story.

[00:24:40] It's your job as the author to tell your story in a way that the judges can get it. It's got to be approachable. Um, you can be as clever as you, like, you can be as subtle as you like, but in the end, if you're not telling the story in a way that the judges can understand decode it, that's not the judge's fault. Um, so just, you know, make sure, maybe test it on other people and see what they think at image before submitting it.

[00:25:04] Uh, we saw a few of these. Uh, what have I written down? Uh, They've written down. Uh, the only image here. Okay. I wrote down if only if only is one of those things. Have you ever done that with your images where you look at an image in Lightroom and you're just like, oh, if only. If only the background was clean. If only I hadn't blown a highlight, if only the eyes were sharp. You know what I mean?

[00:25:29] You have these if only moments where the image you'd done everything. Right. But then you've missed a bit. Well, don't enter those into a competition for a star. Um, There was one image that came up and. It felt to me like. It felt like a grab shot. It was a beautiful shot, but a grab shot. Now the construction of the image was one we see all the time dog in a basket, nothing particularly clever about that. Um, or, you know, rare in that, I suppose.

[00:25:56] But the particular angle, the way it was framed, felt like they grabbed the shot. Now, if you said to a fine oil artist or pencil artist, or a cartoonist or a commercial air brusher, create me a picture of a dog in a basket. They would have a real angle on it. There'd be something about the way they place the objects relative to each other and relative to the frame. There'll be a way of doing it. That would have a certain aesthetic, a style, a cleanliness for me, my particular thing is I love when the lens is absolutely horizontal. Low down in the frame, preferably on the floor. If it's a subject that is on the floor so that everything for me, I feel like it climbs into that world.

[00:26:42] That's just my particular aesthetic. It doesn't have to be anybody else's. I mean, please. Everybody. I'm a Muppet. I don't know what I might have out, but I liked the idea that I've done something that has a, it has a statement to it. It has a shape to it. I love the work of E.H. Shephard who drew A.A. Milne's books, um, Winnie the Pooh and house at Pooh. The corner and when we were young and all of these beautiful Christopher Robin stuff. The drawings always feel like you're in the small characters world. You're not an adult looking down at it.

[00:27:13] And I think that's the point I'm trying to make is have a view. Think about it. Think as if you're drawing it, don't think of it as a photograph thing. Okay. Take a step back. If you've got time. Sometimes you don't right. If you're a news photographer, you haven't got time, but step back from your image in your head. Say, okay, these are all of the bits of the puzzle. This is, I've got one of those, two of them, three of them. I've got these colors and this shape, this light. If I was drawing this, if I slowed down and somebody said, draw those on a piece of paper. So that made sense. How would I do it? Uh, you know, there's an, there's another picture.

[00:27:49] It was a picture. Um, it was a newborn picture. And there were objects in the foreground. So it was, it made it feel like the baby was amongst objects and then objects behind the baby. But what's happened is they've. Thought that because we mutter a lot, and I'll come on to this one later. don't crop things at the edges of a frame. They pulled the objects.

[00:28:11] That baby is surrounded by, away from the edge of the frame, but that meant, it felt like there was only a few objects. In this instance, using the objects and cutting them at the edge of the frame as if there was millions of them receding into the distance that would have made sense. And visually it would have had an expansive feel to it, rather than I only have four of those objects, so I've placed them where I have. And it's that sense of thinking about your layer? And if you look at the very best of these types of images, The guys really do know their way round it.

[00:28:41] Uh, comping compositing. Combining images. It must be invisible. We actually, as photographers, don't have a problem on the whole, unless the category says you can't use composite images. We don't have a problem with it. Judges don't worry about it.

[00:28:55] We just don't want to see it. So the compositing, the bringing different images and elements together has to be invisible. Uh, there are skills to this. Practice them. Because if you, the minute a judge spots that it's a composite, it's failed in its job. I mean, obviously there are obvious composites, you know, if you're doing a. King Kong thing of a gorilla climbing, a skyscraper. Fair enough. We're going to know straight away. That's not real. But it still has to look real, has to be believable. Uh, okay. What else have we got?

[00:29:26] Um, baby skin. This has come up a few times. Be careful of. Using blue and dark green style filters, filter effects in your monochrome conversions. Uh, blue filter typically turns the lips dark, which is fine. If you have, um, You've got a model and smooth skin like ultra smooth skin and makeup that's flawless because you've got red lipstick and you punch them on a Chrome with a bluish or green filter. It drops the lips to a very dark color and that could look incredible. But with babies would it also does. If there's any red in the cheeks, it makes those go blotchy too. So you have dark lips and bruised looking cheeks, and that's not really, how probably you want to have. A baby photograph, by the way, if you can hear stuff going on in the background, I've got all the windows open because it's a really warm day. Um, and I'm sitting just recording. Uh, where are we?

[00:30:23] On the converse side of that. So we've got blue filters, making skin look kind of grungy and textured and blotchy. Equally, we are still seeing way too much over smoothing. Um, on the skin work. Um, it just. It doesn't look, if it doesn't look quite right, you know, and it's really subtle. I don't know how to describe it, but we know as judges, when we look at I I'm a big one for, when someone applies makeup to a face really well, really beautifully. It smooths out the lumps and bumps, but what it doesn't do is remove the texture.

[00:30:59] There's still pores, there's still skin pores there're still fine hairs. There are still little tiny ripples created by blemishes underneath the makeup. So, if you want to make it look real, when you're doing digital makeup or digital smoothing. You have to remember to leave details in that show reality, even when you're doing really fine art kind of work.

[00:31:21] So just what's that. Um, incidentally, a shout again to EVOTO.AI. Um, I've just had a new release of that this week. Um, incredible bit of software. Uh, in that you can control how much you do. So it's not, it's not all the bells and whistles that make these things good. What make these things good is when you can turn it down, so it's imperceptible. Uh, EVOTO.AI is actually very, very good. Please do go and have a play with that. I will drop a link down in. Uh, further down in the show notes.

[00:31:54] Over sharpening. Uh, this came up as a bit of a debate actually, me and Sanjay don't entirely agree on this. I don't think. My view is that you don't need to sharpen images anymore. Um, I've never heard, not once have I heard. Uh, judge say this image needed more sharpening. Not once I've heard images get critiqued, cause they're soft by the which, I mean they're blurred. And the minute you try to rescue a blurred image using, um, Topaz or, you know, any one of the sharpening tools. Unless you're really on top of it and really, really, really careful, it looks like it's sharpened. However, I've heard many times. That an image looks over sharpened over, over you see halos, you see this kind of slightly, really weird edge effect. Um, I took the decision a couple of years ago to stop sharpening my images, because it removes one or two problems when you. Because for us, we don't, uh, we produce the same file to be printed at different sizes.

[00:32:49] I don't worry too much. Um, about, uh, scaling at 300 DPI for A4, 300 DPI for seven by five, three to DPI. I just give the guys one file. Um, and our sensors now is so sharp that they reproduce and they give a, for me, they give a slightly smoother finish. Um, And I've only ever been pulled upon over sharpening when I did it.

[00:33:11] No one's ever pulled me up on under sharpening. So I would say don't sharpen Sanjay. Doesn't say that he says you should do sharpening, but know exactly at which point in the workflow to do it. And that's fine. Um, Sanjay is a master at this stuff. So he does sharpen. Uh, I'm using Sanjay as an example because he's one of my judges, uh, this time round. Uh, so is there an interesting thing. My, if you're not absolutely a hundred percent certain of what sharpening to do, don't do any, you'll be fine.

[00:33:40] Uh, where are we?

[00:33:42] Um, oh yeah, one of the things. It has come up this come up in conversation a little bit is why we as judges get so picky about which images get over the line to be a merit or a bronze. So typically with all of the associations all slightly different. But around about the 80 mark for most associations is the break point for bronze or merit. Now. The thing about a bronze or a merit is that is something that's likely to end up being used on a website or being used in social media for the association. Um, maybe with the societies, it's going to end up on their display boards at the convention.

[00:34:23] And that's why we're picky. That break point between professional standard is a lot, the associations call it and a merit or bronze. That break point defines what will be displayed to the public and to the rest of the photography industry. And as such the message we're sending is that this image is what you should be trying to attain. So when I go round, if I'm, uh, if I've entered a competition, I go round and look at all of the things that have. Uh, they're being displayed in the convention or they're in the magazine or in a book.

[00:34:55] I look at those images from bronze to gold. As the things I should be aiming for. And that's why as judges, we're very careful what goes over that line. And if we find a defect that we think, do you know what the photographer should have spotted that. You're going to dump marks really quickly because the judges don't want to have that out there as something that becomes an exemplar for what a successful image should be.

[00:35:16] That's why. That's why that break point is so tough. Uh, so just what you, it was quite funny, this in the competition this time round. Uh, and the monthly's is, uh, one of the images looked like the horizon. Wasn't quite level, it's a digital file. So it clearly wasn't anything to do the mounting. And by the way, it was a degree or two out, which is. I don't know. I don't know why people do that. Why would you do that? Given you just put into Lightroom or Photoshop and align with the ruler to it anyway, my two judges, I'm watching both of them on, uh, our Squadcast screen. So we record these sessions. Um, One of the judges went to his EITZO monitor took the file, put it into Photoshop and checked the horizontal alignment.

[00:35:57] My other judge went to a cupboard. I watched them do it, went to a cupboard behind them, opened the cupboard door, got a ruler. And started measuring her screen, which is quite weird when you're watching it on the webcam that's on her screen. She's measuring the screen. It was quite old school, but it did make me laugh.

[00:36:13] Anyway, things like horizons, check them.

[00:36:16] Uh, Great. Well, so if we got, oh yeah, when you're, there's a lot of actions around and even I've written a few where you're going to soften or blur the edges. Um, So there was a particular file. Where I think a baby skin had been softened. You could see that it had been, and it was fine.

[00:36:36] It looked very good actually it looked like they got a good technique on it. But what they hadn't done is lift all of the skin onto a new layer, just cut it out and drag it onto a new layer and softened it there, what they done is soften it on the original layer with all of the. Um, blankets and clothing around it. And what that did is, it dragged color from the blankets into the soften skin. So you could see a slight coloration around the edges where the softening had been done. And you expect that if you're using a blur. It blurs across the boundary. So what you have to do is cut out the skin onto a new layer. So it's transparent all the way around except for the skin, soften it there, and then you can drop it back in and you'll get no color contamination. Um, but we spotted it and of course it's a real shame.

[00:37:19] Uh, With babies and with faces, the light, the light source should always be above the nose.

[00:37:25] I heard this said a few times by different, uh, I think I was working with Elli Cassidy who is just like one of the best judges to work with, she's lovely. Super lovely, super nice person. Um, great newborn photographer and she raised the same point as did lots of others. The light source should be above the nose, nine times out of 10. It's very rare. Do you want the light coming up from underneath?

[00:37:44] Um, I love this quote. This is one of my judges. He just, he liked a particular image because it was a bit more different. If ever I have another podcast in this industry, I'm going to call it The Bit More Different Podcast because I know it's a great title.

[00:37:57] It's not English, but it's a great title.

[00:37:59] Um, final bit on this bit. Is cropping at the edges. We can't, I kind of talked about it a minute ago with the baby and the objects. Just look around the edges of the frame. There's an amazing news image, this time round. Loved it. I'm not going to say what it was cause I'm not gonna draw attention for the author. But there was a scene in the middle of his action in the middle.

[00:38:23] And on the right-hand side of the frame, there was nothing contaminating. Everything was kind of contained, but on the left. They were knuckles and elbows poking in onto the edge of the file when just moving the crop edge in by. I dunno, a couple of hundred pixels on a six megapixel file would have removed all of that, and focused, directly on the story in the middle. And it's such a silly thing.

[00:38:47] We see it all the time. Is we get sidetracked by what's going on in the middle of our picture, the bit we want people to look at it and we forget to look. All the way around the edges of the frame. I look around the edges of your frame carefully. And if there's anything there that's distracting and pulling your eye away. Just change your crop or clone them out, whichever is easy for you.

[00:39:08] Um, So that's it. Those are the notes. I mean, there's loads, of course there's loads of things. I carry copious notes, but I thought those are the most interesting. Um, to talk about, uh, particularly as we're, heading towards, uh, at this time of year, when people start to hive images away ready for the competitions, uh, for the BIPP print competition. Um, and eventually, you know, the doors will open for the society's convention as well.

[00:39:30] So I thought there'd be useful. Um, The other thing, a couple of updates. Where are we with things that I've been asked? Uh, to look at. Uh, where are we? DXE DXE. CXO asked me to play with. DXA labs. Uh, the DXA labs for, I think it is an, a DX oh, film pack seven. Now the XO labs. It's not really the photo lab is not really for me because it, Lightroom is at the heart of my workflow. Um, we used the XO pure raw anyway, which is brilliant, pure, or for, by the way. Brilliant.

[00:40:03] Absolutely love it. Uh, so don't, for me, that's not necessarily something I'm going to put into my workflow. I'm sure it's very good. I've used it a little bit, but however, the DSO film pack, film pack seven. It's an absolute blast. Loving it just for the moment.

[00:40:17] I use effects quite a lot, but I like it if I can for it not to look effected. If you see what I mean that of course, the minute you really easily apply a film preset, of course he looks effected, I'm not an idiot. Um, but I love those kinds of tones. They feel very analog to me. Uh, it's really, uh, really, really, really good.

[00:40:34] So, uh, highly recommends if you get a chance to have a play with that. I'm sure they do a trial. I haven't looked. Uh, DXO Filmpack 7. And the other thing I thought I'd give a quick shout about today. Um, his ACDSee, which I've continued to use again, they approached me and asked me to have a look at it and say what I thought it's really, really good.

[00:40:55] Um, it's not good at high volumes of face recognition. I discovered that as it. just crashed my computer basically. Um, but that not withstanding. It's blindingly quick is great to have it there . Lightroom for us is our management tool for all of our raw files. Um, but the RAW files get archived away, and we then have all of the JPEGs that I've generated for print. Hi res. Uh, low compression JPEGs.

[00:41:21] So having ACDSee that looks over all of my Dropbox folders and keeps that as an active catalog. Is great because I can get to any image. I like, in a heartbeat. Absolutely brilliant. So I absolutely, I would highly recommend that. Um, again, I will put a link to, um, I'll put a link to ACDSee in the show notes. And then finally just a more pop-up it's our beer festival on Saturday.

[00:41:45] Now. I know none of you are local, but nonetheless, um, I will be at the beer festival if anyone fancies a beer and a chat we're in, but it had them in Buckingham share. Uh, I'd love to catch up if there is anybody around, because it's, I'm hoping that there's going to be good. Um, it's like the best place to listen to music.

[00:42:02] Have a nice beer. And have a great conversation. And on that happy note, I'm going to go home now and we're going to open. I hope a bottle of champagne to celebrate Jake's success and Harriet's success in her new job. Uh, the sun is shining. And then we're going to try and stay up and see the results. Of this particular, general election.

[00:42:21] Again, to all our American friends have a wonderful . Uh, July 4th.

[00:42:25] And I'm going to go away and be more like sitting in a bath of warm water. I remember whatever else. Be kind to yourself. Take care.

There are many factors to success and I have listed many in these podcasts, but the brutal reality is that it takes hard work.  Lots of it.  There isn't a silver bullet, no matter what every influencer, marketer, salesman, advertorial or Facebook campaign might try to convince you - and AI ain't gonna fix it either.  All I wish is that I could stop seeing the ads that tell me otherwise!

Before all that, though, I head up the episode with a quick chat with Colin Jones, CEO of The Societies Of Photographers. This is one more in my series of interviews-from-the-photography-show (I need a snappier title) and it's interesting that once more, training and education are at the forefront of his thoughts.

Also, I mention a brilliant app called EVOTO.AI in this episode.  At some point I'll do a deep-dive into it but rest-assured, this is well worth exploring if, like me, you create portraits for a living.  The guys have kindly given me a link you can use that gives you thirty free credits when you register: https://go.evoto.ai/PaulWilkinson One great thing about this app is that you only burn a credit up when export a finished image - you can test it out on as many as you like.  This means those thirty credits could be enough for you to play around with as many images as you want until you're happy and then go ahead and run an entire portrait session through!  

Let me know what you think!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

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If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] I'm Colin Jones. I'm the CEO for the Society of Photographers. Excellent. It's lovely to see you as always, Colin.

[00:00:06] Tell me why you come to the photography show. Oh, the photography show is a great show. It's great to meet up with all the trade, seeing all the latest products and services in the industry and getting to network with other photographers.

[00:00:17] It's a great show to come to.

[00:00:18] So, tell me why you love this industry so much.

[00:00:21] Oh, I love the industry. I've always been part of the photography industry. It's been part of my family since my granddad and my dad, and it's an industry full of amazing people, creative people, uh, and, you know, so much passion for, for, for photography and for the craft of it.

[00:00:35] And I love seeing people excel in the industry as well.

[00:00:37] So that's all of the positives.

[00:00:38] But if, like everything, there was always things we could do better as an industry. If there's one thing, just one thing that you could change in this glorious passion of ours, what would it be?

[00:00:48] I think I'd like to see photographers get more training, invest more time in training and more, more money in training. Uh, you know, I see, when we see people take that step and really invest in training to push not only their photography but their business, we see so much success. Uh, so I'd love to see training be more, , forefront of the industry.

[00:01:04] When you're talking about training, what aspects do you think, photographers in the industry, certainly the industry we spend most of our time with, which is the UK industry, what do you think is the weak spot? Which direction do you think the development would be most applicable.

[00:01:19] I think, uh, quite a lot of photographers, if they're in business, uh, that's where we see a lot of photographers really struggle getting clients through the door, marketing their services, uh, so that's, that's always been a big passion of mine, is getting photographers more training in the business side, but, you know, I, I genuinely think training of any kind, whether it's lighting and posing, or even just networking with your peers, uh, and getting training that way, just by talking to other photographers, uh, is a, is a real bonus.

[00:01:43] Excellent.

[00:01:43] Perfect answers, as always, from one of the nicest guys in the industry. Thank you, Colin.

[00:01:47] Paul - Studio Rode Broadcaster V3: Uh, so that is one more of those little interviews I did at the photography show earlier this year. That was Colin Jones, the CEO of the Societies Of, Photographers. It's always interesting talking to people like Colin. I mean, not just because he's a really lovely guy. But he hears from hundreds, possibly thousands of photographers, uh, on a scale that most of us can only imagine.

[00:02:11] And yet the themes still seem to be consistent.

[00:02:15] It's all about education.

[00:02:17] Paul - Studio Rode Broadcaster V3: And learning I'm Paul and this is the masteringportraitphotography.com podcast.

[00:02:22]

[00:02:36] Paul - Studio Rode Broadcaster V3: Well, it's been three weeks since the last episode and yesterday, yesterday.

[00:02:45] Paul - Studio Rode Broadcaster V3: It was mine and Sarah's 21st wedding anniversary. She sent me a card and it simply said, imagine how boring life would be without me. Literally in quotes. Imagine how boring life would be without me. Well, this morning, She bit my toe, I was fast asleep. She bit my toe now I sleep with my feet. Out of the bottom of the duvet.

[00:03:09] I've always done it. And I've no idea why, but I do. This morning. She bit my toe. And this isn't really a unique event. I think she probably does it a few times. A year I am asleep, then rudely I'm awakened. With pain. There is nothing in between those two moments except a searing sensation that someone has sunk their teeth. Into my big toe. I don't really know which bit hurts the most, the initial bite or the moments I react and pull away leaving tooth marks. This morning. She bit my toe.

[00:03:46] It's true. Sarah is right. Imagine how life would be without her. Imagine how boring. It would be, frankly, I can't imagine it. I can't picture. How things would be without every morning. They're being the risk that she's going to sink her teeth into my toe. But Sarah is the person who makes me laugh the most.

[00:04:07] She is the person who allows the extrovert in me out. She's the person who props me up when I'm down. And she's the person who keeps a lid on me. When I'm up. That sounds really weird, but you get the gist of it. Um, you know, I can be quite full on, I think, and it, Sarah, that just keeps things nice and steady.

[00:04:28] And so thank you Sarah, for 21 years of marriage, 33 years of hilarity between the two of us. So, yes, life would be really boring without her.

[00:04:41] Anyway, in the past three weeks, what has happened in our diary.

[00:04:46] Paul - Studio Rode Broadcaster V3: Well there have been 22 different portrait sessions, which is lovely, including one, uh, just this morning, beautiful family. Uh, so a mom with her two children and her two grandchildren. Um, just lovely out in the sunshine, a quick drive over to their house. Shot in the garden.

[00:05:05] What was funny about it was every single shot. She wanted her front door in the images. Which, uh, I've had sort of, you know, big Manor houses and different things about to be part of a shoot, but I've never had one where the front door has to be prominent, but it was a joyous shoot, beautiful people.

[00:05:23] They made me very welcome.

[00:05:24] Cannot wait to show them their pictures. And one of the two little girls -she's three years old -was wearing a Liverpool FC football strip. Now on two levels that just filled my heart, with joy. On the one level. It's Liverpool, which happens to be the team that I also have always supported all my life I've supported.

[00:05:46] And when I say supported, what I mean is occasionally I've looked at their headlines and seen the score. Or occasionally, you know, a key match comes up and I might watch the first 20 minutes of it, before it gets way too stressful for me, and I leave the room. I'm not really a supporter in the supporter sense of the word. But if I'm ever, if ever I'm asked, and this is since I've been about five years old, it's been Liverpool. And she was wearing a kit this morning and the kit was almost identical to a kit I was bought for Christmas when I think I was about eight. There's something about the styling of the current, the current kit, the red with the white collar. The cut of it, the styling of it, that's almost exactly the same as it was all of those years ago when it was Kevin Keegan and the boys playing. And so that made me happy.

[00:06:36] The main reason, it made me really happy. Is isn't it amazing. Oh, is it amazing or isn't it about time?

[00:06:43] Maybe it's about time. Maybe we're just getting there. That a girl turned up at the door. She's three years old and she's a football fanatic. And I know now the way it will be for her is so very different, than for instance, if my sister, when she was that age wanted to play football. Now my, my sister, cause I was a drummer, my sister wanted to play drums, but the girl's school, she went to said that wasn't lady like. How heartbreaking is that? I know we're going back quite a long time, but how heartbreaking. Is that, that you can't do something. Because it's not lady like. You can't do something because because of your gender, it doesn't fit in. It's just ridiculous.

[00:07:25] And so it is so heartwarming this morning. To see this little girl in bright red, bright red Liverpool football strip, kicking a ball around the garden and loving every single second of it. And unlike my sister, where I think life in that particular time. In the late eighties, early nineties. You know, Society's, it was sort of prevented things like that. I know this little kid that won't be the case. For her, at least. I trust it won't be the case for her.

[00:07:57] Paul - Studio Rode Broadcaster V3: So wonderful shoot this morning, 22 portraits shoots over the past three weeks, we'd done five Hearing Dogs shoots. Uh, two of those have been out on a location and they've been so joyous, so profoundly joyous. Um, the one yesterday was of one of our recipients whose Hearing Dog has essentially. Been a lifesaver.

[00:08:18] I mean, I, I hear this quite a lot, but I really do think, uh, the lady I photographed with her dog yesterday, she's in her mid twenties. Um, Is just, was just an inspiration, really the relationship with the dog, the way they were, the joy that dog has brought, um, And it was just a magical shoot. And one of the things about these all, I mean, all portrait shoots, I think, but in particular with shoots like the Hearing Dogs is as much as I'm providing a service, as much as I'm providing images that they can use for fundraising and publicity and PR and marketing and all of these things. Is, they provide me with a sense of, what's the right word, they energize me. They give me energy and positivity. I come away from these shoots so much more full of life than I do when I arrive at them. I just think. It's just incredible. The joy that a photography can bring, not just to the people I'm photographing, but also, uh, to me.

[00:09:22] Uh, we've had five cleanse that was a bit abrupt, sorry about that. I don't know. I maybe I just couldn't think of a good point to wind up on, but being a portrait photographer is a thing of joy.

[00:09:33] It is a thing of life is a thing of positivity and energy. Um, and I suppose that's what I'm trying to get to. It really is something, but it's not a one way street. I get as much energy and joy out of these shoots as my client's do.

[00:09:48] Paul - Studio Rode Broadcaster V3: Uh, we've also had five client reveals. Uh, just wonderful. I love it when the clients come to see that images, we never quite certain what we're going to sell. But, uh, it's just a lovely thing to see the reaction to people when they see their pictures sometimes surprise. In fact, nearly, always surprise at how beautiful the pictures can be, I don't know why they're surprised they've come to us. They've come to us because they've seen what I can do for others. Um, and yet still the surprise very often it's clients who've been to us before, and they're still surprised. Maybe I should work harder at explaining what we, what we do, but that element of surprise. It's a lovely thing when it's done in the, in the reveal room and tomorrow we've got a little wedding, it was just a two person wedding uh, who are coming to see their pictures. And again, massively looking forward to that. Uh, we've run one one-on-one masterclass.

[00:10:37] I love the one-on-one masterclasses. Because of course, every topic, every topic can be on the table. We don't need to worry about. Uh, suiting or fulfilling the requirements of four or five people. It's just one person and we can play, we can talk, uh, we can jump between different topics. We can try different things out depending on their needs.

[00:10:57] Anything from business all the way through to how to prep your files for Photoshop. It doesn't really make any difference to us. And so for that, it's just a wonderful thing to do.

[00:11:07] We've also done a, an off-camera flash workshop. Now the off-camera flash workshops are by far the hardest. Even this morning, a little shoot. Um, when I met bumped into the little girl, Uh, in her Liverpool outfit, Liverpool kit. I decided one of the shots we would do would be, uh, like a FIFA or UEFA. Uh, footballer's pose because all footballers are contracted to do these things so that when, uh, the, the, the TV companies roll out or, or show the team list or whatever, or feature a player, there's footage of every player walking into shot and standing a very particular way, they lit a very particular way. Um, and you can do that quite happily out in the garden with some off-camera flash.

[00:11:50] So even this morning I was using. Off camera flash, and you have to sort of pause a little bit and think, okay. And you, you have to build the shot setting by setting. Then it's not as straightforward as it is just using TTL. You could just use TTL on your flash guns. Uh, but you get sort of slightly erratic results if you do that. You have to understand how, uh, the shutter speed, the aperture, the ISO, they all interact to give you the output you're looking for. And this morning absolutely nailed it. But when you're trying to teach it, trying to get those principles across in a way that is clear, a way that is concise and a way that is repeatable so that you will delegates can leave. And use that, those techniques themselves. Isn't trivial.

[00:12:41] It's the, of all the things we teach here at the studio, I think. It's the hardest. And I know it's the hardest because when I'm suddenly faced with having to get the settings right for myself on a shoot, invariably I'll change the wrong thing at the wrong moment. And it's like, oh, bugger. bugger Having to go back. And figure it out. Uh, so it was, it was lovely to do a brilliant day, lots of laughter and one that Sarah was away for.

[00:13:07] So thank you to Katie and James who stepped in. And Katie stepped into the role of, of Sarah, because she had to go and look after my in-laws new puppy for eight days, honestly, she's come back exhausted that, that Sarah, that is not the puppy. Uh, she's come back. Absolutely exhausted. The puppy goes to sleep at midnight. The puppy wakes up at six and there's very little in between. It's on and off. Uh, and it's on from 6:00 AM to midnight and it's off from midnight til six. She was absolutely shattered. So, uh, she was away the week when we running the workshop, unfortunately. And it couldn't be helped, not a lot of sidestepping, but Katie, thank you very much for stepping in. And being sort of a surrogate, Sarah and helping me make sure that everything ran. Uh, smoothly.

[00:13:53] Paul - Studio Rode Broadcaster V3: Uh, also this last week we have done a full day of qualifications judging for the BIPP, the British Institute of Professional Photography. Um, It's a wonderful thing. Qualifications are such an amazing thing to be a part of. And I mean, that from both sides of the line.

[00:14:12] I kind of draw inspiration from the candidates, the people putting their images in for assessment and I draw inspiration from the judges, but in very different ways.

[00:14:24] The candidates, of course. It takes quite a lot of bravery, I think, to submit your images. I mean, we've all been through it, but it still is quite a thing to do. To submit your images in for assessment as qualification, because you don't know, you don't truly know, even the mentors don't truly know, whether a panel is going to be successful or not.

[00:14:45] , we did eight panels in a day. I'm chairing it.

[00:14:48] So I'm not really a judge in that sense anymore. I chair it and make sure it's run smoothly And the process is meticulous in the way we do it, so that it's fair and equitable for every single candidate.

[00:15:03] Firstly, the candidate sets up their panel and the judges, get to assess the images. At the end of that first assessment , we take a vote. Then have a discussion and then we take a second vote. And the reason we do it like that is so that the judges get to make up their minds independently with no influence. They're just assessing the images on their own. And on an individual basis. Then we vote. And then as a discussion and in that discussion, It's about the judging team, the panel of judges arriving at a decision that is, a combination of their own independent view and the views of the other four judges. And it's important that it's done like that because every judge has a different experience, different influences and skills for how they assess the images.

[00:15:53] And so when the judges talk, each judge gets the opportunity to address the panel, and talk about why they think their decision is the right one. But they're also listening to the other four judges and taking into account, maybe things they haven't noticed or maybe things that they just don't prioritize quite the same way.

[00:16:17] And listening to these six judges or five at a time, but the six judges in discourse, listening, giving their views, knowing when to be brave and when to stand their ground, but also know when to flex, and acknowledge that may be another photographer, another judge has more experience in an area or a spotted, something that they haven't, that that was exhilarating in the extreme, because the panel of judges each time there was a discussion , they came to decision and the whole panel doesn't have to be unanimous, but the whole panel of judges respects and understands the outcome of the process.

[00:16:56] Now, of course the delegate might not. That is other candidate rather than might not. That is true. And it wasn't a hundred percent pass, uh, in terms of each of the panels. And it's always heartbreaking. I wish the candidates could see behind the curtain while we come to the decision. That's not part of the process that we've opened up just yet. Um, that may come in the future as we get our arms around a way of doing that, that is. Uh, fair. But genuinely when a panel was unsuccessful, you could almost hear everybody in the room, you can almost hear their hearts. Breaking.

[00:17:37] When we say, we're sorry. We mean it. Because we would love every single panel to be a successful panel. We would love that. But in the end. It's a, it's a balancing act between making sure that we reward the endeavor, we reward the work. But the standards have to be high. They have to be. Consistent. They have to be something that when people look at the letters you put on the wall. They mean something and sadly they can only mean something.

[00:18:12] If we hold our ground, on, uh, the standards, the process, and the reasons why certain panels will succeed where other panels may not make it this particular time, but what an absolute what an absolute privilege to be in the room with those judges, looking at those panels, the panels were stunning. Even the ones that were unsuccessful this time round, the panels were stunning.

[00:18:34] So a huge, thank you. To the six judges who came and provided their skills, their eyes, their experience to, assess each of the candidates work

[00:18:47] And what a beautiful thing to be a part of.

[00:18:50] Um, what else? What have I written in my notes?

[00:18:52] Paul - Studio Rode Broadcaster V3: So, yeah, I've drank a little too much this week and exercised a little too little. That's something I'm now feeling very guilty about. And this afternoon, it's Saturday afternoon. And I sat and thought. Shall I go home and get on the exercise, bike or shall I record a podcast.

[00:19:06] And I thought, oh, I better record this podcast, but trust me when this is recorded. I'm going to go home and do a little bit more exercise than I have this week. This week I've barely slept. I've been working in London. I've been working in Essex. I've been working here locally. This stuff has got to go out.

[00:19:23] I've written an article for professional photo magazine, big shout out to those guys, by the way, the online magazine looks fantastic that's Professional. Uh, Photo Magazine. Uh, but what, uh, what a week it has been,

[00:19:36] uh, final note, . Final note this week. Um, it's been a real run of it just at the moment in that.

[00:19:43] Paul - Studio Rode Broadcaster V3: Lots of photographic suppliers have been approaching us to feature their product on either the podcast or masteringportraitphotography.com, or just getting it into our hands so that we can talk about it. And I have a really strict policy here, um, that I'll only talk about things and promote things that I use that are part of our business, part of our workflow, because if they are worth talking about, then trust me. I've already had a look I'm already using it.

[00:20:11] So this one has, this came in yesterday. Um, and I'll put the link in the show notes. We use a bit of software, or we've been exploring a bit of software called EVOTO - E V O T O, which is it's an AI retouching package.

[00:20:27] Now I know I can feel a few of you are hackles going up and bloomin' AI. retouching automated and all of those things. Why do I like it? Well, I like it because you have total control. So in the same way that we use actions in Photoshop, we put up, um, check layers. And do dodging and burning. This takes some of that drudgery out.

[00:20:50] I say, drudgery that, sorry, that sounds dreadful. I don't mean it to sound like that because actually I love retouching.

[00:20:56] Paul - Studio Rode Broadcaster V3: I love it when I've got an hour. And a beautiful picture that I can just work up, but my business model, doesn't allow me to do that for 22 portrait shoots in three weeks. It just doesn't.

[00:21:08] Now I could outsource it, I suppose. But I've never been really that happy with the results when I've done that. I find, I find things, come back, just looking a little bit plastic. Um, of course I could pay really high-end retouches, but I work in social photography, not commercial retouching. Obviously, if it's going to be the cover of Vogue, I can spend thousands on a single image being retouched, but that's not my world.

[00:21:31] My world is a very solid, very dynamic, very successful social photography. Uh, outfit and. Although I like the images to have a really high fashion look for an awful lot of my work, trying to find techniques to do that quickly is not straightforward.

[00:21:48] Paul - Studio Rode Broadcaster V3: Um, so when EVOTO suddenly emerged a few months ago, it's still sort of in beta, at least a lot of the functions are. Um, it's E V O T O you can go download it.

[00:21:59] Um, this particular piece of software allows you a huge amount of control and there are two. Uh, bits of Photoshopping that I really don't enjoy. I don't mind. I love I say. I don't mind. I love skin retouching. I love working at the colors. I love all of that side of it. I really don't like fixing crosshairs, and I don't like fixing creased clothes.

[00:22:21] So there's a two things there, there are others, but those are two things I really just find irritating for whatever reason.

[00:22:28] Paul - Studio Rode Broadcaster V3: Well, EVOTO on its own, it would be worth the effort of just fixing those, um, it does crosshairs brilliantly and it will take the majority of creases out of pretty much any type of clothing.

[00:22:41] And even if that was all it did, that would be worth the money, but it does so much more. It helps me in so many ways. It's helping us automate and create a higher finish. But it's still looking natural, still looking like they, the images haven't been retouched, I'll do a deep dive into it at some point. Uh, but the guys have been in touch, and I do have a promo code. Uh, if you fancy it again. Uh, put that in the notes, but it's https://go.evoto.ai/PaulWilkinson capital P capital w all one word, Paul Wilkinson. And if you go there and sign up. Uh, you will get 30 free credits, which allow you to have a play.

[00:23:28] So you'll get 30 free credits. The other thing about the software, which I really like is that you pay to finish the image so you can load it up with as many images as you like and run your, your settings on it and run. Basically all of that, the whole of the software. But you only get charged when you export the finished images out.

[00:23:50] Now it's not perfect yet. Uh, only works on certain types of files. It won't work on PSD files. It works on TIFs or RAW files. Uh, or JPEGs, but trust me, it's an absolute godsend. Uh, particularly if you don't overuse it, if you just keep on the right side of the line. The images look natural, they look polished. They look finished. That you've got no crosshairs and even the clothes can get a little bit of an iron. So I'll put that link in the show notes. And if you follow the link, you will get, uh, 30 free credits. By the way, I get no kickback on this. I'm getting nothing out of it. It's just, I talked to the guys. Because I use the software. And I said I would happily, uh, promote it because I think it's, it's absolutely. Uh, brilliant.

[00:24:37] And then anybody, the whole point of this podcast is to make life a little bit easier for anybody, uh, doing portrait. Uh, photography.

[00:24:44] Paul - Studio Rode Broadcaster V3: So anyway, on to what is, I suppose, as much as it ever is the topic of a podcast, these are just, you know, It's the diary of a working pro in stuff that occurs to me as we, as I get all my life. Um, but here's the primary topic of this particular. Uh, podcast and in a sense. It's a little bit of a moan. I just, I don't like to moan.

[00:25:07] It's not my style, but this is just a little bit of a protest protest. Sounds better than moan. Maybe. A little bit of a protest.

[00:25:15] Paul - Studio Rode Broadcaster V3: Which is the sheer number of adverts I get in all of my social feeds with people telling me they have the answer. They can make my photography business successful. They can find me thousands of clients.

[00:25:29] They have a six-figure photographic business. They can tell me how they did it. No one, no one has the answer. It's all lots of small parts. And when I'm looking for help, I look basically for three. Three things more or less. And these. These are three things that it would have to have if I'm going to use someone for some help.

[00:25:48] Firstly, do I admire their pictures? Do I admire their pictures? Do I want or understand why they create what they do? Is it something. That's in tune. With me and what I want.

[00:26:01] A couple of people have come into our studio and said, well, you could do it like this, you could turn the whole space into two working studios, have two photographers in each run, eight shoots. Uh, in each, uh, part of your space per day, that's 16 shoots. Per day, you need to get a sales team onto the calls, do cold calling to lead generation, and you could run a multi-million pound business. Well, I could. But I don't want to. Because those photos are not the photos that I want to take. Um, and besides I want to take them, I love creating pictures. That's part of why we do this. The idea of not creating pictures anymore is not part of my business plan. What I've got to always figure out is how to make this business as profitable as I can, given the caveat, I left a very well-paid job in the city to do it. I left a career and a life of money and shares and shareholder value, and watching stock markets and being a partner in a firm.

[00:26:56] I left all of that behind me because it wasn't, what I wanted. What I wanted to do was create beautiful images and make life just a little bit better for people myself included. Um, so that the idea of doing that, so. I will only ever look for someone who's creating pictures. I truly admire.

[00:27:12] Secondly, , does that business, the business they're describing, does it look like my business vision?

[00:27:18] So whatever it is, they're trying to sell me. Is that part of my vision.

[00:27:23] And thirdly, do I like the person who purports to give me that information.

[00:27:29] If those three things are true, there may be, I'll dig into it a little bit further, but if any, one of those isn't true. I'm not going there. And I get so many ads with people, waving their camera around, telling me some number or rather. You know, I don't know.

[00:27:43] I've created a six figure business in three weeks. Um, I did it all from the comfort of my own home. I mean, there's even ads. Now I get the, tell me they don't need a photographer. You can set up. A headshot business without ever using a photographer. And if I get one more of those ads from someone who clearly doesn't understand. What. Personal branding really is it's the clue is in the title, personal. It's not AI generated.

[00:28:09] I know you can change hairdos and suits. And I use AI everywhere. Trust me. But there's a big difference in the, if you think about the one word you have to have in personal branding, authenticity is at the heart of it. An AI can't give you that. I mean, you can't synthesize authenticity. There's no such thing. Synthetic authenticity is an oxymoron, it is not a thing it's either authentic or ain't. So, uh, I'm sort of very. They're very cynical about those things and they, and these people are always waving a camera around at me, sometimes with the lens cup still on. I assume that it's because the Metta or social media algorithms reward, people waving a camera around.

[00:28:53] So it gets it higher up in my feed and it definitely works as long as it's aimed at me. So I've got hundreds of these things. And they're always, there was a very particular type of person. They're always very bouncy and extrovert and energetic. And I like that. I'm bouncy and energetic and extrovert. Um, but I'd like to know, that their business has been running for 10 years or 15 years.

[00:29:17] I'd like to know. That they consistently do these pictures with real clients, the kind of clients that we find, the kind of clients that are in tune with our business. Um, Now of course, when I dig into them and actually have a hunt around. 99% of them are paper thin. There's nothing underneath there's no, it's not substantiated by any real world. Business acumen or business experience. Some of them will have been successful, but you can feel that they are now going into training because the success of the business has probably beginning to wane.

[00:29:51] I'm looking for a long-term sustained business. If what I want to run is a longterm sustained business. I'm looking for somebody who can do what I want to do. Um, Now it is true. It is true that you can be a great coach without being a sporting star on your own or vocal coach to rockstars. They're not quite the same thing, being good at something and being able to coach in it. Not quite the same thing as being a star in it.

[00:30:18] I understand that. But I really do want to know that the war stories I'm going to learn from are real, that someone's been out there, someone's done it. That they've walked the walk and ideally are still walking the walk I'd much rather learn from a business than from a trainer. If you get what I mean. I want to go to a consultant . Who's still running up business. They're still learning. They're still evolving. I mean, goodness knows. In the UK, we're about to go into a general election. The dates of that have just been released, and if there's one thing I know about elections and anything sort of like, um, referenda, anything like that. Is the phones, just go that little bit quieter. So no matter what happens up until July the fourth, which is the election date, I know that the market will be ever so slightly suppressed because people don't wake up during election campaigning and think first as they wake up, I need to get some photos. That's just not what happens.

[00:31:16] People wake up and thinks, you know, What's Rishi Sunak said today, or where are we headed with the election or any one of a million other things, but photography just gets down the list a little bit, further. So I know we're about to go into a quiet period and what I want is someone who's been through that knows that's what's coming knows that the little intricacies of running a business over a long period of time are far more than you can do something like this in 42 days, or in just three weeks, you can have this success or with just one camera and one lens and working from home, you can telemarket to a thousand people.

[00:31:49] I don't care about any of that. What I want to know is do they run a business that looks a little bit like mine? And I know that they've been there, seen it, done it and are still doing it. Um, now.

[00:32:00] Paul - Studio Rode Broadcaster V3: A couple of episodes ago, I talked about four things, four things, I think are consistent to successful. Photographers that's energy, optimism, enthusiasm, and confidence.

[00:32:12] I stand by that. They're very much there, but they're not all of it. And I did say that in a podcast, they're just the foundation stones. That, not the whole building there. The bit. They're the bedrock or the foundation, everything can be built on, but they are not. The whole building, maybe I'll get over the coming months to talk about each of the different areas that I think you probably need to get to map it out.

[00:32:35] Maybe that'd be a good idea. if I draw it all out. Uh, maybe actually create a little bit, maybe I should stand in front of a camera and wave my camera around with my lens cap on and say, I've got the answer for you. I don't, I don't have the answer. I've just spotted some things that are consistent with people who are successful, energy, optimism, enthusiasm, and confidence. But you'll also need some other stuff.

[00:32:58] And one of them is just hard work over a period of time. Call it, practice. Call it graft, call it wherever you want. It's doing it over a long period of time so that you have your chops down. You graft at it. You'll get some breaks. You'll miss some breaks. You'll have a bit of good luck, you know, have a little bit of bad luck. That's life. There isn't a silver bullet for this, and you really do need to plow through it. So these little ads that come up and say, I've got the answer for you in the next three weeks, you can do this. Um, then just, I'm just doubtful.

[00:33:32] I certainly don't buy into them. And every time I have sort of investigated, they've come up short now we all have superpowers. We do. But we don't all have the same superpowers and there's no one superpower you need, you need a suite of them. But you can't have everything. It's just not possible to be good at everything. Um, my superpowers, I suppose, are I am a grafter I work hard. I can read light. I love, I love technology. I know it's slightly ironic that I'm muttering about some of the AI stuff given I've got a PhD in AI. I adore technology. And I get on with people. Well, mostly I get on with people. But I am not for instance, an avant-garde creative photographer. I'm not edgy. I'm not a visionary. I'm certainly not a master, of marketing or a sales.

[00:34:22] I'm non of those things, but I work hard. At it, I love doing it. And so I do a lot of it. And I particularly love being amongst people. And I love being amongst people when I've got a camera. And if I'm, I suppose I, if I think about it, I can create a portrait. In almost any light. If I can see it. Well, probably I can use it. Those are my superpowers, but everyone will have different superpowers. Some of you will be amazing at business. Some of us will be amazing at marketing and sales. Some of us will be amazing photo shoppers. And fine artists things that I'm not. Um, but that's my superpower. Those are my superpowers. Uh, I'm a grafter can read light love tech and I get on well with people.

[00:35:07] But even then in and of itself. that's not enough. It's a damn good start, but it's not enough. I've got to learn and I have learned as much as I can about everything else. I'm still learning. I'm still on that journey. We're still running. Uh, business that I've learned how to do it alongside Sarah. Sarah. and myself, we've worked out how to do it.

[00:35:27] We've had a corporate background. So we were exposed to the fundamental principles of running businesses, which is really useful. But I've learnt how to run our little business, how to sell. We've learned how to sell stuff. We've learned how to market, we've learnt how to do those things. Using what I would consider to be natural tools. Um, so using the S the superpowers that we have, the ability to get on well with people, the ability to create a picture, actually, after that, you don't need to do too much on the sales side, a couple of little bits and pieces.

[00:35:55] There are techniques. But for us, we've just lent into our natural talents. Um, of really liking our clients and really enjoying being there with them and really enjoying, creating images of them. Uh, and so that's how we've learned how to run a business and we're still learning.

[00:36:12] But I do wish I could stop receiving ads from people, waving a camera at me telling me that they all 25 years old of them. Are the answer. Well, they may be the answer, but they're not the answer. that I would look for. They can't change my business only I can change my business and I'm very, very picky. About who I take advice from.

[00:36:37] Paul - Studio Rode Broadcaster V3: Anyway, thank you for listening.

[00:36:39] If you have enjoyed this, please do let us know. Please do leave us a rating on iTunes or wherever it is, you get your podcasts and also please do subscribe. So the minute we publish the next one. Bang. There is. In your in-tray or in your list, on your library, on your latest or on your alerts or wherever it is. That it pings up when you listen to your podcasts, please also head over to mastering portrait photography.com, which is. the spiritual home of this podcast. But also of course includes a ton of stuff all about the love. The passion, the creativity in the business of mastering. Portrait photography. If you're curious about any of the workshops and one-on-one masterclasses that we run, um, where there's a whole suite of them. I go back to the thing I said earlier, though. If you think we're the kind of thing you'd like to do.

[00:37:23] If we creating pictures that you'd like to learn how to do, and if you think actually you'd like to learn it from us. And then please do head over to, uh, paulwilkinsonphotography.co.uk. And there you will find the, um, Coaching section, but just Google paulwilkinsonphotography.co.uk workshops and you will find us.

[00:37:41] So on that happy note, I'm going to go, I think. And have a beer in the sunshine with my wife. And lament the fact that I've got one very sore, big toe. Whatever else you do. Be kind to yourself. Take care.