The Mastering Portrait Photography Podcast

So after three days of judging images for the British Institute Of Professional Photographers, it's time for me to step down from my role as Chair Of Awards And Qualifications.  I have been in the role for three years and it is time for someone else to pick up the reins and run with it (if that isn't a mixed metaphor.)

I have loved doing this and if it weren't for a million things I have to go on and do, I think I would do it forever!  So as I drive home from my last round of qualifications - possibly the best one I've ever been involved in - here are a few musings of things I have spotted.

This is a 'Tales From The Land Rover' edition so please forgive the audio quality and any mild road rage!

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

So I'm driving home from Birmingham, just in a service station, having bought the most expensive cup of coffee in the world, um, but I need one. It's been a long few days, um, and I am beyond exhausted.

I've just been judging for the British Institute of Professional Photographers. I was there as chair of judges and quals for the last time, maybe not for the last time ever, but certainly for the last time, uh, in this current guise.,

it's been three years, I've done it for three years, and I need some time to be able to do some other things, it's nothing more than that, that's all I need, it's just to be able to do some other stuff, because we're building up Mastering Portrait Photography, which, by the way, we actually got another royalty statement through this week, um, for the book, ten years later, and the book is still .selling, I cannot believe it, uh, selling all over the world, and it's such an honor to have something out there that is still ticking over, you know, a few hundred copies, I'd say it might be more than that, but it's hundreds of copies, every year, around the world, it's still in print, after ten years, and while much of the book I would update now, it's still reasonably, uh, current, the pictures certainly stand up for themselves, as do the Uh, all of the notes.

I think the one thing I would change is the opening chapter, which is all about current cameras. And of course that's changed in 10 years. They're not at all like that. And that's kind of what we're doing. We're building this incredible website called Mastering Portrait Photography. That is what I always loved, which is images and explanations and diagrams and ideas.

And I have a bookshelf from floor to ceiling full of those kinds of books. So, it's time to stop judging for a moment, and I've just spent the past few days doing it. I'm on the M40 heading south. I'm Paul, and this, this is the Mastering Portrait Photography Podcast.

Well, wow, what a few days it has been, and what an honour and a privilege it's been to have the role of Chair of Qualifications and Awards for the world's oldest. Photographic society or association, um, just beyond belief that I was asked to step into that role and it saddens me to leave, particularly after these couple of days because it's been just the most exciting thing.

It's been absolutely wonderful, but I have to do it. We have to find a way of getting a little bit more time to do the other things that I need to get to. So.

I've stepped down, I stepped down a few months ago and said I'd run it to the end of the year, so I've just finished the last set of qualifications that I'll be chairing, for now anyway, and the last annual printmasters competition.

I've got one more round of monthly images to, uh, chair the judging for, and then I am done for a little bit. So I'm not done judging, I'll still be judging both for the, sorry, for the BAPP, I'm sure. And for the Societies where I'm going to be in January, we're presenting again in January at the Societies Convention in London.

Um, I'm doing a couple of workshops, a couple of masterclasses, but I'm also going to be judging. I'm also leading the judging for the Click, uh, Click Light event, uh, sort of towards the end of next year. I already know that's in the diary. So it isn't that I'm stepping away from judging, it's just I'm stepping away from the role that I currently have at the moment.

Um, because it's just too time consuming, it's all I can do. Um, so what have the last few days, uh, been?

Well, we've judged hundreds of images, and I, it is, it's hundreds and hundreds of images. We've judged eleven panels, there are six judges. I chair a team, there's myself and six incredible photographers across all genres, um, of our art form.

commercialphotography, portraitphotography, weddingphotography, landscape, wildlife, you name it. Uh, this broad skillset in the judges, um, was in the room. Six just wonderful people, um, and it's that I think I'm gonna miss if I stop judging, of course. It's being in a room with these massive talents who make me laugh and inspire me every time we do it.

So we have judged 11 panels. of which five, uh, came out as a fellowship standard. That's the highest grade we can offer is fellowship. Fellowship at the British Institute of Professional Photography. I got my fellowship, uh, 2011, I think. I should know the dates to my own life, but I don't. Um, and I remember then wondering what, where that would take me.

What did it mean? And where it's taken me is to where I am right now. We've written a book. I've chaired all sorts of associations, I've chaired, I've been the Chair of Quals and Awards for the, um, for the British Institute of Professional Photographers. Um, I've travelled the world, I've worked on cruise ships, I, just, so much stuff has happened, and it's all thanks, or at least it was triggered, by me doing my quals.

Uh, so five fellowships, uh, three licentiates, um, three of the panels we saw of the eleven sadly were unsuccessful, um, but of the others, eight were successful, and a couple of those were uplifts, which means they came in at one grade, and they didn't just get the grade they came in for, um, they were deemed to be so good, they were uplifted to the next level, the next qualification, and they both came out at fellowships.

And I've had the chance to see and talk to the most wonderful photographers and their images. One panel in particular really just blew me away. And it's rare that I look at a panel and I wish I'd taken those images. There are panels where I love the images, but they're not really my field or it's just, you know, a different thing to what I do.

But this was a panel of portraits of artists and creatives and artisans, famous artisans, some of them unknown artists, others, and the way the work was presented, the way the author was so down to earth and humble about what he did, the way he'd captured characters in a moment in time, the way he'd styled each image in each studio, everything about these images just made me wish.

I had captured them and that's how it's left me. But what a way to leave, right? What a way to finish my tenure, um, after three years in the role. What a way to decide it's time, um, and although I'd taken the decision a few months ago that it was time for me to step away, I couldn't have foreseen that the last round of judging that I would chair like this would be simply the best couple of days of my time in the seat.

Absolutely. uh, amazing. So as I said, we've just judged the printmasters 2020. I don't know if I did say it or not. Obviously when I'm driving in the car, I'm on the motorway, uh, concentrating on the driving is my priority. Speaking into a microphone is very, very low down the list. Um, so of course I'm making it all up as I go along and trying to remember what I've said.

I have no idea. Did I tell you that, um, we've just been judging the printmasters as well as some qualifications? I've no idea. So that's what we've been doing two days, one day printmasters, another day. Quals, the print masters, hundreds of prints, hundreds and hundreds of prints.

So what have I learned over the two days?

Uh, well, let's sort of think of, uh, some things. Firstly, and this sounds obvious, but I'm in the same way that McDonald's print caution is coffee might be hot on the side of their coffee. It's such an obvious thing, yet people don't. So I'm telling some of the obvious things and yet people don't read the rules.

Start there. Whatever else you do, read them. Don't ignore them, because we will find out. We have had one image confirmed as being generated by AI. I doubt it's the last. We're gonna see more. The judges spotted there was something not quite right about it, so we dug in. Sure enough, AI. That's not to say there isn't AI we've missed.

AI now is so good that if it's presented to us, Unless we forensically check every file, I don't know what else we're supposed to do. Um, we spotted it, we got it checked, that's disqualified. There are others maybe in there, um, that have more than a smattering, um, of artificial intelligence involvement. But, you know, uh, the tools will get better and better and better at spotting it.

Um, and maybe it'll get to the point where in all competitions we have to ask to see The original RAW file, but even that, you know, you can fake a RAW file. So, what do you do? Uh, either way, absolutely brilliant. Um, also if it says it has to be a commissioned image, that does mean you can't use images from workshops.

Um, commissioned means you had a client who paid you to take the picture, that's what a commissioned image is. And of course, when images of models start popping up, this In a room with six of the most experienced photographers in the UK, there's always going to be one of them that's like, I know that model, I've seen those pictures, I know where that was taken, I know who took that.

Um, and so yeah, sure enough, we had to ring around a little bit and find out, um, whether some images were, um, within the rules, um, and the confirmation, uh, came through one way or the other. And of course, just read the rules. Uh, I say this every time I do one of these mop ups. Paper and mounts. Paper and mounts.

Paper and mounts. If you have any white paper showing of the printing paper, it's a good idea that the matte is either significantly different in colour to that paper, or is exactly the same as that paper. Um, one of my favourite, um, ways to mount an image, and there were quite a few we've seen over the past few days, The idea behind this was to have a white paper border around the print that sits then inside the mount.

So there's a gap between the edge of the actual ink on the paper and then the cut of the mount. It creates a really beautiful sense of space as it sits into the opening. But the paper needs to be the same colour as the mount. Otherwise it looks really weird. I suppose you could have a black mount and white paper.

Yeah, that would be fine. But a slightly off white mount and a pure blue white paper probably are not going to sit that comfortably, uh, together. So think about that. Think about how the whole image appears.

So what else?

Well, good mentors matter. I might write a title. I might, might, maybe I should write a podcast on that and that alone. Good. Mentors matter. They really do. We can see the work coming through from great mentors. Um, because the panel is considered, the way it's laid out is considered, the image selection is considered, um, having somebody else's eyes on to help you step outside of yourself.

The problem is when you're looking at your own images is you are by definition attached to them. You can't get around it. That's the way it should be. You are attached to your own images, which means you're not looking at them objectively, or at least most of us can't look at them objectively. I'm sure there are photographers out there who profess that they can.

I can't. I need another pair of eyes on. I have a mentor, and having a mentor is utterly, utterly crucial. Um, someone who can not just cast their eye over what you're doing, but help and shape and guide, give you ideas, bounce stuff off of you. Someone, ideally, who you respect, that you think what they've created and maybe what they can drag out of you will just make you a better photographer.

That's your mentor's role. They don't have to necessarily be a better photographer, they have to be someone you respect. Um, so have a good mentor and talk to them. Being meant, I've said this, there's a podcast on this somewhere in my history. That being mentored, being a mentee is a skill in and of itself.

It's not just a case of a mentor telling you how to get better. It's you driving that, you asking for the right help. You listening to what a mentor tells, tells you, you deciding what from what they're advising, what to do with it. You won't do everything a mentor suggests because your mentor is them and you are you.

You know, unless your mentor is your twin or something, they're always going to tell you things that, well, I can see how that might work for you, but it probably isn't what I want to do for me. That's fine. That's completely fine. As long as it's a rational decision that you're going to do something slightly different.

It's not just, nah, can't be bothered because can't be bothered, got no one nowhere. So have a good mentor, listen to them, use them, drive it, uh, and, you know, It just, you can see it in the panels that came through where the mentor, the relationship with the mentor, uh, was incredibly, incredibly good.

The next thing I'm thinking of is be current.

And what do I mean by be current? Well, the trick, I think, is to love the world in which you work. Look at the art, look at the Tele, films, listen to the radio, be influenced by the world in which you work. Don't just, you know, it's the temptation always, I think, when you do things like fellowships, is to say, well, that's defined me, that's who I am.

And we see it sometimes in the work, and frankly, we see it sometimes in the judging, where, um, just because it's always been, So that's the way it always will be. And that's, that's, that's not a great way to be. I don't think, you know, mix with new photographers, new generations of photographers. If you're like I am just that little bit more experienced in the industry, you know, my influences now have to broaden into the younger market because that's not my natural fit.

So I've got to get out there and explore what's being created. On channels that maybe just maybe I wouldn't normally gravitate towards. You know, I can't say I am a TikTok king, um, but I do go on there. I do keep an eye on what's going on. I try to learn from it. Um, Insta, I have a big account on Insta, um, which right now is still reasonably current, but it won't be in the same way that Facebook probably isn't anymore.

So, be current, be aware of what's on magazine covers or the latest and greatest websites. Have a. I don't know, have a link on your browser that gives you the top ten designed websites in the world at any one time. You can do these searches. In which case, have a look at what they're using as the imagery.

As a photographer, that's our job. You can have a style, of course you can. But, you should all, always be absorbing and assimilating. And, some of what we've seen over the past few days, It felt a little bit like it was looking backwards rather than looking forwards and we should represent the future as photographers, not just what's gone on before.

Again, I'm not saying throw away the classical techniques, of course I'm not, because they're there for a reason. Cliches are cliches for a reason and rules are essentially just cliches. So don't ignore it, but interpret it in new and exciting ways. Style images. Finish images, use post production, try different things that it would never have occurred to you to do.

Just be exciting and be current.

Uh, for you wedding photographers or frankly anybody who photographs people who are in love, uh, or people I suppose because there's an extension to this, um, one of the things that came up a little bit was a disc or various discussions around whether A couple had been photographed and it looked like they were genuinely and authentically in love.

The connection between the couple, um, there needs to be movement in that. It's like choreographing a dance when you have a couple sort of, um, in each other's arms or really close to each other. Don't think like a photographer, what do you want the end, what do you want the shape of them to be? Think like a choreographer and think, what would I like the movement to be?

And then as a, as a photographer, think, okay, now I've got the movement and the shape and the emotion and the rhythm of this, what moment do I want to hit the button? Now of course you can pose it statically, that's not a problem, but it should feel alive. It should feel like they're moving, that they are in harmony with each other.

There needs to be a connection between them. And then ultimately, there needs to be a connection with you, the photographer. Or more importantly. The viewer who sees the image in the end and to do that they must connect with your camera now You're holding the camera So they have to connect with you and then you have to guide them towards the lens if it's eye contact that you want But there has to be they have to like you and you have to genuinely like them It shows in the images when there's a relationship between the subject and the photographer You can feel it.

It's, it's sort of there in the picture. It's there in their eyes and their muscles. It's there in the timing of the shot that you take. It's there in the way their shoulders rise or fall or the way he's not just holding her or she's holding him or she's holding her.

It's the way that they bring each other closer together with laughter or emotion of some sort.

So have a connection with your with your subject and get them to have a connection with each other. Um, one of the biggest things I've thought of, I've lost track of where I am, of course, because I'm in the car and it's, the road's busy.

Um, but one of the things that occurs to me, it's the most important thing you can do with, um, competitions and qualifications is do them.

Actually get off your hands and do them. I know some very good photographers who think that they won't win something or they won't qualify. And they certainly won't if they don't enter, that's certainly true, but if they do enter, who knows? I know some of the categories that came through for the print competition this year were eminently winnable.

There are great images in those categories, but I know photographers producing equally good images Who had they simply entered, stood as good a chances as anybody else? Why not? I obviously can't enter because I'm, uh, judging. But with another association I enter all the time quietly behind the scenes. I don't really make a fuss about it because if I'm not entering, if I'm not pushing my style and my techniques, how can I consider that I'm qualified to either mentor or judge others?

So I do it too, and yes, it's heartbreaking when your images don't. Well, of course it is. It can be expensive and soul destroying. You know, it's a real problem. But, equally, it can be hugely rewarding. So you, you can't win if you don't enter. You can't qualify if you don't try.

And the process, particularly with qualifications, the process is so much more important than Than the qualification itself, though that is absolutely not , not how it feels.

It's only afterwards when you can say these things. You never, anyone if, if anyone's ever going for qualification. Um, and I say to them, um, you know, uh, how do you feel? And they're like, ah, it doesn't really matter. It's just a process. It's a journey that I'm like, no way. No, no, no, no way. I know you are not telling the truth.

Why? You wouldn't put yourself through that kind of expense and that kind of pain and discomfort if it was just about the learning. But the learning is the bit of the puzzle. When you look back with hindsight, whether your panel is successful or not is the most valuable thing you'll do. Because that's where the lessons are.

That's where the learning is. That's where the development is. The letters give you confidence. The letters help you shape who you want to be. And they certainly, if you know what you're doing, help you market yourself. But they're not a definition of who you are. The process of getting there, though, is, because it gives you, or it shapes, or it demonstrates, I don't know what the right word is, that you have the dedication to your craft, that you're willing to get down and push and push and push to be the very best that you can be.

You're never going to be a finished article, or at least I don't think you can be.

I think every day, I mean for me for instance, I wake up every day it's a mix of enthusiasm and energy and ambition and insecurity. I just think, oh I'm not very good but today I'm going to be better. That might not sound like the most reassuring thing in the world but it is what it is.

You know, I've learned to use my insecurities as my driving force. I don't like feeling that way. God, I hate feeling that way. Why would I like feeling that way? You know, I look at some of the photographers out there that are Sometimes massively, they overrate themselves, but they're just hugely confident.

And I'm not that guy. That's not my personality. Mine is to feel, I suppose, um, insecure about my work. But I use that insecurity and that sense of, I wish I was better as my driving force. And everyone has their own driving force. You'll have to find yours. I've found mine. I know what it is. I wish it was something slightly different.

I wish it was something slightly more sort of positive, I guess. I saw a counselor would ask me why, why have I empowered other people to make me feel insecure or something. I have no idea. I've never been to a counselor, but I'm guessing that it's my, my, the energy that I use, the fire that I have might not be the most positive, um, and reaffirming way of doing things.

But for me, it, it is who I am. And it pushes me to do things. It pushes me to try things. It gives me the energy to overcome hurdles and, and create videos or create the website or write a book with someone. Um, terrifying though it is, I just want to be better at it and so I'll keep trying it. Uh, so put yourself forward.

Another thing I'm just thinking of is the headlamps. Headlamps and taillights are all around me. Is learn how to craft lights, or just as importantly, learn how to see light. Learn how it lands on someone's face, or their figure, or a scene, or a dog, or a cat, I don't know. Saw some of the most exquisite, exquisite cat photography today.

Saw some And the author of the panel has learned how to use light to bring out texture and form and character and personality in cats. That's her skill set. It's wonderful. And she's learned how to do it. And, you know, that's where photography stems from. It's all about light. If you're a daylight photographer, learn how to see it.

Learn how to observe. Learn how to almost Smell it out. , you know, you see it. You, you, do you ever get excited be, I mean, even now I'm watching a car ahead of me and I can see the pool of light on the road ahead from its headlamps and it's dark in between the Land Rover and him or her, and then there's a pool of light in front of that car.

Well, that pool of light might be quite an interesting thing to light somebody in. I spent my life doing that. I can't help it. It's like light is addictive. It's like a drug. Finding good light, or interesting light, or light that might give an effect, when, you know, the cars coming the other way, their headlamps are giving the car I'm following, kiss lighting, because of course it's bouncing off the sides of the metal, and I can see these kind of pockets of light along the side of the car, you know, that's just, oh, that'd be really interesting to photograph someone in that kind of lighting, you know, let's say a, you know, a car's headlamps are probably a bit low to the ground, But if you had a truck or something with overhead lights and you could get them to point down so they're above someone's head but you've got other trucks in the distance where they've got their normal almost ground level headlamps on and they they're going to create the backlighting yeah that could be really super interesting and it's that enthusiasm for exploring light that I think photographers need if they're going to create the truly stunning interesting images.

I mean I would say that, I love light. You know, as an Elinchrom ambassador, you'd expect me to say I love light, but I do. I just find it, I don't know why, why, I have no idea why that might be a thing, but I love it. I absolutely love it. And so, yeah, you know, after all of that, I'm sure there's a million things, I'm sure there's a million things that I've missed.

And had I spent the time thinking about it and driving home and writing up my notes and recording the podcast properly in the studio, it would sound a little bit better. I'd be jolted around a little less, um, but it probably wouldn't get done because we're so busy just at the moment. So apologies for me doing a Land Rover edition at 70 mile an hour because I can hear it's noisy, but otherwise I was not going to record one at all.

Um, the time pressures are now such that I really do have to dedicate more of it to mastering portrait photography, to our website, to building the, um, room mock ups to drop pictures into for beautiful framing, to creating interesting ideas on images and writing up notes on old images. Have I said the videos?

I must have said the videos. Oh, maybe I haven't said the videos.

We're creating these beautiful videos. We've got so many news joined us in the team. Katie's joined our team, who's amazing. She's great. She's a real breath of fresh air. She's young. And so she sees the world totally different to me. Um, so, you know, between us, I think, hopefully, it's a two way street.

I'll help her understand mostly software. I'm pretty good at picking up software. Um, and so Blackmagic's DaVinci is now another one of the tools that I'm reasonably comfortable with and can get my head around. Um, so I'm helping her get up to speed with that, but in return, she's showing us a young view of creating videos, which there's no way I would have done.

Sarah and I wouldn't have done it that way. But I'm really loving having that around. But it takes time. All of this takes time. And, um, running the workshops, you know, we now run regular workshops and they're going to increase.

Um, because we just love doing them but also it's part of our business model going forward.

Um, and to have time I've got to stop doing so many other things that I've been involved in for a while anyway. So, uh, Yep, standing down and it's all for mastering portrait photography. On that note about workshops, we do have a space actually, we've got a mastering studio lighting workshop which is on Monday the 4th of November, so it's a few weeks away, but there's still a space on there.

I love this day, I think this day is one of my favorite workshops, um, that we do, where we just play with lights, play with ideas, try things out, smoke machines maybe. GoBos, BigLights, SmallLights, um, HighKey, LowKey, you name it, we just play. Because that's by far the best way of learning stuff. Um, you can do whatever way you want.

Some people are bookworms, some people like a video or two. For me, I like messing around, um, and coming up with ideas. So that's on Monday the 4th of November, if you fancy it. Why is it right, when you're overtaking someone, why do they accelerate? Bye. Anyway, um, I don't like motorway driving very much. Everyone's very aggy, people are very aggressive, they just, it's a weird, ever since COVID it seems to be a very weird world. Uh, anyway, where was I? Oh yeah, I just love playing in the studio, and that's the workshop. So it's Mastering Portrait, sorry, Mastering Studio Lighting, uh, on the 4th of November, if anyone fancies it, just Google Paul Wilkinson Photography Workshops, or head over to paulwilkinsonphotography.co.Uk, or similarly, you can go to masteringportraitphotography.com, and the workshops are in there, in the Academy. The same workshops, but they're in the Academy, uh, over there. Eventually we're going to fuse all of the workshops into Mastering Portrait Photography. There's one single entity, so at the moment they're sort of co existing on the two sites, um, but it's the same workshop.

Uh, we will be putting more and more of them up on there.

If you subscribe, actually, to Mastering Portrait Photography, um, it's not a lot of money. It's 6. 99 at the moment, as at the time of recording, it's 6. 99 a month, which is actually the same price as the cup of coffee I've got sitting here in my Land Rover.

So it's one very large pumpkin spice latte per month. Um, To join the website, but if you do that, you get an advance notice of the, um, workshops, um, and you get to, uh, jump on them earlier than anybody else. You get to be part of our community, the Facebook community, uh, which we're building, um, making that more and more vibrant and interesting.

And, um, you can post pictures in there and people would jump in and give you tips. If you ask for it, if you don't really want it, then, you know, you can just post your pictures for the sheer joy of it. Uh, so that's all part of it. You get to download any of the tools for free, you get to download any of the room mock ups for free, you get to watch all of the videos and see all of the diagrams and there are hundreds of them.

I did a count up the other day and it's still like 400 diagrams I think, it's a lot. Um, but the whole site is there 6. 99 a month. If you want to spend it, if you want to spend a little less on a bit of a discount and do it over a year then you can enter the annual one. Um, and so if you pay annually it's 69.

99 for the year. Uh, which of course is about, what's that, 10 percent cheaper. You know, have I got that right? It's 10, it's 12 months for the price of 10. There you go. I don't know what that is. It's a mathematical term. I'm going to have to look that up if I'm going to publicize this. Um, uh, but that gives you a slightly better rate.

Slightly cheaper, but also gives you discount codes to the workshops. So not only do you hear about them early, but you get a little bit of a discount on them too. There are a couple of other options on there as well. If you fancy. And no, you're going to book onto our workshops or come to us for mentoring.

There's two other options to, uh, for the membership if you want them, um, and you can have a look on our website for that. Just Google or search for Mastering Portrait Photography Pricing, or just head to our website and hit the pricing, uh, link. So that's where we are.

I'm just heading south on the M40. Um, I've run out of things that I've remembered to say.

That's not that I have run out of things to say. I just have run out what I have remembered to say. to say. So as I thread my, oh that blooming van's just overtaken me again, um, so as I head my way south on thankfully a relatively clear motorway, uh, I'm going to say thank you for listening if you have listened to the end of this podcast.

I know it's a bit noisy when I'm driving in a Land Rover and recording it, um, if you're hearing it I managed to at least convince myself that the wasn't too bad, it didn't sound too rattly. Well, if you're not hearing it, it means I've pulled this podcast.

I'm not releasing it because it's just not good enough, uh, audio, but thank you for listening to this point. Please do subscribe, wherever it is that you receive your podcasts or you consume your podcasts. By doing so, you'll get to hear the episodes as they come out. So if there are any offers and things, or any last spaces, you get to hear about them first.

Uh, you can hear us on Spotify, iTunes, and all over the place, basically. And whatever else you do in the coming weeks, be kind to yourself. Take care.

Well, this hasn't been the easiest of years with inflation, geographical tensions and all-out confrontations, terrible weather and political transitions.  And last night the trusty Land Rover Defender broke down one more time.  Possibly one LAST time.

But through all of that, we have to look for the possibles - the light at the end of the tunnel.  But maybe it's us that has to create, rather than simply walk toward, the light.  

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] Paul - Studio Rode Broadcaster V3: It's Sunday afternoon. It's late. It's getting dark. It's getting dark so early now. Um, Sarah finds it really depressing, but I love this time of year. I love the colors. I love the cool of the air. Though that said this has been well, a weekend of ups and downs. Uh, yesterday we photographed a beautiful wedding. Uh, Hannah and Tom, one of our clients, just the most stunning. Stunning day.

[00:00:25] Sarah came with me because it was a bit of a handful. It was a lot of photography to get through far more far, far more. In fact, Then I would have liked to have agreed to. But in the end, it was one of those very complicated weddings where there was family from all over the world. And they wanted lots of different combinations of groups to be photographed in a very small space of time.

[00:00:46] But they were the. The most incredible couple, the weather was beautiful. The venue were fantastic. The people there were amazing. And it was just, well, it was just a thrill to have Sarah at working alongside me, which made everything. Okay. Uh, the day before we'd spent with Jake, where. So we've gone up to Nottingham, stayed there for the night, had a wonderful night out and discovered amongst many other things, the magic of a wine bar that has vending machines, kid you not. So you put your card in. Uh, you can get a glass from any bottle of wine you like. And it was all just really, really lovely bit expensive, but really lovely. I also discovered the magic. Now I've not experienced these before I am 55 years old. And have never needed to use them.

[00:01:29] Blister plasters. Yep. Blister plasters. So I bought a pair of Converse, uh, decided for a change to have a different style. And it turns out to be a style that cuts the hell out of the back of my feet. Uh, but didn't discover that until two hours into walking around Nottingham. So Sarah, obviously, a bit more used to these things than me having worn heels, um, showed me the glory that is a blister plastic. I'm still wearing them. They're great.

[00:01:54] Anyway, an amazing day, a beautiful wedding, the following day. And then driving home. Last night, congratulating ourselves on having done a really good day's work, beautiful photographs, uh, into, uh, on the memory cards. Land Rover all packed up, um, and then proceeded to have a whole series of really irritating road closures, motorway closures queues, culminating in one

[00:02:21] that turned out to be well, possibly the end of the Land Rover we're queuing and have been queuing for about half an hour. But by queuing. I mean, we're essentially stationary, just stop starting. And then I went to put it into first gear. Nothing. Absolutely no way of getting it into first gear. I've got my foot on the clutch, lift the clutch, nothing. Put my foot down, the pedal is staying stuck to the floor.

[00:02:47] So I've got a couple of tons of land Rover in a single lane queue that no one can get round me. And it's not moving.

[00:02:55] Now. I remember an old trick. My dad taught me. And I don't know why. Why this was a tricky taught me because we don't have, or didn't have at that time. Anywhere near where I lived level crossings with no gates, but he said, if you ever get stuck on a level crossing and you can't for some reason, get your car to start, or it's just stalled, put it into first gear. Turn over the starter motor and it will give you just enough power to get yourself out of that situation.

[00:03:24] So I just very quickly thought, well, I'm blocking an already irate queue, cause we've all been stuck there for, for hours. Um, I can maybe get it over to the side of the road where I can call recovery. So I turned the engine off, wedged the gear stick into first where the engine, uh, stationary turned it over on the starter motor, which of course with the clutch being permanently engaged now. Uh, rolled the wheels and got me just enough movement to get out of the way of the barely moving traffic and onto the hard shoulder, up to the embankment, where Sarah and I proceeded to look like for the next five hours.

[00:04:04] I kid you not it's cold. It's dark. Thankfully, this time. I'm like the last time I broke down like this. It isn't snowing. Uh, but we lay with as many layers on as we could and a high vis vest over the top with our feet. Um, strapped into boots, but also now in polythene bags to try and keep the cold at bay, because it was absolutely freezing.

[00:04:23] We're laying on the embankment, up to the rear and above the Land Rover. And anyone who must have seen us and they all must have seen us. Cause we're wearing, high-vis looked like a pair of corpses. Just lying there in the Moonlight. It must've been a strain site, but given the RAC who came to recover us, took five hours and they took five hours, because all of the recovery vehicles were involved in re in, sorting out the crash that caused the motorway to close, which is the reason I was in a queue. So it's one of those very complicated things. But in the end. It culminated in Sarah and I lying side by side, like two corpses in a crime drama. Uh, it must've been a dump site, you know, the kind of thing the police say, wow, this isn't where they died, this must be the dumpsite. Um, and they've left them laying here on the embankment in homage to the Land Rover. I've no idea. I was very glad Sarah was there. Um, so in fits and starts, we slept eventually we got picked up at about, uh, I think it was about four o'clock in the morning, maybe half past four in the morning, um, and then, uh, took the recovery vehicle. The Landrover is right now sitting outside the garage that did the work on the engine earlier in the year. They're going to know the minute they turn up that something is wrong. My suspicion and I hope I'm wrong. Is that the slave cylinder on the clutch has failed because if it has, it means the whole transmission and gearbox has got to come out. And that's a proper, yet another expensive job.

[00:05:52] And. I think maybe, maybe this will be the one that says the end of the Land Rover. I'm Paul. And this is the masteringportraitphotography.com podcast.

[00:06:03] Well, hello again. We are back recording the podcast. And once again, it's a tale of woe and drama. Sarah said to me, as I left, she said, you need to record a podcast because you haven't done it for ages. She said, it's all right. It's all right. To feel a little less upbeat than you do normally. And that's just as well this year. I think this year is a year that I'll be happy to get to the end of, we started this year with such energy and enthusiasm.

[00:06:50] We thought that. You know, we're getting to the end of the backwash from COVID, everything would pick up, but of course, inflation hit the roof. We've had in terms of weather, just awful weather, which always deflates the mood. We've had a general election In this country, as well as in the states that you're about to have yours and we've already had ours. Which I thought would , would Herald in good news and optimism. Um, you know, I think it was time we had to change. There's no question about that. And no matter which side of the politic line, uh, you prefer, there's no question at all that we needed to change, but that changed that the good news side of that hasn't lasted particularly long. Um, Inflation is still high.

[00:07:28] The weather is still crappy. Seriously, we've had nothing but rain. I was so blessed with the wedding on Saturday. Um, the sun shone, and it was glorious. It was dry. It was warm enough. Um, it was just beautiful light. But that has not been the story of this year. The amount of water around us, just at the moment.

[00:07:48] And nobody's thinking when they wake up and read the news about the terrible weather, the terrible economy. They're politicians causing just all, just doing stupid things. You know, inflation, um, the stuff going on in the middle east or stuff going on in, on the Russian borders. You know, very few people are gonna wake up and think, oh, with all of that news do you know what I need what I need is a photographer. It's uh, there's work around, but it's just not the year we thought it would be, this is not been. A vintage year for photographers.

[00:08:18] And he really don't have to ask very far to find that out. Now we've done. All right. If I'm honest we're probably bucking the trend, but we have had to work, ah, back-breaking hours to do it far harder then we've had to work any of the year. It won't be a record breaking year, that's for that's for sure. But it will be good enough somewhere in the middle of our regular numbers, but we have worked tirelessly to do it. Backbreakingly tirelessly.

[00:08:47] I cannot remember feeling this tired though, having said that. I've just spent the night laying on an embankment in the freezing cold, trying to get some sleep. Maybe that's why I'm feeling. I quite so tired, but even talking to the videographer. Uh, on at the wedding on Saturday, he was talking about the bits of the industry in his region because we were working out of region and he was saying the same thing.

[00:09:10] There's just. It's just been a tough year. There. Aren't the number of weddings. For instance, if you're a wedding photographer. Um, and there isn't the money sloshing around at the has been, um, Sort of in the industry with our clients because our clients are under the same pressure as we are. I was trying to work out our operating costs. Um, on things like, you know, albums and frames.

[00:09:32] And I think on average, somewhere in the region of 15 to 25% increase, over two years. And if you put that into the context of running a business, And, and also assume that your clients are having exactly the same problems with their day-to-day expenditure. It means that we're running a business that's less profitable than it would be if we don't change our prices, but at a time when people have less money to spend. If we did increase all of our prices and of course we're all juggling that particular set of requirements.

[00:10:04] Uh, and on top of that, of course, one of the reasons we're also feeling tired. Is we're still running workshops. Uh, I'm still at the moment, the, uh, Chair of awards and qualifications for the British Institute of Professional Photography.

[00:10:17] But. Um, I mean, big news on that one is I am stepping down from that role at the end of this year. Now I've loved every single second of the past three or so years I've been in this seat.

[00:10:29] Uh, I've done everything that I wanted to do. We've organized it. We've got the standards where I wanted them to be, so that they're rock solid. You can trust if somebody got the letters after their name from. The BIPP then they've earned them. Um, and that means that we have real cute OSS in the industry. It means it's something that people really want to attain.

[00:10:49] And that's, I guess what I wanted to be able to do. But I also loved being a mentor. And while I was chair of one of the qualifications bodies, it's very hard. To be a mentor because it can be really easily accused that I might be, um, swaying results or influencing the outcome of judging.

[00:11:08] So I took the decision when I accepted . The chair of judge's role that I would not to do any mentoring towards qualifications or anything involved with people wanting to enter the competitions and things, because it just, it didn't look great,

[00:11:21] But it's something I've always. Really enjoyed doing so it's something I can return to. I'll get a chance now to actually enjoy looking at other people's work, um, guiding, nurturing, you know, also spending some time developing our own work because you need at the same time, I need the time to dedicate to our own businesses for a little bit.

[00:11:41] So I'm stepping back. At least, you know, in a frontline role. Uh, from, um, the chairing side of the BIPP. Hopefully I'll still get to judge, but I certainly won't be chairing it. Uh, we're still running the workshops, of course, on that note, uh, I think we have just two left this year. .

[00:11:58] So the thing without podcast is our podcasts have a very long lifespan.

[00:12:03] People are listening to podcasts from sort of six or seven years ago. Uh, but as of right now, which is the 28th of September, I think. Hang on a minute. Which I can't believe I had to go look that up on my screen, the 29th of September. Uh, 2024, we have two remaining workshops in our diary. I think there's one space left on each off the top of my head.

[00:12:26] Uh, on the 4th of November, we have Mastering Advanced Studio Lighting, which is, I might actually have become my favorite workshop to run because we just play: we play with lights.

[00:12:40] We play with ideas with form. Uh, we play with shape and color. We play with the smoke machines that people want to, we play with continuous light if people want to. Um, of course, as an Elinchrom Ambassador, that nearly all of it is geared around strobes. You name it? If it's in the studio, we can do it. And I absolutely adore this workshop.

[00:12:59] I think there's a space left on that last, the 4th of November. It's an all day course. Uh, all day workshop, sorry. Uh, and then the second one we have, which is a brand new workshop. We've never tried this before and we'll see how this goes. Having spent the night lying on an embankment last night, I'm not so certain. I want to be outside at night for a while. However, it's at the end of November 25th. Of November. We have a mastering day and night workshop. Now this workshop. Is one, uh, I think it might've been Sarah's idea. Uh, If it's successful. It was my idea. If it doesn't work, definitely Sarah's idea.

[00:13:36] No, I think it was Sarah's idea and I think it's a great idea. Uh, Mastering Day and Night. So we start unlike most of our workshops where we start at sort of 9, 9 30 in the morning. That this one. We're going to start straight after lunch. We're going to spend the afternoon working with daylight and then as dusk falls. We're going to work with a nighttime scene.

[00:13:55] So it's not really a, it's not studio lighting, but we might use some lighting. Depending on what the delegates want. So we're going to mix it up a little bit. We're going to spend a half the workshop working with available daylight and half the workshop working with a combination. Um, of available light, which of course won't be daylight, but it might be street lighting. Um, or light coming from people's porches and those kinds of things working around the village.

[00:14:21] We'll also have some lights with us. Just as I did at the wedding yesterday, I see. In this slide. Here's an aside. Uh, yesterday working with the videographer I had in the land Rover. Uh, I had to Elinchrom threes, which I thought we would work with. Cause I love them. Absolutely amazing lights. And I thought we'd do some stroke work. Um, but I also had a pair of aperture. Uh, continuous focusing, uh, spots, focusing spotlights led spotlights.

[00:14:47] They really quite chunky. Um, and they throw off who wrote the most beautiful light as well. Um, and so I said to the videographer, um, we might do some nighttime photography and he looked a little bit glum and he said, yeah, you mean with strobes? Don't you? And I said, well, do you want to do anything with it?

[00:15:02] So, yeah, I'd really, I'd really like to be able to capture some of that. So I'll tell you what, why don't we run the two spotlights were run continuous lighting for this one. Because working with a videographer, it makes it a little bit easier for you. Um, and while I'd still prefer to be using my Elinchrom Threes, there's no reason why we can't do something at least similar. Um, with continuous light, so threw a spotlight and had a play at night.

[00:15:23] And the reaction from Richard, the videographer. It was just brilliant. He took one for, oh, it's not a photo who's doing. Slow-mo. High-speed video. And he just went. Wow.

[00:15:36] And then everything I set up, he wanted. Like sort of five seconds of slow motion video of it. Um, moving around cause you get lens flan, all of those things. So we were creating very similar vibes that you can do with stills and a strobe, uh, with continuous light and uh, in his case with video. So it was quite exciting to do that. Um, anyway, back to Mastering Day Night, we will be using a mix of different lighting, maybe a bit of off-camera flash, depending on what people ask for.

[00:16:00] Um, Now. On the topic of workshops next year, we're looking at. Um, some new ideas and that if there's anything you'd like to, uh, like us to host, so you think would be fun, then please do drop us a line. You can always get ahold of me on [email protected] dot code at UK. That's [email protected] .

[00:16:22] If there's something you can think of that, do you know what it'd be great. If you could run a day on whatever it is. As long as it's photographic people, not animals. And not buildings, not landscapes. I'm not good at all of those things, but it's photographing people. Uh, understanding light then of course, why not drop us a line?

[00:16:41] Um, one of the ones we're already looking at, and this I'd be curious if anyone's interested. Um, we haven't got dates for these yet, but we are looking to do. A two day workshop. That's a back-to-back workshop. Um, Now I don't yet. So we haven't quite worked out yet. What will go into those two days, but we know, we know it's just going to be. Uh, blast. And of course, with it being over two days in the interim evening, we get to sit. Have a meal, maybe have a few drinks. And chat about photography and not quite sure. Um, what the format will be.

[00:17:16] My guess at this stage is, uh, the very least. A day and a half of photography and then half a day may be. On workflow or maybe on Photoshop or maybe on Lightroom. Uh, maybe the use of AI tools, which of course are now a considerable part of all of our workflow. I don't know. I honestly don't know. We're still working it out um, for those of you who are part of our workshop community people who've been on our workshops. We've sent you a quick survey. Um, which we'd love to hear your thoughts on for those of you who listened to podcast, but never been on one of our workshops. Again, if you have an idea, and you think that might be fun to come along to, uh, please do drop me a [email protected] . Uh, of course alongside all of this. And another reason why you might hear the fatigue in my voice. I think today I can be excused. All right. I think today. I'm allowed to sound a little bit weary because having laid for five hours on an embankment next to a slow moving motorway. Um, until like four or five in the morning. I think I'm all right to feel to, to justifiably sound a little bit fatigued, but we're also running a couple of different businesses and one of the things we're still working on and I'm still reworking is the mastering portrait photography website, still a few bits to sort out.

[00:18:36] So those of you. Who do go on and off the website, apologies for things moving around as we're doing this. , I had an email the other day that said, do you know your shops down? Um, and for every user that I tested on the shop was just fine. Uh, but for just one or two uses, not so much. Um, I had to go digging around in some code. Uh, to find a one-line and do you know what it turned out to be?

[00:18:57] It was a line I'd put in to debug the rest of it. The rest of it was fine, but the line of debug code was glitching. It's just. Oh, I hate it when that happens. It's an old school. Uh, cockup . When you put in test code and it's the test code that causes the problem. Uh, so never mind apologies for that.

[00:19:16] Uh, so. But we will keep you posted. There's lots of new articles and there's going to be regular videos and all sorts of. Uh, features on their rolling forwards. Uh, sad news this past couple of weeks, is that the incredible NPhoto magazine, which I just loved writing for has stopped publishing. What a shame I'm gutted about it.

[00:19:37] I've loved every time they've asked me to write for them. And so it's just been, um, I dunno, it's just been part of my monthly activities is to sit down. Tapping the, uh, figurative pen on my teeth and wondering what to write. And of course it being about Nikon and my love of Nikon. It's been a real pleasure to do, however, as with all of these things, when doors close, other doors open and it looks like there's a chance, at least that I'll be writing for an even bigger online title. Um, They approached me. Um, some of the same editors were involved in the new, well, not a new sites and established site, but they've moved over from their role at NPhoto, into new roles. Um, and they reached out to see if I'd be interested. In putting together some ideas to write for that.

[00:20:25] So. Um, like I said, you know, some doors close and while I'm really sad and photo has gone. Um, then, uh, maybe just maybe another door is, uh, opening. I've just got to figure out what angle to take on it, because it's a really open, brief, as long as it's interesting. Um, then he said, I can pretty much talk about anything.

[00:20:44] I like. So, whether it's business or techniques may be creative ideas, I don't know. Um, the state of the industry, AI post-processing. I honestly don't know, but one thing they have said. Is I could do with writing some things that are slightly contentious, at least in the sense that they can create a little quote that, uh, will get people out of bed and engaged . There's some ways, many of the things, um, I'm not that good acts.

[00:21:11] I don't know. That I'm particularly contentious. I did get in a, it was a wonderful review. We had at one of our workshops through the day. Um, and the review said. It's just great. And he said he really appreciated the fact that I was ever so slightly irreverent sometimes. Uh, which I think is about as far as I would get, I don't know. That I'm known for being particularly contentious, but it might be something I have to get my head round.

[00:21:37] They also said I'm going to need. Good headlines now, for those of you who are regulars with the podcast, you'll know that one of my weak spots is I'm not very good at writing. Headlines. That's just not my scale. Just definitely not good at it. I try I've even tried just one of the few things that I've tried, getting chat, GPT input on.

[00:21:56] So dear Chat, GPT. Uh, please give me some, uh, I dunno, punchy headlines for this article. And when it comes back with just they're even worse than the ones that I write. So I've come back to writing my own. Um, that's definitely not my skill and the editors I've been working with whenever they've taken my articles, they've written far, far better headlines than I ever have.

[00:22:19] So hopefully they'll look after that, but it was there. In the brief. Um, so, you know, I'm gonna have to learn some new skills, enough to be a bit contentious. I want to write some better headlines. I'm just gonna have to get my head down and, learned some new stuff, but here's the point. No matter just how rough this year has been.

[00:22:37] And I think in some ways, at least psychologically, this has been a tougher year than some of the ones we've been through recently COVID well, that was out of our control. Um, coming out of COVID. Well, everybody knew it was going to be tricky. But now, with so little reason for it to be quite so tough.

[00:22:59] At least there's no. I mean, I know there are reasons for it. I'm not saying there aren't. But it just feels like there should have been a better year. But at the end of the day, there's only so long people can be depressed, whether it's me, whether it's my team, whether it's our clients or whether it's the bigger world, the greater world. In general, there always has to be. Light at the end of the tunnel, but here's the but, weirdly. I suspect that light at the end of the tunnel is the light that we put there ourselves. It's almost like a mirror being held up. So that it reflects back the light that you have to generate, and that's not an easy trick, particularly when you know, I'm facing yet another land Rover breakdown and possibly the Last land Rover Defender breakdown.

[00:23:50] I'm not entirely certain that at the end of this year, we'll still have a Defender. I don't know how I can have a car, that I'm worried is going to break down every time I head out on to a gig. Um, But it is the trick that I'm going to have to master, to be, to have light at the end of the tunnel. It will be me that has to create it.

[00:24:09] And it has to be reflected back at me. I have a suspicion. That's just the only way to do it. If you can't create the light, there's nothing out there to run to. And I intend to run towards the light. So in spite of the rain, the time pressures, rather buggered, Land Rover Defender. Ultimately it's down to me. To shine, a light that I am running towards, and I'm going to choose that light.

[00:24:36] I'm going to make that light. I am gonna look for the new opportunities. I'm gonna. put, together new workshops. I'm going to focus on all of the new opportunities that are thrown up over the past couple of weeks. Um, I am loving running the workshops and they are going to get bigger and stronger and more exciting.

[00:24:52] I'm loving making the website changes. To Mastering Portrait Photography, the videos that Sarah, myself and Katie are creating. Um, the time I've had to spend with the kids. And of course the incredible clients that we've been able to work with and the images that we've created so far this year, and the many more. There are to come.

[00:25:12] That's the light at the end of the tunnel and that's what we're creating.

[00:25:17] The team around me are well, frankly, fantastic. And one thing from last night is unexpectedly lying under the stars. I was lying under the stars with my wife, Sarah, who is to me. my savior. It was just not lovely. I'm not going to say it was lovely because it was so cold. Um, and so slightly depressing. Um, however, if I was going to be there with anybody, it would be there with Sarah. And so for me, that's a little high spot in what was otherwise quite a dark. Uh, at cold night,

[00:25:46] On that note, I need an early night now as I haven't had any sleep. And I have to be up early yet again. To go and explain why yet again, I'm not really happy that my clutch has failed. Less than eight months after having the entire engine and transmission, replaced. But whatever else you're doing. In this cold weather. Shine a light and be kind to yourself.

[00:26:10] Take care.

So I have a new toy (or two) - a nice new set of RODE Wireless Pro 32-bit floating point recording units.  Nice.  But I honestly wasn't sure if the recording had worked (there must be a lesson or two in UX design here, but I'll let that go.)

Anyway, the recording DID work, or I wouldn't be publishing this podcast.  No editing.  No effects.  No tricks. Just straight out of the recording unit - 32-bit floating point is good like that, you don't even need to set any levels!

The topic is mostly about what we've been up to and the things going on. Which is to say, lots!

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] What is it? No matter which way you put the keys in, it's always the wrong one. Oh, squeaky windscreen wipers.

[00:00:18] The sound of a Land Rover's windscreen wipers, as you can, as you can probably tell from the scraping sound, it's drizzling outside, which means you have to have the wipers on intermittent, and a Land Rover's, Windscreen wipers are not subtle. They're kind of, they're just noisy. They kind of scrape water, um, off the windscreen.

[00:00:43] If, and if you're wondering, maybe they should just be replaced. These are new ones and they always sound like that. Anyway, as you can hear, I'm in the Land Rover. I am just leaving a shoot with the Hearing, Dogs. I'm acutely aware that it's been a while since I've, uh, recorded a podcast, and so here I am.

[00:01:02] Once more sitting in the driving seat of some really wonderful British engineering, even if it is clunky, making scraping sounds in the drizzle, which is so poetic, I suppose. I'm Paul and this is the Mastering Portrait Photography Podcast. Now, dear listener, if you're listening to this, then it's been a success.

[00:01:39] If you're not listening to this, well, you won't know it hasn't been because it simply won't come out. I'm recording this on a new set of Microphones, or at least a new set of transmitters. So, uh, we were recording a workshop video the other day and it became apparent that I needed to bite the bullet and upgrade our transmitter system.

[00:02:01] It's been a while. I've had the old RØDE system now probably ten years, I think. And it felt like it was the moment to buy into some new technology. So here I am. Quite excitedly, if I'm honest, because I've never recorded myself in 32 bit floating point before. Now, if you're just a stills guy, that means nothing.

[00:02:24] Uh, 32 bit, I mean, our images are in 16 bit or 8 bit, so you obviously are, you know, aware of the difference in quality, but 32 bit floating point essentially means you never need to set the levels. Now, that's the bold claim by anybody. RØDE, Zoom, Sennheiser. who make 32 bit recording, 32 bit floating point recording gear.

[00:02:48] Apparently you never need to set the levels, you can plug in and record, it'll sound amazing, and how easy could that be? Where could it possibly go wrong? Well, I will know where it goes wrong at the end, when I drag the audio off this unit. Uh, and see if I can make a podcast out of it. Uh, so, as I said, apologies.

[00:03:11] I seem to spend my life doing this thing. I'm really sorry there haven't been many episodes of the podcast. But it's not because I'm lazy. It's not because I don't want to do it. It's simply that, just for a minute, we are swamped. There is so much, uh, going on. And we've gone quiet on quite a lot of channels.

[00:03:30] To the point where, even yesterday, I had a couple of WhatsApps. Are you alive? Uh, anybody there? Almost knocking on the glass to see if, uh, we're alright. We are fine. We're just incredibly, uh, busy. And that's not to say we haven't found a few gaps in the diary to go do some nice things. We've been watching the cricket, the 100, which is the UK's franchise cricket.

[00:03:54] And obviously the test matches have started again. Now, Sarah and I, we really weren't cricket fans until Jake started working with the English Cricket Board. Now, obviously, Superfans. So we went to the final of the hundred, uh, at Lords the other day. Wonderful day out with the kids. It was a beautiful, I mean beautiful, hot, sunny day.

[00:04:16] You wouldn't know that this is Thursday I'm recording it, and on Sunday it was hot and sunny and nearly 30 degrees. Today it's 16 degrees and drizzling and windy. Uh, you wouldn't know it's in the same week, let alone the same season. Or the same season, let alone the same week. Uh, but there we are. So we have found time to do a few bits and pieces, uh, like that to spend a little bit of time with the family, but essentially that's it.

[00:04:42] Everything that isn't core to what we're trying to do just at the moment has fallen by the wayside, including my love affair with a Peloton exercise bike. I'm paying for it dearly. I'm gonna have to get back on that thing when all is done. What are we doing? Well, we're re engineering still, but properly.

[00:05:02] Finishing off the re engineering of the Mastering Portrait Photography, not just the website but the whole offering. So ranging from the way we do our workshops, the teaching side of it, through to the assets that you can download, uh, as well as the articles, the videos, the membership side of the site, all of it is being overhauled with a view to getting it out there at the beginning of September.

[00:05:28] That's our current date which of, as of right now, we've is about a week away. It's a lot closer than I would like it to be, but that's what we're trying to achieve is to get version one, um, everything sorted and out there. So, uh, last night, um, basically I spent the entire night building, uh, an animation of our garden.

[00:05:49] I've built the garden that we shoot in, in 3d, in software. So that I can, uh, run any angle of, on the garden and show exactly how the lighting would look and why we use it the way we do it. And that's an exercise that's been going on, uh, for a few weeks as well. So there's all of that. We're also been working on how we do workshops and trying to figure out what I want the workshops to be.

[00:06:14] And essentially, I want them to be why. I want them to answer the why. That's what I'm trying to figure out.. How to use language, how to use pictures, how to use, um, the various, um, things we do. The what and the how, yeah, they're kind of interesting. They're the sort of things you get from YouTube videos, typically, or from trainers, typically.

[00:06:38] You know, do it like this, do it like that, this is what you should do, this is how you should do it. Um, but, I get really bored really quickly. I have a boredom threshold that's more or less on the floor. Um, And so, I'm really only curious when somebody's explaining why. Why do we do things? Why do things work the way they do?

[00:07:00] And so that's become, um, our focus, or my focus on, uh, that side of it, is explaining why it's important that we do what we do. rather than just the what. So that's the reason why the podcast has gone quiet and we've had, I mean, a myriad of clients. A brilliant, brilliant magician, David Schwartz, flew over from New York.

[00:07:26] He's a native New Yorker. I first photographed him on a cruise ship heading towards the Arctic Circle in Russia. Nine years ago, it turns out we were discussing it. Um, anyway, he was in Europe. So he flew over from where he was in Germany, came over to London and, uh, I photographed him again, just the nicest guy and the nicest pictures.

[00:07:47] Um, and also he did me the honor of recording an interview on the podcast, which I will cut, um, and release in the near future. Um, it was, this was intended to be an introduction to that. Particular podcast, but it takes me longer to cut those podcasts. This podcast, you're getting this straight off the microphone , so if I screw it up, you're getting it anyway.

[00:08:12] Uh, because there isn't time to do a craft edit. uh, on this. The other thing we've done is we've now got someone inside, talking of craft edit, someone in the business, uh, Katie, who some of you will know is one of our, uh, she was originally a client, went to film school, went to university to study film, um, and then sarah and I were at Jake's graduation. Jake graduated, he got an upper 2. 1 from Loughborough University in Sport Technology. He's now back working with English Cricket Board, but we went to his graduation and while we were sitting having breakfast, the three or four of us were sitting having breakfast, I got a text from Katie.

[00:08:53] I'll have to paraphrase it because obviously I can't read my phone when I'm driving, but it said broadly speaking, I You're my favorite people to work with. Is there any chance of a more permanent role? Because Katie had been and helped us record a few bits. She's obviously modeled quite a lot for us these days.

[00:09:07] Um, and so I looked at this text and thought, you know what? This is, I mean, this must be six, eight weeks ago. Um, and so, well, we're at this kind of interesting junction in the business's career. And, uh, We need, we know we need video capability. We are building videos and have been building videos, but what we don't have is the natural capability in house.

[00:09:29] Now I can do it, I can learn it, so can Sarah, so can Michelle, but it's a little bit of a struggle. It's a bit of an uphill battle to learn all the software, to learn all the edits, even things, you know, like the recording gear I'm working on right now. And, and so it'd be really useful if we had someone in house who could help us shape the videos, help us script them out, maybe storyboard them, and then edit them.

[00:09:55] And Katie, of course, being a graduate from film school, uh, fitted all of those bills. And on top of that, she is super lovely, um, and has slotted in to the team almost seamlessly. And so we're sitting looking at this text and it's, you know, as you all know if you're running a business, how can you You can't simply find the money.

[00:10:16] There's got to be an argument as to how we're going to do it, how we're going to monetize that, what's going to come out of the budget. Uh, so a few things like me getting a faster computer for a minute, that's stalled, that's for certain. Uh, not least of which because obviously the Land Rover blew up at the beginning of the year and we're still just paying that six and a half thousand pound bill off.

[00:10:34] But nonetheless, nonetheless, we sat and looked at this text and thought, well, it feels like the stars are aligning. We wanted to get the website up and on its feet. There are some things next year in the diary that mean it would be very useful, uh, if the website was, uh, up, the Mastering Portrait Photography website was up and working, uh, almost autonomously.

[00:10:56] We need to be able to create videos, we need to have a backlog of videos ready to roll for some of the chunks of next year, early in the year. More on that will come out in future podcasts. And so, um, with a little bit of trepidation, we committed to the first ten days or so. With Katie and it's been an absolute blast.

[00:11:15] We're all still learning how this is going to work, how we're going to do edits and things, but uh, DaVinci, which is the editing suite we've chosen to go with is incredibly intuitive. Now I'm, I've used Premiere Pro since I can remember, probably 20 years um, or something like that. So uh, I thought we'd go down that road, but it turns out that DaVinci is a much better collaborative tool.

[00:11:39] It's also I think it's a better editing suite. Certainly if you love sound, uh, the Fairlight sound engine in it, um, that allows you to do the mixing is absolutely wonderful. And I love, I absolutely love a bit of sound. Uh, so Katie has joined the team and that's sort of another distraction away from me just releasing podcasts.

[00:11:59] But today I've just been down to Hearing Dogs. But before I left the studio this morning, I don't know if this is the point of this particular podcast, but it's certainly a little bit of a reminisce. So now we're teaching. Now we're really growing the academy side of our business. Um, coincidentally this morning, I got posted, you know how Facebook sends you notifications? And there was this thing about some of our favourite teachers from the high school, for our American friends, uh, secondary school for my British friends, uh, I went to, which is the Alun School in Mold in North Wales.

[00:12:33] Um, and it was really nice to see some of the teacher's names knocking around and it got me to thinking about my English teacher. Now I've emailed the school to see if I can get a hold of him, uh, in a nice way just to say thank you. Now, Mr. Betley was probably. The strictest teacher I have ever met. Um, and back in the 80s the teachers were fairly strict.

[00:12:56] I have had boar dusters bounce off my head, bits of chalk thrown at me. I've been, one teacher who shall remain nameless held me up against a wall by my throat, which these days would instigate legal proceedings, but back then seemed to just be the norm. However, Mr. Betley, strict as he was, somehow dragged English out of me.

[00:13:21] He dragged the written word, or the love of the written word, out of me. Now, he was also the guy that broke my own ruler, hitting me over the knuckles with it. Because I'd been messing around. I was a dick. I mean, let's be honest, I was an absolute idiot. Probably still am. Um, I wouldn't say I was unruly, or particularly I wasn't naughty as such, but I certainly never focused.

[00:13:45] I found it impossible to focus, um, particularly in academic, um, subjects. Was good with things like woodwork and metalwork and art, music, of course. Uh, but when it came to sitting and concentrating on a page of writing, I was not gifted in the slightest. And so, one particular lesson, he asked me to get my ruler and come up to the front, to which he whacked me over the knuckles with it, splintered it into a thousand pieces, and gave me f I don't know what it was, 40p or something to go and buy a new one.

[00:14:14] Um, that was the life back then. I remember one day, um, I had been asked to do an errand for another teacher midway through the class, so I pottled off across the school campus to do this errand, whatever it was, can't remember, and on the way back, our lesson, whatever lesson it was, was on the top floor of one of the blocks.

[00:14:35] And so I thought I'd use the lift, um, elevator. And so, uh, without really thinking too much about it, I was on the ground floor. I hit door, you know, up, climbed in, went to the top floor. And as the doors opened, I knew I was in trouble. Cause you're not allowed to use the elevator. Gradually, ever so slowly, the doors opened and I can see a figure, a shadowy figure standing in the corridor outside, and there he is.

[00:15:02] Mr. Betley, just stood there, arms folded, who'd clearly clocked that I'd walked in on the bottom floor and knew, somehow, that that's what I was going to do. So the doors opened. There's Mr. Betley, stood there, just quietly watching me. Wilkinson, he said, Wilkinson, come to my room at lunchtime and you're going to write four sides of A3 on the life and times of a ping pong ball.

[00:15:30] He leant in. He hit ground floor button, stepped back out of the elevator and let it take me all the way back down to the bottom floor. Come lunchtime, I had to sit and write four sides of A3 on the life and times of a ping pong ball. Now I don't know quite how he got that idea, where that subject came from, but I remember it clearly.

[00:15:52] I remember thinking up all of these arguments and all of these stories about dented ping pong balls and ping pong balls that have lost their air. And ping pong balls that have been spun out of control by these incredible Welsh ping pong players, uh, I was in school in Wales. Uh, and how, how sometimes when they hit the net it's a relief just to get a bit of respite.

[00:16:12] Um, you know, it's just one of those, uh, things. And then the ultimate demise of every ping pong ball is that crack. The final, untimely, ignominious crack. And the ping pong ball is useless for nothing more than going into somebody's craft box. www. Where it'll be reincarnate as, I don't know, the eyes on a monster or something, I'm sure that's what I wrote about.

[00:16:35] Anyway, Mr. Betley gave me a love of the English language, the written version of the English language, not the way I speak, I know I don't speak particularly, um, eloquently. But he gave me a love of writing stories and that has carried on now and I write for Professional Photo Magazine and NPhoto Magazine and Digital Photographer Magazine.

[00:16:55] www. professionalphotographer. com And I absolutely love the written word. And so I'm trying to get hold of him, and it's all a bit of a coincidence, but it's, I suppose what it's done in my head, is just trigger some thoughts about what makes, what makes, I don't know, there are teachers I loved, but didn't impart an awful lot, and there are teachers like Mr.

[00:17:16] Betley, who I, I guess, I don't think I feared him, but I certainly respected him, and he drew out stuff from me, and how he knew that I had, the ability in me to write when all I really did was mess around. Um, then I don't know. Uh, so we're trying to figure that out. And the reason I tell you the story is that's what's been going on behind the scenes is it's me trying to figure out and putting the materials together for better workshops, for better content on the mastering portrait photography website for finding ways to be useful to add insight, to answer the inevitable why. I love the question why. Why do we light things the way we do? Why, why do I bang on about the catchlights in the eyes when I'm doing portraiture? Why is that my anchor point? Why do we use fast shutter speeds for some things and slow for others? Why do we pick the lenses we do?

[00:18:20] Why, oh why, oh why, all of those. wise. So that's what's been going on. So apologies for there being no podcasts for a while. I will try to make up for it. If this little bit of kit works and I've got no idea, there's absolutely nothing that tells me this is recording apart from one little red light, um, on the transmitter, which has gone orange, which is a little bit freaky.

[00:18:41] I don't know whether it's still working. Everything seems to be good. It doesn't even have, because it's 32 bit floating point, it doesn't even have level dials. It just kind of says, yep, recording. So in about 10 minutes, I will know whether this was a fool's errand or whether you're actually going to hear this podcast completely uncut.

[00:18:59] It's going to come out the way it is. I'm just driving back through the village to the studio, um, over the speed bumps. There you go, speed bump, and still my squeaky windscreen wipers in the background. They'll be in the background, by the way, but I can't drive without them. Uh, that's just, uh, one of those things.

[00:19:17] Anyway, anyway, I hope the podcast, I hope, I hope a little bit of me hopes you've missed the podcast. If you haven't missed it, if you're, this is the first episode you're listening to, please listen to one of the other episodes that have been recorded, uh, and edited. Craft edited, I like to think. Um, if you like your podcasts raw and from the cab of a Defender Land Rover, then I'm your guy, here it is.

[00:19:39] Uh, anyway, I hope your world is good. I hope the summer. Or as we head into the late summer and the beginnings of the autumn, I hope you're having a wonderful one. I hope you've had a wonderful one. Um, I hope that life finds you well. To all of the students out there today who've just got their GCSE results in the UK, I hope it's gone well for you.

[00:20:01] Uh, I know a couple of my clients, uh, Jess in particular, one of our dancers who's I've worked with. Uh, I hope you've got the results that you've, uh, deserve having worked so hard and as I pull up in front of our studio in the drizzly mizzle, uh, whatever you're doing, whatever you're doing, be kind to yourself, take care.

Ah, so it's the 4th July as I record this so Happy Independence Day to all my US friends and colleagues! 

In this episode, I do my regular round-up of things I've heard during judging - I was chairing the Click Expo Print Competition (the standard was incredible!) and I made a few notes from this and a few other things I've been involved in.

I mention a couple of products and here are the links:

EVOTO AI - https://go.evoto.ai/PaulWilkinson (if you use this link, you'll get 30 free credits!)

ACDSee https://www.acdsee.com/en/index/ 

DXO - https://www.dxo.com/

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] So, let me read this out to you. I'm loving this podcast. It's like sitting in a bath of warm water in that the subject matter is gently flowing over you in a warm, friendly, soothing way. When I get to the end of the series, I'm going to start again. I think Sarah sends it to me, so I'm assuming it's on iTunes. So thank you to Skinny Latte via Apple Podcasts. Yes, it is. It's Apple Podcast. Who left that review. It made me laugh. I've never, ever. I don't think been compared to a bath of warm water, but Hey. It certainly, it certainly made me smile. And I will take a review worded like that. Poetry in its finest, in its finest watery form.

[00:00:43] I'm Paul, and this is the Mastering Portrait Photography Podcast.

[00:00:49] Well, I blew that ambition out of the water. Didn't I, the let's do one podcast every week for the rest of the year. Uh, I've barely managed three or four, I think. It has been just one of those. years, this is episode 154. And really it's just been busy.

[00:01:23] As I record this, it's the 4th of July. So, happy 4th of July, to all of our American. Listen is in so many ways. The 4th of July might be something of an independence day for us too certainly with a little luck, a day of change.

[00:01:37] Um, it's just been really busy in a year like this everything's working really well, but we're having to work that little bit harder to get there. Everything's a little bit more expensive. Clients have a little less to spend and somebody wrote in the other day. And said that they were waiting for episode 154. And partly because having the podcast, this podcast out there, from someone who is living and breathing the same industry that you are. It's feeling the same things that you are going through the same processes, the same client experiences that you are is comforting.

[00:02:11] And just knowing that they're not alone. So here is episode 154. In that sense, I think we really are. Um, a market, we're a collective of individuals. We're all going through the same thing, but on our own. It's useful to know. Uh, that there's other people out there going through the same thing. So I don't sleep very much. Uh, we're working flat-out I love every second of it.

[00:02:35] Don't get me wrong. Having having a camera in my hands is just the most natural thing in the world. So, and taking pictures for a living. Well, I couldn't ask for a better way to put food on the table, but that's not to say it isn't really hard work. And in fitting in all of the other things that seem to have crept up into my world. Um, it just takes a little bit of time.

[00:02:58] So apologies that the podcast has been a little bit more sporadic then I would have liked. Uh, before I get any further, I would just like to say thank you to everybody that filled in the questionnaire that Sarah has sent out. Um, It's really, really, really interesting. The data in it is incredibly insightful.

[00:03:18] And what we're trying to understand is what do we do with Mastering Portrait Photography? How do I push it and prod it and coax it forward? Um, we're due to give a really big kick this year? That's what we're trying to do, but at this stage we weren't entirely certain where to focus. So we now have an awful lot of really insightful, useful data. And the biggest thing that's come up is that it's well-worth. I know that sounds really bizarre. You know, I know people read our articles.

[00:03:48] I know people like the diagrams, our stuff is out there in Professional Photo Magazine. And this month also, In Digital Photography Magazine, you want to pick up a copy of that. On the news stand of a Professional Photo. Uh, it has gone all Digital, but Digital Photographer. Is there a paradox there that professional photo magazine is now all digital, but Digital Photography magazine, you can pick that up on it. I can't. I think there must be a paradox in there somewhere or an irony. Maybe it's an irony. I never entirely certain. The difference between an irony and a paradox. Anyway, anyway. Um, thank you to everybody who filled that in. Uh, I was due to record his podcast. This podcast was meant to be. It was meant to be a podcast from the land Rover. Uh, but it's been a very hot day.

[00:04:33] I was working. A two hour drive away. So two hour drive, half hour shoot, two hour drive back, and I was going to record one, maybe two podcasts. Um, weirdly the Landrover was more rattling than usual because, and I don't know why there is a toaster in the foot well. You know, when you get into a car and you, you, you drive away and you can either clanking rattling. There's a little Chrome toaster in my foot.

[00:04:56] Well, I need to pick that up with my son. Uh, anyway.

[00:04:59] On the topic of kids. Both my kids. I know. It's got nothing to do with photography, right. But I'm a dad and you can't help, but be proud of your children and this couple of weeks. I am beyond proud. Uh, today. Jake got his degree. Uh, Sport Technology from Loughborough University.

[00:05:18] So you got a two, one. Uh, degree in BEng. In it's literally engineering with balls, there's no other way to describe it. That's what it is. They study balls and things with which to hit balls. Cricket bats, baseball, bats, golf clubs, football boots. And then they also, uh, research things like, uh, helmets.

[00:05:37] So when the ball hits you, it stops you being an unconscious cricket player or backstop or whatever. Uh, so truly, truly a magnificent result for him really, really proud of him.

[00:05:49] And just as proud of our daughter who has for the past few weeks just started her new job, working in London for one of the biggest creative agencies, creative marketing agencies. In the UK. Um, as a creative account manager. Uh, she's just going to tear the world apart. She's super organized, super creative, super lovely to work with.

[00:06:10] She's a grafter and I could not be prouder of both of them. So forgive me for saying that and giving a shout out to my children, but Hey, my podcast. You don't have to listen to it. Uh, so where are we? Right, it has been a very busy. Uh, I think it's about six weeks since I've done an episode.

[00:06:28] Um, so I cannot I've lost count. I usually I'll give you a quick count up of everything we've done. Numerous hearing dogs shoots a load of workshops and one-on-one master classes them. I just. Do you know what? I never thought. I honestly never thought I'd enjoy running workshops and masterclasses as much as I do. There's something. And I don't know why, but there's something really thrilling about being in a room with a few people who genuinely want to, uh, take ideas and create ideas and push boundaries and try things and discuss things. Um, and that's turning into actually a really, really, for me, a really rewarding part of our business.

[00:07:10] And I never, I don't know if I ever really expected that. It's, I'm certainly not one of those people. That I want, you know what, I really love doing training because it's giving something back. It's none of that. It's not that at all. There's just an incredible buzz. Of a group of people working towards creating an image and explaining. And understanding and learning how things work and why more importantly, why we do things, why it's always, everyone tells you what. You know, when you look at things online, everything's about the what and the how, but why, why do we do things?

[00:07:42] Why do we approach. Light the way we do why'd we approach the camera settings the way we do. Why, why, why, why, why? I just find the Y. So much more interesting than the what and the, how. And I think probably more valuable because if I understand why then I'll do it. If I understand the what I won't necessarily do it, it might be a useful tool or it might be a useful technique. But if I don't really get why I'm doing something, I will bin that off as just not useful.

[00:08:12] But if I understand why there's a rationale to why. And so all of our workshops and masterclasses now are premised on why. Anyway, that's a slight aside we'd last week we had a couple of students work placement students that are. Uh, 15 year old and a 17 year old. Two brilliant. Uh, young students who had approached us to come and spend. A few days with us in the studio.

[00:08:36] Uh, they came with us to the hearing dogs for shoot. And then we did, um, a shoot here, uh, with, um, a guy in military uniform. Um, it's one of those, the shots. Uh, this was the perfect sheet for me. Um, a guy said, I want to do something. Really sort of vintage modern cameras, modern lighting, all the rest of it. But he sent me a couple of pictures that must've been taken.

[00:08:57] I'm going to guess in the 1940s at, I don't know the exact date, but I'm guessing around there from the style, my grandfather. Both my grandfathers had pictures like these in their military uniform. There's something about the way it's lit. Something about the way it's styled something about the way it's posed and finished.

[00:09:13] And of course it's on film, black, white film. And he said, I want to, we create these, but you know, he's a, he's a soldier. He's at the very top of what you can be if you're a noncommissioned officer. Um, and he wanted to celebrate that moment. And so we photographed these incredible images and there was a moment in the shoot, where literally the hair stood up on the back of my neck and I realized what I was looking at with the same pictures that I would have seen of my grandfather's the same styling, the same vibe, same feel.

[00:09:47] And it's a sort of, it's an almost indescribable styling that makes all of that hang together. Anyway, it was absolutely wonderful. And I would love to share them. But I can't because he works for one of the top secret, um, units in the military. So I've got these beautiful pictures. It's of a guy that I can never tell you about and never show the pictures. I can tell you I did the shoot because it's of course nobody knows. Uh, but it's a real shame, but I really, really, really enjoyed it.

[00:10:14] So now looking around for anyone with a military uniform of the similar style, That we could do something that we could do something with I can share. So if there's any of you out there who have, uh, retired from the military, but still have your number two uniform. I'd love to. Uh, love to take some pictures just for the sheer joy of doing exactly the same thing, but then I can share them. Uh, I think the students really enjoyed it too.

[00:10:38] And then the day after that, a brilliant magician . I've worked with Sam strange. Probably for 12 years, I think now. Um, incredible magician. Part of the Champions Of Magic him. Uh, Young and Strange, he works as part of a duo with Richard Young. Uh, but this was a shoot just for him. Sam Strange, wonderful guy just playing. I'm so lucky in the studio that the human beings that come in here. Uh, I think some of the nicest people in the world, I mean, I have only met a tiny proportion of the people in the world.

[00:11:08] I'm sure there are other nice people. But my client base is genuinely. Uh, just a never ending stream of people who I love to spend time with a, Sam Strange. Is right up there. So he spent ages taking pictures of him. And as, as a kind of, we wanted to get some shots where he was genuine, genuinely performing.

[00:11:25] So the two work placement students became instantaneously his audience, uh, some card tricks. He did these card tricks. One of the students looked quite confused. I'm not entirely certain that she understood what had just happened while she was holding the card with her name on it and a knife hole in it. Anyway.

[00:11:43] It was very funny and absolutely. Uh, wonderful. We've done a load of portrait shoots. The weather has been kind for a couple of weeks. Which is a pleasure. Uh, so we've been out in the sunshine, um, And just. It's just, it's. What I came into photography to do was to laugh in the sunshine, taking beautiful pictures. Uh, so that's really, really, really lovely. Um, we've been judging the monthly's the BIPP. The BIPP the British Institute of Professional Photography.

[00:12:11] Monthly's over the past couple of months. I think we've done two. Monthly since I last spoke with you, sorry. That's my bad, just busy. That's all it is. We're just busy. Um, I love doing, I love chairing the judging.

[00:12:23] And then on top of that, Um, I was asked to chair the print judging for the click expo.

[00:12:28] That was up in the Midlands a couple of weeks ago, some big names there, Lindsay Adler, and a few others. Uh, with some of the photographers presenting, it was. Um, it wasn't the biggest expo in the world, but we had a really good entry into the foot print competition. And the standard is out of this. World.

[00:12:45] And when you see a panel of judges, we had judges on rotation. So five judges at any one time and me chairing it. And when you see the excitement, you see the judge's eyes just light up. When they are appreciating the very best of the craft of photography, I think, you know, there's, I don't know how to explain some of this stuff.

[00:13:05] Why that, you know, that feeling when you take a picture right. And you hit the button and you just know, you just know you can feel it. That's the same sensation that I think we still get when we're assessing images at the highest standard, there's something really exhilarating about it in explicable. Uh, but exhilarating.

[00:13:26] I see on the flip side of that, I was laughing with our two work placement students of the other side of the line, which is when you see somebody else take a beautiful photo and they're in the same session as you. Sometimes when I'm training people, this happens to me. And, you know, with talking through staff were doing ideas and then somebody hit the button and they'll create a picture. That I wish. I'd taken and then I have to suppress. I have to suppress that kind of. I'm really jealous about that.

[00:13:54] Why didn't I take that picture? I cause you call and of course you have to celebrate. The absolute, the excitement. I still get the same excitement from the picture. I just wish I'd taken it. Um, Which is quite a weird sensation. I'm getting used to that sensation because if I'm doing my job well in a workshop, I won't do. My job well in a masterclass, if I'm genuinely. Um, passing on ideas and information, then. Really people in those workshops should be creating beautiful images that I'm jealous of. It is still quite hard though.

[00:14:26] Anyway, we were judging it. Click. Um, and I'm going to come back, uh, to, to that in a moment as the topic of this particular podcast. Uh, but a few bits and pieces. Uh, one of the things that occurred to me this morning, and I'm going to drop this into this podcast because it's a useful thing to remember. Um, is always remember to pack your bag so that at a single glance, you know, what's. In it. And will more importantly, what isn't. I was driving along and I do this thing.

[00:14:56] If you. I don't know if you're the same as me. I'll get halfway down the road and I'll be like, did I pack my passport? And I literally, I don't know how many times I've done it. I've pulled into a lay-by and gone and checked. I still do the same with my camera kit. But this morning I was driving away and I did that thing. Have I, I packed everything I need.

[00:15:14] And then actually I remembered I'd looked over the top of my bag. Um, while it was open and I know everything was there because I pack it in a way that if something is missing, I can see the gap. And it's like, oh, okay. So, um, you could do it with checklists. Of course you can be much more methodical than that, but just as a simple trick, pack your bag in a way where you can visibly see if something is missing. Right.

[00:15:39] So where are we in our warm bath water? I still think that's a great review. Thank you, skinny latte. That's just like the skinny lattes. They use it named by the way. That's not just me being random. Uh, that is like the best review. I'm going to put that on a, if I ever have a poster. You know, Paul Wilkinson appearing somewhere. , it's like sitting in a bath of warm water. I don't know what to do with it, but it's, uh, please feel free everybody. To write us poetic reviews like this, and I promise you they will get read out because it's absolute genius.

[00:16:10] Um, I just love that I'm going to have that printed as a poster. I'm loving this podcast is like sitting in a bath of warm water. Anyway. Um, I thought I do these regularly, um, quick updates on things that I heard or saw during um, the judging. Um, So, let me just go over some incidentally as an aside one of the reasons we use, sorry, there's lots of asides with me. You get used to that or you don't. That was funny. The night I met someone for the first time and she laughed at me and said, you're always after the punchline aren't you. And I was like, yeah, that was really. Is very astute, but it did somewhat stop me in my tracks. Um, I don't mean to be like that. I just am a.

[00:16:54] One of the reasons we use a panel of judges are more than one judge. Is so that we get a more reliable score, but I was judging in the monthly's this month round. I. So I wouldn't say who the judge was, but they were very worried that their score was out of kilter with the other judge. And they had no reason to be.

[00:17:14] I, I can export the judges scores and I can see exactly what's going on. Um, I'm a big data, nut, I love data. I love the data behind scoring. So I've had a look at the data and their scoring is exactly where I would hope it would be, but you don't always agree. And that's really important. If every judge for every image gave the same score, we'd only ever need one judge. That's not how it works. That is so not how it works.

[00:17:43] It's not supposed to work like that. A panel of judges are all supposed to bring different experiences. Different backgrounds, different hotspots that they look for different passions, different prejudices, different biases by using a panel of judges. You will always get a different score or you should always get a different score from every judge or you haven't picked your panel of judges very well.

[00:18:09] And we pick up panels of judges incredibly carefully so that they are different. They bring different ideas to the table. We pick the panel of judges so that they're going to get on, they're going to work as a team. So if there's a challenge, if there's a discussion or they're not going to get into an argument, they're going to develop. Uh, thought process, and come to a considered view.

[00:18:28] That's why we use a panel of judges. It's important that the judges are reliable and they are experienced and they're top of their game. Of course. But they will give different scores. Anyway in the, from a Click. At this time and a little bit from the monthly's I thought I very quickly go through one or two things I heard.

[00:18:45] It's just useful stuff. You know, there's nothing major in that.

[00:18:48] Um, so paper choice. Paper choice comes up in every single printer competition I am involved in. Just does. Um, the big one, this time was be careful, where. Um, If you've got a textured paper and you print something like a baby on it with smooth skin, it can look like the baby's skin is wrinkled, particularly when the baby or the face of the baby is quite small in the frame, newborns.

[00:19:12] This was typically a criticism. What's your paper choice. If you're going to. Print things that would have a smooth texture in the real world, smooth skin, that kind of thing. Use a smooth. Paper. Uh, that said if you're using fine art matte, papers, go and figure out how to get your blacks to map correctly because typically fine art matte papers.

[00:19:33] Don't give you much. Uh, changed between the grades of black. It suddenly goes, it goes. Sort of dark. So you get blocked up areas that aren't quite black and then suddenly when it gets to a slightly lighter. Like a lighter tone. You'll start to see texture again. There are ways of printing for that. Go look them up. Uh, Sanjay Jogia, I'm going to give Sanjay quick shout is a brilliant printer. Brilliant technician. Uh, he does, uh, workshops and seminars on printing. You can do a lot worse and go talk to Sanjay. And he's a super lovely guy, too.

[00:20:06] Uh, stray hairs. We had one assay. This was in a digital file, um, in the competition. Uh, this month there's a stray hair in the print in a file. And that's clearly on the sensor. With print and competition judging. The judges are gonna zoom these things in. They're going to look at them under a light on a light box. If it's a print, they're going to zoom it to a hundred percent on a big Eizo monitor if it's a digital competition. If there's a stray hair or a dust spot, they are going to see it. So go find your files, go, go over them and over them and over them.

[00:20:35] If you want to do one in competitions, get the little details, right. Uh, because that score that dropped, I mean, so many points. It was a great image. Great idea, creatively. Brilliant. But if you're letting things like dust spots and stray hairs go through, that's not going to be regarded as competition standard.

[00:20:53] Mounts. We saw some incredible mounts.

[00:20:55] We saw circular mounts and oval mounts and, uh, one photographer. I don't know if it's the same author, but I've seen this technique a couple of times where they cut out the edges of the mounts of the landscape picture goes all the way across and breaks out the sides of the frame.

[00:21:09] Um, they're brilliant. Um, you remember that with a print competition?

[00:21:12] Typically the mount is part of the puzzle. So make sure your mounts are complimentary. Make sure they are adding to the image. They're not distracting from the image. Um, make sure that your everything is super accurate, super, just square. It needs to be lined up. We had one. Uh, image where the horizon wasn't horizontal. Uh, it was a seascape. And it wasn't horizontal and it may have slipped in the mound or maybe that the author just didn't notice.

[00:21:40] I don't know which of those two things is true, but of course it's not going to do that. Well, So mounting is really, really important and we do zoom in to make sure the quality. Um, is there.

[00:21:50] Uh, a few dead come up with banding issues, JPEG issues. In this day and age where computers are pretty powerful and you know, the sensors and cameras are at least 14 bit these days. Um, if not 16, Um, then please do just get your techniques down.

[00:22:06] So if you got a big blue sky, make sure it's a big blue sky without banding in it. Um, it's just one of those things.

[00:22:12] Uh, titling. I don't. This comes up every single time. I don't like titling. I don't think it should be necessarily part of an image competition. Um, but I'm out there as I'm in the minority. I think. Um, but I just don't like it. I think we should judge what we see in front of us. But, uh, if the competition asks for a title, enter one, create one, invent one, stick your image in an AI generator and get a title. I don't care how you do it, but put a title in on average. Now I've only heard this anecdotally and I've no idea what the research was, but anecdotally, a couple of judges told me that titles typically give you one additional mark on average, if it's a sensible title. It certainly can add poetry to it. It can add a meaning to it. So if you put a picture. I have no idea. Uh, of, uh, a sad looking child. I don't know, making this up a sad looking child with no title. Well, it's a sad looking child. Put up a sad looking child and give it the title, Daddy's Gone Again. Suddenly, you've got a very different tone to how the view is and the judges. Our assessing an image.

[00:23:23] Now this is why I don't agree with it because I don't think that's how it should work. I think we should judge the image. But given it's an opportunity to get a mark or two. And given you're entering a competition, which is a game. Then play the game. And put titles in.

[00:23:37] Uh, where are we? Um, a couple of images came up this time round, which I wrote down all details and reading this and we notebook. I carry a note book almost all of the time.

[00:23:46] It's a throwback to my PhD days. I think always had a notebook. Uh, title, sorry. All details. Some so EEG cushions, this was a, an image that came in where the hole that the room had been styled to perfection. But when you looked at the sofa, It looks like. Somebody had just sat on it. So the cushions were fine. Like the back cushions, the throws and all of those, but the actual seated part of the sofa. Had been left as if somebody just sat on it, perhaps sat on it to plump up the cushions. I don't know, but it just, it drew our eye to X. Everything else in the image was so pristine. What's your details, particularly with architectural and commercial.

[00:24:25] Uh, confusion.

[00:24:26] This came up. Where we weren't certain or the judges, weren't certain what to make of an image. I've talked about this a few times. It's not the judges, job to decode your story.

[00:24:40] It's your job as the author to tell your story in a way that the judges can get it. It's got to be approachable. Um, you can be as clever as you, like, you can be as subtle as you like, but in the end, if you're not telling the story in a way that the judges can understand decode it, that's not the judge's fault. Um, so just, you know, make sure, maybe test it on other people and see what they think at image before submitting it.

[00:25:04] Uh, we saw a few of these. Uh, what have I written down? Uh, They've written down. Uh, the only image here. Okay. I wrote down if only if only is one of those things. Have you ever done that with your images where you look at an image in Lightroom and you're just like, oh, if only. If only the background was clean. If only I hadn't blown a highlight, if only the eyes were sharp. You know what I mean?

[00:25:29] You have these if only moments where the image you'd done everything. Right. But then you've missed a bit. Well, don't enter those into a competition for a star. Um, There was one image that came up and. It felt to me like. It felt like a grab shot. It was a beautiful shot, but a grab shot. Now the construction of the image was one we see all the time dog in a basket, nothing particularly clever about that. Um, or, you know, rare in that, I suppose.

[00:25:56] But the particular angle, the way it was framed, felt like they grabbed the shot. Now, if you said to a fine oil artist or pencil artist, or a cartoonist or a commercial air brusher, create me a picture of a dog in a basket. They would have a real angle on it. There'd be something about the way they place the objects relative to each other and relative to the frame. There'll be a way of doing it. That would have a certain aesthetic, a style, a cleanliness for me, my particular thing is I love when the lens is absolutely horizontal. Low down in the frame, preferably on the floor. If it's a subject that is on the floor so that everything for me, I feel like it climbs into that world.

[00:26:42] That's just my particular aesthetic. It doesn't have to be anybody else's. I mean, please. Everybody. I'm a Muppet. I don't know what I might have out, but I liked the idea that I've done something that has a, it has a statement to it. It has a shape to it. I love the work of E.H. Shephard who drew A.A. Milne's books, um, Winnie the Pooh and house at Pooh. The corner and when we were young and all of these beautiful Christopher Robin stuff. The drawings always feel like you're in the small characters world. You're not an adult looking down at it.

[00:27:13] And I think that's the point I'm trying to make is have a view. Think about it. Think as if you're drawing it, don't think of it as a photograph thing. Okay. Take a step back. If you've got time. Sometimes you don't right. If you're a news photographer, you haven't got time, but step back from your image in your head. Say, okay, these are all of the bits of the puzzle. This is, I've got one of those, two of them, three of them. I've got these colors and this shape, this light. If I was drawing this, if I slowed down and somebody said, draw those on a piece of paper. So that made sense. How would I do it? Uh, you know, there's an, there's another picture.

[00:27:49] It was a picture. Um, it was a newborn picture. And there were objects in the foreground. So it was, it made it feel like the baby was amongst objects and then objects behind the baby. But what's happened is they've. Thought that because we mutter a lot, and I'll come on to this one later. don't crop things at the edges of a frame. They pulled the objects.

[00:28:11] That baby is surrounded by, away from the edge of the frame, but that meant, it felt like there was only a few objects. In this instance, using the objects and cutting them at the edge of the frame as if there was millions of them receding into the distance that would have made sense. And visually it would have had an expansive feel to it, rather than I only have four of those objects, so I've placed them where I have. And it's that sense of thinking about your layer? And if you look at the very best of these types of images, The guys really do know their way round it.

[00:28:41] Uh, comping compositing. Combining images. It must be invisible. We actually, as photographers, don't have a problem on the whole, unless the category says you can't use composite images. We don't have a problem with it. Judges don't worry about it.

[00:28:55] We just don't want to see it. So the compositing, the bringing different images and elements together has to be invisible. Uh, there are skills to this. Practice them. Because if you, the minute a judge spots that it's a composite, it's failed in its job. I mean, obviously there are obvious composites, you know, if you're doing a. King Kong thing of a gorilla climbing, a skyscraper. Fair enough. We're going to know straight away. That's not real. But it still has to look real, has to be believable. Uh, okay. What else have we got?

[00:29:26] Um, baby skin. This has come up a few times. Be careful of. Using blue and dark green style filters, filter effects in your monochrome conversions. Uh, blue filter typically turns the lips dark, which is fine. If you have, um, You've got a model and smooth skin like ultra smooth skin and makeup that's flawless because you've got red lipstick and you punch them on a Chrome with a bluish or green filter. It drops the lips to a very dark color and that could look incredible. But with babies would it also does. If there's any red in the cheeks, it makes those go blotchy too. So you have dark lips and bruised looking cheeks, and that's not really, how probably you want to have. A baby photograph, by the way, if you can hear stuff going on in the background, I've got all the windows open because it's a really warm day. Um, and I'm sitting just recording. Uh, where are we?

[00:30:23] On the converse side of that. So we've got blue filters, making skin look kind of grungy and textured and blotchy. Equally, we are still seeing way too much over smoothing. Um, on the skin work. Um, it just. It doesn't look, if it doesn't look quite right, you know, and it's really subtle. I don't know how to describe it, but we know as judges, when we look at I I'm a big one for, when someone applies makeup to a face really well, really beautifully. It smooths out the lumps and bumps, but what it doesn't do is remove the texture.

[00:30:59] There's still pores, there's still skin pores there're still fine hairs. There are still little tiny ripples created by blemishes underneath the makeup. So, if you want to make it look real, when you're doing digital makeup or digital smoothing. You have to remember to leave details in that show reality, even when you're doing really fine art kind of work.

[00:31:21] So just what's that. Um, incidentally, a shout again to EVOTO.AI. Um, I've just had a new release of that this week. Um, incredible bit of software. Uh, in that you can control how much you do. So it's not, it's not all the bells and whistles that make these things good. What make these things good is when you can turn it down, so it's imperceptible. Uh, EVOTO.AI is actually very, very good. Please do go and have a play with that. I will drop a link down in. Uh, further down in the show notes.

[00:31:54] Over sharpening. Uh, this came up as a bit of a debate actually, me and Sanjay don't entirely agree on this. I don't think. My view is that you don't need to sharpen images anymore. Um, I've never heard, not once have I heard. Uh, judge say this image needed more sharpening. Not once I've heard images get critiqued, cause they're soft by the which, I mean they're blurred. And the minute you try to rescue a blurred image using, um, Topaz or, you know, any one of the sharpening tools. Unless you're really on top of it and really, really, really careful, it looks like it's sharpened. However, I've heard many times. That an image looks over sharpened over, over you see halos, you see this kind of slightly, really weird edge effect. Um, I took the decision a couple of years ago to stop sharpening my images, because it removes one or two problems when you. Because for us, we don't, uh, we produce the same file to be printed at different sizes.

[00:32:49] I don't worry too much. Um, about, uh, scaling at 300 DPI for A4, 300 DPI for seven by five, three to DPI. I just give the guys one file. Um, and our sensors now is so sharp that they reproduce and they give a, for me, they give a slightly smoother finish. Um, And I've only ever been pulled upon over sharpening when I did it.

[00:33:11] No one's ever pulled me up on under sharpening. So I would say don't sharpen Sanjay. Doesn't say that he says you should do sharpening, but know exactly at which point in the workflow to do it. And that's fine. Um, Sanjay is a master at this stuff. So he does sharpen. Uh, I'm using Sanjay as an example because he's one of my judges, uh, this time round. Uh, so is there an interesting thing. My, if you're not absolutely a hundred percent certain of what sharpening to do, don't do any, you'll be fine.

[00:33:40] Uh, where are we?

[00:33:42] Um, oh yeah, one of the things. It has come up this come up in conversation a little bit is why we as judges get so picky about which images get over the line to be a merit or a bronze. So typically with all of the associations all slightly different. But around about the 80 mark for most associations is the break point for bronze or merit. Now. The thing about a bronze or a merit is that is something that's likely to end up being used on a website or being used in social media for the association. Um, maybe with the societies, it's going to end up on their display boards at the convention.

[00:34:23] And that's why we're picky. That break point between professional standard is a lot, the associations call it and a merit or bronze. That break point defines what will be displayed to the public and to the rest of the photography industry. And as such the message we're sending is that this image is what you should be trying to attain. So when I go round, if I'm, uh, if I've entered a competition, I go round and look at all of the things that have. Uh, they're being displayed in the convention or they're in the magazine or in a book.

[00:34:55] I look at those images from bronze to gold. As the things I should be aiming for. And that's why as judges, we're very careful what goes over that line. And if we find a defect that we think, do you know what the photographer should have spotted that. You're going to dump marks really quickly because the judges don't want to have that out there as something that becomes an exemplar for what a successful image should be.

[00:35:16] That's why. That's why that break point is so tough. Uh, so just what you, it was quite funny, this in the competition this time round. Uh, and the monthly's is, uh, one of the images looked like the horizon. Wasn't quite level, it's a digital file. So it clearly wasn't anything to do the mounting. And by the way, it was a degree or two out, which is. I don't know. I don't know why people do that. Why would you do that? Given you just put into Lightroom or Photoshop and align with the ruler to it anyway, my two judges, I'm watching both of them on, uh, our Squadcast screen. So we record these sessions. Um, One of the judges went to his EITZO monitor took the file, put it into Photoshop and checked the horizontal alignment.

[00:35:57] My other judge went to a cupboard. I watched them do it, went to a cupboard behind them, opened the cupboard door, got a ruler. And started measuring her screen, which is quite weird when you're watching it on the webcam that's on her screen. She's measuring the screen. It was quite old school, but it did make me laugh.

[00:36:13] Anyway, things like horizons, check them.

[00:36:16] Uh, Great. Well, so if we got, oh yeah, when you're, there's a lot of actions around and even I've written a few where you're going to soften or blur the edges. Um, So there was a particular file. Where I think a baby skin had been softened. You could see that it had been, and it was fine.

[00:36:36] It looked very good actually it looked like they got a good technique on it. But what they hadn't done is lift all of the skin onto a new layer, just cut it out and drag it onto a new layer and softened it there, what they done is soften it on the original layer with all of the. Um, blankets and clothing around it. And what that did is, it dragged color from the blankets into the soften skin. So you could see a slight coloration around the edges where the softening had been done. And you expect that if you're using a blur. It blurs across the boundary. So what you have to do is cut out the skin onto a new layer. So it's transparent all the way around except for the skin, soften it there, and then you can drop it back in and you'll get no color contamination. Um, but we spotted it and of course it's a real shame.

[00:37:19] Uh, With babies and with faces, the light, the light source should always be above the nose.

[00:37:25] I heard this said a few times by different, uh, I think I was working with Elli Cassidy who is just like one of the best judges to work with, she's lovely. Super lovely, super nice person. Um, great newborn photographer and she raised the same point as did lots of others. The light source should be above the nose, nine times out of 10. It's very rare. Do you want the light coming up from underneath?

[00:37:44] Um, I love this quote. This is one of my judges. He just, he liked a particular image because it was a bit more different. If ever I have another podcast in this industry, I'm going to call it The Bit More Different Podcast because I know it's a great title.

[00:37:57] It's not English, but it's a great title.

[00:37:59] Um, final bit on this bit. Is cropping at the edges. We can't, I kind of talked about it a minute ago with the baby and the objects. Just look around the edges of the frame. There's an amazing news image, this time round. Loved it. I'm not going to say what it was cause I'm not gonna draw attention for the author. But there was a scene in the middle of his action in the middle.

[00:38:23] And on the right-hand side of the frame, there was nothing contaminating. Everything was kind of contained, but on the left. They were knuckles and elbows poking in onto the edge of the file when just moving the crop edge in by. I dunno, a couple of hundred pixels on a six megapixel file would have removed all of that, and focused, directly on the story in the middle. And it's such a silly thing.

[00:38:47] We see it all the time. Is we get sidetracked by what's going on in the middle of our picture, the bit we want people to look at it and we forget to look. All the way around the edges of the frame. I look around the edges of your frame carefully. And if there's anything there that's distracting and pulling your eye away. Just change your crop or clone them out, whichever is easy for you.

[00:39:08] Um, So that's it. Those are the notes. I mean, there's loads, of course there's loads of things. I carry copious notes, but I thought those are the most interesting. Um, to talk about, uh, particularly as we're, heading towards, uh, at this time of year, when people start to hive images away ready for the competitions, uh, for the BIPP print competition. Um, and eventually, you know, the doors will open for the society's convention as well.

[00:39:30] So I thought there'd be useful. Um, The other thing, a couple of updates. Where are we with things that I've been asked? Uh, to look at. Uh, where are we? DXE DXE. CXO asked me to play with. DXA labs. Uh, the DXA labs for, I think it is an, a DX oh, film pack seven. Now the XO labs. It's not really the photo lab is not really for me because it, Lightroom is at the heart of my workflow. Um, we used the XO pure raw anyway, which is brilliant, pure, or for, by the way. Brilliant.

[00:40:03] Absolutely love it. Uh, so don't, for me, that's not necessarily something I'm going to put into my workflow. I'm sure it's very good. I've used it a little bit, but however, the DSO film pack, film pack seven. It's an absolute blast. Loving it just for the moment.

[00:40:17] I use effects quite a lot, but I like it if I can for it not to look effected. If you see what I mean that of course, the minute you really easily apply a film preset, of course he looks effected, I'm not an idiot. Um, but I love those kinds of tones. They feel very analog to me. Uh, it's really, uh, really, really, really good.

[00:40:34] So, uh, highly recommends if you get a chance to have a play with that. I'm sure they do a trial. I haven't looked. Uh, DXO Filmpack 7. And the other thing I thought I'd give a quick shout about today. Um, his ACDSee, which I've continued to use again, they approached me and asked me to have a look at it and say what I thought it's really, really good.

[00:40:55] Um, it's not good at high volumes of face recognition. I discovered that as it. just crashed my computer basically. Um, but that not withstanding. It's blindingly quick is great to have it there . Lightroom for us is our management tool for all of our raw files. Um, but the RAW files get archived away, and we then have all of the JPEGs that I've generated for print. Hi res. Uh, low compression JPEGs.

[00:41:21] So having ACDSee that looks over all of my Dropbox folders and keeps that as an active catalog. Is great because I can get to any image. I like, in a heartbeat. Absolutely brilliant. So I absolutely, I would highly recommend that. Um, again, I will put a link to, um, I'll put a link to ACDSee in the show notes. And then finally just a more pop-up it's our beer festival on Saturday.

[00:41:45] Now. I know none of you are local, but nonetheless, um, I will be at the beer festival if anyone fancies a beer and a chat we're in, but it had them in Buckingham share. Uh, I'd love to catch up if there is anybody around, because it's, I'm hoping that there's going to be good. Um, it's like the best place to listen to music.

[00:42:02] Have a nice beer. And have a great conversation. And on that happy note, I'm going to go home now and we're going to open. I hope a bottle of champagne to celebrate Jake's success and Harriet's success in her new job. Uh, the sun is shining. And then we're going to try and stay up and see the results. Of this particular, general election.

[00:42:21] Again, to all our American friends have a wonderful . Uh, July 4th.

[00:42:25] And I'm going to go away and be more like sitting in a bath of warm water. I remember whatever else. Be kind to yourself. Take care.

There are many factors to success and I have listed many in these podcasts, but the brutal reality is that it takes hard work.  Lots of it.  There isn't a silver bullet, no matter what every influencer, marketer, salesman, advertorial or Facebook campaign might try to convince you - and AI ain't gonna fix it either.  All I wish is that I could stop seeing the ads that tell me otherwise!

Before all that, though, I head up the episode with a quick chat with Colin Jones, CEO of The Societies Of Photographers. This is one more in my series of interviews-from-the-photography-show (I need a snappier title) and it's interesting that once more, training and education are at the forefront of his thoughts.

Also, I mention a brilliant app called EVOTO.AI in this episode.  At some point I'll do a deep-dive into it but rest-assured, this is well worth exploring if, like me, you create portraits for a living.  The guys have kindly given me a link you can use that gives you thirty free credits when you register: https://go.evoto.ai/PaulWilkinson One great thing about this app is that you only burn a credit up when export a finished image - you can test it out on as many as you like.  This means those thirty credits could be enough for you to play around with as many images as you want until you're happy and then go ahead and run an entire portrait session through!  

Let me know what you think!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] I'm Colin Jones. I'm the CEO for the Society of Photographers. Excellent. It's lovely to see you as always, Colin.

[00:00:06] Tell me why you come to the photography show. Oh, the photography show is a great show. It's great to meet up with all the trade, seeing all the latest products and services in the industry and getting to network with other photographers.

[00:00:17] It's a great show to come to.

[00:00:18] So, tell me why you love this industry so much.

[00:00:21] Oh, I love the industry. I've always been part of the photography industry. It's been part of my family since my granddad and my dad, and it's an industry full of amazing people, creative people, uh, and, you know, so much passion for, for, for photography and for the craft of it.

[00:00:35] And I love seeing people excel in the industry as well.

[00:00:37] So that's all of the positives.

[00:00:38] But if, like everything, there was always things we could do better as an industry. If there's one thing, just one thing that you could change in this glorious passion of ours, what would it be?

[00:00:48] I think I'd like to see photographers get more training, invest more time in training and more, more money in training. Uh, you know, I see, when we see people take that step and really invest in training to push not only their photography but their business, we see so much success. Uh, so I'd love to see training be more, , forefront of the industry.

[00:01:04] When you're talking about training, what aspects do you think, photographers in the industry, certainly the industry we spend most of our time with, which is the UK industry, what do you think is the weak spot? Which direction do you think the development would be most applicable.

[00:01:19] I think, uh, quite a lot of photographers, if they're in business, uh, that's where we see a lot of photographers really struggle getting clients through the door, marketing their services, uh, so that's, that's always been a big passion of mine, is getting photographers more training in the business side, but, you know, I, I genuinely think training of any kind, whether it's lighting and posing, or even just networking with your peers, uh, and getting training that way, just by talking to other photographers, uh, is a, is a real bonus.

[00:01:43] Excellent.

[00:01:43] Perfect answers, as always, from one of the nicest guys in the industry. Thank you, Colin.

[00:01:47] Paul - Studio Rode Broadcaster V3: Uh, so that is one more of those little interviews I did at the photography show earlier this year. That was Colin Jones, the CEO of the Societies Of, Photographers. It's always interesting talking to people like Colin. I mean, not just because he's a really lovely guy. But he hears from hundreds, possibly thousands of photographers, uh, on a scale that most of us can only imagine.

[00:02:11] And yet the themes still seem to be consistent.

[00:02:15] It's all about education.

[00:02:17] Paul - Studio Rode Broadcaster V3: And learning I'm Paul and this is the masteringportraitphotography.com podcast.

[00:02:22]

[00:02:36] Paul - Studio Rode Broadcaster V3: Well, it's been three weeks since the last episode and yesterday, yesterday.

[00:02:45] Paul - Studio Rode Broadcaster V3: It was mine and Sarah's 21st wedding anniversary. She sent me a card and it simply said, imagine how boring life would be without me. Literally in quotes. Imagine how boring life would be without me. Well, this morning, She bit my toe, I was fast asleep. She bit my toe now I sleep with my feet. Out of the bottom of the duvet.

[00:03:09] I've always done it. And I've no idea why, but I do. This morning. She bit my toe. And this isn't really a unique event. I think she probably does it a few times. A year I am asleep, then rudely I'm awakened. With pain. There is nothing in between those two moments except a searing sensation that someone has sunk their teeth. Into my big toe. I don't really know which bit hurts the most, the initial bite or the moments I react and pull away leaving tooth marks. This morning. She bit my toe.

[00:03:46] It's true. Sarah is right. Imagine how life would be without her. Imagine how boring. It would be, frankly, I can't imagine it. I can't picture. How things would be without every morning. They're being the risk that she's going to sink her teeth into my toe. But Sarah is the person who makes me laugh the most.

[00:04:07] She is the person who allows the extrovert in me out. She's the person who props me up when I'm down. And she's the person who keeps a lid on me. When I'm up. That sounds really weird, but you get the gist of it. Um, you know, I can be quite full on, I think, and it, Sarah, that just keeps things nice and steady.

[00:04:28] And so thank you Sarah, for 21 years of marriage, 33 years of hilarity between the two of us. So, yes, life would be really boring without her.

[00:04:41] Anyway, in the past three weeks, what has happened in our diary.

[00:04:46] Paul - Studio Rode Broadcaster V3: Well there have been 22 different portrait sessions, which is lovely, including one, uh, just this morning, beautiful family. Uh, so a mom with her two children and her two grandchildren. Um, just lovely out in the sunshine, a quick drive over to their house. Shot in the garden.

[00:05:05] What was funny about it was every single shot. She wanted her front door in the images. Which, uh, I've had sort of, you know, big Manor houses and different things about to be part of a shoot, but I've never had one where the front door has to be prominent, but it was a joyous shoot, beautiful people.

[00:05:23] They made me very welcome.

[00:05:24] Cannot wait to show them their pictures. And one of the two little girls -she's three years old -was wearing a Liverpool FC football strip. Now on two levels that just filled my heart, with joy. On the one level. It's Liverpool, which happens to be the team that I also have always supported all my life I've supported.

[00:05:46] And when I say supported, what I mean is occasionally I've looked at their headlines and seen the score. Or occasionally, you know, a key match comes up and I might watch the first 20 minutes of it, before it gets way too stressful for me, and I leave the room. I'm not really a supporter in the supporter sense of the word. But if I'm ever, if ever I'm asked, and this is since I've been about five years old, it's been Liverpool. And she was wearing a kit this morning and the kit was almost identical to a kit I was bought for Christmas when I think I was about eight. There's something about the styling of the current, the current kit, the red with the white collar. The cut of it, the styling of it, that's almost exactly the same as it was all of those years ago when it was Kevin Keegan and the boys playing. And so that made me happy.

[00:06:36] The main reason, it made me really happy. Is isn't it amazing. Oh, is it amazing or isn't it about time?

[00:06:43] Maybe it's about time. Maybe we're just getting there. That a girl turned up at the door. She's three years old and she's a football fanatic. And I know now the way it will be for her is so very different, than for instance, if my sister, when she was that age wanted to play football. Now my, my sister, cause I was a drummer, my sister wanted to play drums, but the girl's school, she went to said that wasn't lady like. How heartbreaking is that? I know we're going back quite a long time, but how heartbreaking. Is that, that you can't do something. Because it's not lady like. You can't do something because because of your gender, it doesn't fit in. It's just ridiculous.

[00:07:25] And so it is so heartwarming this morning. To see this little girl in bright red, bright red Liverpool football strip, kicking a ball around the garden and loving every single second of it. And unlike my sister, where I think life in that particular time. In the late eighties, early nineties. You know, Society's, it was sort of prevented things like that. I know this little kid that won't be the case. For her, at least. I trust it won't be the case for her.

[00:07:57] Paul - Studio Rode Broadcaster V3: So wonderful shoot this morning, 22 portraits shoots over the past three weeks, we'd done five Hearing Dogs shoots. Uh, two of those have been out on a location and they've been so joyous, so profoundly joyous. Um, the one yesterday was of one of our recipients whose Hearing Dog has essentially. Been a lifesaver.

[00:08:18] I mean, I, I hear this quite a lot, but I really do think, uh, the lady I photographed with her dog yesterday, she's in her mid twenties. Um, Is just, was just an inspiration, really the relationship with the dog, the way they were, the joy that dog has brought, um, And it was just a magical shoot. And one of the things about these all, I mean, all portrait shoots, I think, but in particular with shoots like the Hearing Dogs is as much as I'm providing a service, as much as I'm providing images that they can use for fundraising and publicity and PR and marketing and all of these things. Is, they provide me with a sense of, what's the right word, they energize me. They give me energy and positivity. I come away from these shoots so much more full of life than I do when I arrive at them. I just think. It's just incredible. The joy that a photography can bring, not just to the people I'm photographing, but also, uh, to me.

[00:09:22] Uh, we've had five cleanse that was a bit abrupt, sorry about that. I don't know. I maybe I just couldn't think of a good point to wind up on, but being a portrait photographer is a thing of joy.

[00:09:33] It is a thing of life is a thing of positivity and energy. Um, and I suppose that's what I'm trying to get to. It really is something, but it's not a one way street. I get as much energy and joy out of these shoots as my client's do.

[00:09:48] Paul - Studio Rode Broadcaster V3: Uh, we've also had five client reveals. Uh, just wonderful. I love it when the clients come to see that images, we never quite certain what we're going to sell. But, uh, it's just a lovely thing to see the reaction to people when they see their pictures sometimes surprise. In fact, nearly, always surprise at how beautiful the pictures can be, I don't know why they're surprised they've come to us. They've come to us because they've seen what I can do for others. Um, and yet still the surprise very often it's clients who've been to us before, and they're still surprised. Maybe I should work harder at explaining what we, what we do, but that element of surprise. It's a lovely thing when it's done in the, in the reveal room and tomorrow we've got a little wedding, it was just a two person wedding uh, who are coming to see their pictures. And again, massively looking forward to that. Uh, we've run one one-on-one masterclass.

[00:10:37] I love the one-on-one masterclasses. Because of course, every topic, every topic can be on the table. We don't need to worry about. Uh, suiting or fulfilling the requirements of four or five people. It's just one person and we can play, we can talk, uh, we can jump between different topics. We can try different things out depending on their needs.

[00:10:57] Anything from business all the way through to how to prep your files for Photoshop. It doesn't really make any difference to us. And so for that, it's just a wonderful thing to do.

[00:11:07] We've also done a, an off-camera flash workshop. Now the off-camera flash workshops are by far the hardest. Even this morning, a little shoot. Um, when I met bumped into the little girl, Uh, in her Liverpool outfit, Liverpool kit. I decided one of the shots we would do would be, uh, like a FIFA or UEFA. Uh, footballer's pose because all footballers are contracted to do these things so that when, uh, the, the, the TV companies roll out or, or show the team list or whatever, or feature a player, there's footage of every player walking into shot and standing a very particular way, they lit a very particular way. Um, and you can do that quite happily out in the garden with some off-camera flash.

[00:11:50] So even this morning I was using. Off camera flash, and you have to sort of pause a little bit and think, okay. And you, you have to build the shot setting by setting. Then it's not as straightforward as it is just using TTL. You could just use TTL on your flash guns. Uh, but you get sort of slightly erratic results if you do that. You have to understand how, uh, the shutter speed, the aperture, the ISO, they all interact to give you the output you're looking for. And this morning absolutely nailed it. But when you're trying to teach it, trying to get those principles across in a way that is clear, a way that is concise and a way that is repeatable so that you will delegates can leave. And use that, those techniques themselves. Isn't trivial.

[00:12:41] It's the, of all the things we teach here at the studio, I think. It's the hardest. And I know it's the hardest because when I'm suddenly faced with having to get the settings right for myself on a shoot, invariably I'll change the wrong thing at the wrong moment. And it's like, oh, bugger. bugger Having to go back. And figure it out. Uh, so it was, it was lovely to do a brilliant day, lots of laughter and one that Sarah was away for.

[00:13:07] So thank you to Katie and James who stepped in. And Katie stepped into the role of, of Sarah, because she had to go and look after my in-laws new puppy for eight days, honestly, she's come back exhausted that, that Sarah, that is not the puppy. Uh, she's come back. Absolutely exhausted. The puppy goes to sleep at midnight. The puppy wakes up at six and there's very little in between. It's on and off. Uh, and it's on from 6:00 AM to midnight and it's off from midnight til six. She was absolutely shattered. So, uh, she was away the week when we running the workshop, unfortunately. And it couldn't be helped, not a lot of sidestepping, but Katie, thank you very much for stepping in. And being sort of a surrogate, Sarah and helping me make sure that everything ran. Uh, smoothly.

[00:13:53] Paul - Studio Rode Broadcaster V3: Uh, also this last week we have done a full day of qualifications judging for the BIPP, the British Institute of Professional Photography. Um, It's a wonderful thing. Qualifications are such an amazing thing to be a part of. And I mean, that from both sides of the line.

[00:14:12] I kind of draw inspiration from the candidates, the people putting their images in for assessment and I draw inspiration from the judges, but in very different ways.

[00:14:24] The candidates, of course. It takes quite a lot of bravery, I think, to submit your images. I mean, we've all been through it, but it still is quite a thing to do. To submit your images in for assessment as qualification, because you don't know, you don't truly know, even the mentors don't truly know, whether a panel is going to be successful or not.

[00:14:45] , we did eight panels in a day. I'm chairing it.

[00:14:48] So I'm not really a judge in that sense anymore. I chair it and make sure it's run smoothly And the process is meticulous in the way we do it, so that it's fair and equitable for every single candidate.

[00:15:03] Firstly, the candidate sets up their panel and the judges, get to assess the images. At the end of that first assessment , we take a vote. Then have a discussion and then we take a second vote. And the reason we do it like that is so that the judges get to make up their minds independently with no influence. They're just assessing the images on their own. And on an individual basis. Then we vote. And then as a discussion and in that discussion, It's about the judging team, the panel of judges arriving at a decision that is, a combination of their own independent view and the views of the other four judges. And it's important that it's done like that because every judge has a different experience, different influences and skills for how they assess the images.

[00:15:53] And so when the judges talk, each judge gets the opportunity to address the panel, and talk about why they think their decision is the right one. But they're also listening to the other four judges and taking into account, maybe things they haven't noticed or maybe things that they just don't prioritize quite the same way.

[00:16:17] And listening to these six judges or five at a time, but the six judges in discourse, listening, giving their views, knowing when to be brave and when to stand their ground, but also know when to flex, and acknowledge that may be another photographer, another judge has more experience in an area or a spotted, something that they haven't, that that was exhilarating in the extreme, because the panel of judges each time there was a discussion , they came to decision and the whole panel doesn't have to be unanimous, but the whole panel of judges respects and understands the outcome of the process.

[00:16:56] Now, of course the delegate might not. That is other candidate rather than might not. That is true. And it wasn't a hundred percent pass, uh, in terms of each of the panels. And it's always heartbreaking. I wish the candidates could see behind the curtain while we come to the decision. That's not part of the process that we've opened up just yet. Um, that may come in the future as we get our arms around a way of doing that, that is. Uh, fair. But genuinely when a panel was unsuccessful, you could almost hear everybody in the room, you can almost hear their hearts. Breaking.

[00:17:37] When we say, we're sorry. We mean it. Because we would love every single panel to be a successful panel. We would love that. But in the end. It's a, it's a balancing act between making sure that we reward the endeavor, we reward the work. But the standards have to be high. They have to be. Consistent. They have to be something that when people look at the letters you put on the wall. They mean something and sadly they can only mean something.

[00:18:12] If we hold our ground, on, uh, the standards, the process, and the reasons why certain panels will succeed where other panels may not make it this particular time, but what an absolute what an absolute privilege to be in the room with those judges, looking at those panels, the panels were stunning. Even the ones that were unsuccessful this time round, the panels were stunning.

[00:18:34] So a huge, thank you. To the six judges who came and provided their skills, their eyes, their experience to, assess each of the candidates work

[00:18:47] And what a beautiful thing to be a part of.

[00:18:50] Um, what else? What have I written in my notes?

[00:18:52] Paul - Studio Rode Broadcaster V3: So, yeah, I've drank a little too much this week and exercised a little too little. That's something I'm now feeling very guilty about. And this afternoon, it's Saturday afternoon. And I sat and thought. Shall I go home and get on the exercise, bike or shall I record a podcast.

[00:19:06] And I thought, oh, I better record this podcast, but trust me when this is recorded. I'm going to go home and do a little bit more exercise than I have this week. This week I've barely slept. I've been working in London. I've been working in Essex. I've been working here locally. This stuff has got to go out.

[00:19:23] I've written an article for professional photo magazine, big shout out to those guys, by the way, the online magazine looks fantastic that's Professional. Uh, Photo Magazine. Uh, but what, uh, what a week it has been,

[00:19:36] uh, final note, . Final note this week. Um, it's been a real run of it just at the moment in that.

[00:19:43] Paul - Studio Rode Broadcaster V3: Lots of photographic suppliers have been approaching us to feature their product on either the podcast or masteringportraitphotography.com, or just getting it into our hands so that we can talk about it. And I have a really strict policy here, um, that I'll only talk about things and promote things that I use that are part of our business, part of our workflow, because if they are worth talking about, then trust me. I've already had a look I'm already using it.

[00:20:11] So this one has, this came in yesterday. Um, and I'll put the link in the show notes. We use a bit of software, or we've been exploring a bit of software called EVOTO - E V O T O, which is it's an AI retouching package.

[00:20:27] Now I know I can feel a few of you are hackles going up and bloomin' AI. retouching automated and all of those things. Why do I like it? Well, I like it because you have total control. So in the same way that we use actions in Photoshop, we put up, um, check layers. And do dodging and burning. This takes some of that drudgery out.

[00:20:50] I say, drudgery that, sorry, that sounds dreadful. I don't mean it to sound like that because actually I love retouching.

[00:20:56] Paul - Studio Rode Broadcaster V3: I love it when I've got an hour. And a beautiful picture that I can just work up, but my business model, doesn't allow me to do that for 22 portrait shoots in three weeks. It just doesn't.

[00:21:08] Now I could outsource it, I suppose. But I've never been really that happy with the results when I've done that. I find, I find things, come back, just looking a little bit plastic. Um, of course I could pay really high-end retouches, but I work in social photography, not commercial retouching. Obviously, if it's going to be the cover of Vogue, I can spend thousands on a single image being retouched, but that's not my world.

[00:21:31] My world is a very solid, very dynamic, very successful social photography. Uh, outfit and. Although I like the images to have a really high fashion look for an awful lot of my work, trying to find techniques to do that quickly is not straightforward.

[00:21:48] Paul - Studio Rode Broadcaster V3: Um, so when EVOTO suddenly emerged a few months ago, it's still sort of in beta, at least a lot of the functions are. Um, it's E V O T O you can go download it.

[00:21:59] Um, this particular piece of software allows you a huge amount of control and there are two. Uh, bits of Photoshopping that I really don't enjoy. I don't mind. I love I say. I don't mind. I love skin retouching. I love working at the colors. I love all of that side of it. I really don't like fixing crosshairs, and I don't like fixing creased clothes.

[00:22:21] So there's a two things there, there are others, but those are two things I really just find irritating for whatever reason.

[00:22:28] Paul - Studio Rode Broadcaster V3: Well, EVOTO on its own, it would be worth the effort of just fixing those, um, it does crosshairs brilliantly and it will take the majority of creases out of pretty much any type of clothing.

[00:22:41] And even if that was all it did, that would be worth the money, but it does so much more. It helps me in so many ways. It's helping us automate and create a higher finish. But it's still looking natural, still looking like they, the images haven't been retouched, I'll do a deep dive into it at some point. Uh, but the guys have been in touch, and I do have a promo code. Uh, if you fancy it again. Uh, put that in the notes, but it's https://go.evoto.ai/PaulWilkinson capital P capital w all one word, Paul Wilkinson. And if you go there and sign up. Uh, you will get 30 free credits, which allow you to have a play.

[00:23:28] So you'll get 30 free credits. The other thing about the software, which I really like is that you pay to finish the image so you can load it up with as many images as you like and run your, your settings on it and run. Basically all of that, the whole of the software. But you only get charged when you export the finished images out.

[00:23:50] Now it's not perfect yet. Uh, only works on certain types of files. It won't work on PSD files. It works on TIFs or RAW files. Uh, or JPEGs, but trust me, it's an absolute godsend. Uh, particularly if you don't overuse it, if you just keep on the right side of the line. The images look natural, they look polished. They look finished. That you've got no crosshairs and even the clothes can get a little bit of an iron. So I'll put that link in the show notes. And if you follow the link, you will get, uh, 30 free credits. By the way, I get no kickback on this. I'm getting nothing out of it. It's just, I talked to the guys. Because I use the software. And I said I would happily, uh, promote it because I think it's, it's absolutely. Uh, brilliant.

[00:24:37] And then anybody, the whole point of this podcast is to make life a little bit easier for anybody, uh, doing portrait. Uh, photography.

[00:24:44] Paul - Studio Rode Broadcaster V3: So anyway, on to what is, I suppose, as much as it ever is the topic of a podcast, these are just, you know, It's the diary of a working pro in stuff that occurs to me as we, as I get all my life. Um, but here's the primary topic of this particular. Uh, podcast and in a sense. It's a little bit of a moan. I just, I don't like to moan.

[00:25:07] It's not my style, but this is just a little bit of a protest protest. Sounds better than moan. Maybe. A little bit of a protest.

[00:25:15] Paul - Studio Rode Broadcaster V3: Which is the sheer number of adverts I get in all of my social feeds with people telling me they have the answer. They can make my photography business successful. They can find me thousands of clients.

[00:25:29] They have a six-figure photographic business. They can tell me how they did it. No one, no one has the answer. It's all lots of small parts. And when I'm looking for help, I look basically for three. Three things more or less. And these. These are three things that it would have to have if I'm going to use someone for some help.

[00:25:48] Firstly, do I admire their pictures? Do I admire their pictures? Do I want or understand why they create what they do? Is it something. That's in tune. With me and what I want.

[00:26:01] A couple of people have come into our studio and said, well, you could do it like this, you could turn the whole space into two working studios, have two photographers in each run, eight shoots. Uh, in each, uh, part of your space per day, that's 16 shoots. Per day, you need to get a sales team onto the calls, do cold calling to lead generation, and you could run a multi-million pound business. Well, I could. But I don't want to. Because those photos are not the photos that I want to take. Um, and besides I want to take them, I love creating pictures. That's part of why we do this. The idea of not creating pictures anymore is not part of my business plan. What I've got to always figure out is how to make this business as profitable as I can, given the caveat, I left a very well-paid job in the city to do it. I left a career and a life of money and shares and shareholder value, and watching stock markets and being a partner in a firm.

[00:26:56] I left all of that behind me because it wasn't, what I wanted. What I wanted to do was create beautiful images and make life just a little bit better for people myself included. Um, so that the idea of doing that, so. I will only ever look for someone who's creating pictures. I truly admire.

[00:27:12] Secondly, , does that business, the business they're describing, does it look like my business vision?

[00:27:18] So whatever it is, they're trying to sell me. Is that part of my vision.

[00:27:23] And thirdly, do I like the person who purports to give me that information.

[00:27:29] If those three things are true, there may be, I'll dig into it a little bit further, but if any, one of those isn't true. I'm not going there. And I get so many ads with people, waving their camera around, telling me some number or rather. You know, I don't know.

[00:27:43] I've created a six figure business in three weeks. Um, I did it all from the comfort of my own home. I mean, there's even ads. Now I get the, tell me they don't need a photographer. You can set up. A headshot business without ever using a photographer. And if I get one more of those ads from someone who clearly doesn't understand. What. Personal branding really is it's the clue is in the title, personal. It's not AI generated.

[00:28:09] I know you can change hairdos and suits. And I use AI everywhere. Trust me. But there's a big difference in the, if you think about the one word you have to have in personal branding, authenticity is at the heart of it. An AI can't give you that. I mean, you can't synthesize authenticity. There's no such thing. Synthetic authenticity is an oxymoron, it is not a thing it's either authentic or ain't. So, uh, I'm sort of very. They're very cynical about those things and they, and these people are always waving a camera around at me, sometimes with the lens cup still on. I assume that it's because the Metta or social media algorithms reward, people waving a camera around.

[00:28:53] So it gets it higher up in my feed and it definitely works as long as it's aimed at me. So I've got hundreds of these things. And they're always, there was a very particular type of person. They're always very bouncy and extrovert and energetic. And I like that. I'm bouncy and energetic and extrovert. Um, but I'd like to know, that their business has been running for 10 years or 15 years.

[00:29:17] I'd like to know. That they consistently do these pictures with real clients, the kind of clients that we find, the kind of clients that are in tune with our business. Um, Now of course, when I dig into them and actually have a hunt around. 99% of them are paper thin. There's nothing underneath there's no, it's not substantiated by any real world. Business acumen or business experience. Some of them will have been successful, but you can feel that they are now going into training because the success of the business has probably beginning to wane.

[00:29:51] I'm looking for a long-term sustained business. If what I want to run is a longterm sustained business. I'm looking for somebody who can do what I want to do. Um, Now it is true. It is true that you can be a great coach without being a sporting star on your own or vocal coach to rockstars. They're not quite the same thing, being good at something and being able to coach in it. Not quite the same thing as being a star in it.

[00:30:18] I understand that. But I really do want to know that the war stories I'm going to learn from are real, that someone's been out there, someone's done it. That they've walked the walk and ideally are still walking the walk I'd much rather learn from a business than from a trainer. If you get what I mean. I want to go to a consultant . Who's still running up business. They're still learning. They're still evolving. I mean, goodness knows. In the UK, we're about to go into a general election. The dates of that have just been released, and if there's one thing I know about elections and anything sort of like, um, referenda, anything like that. Is the phones, just go that little bit quieter. So no matter what happens up until July the fourth, which is the election date, I know that the market will be ever so slightly suppressed because people don't wake up during election campaigning and think first as they wake up, I need to get some photos. That's just not what happens.

[00:31:16] People wake up and thinks, you know, What's Rishi Sunak said today, or where are we headed with the election or any one of a million other things, but photography just gets down the list a little bit, further. So I know we're about to go into a quiet period and what I want is someone who's been through that knows that's what's coming knows that the little intricacies of running a business over a long period of time are far more than you can do something like this in 42 days, or in just three weeks, you can have this success or with just one camera and one lens and working from home, you can telemarket to a thousand people.

[00:31:49] I don't care about any of that. What I want to know is do they run a business that looks a little bit like mine? And I know that they've been there, seen it, done it and are still doing it. Um, now.

[00:32:00] Paul - Studio Rode Broadcaster V3: A couple of episodes ago, I talked about four things, four things, I think are consistent to successful. Photographers that's energy, optimism, enthusiasm, and confidence.

[00:32:12] I stand by that. They're very much there, but they're not all of it. And I did say that in a podcast, they're just the foundation stones. That, not the whole building there. The bit. They're the bedrock or the foundation, everything can be built on, but they are not. The whole building, maybe I'll get over the coming months to talk about each of the different areas that I think you probably need to get to map it out.

[00:32:35] Maybe that'd be a good idea. if I draw it all out. Uh, maybe actually create a little bit, maybe I should stand in front of a camera and wave my camera around with my lens cap on and say, I've got the answer for you. I don't, I don't have the answer. I've just spotted some things that are consistent with people who are successful, energy, optimism, enthusiasm, and confidence. But you'll also need some other stuff.

[00:32:58] And one of them is just hard work over a period of time. Call it, practice. Call it graft, call it wherever you want. It's doing it over a long period of time so that you have your chops down. You graft at it. You'll get some breaks. You'll miss some breaks. You'll have a bit of good luck, you know, have a little bit of bad luck. That's life. There isn't a silver bullet for this, and you really do need to plow through it. So these little ads that come up and say, I've got the answer for you in the next three weeks, you can do this. Um, then just, I'm just doubtful.

[00:33:32] I certainly don't buy into them. And every time I have sort of investigated, they've come up short now we all have superpowers. We do. But we don't all have the same superpowers and there's no one superpower you need, you need a suite of them. But you can't have everything. It's just not possible to be good at everything. Um, my superpowers, I suppose, are I am a grafter I work hard. I can read light. I love, I love technology. I know it's slightly ironic that I'm muttering about some of the AI stuff given I've got a PhD in AI. I adore technology. And I get on with people. Well, mostly I get on with people. But I am not for instance, an avant-garde creative photographer. I'm not edgy. I'm not a visionary. I'm certainly not a master, of marketing or a sales.

[00:34:22] I'm non of those things, but I work hard. At it, I love doing it. And so I do a lot of it. And I particularly love being amongst people. And I love being amongst people when I've got a camera. And if I'm, I suppose I, if I think about it, I can create a portrait. In almost any light. If I can see it. Well, probably I can use it. Those are my superpowers, but everyone will have different superpowers. Some of you will be amazing at business. Some of us will be amazing at marketing and sales. Some of us will be amazing photo shoppers. And fine artists things that I'm not. Um, but that's my superpower. Those are my superpowers. Uh, I'm a grafter can read light love tech and I get on well with people.

[00:35:07] But even then in and of itself. that's not enough. It's a damn good start, but it's not enough. I've got to learn and I have learned as much as I can about everything else. I'm still learning. I'm still on that journey. We're still running. Uh, business that I've learned how to do it alongside Sarah. Sarah. and myself, we've worked out how to do it.

[00:35:27] We've had a corporate background. So we were exposed to the fundamental principles of running businesses, which is really useful. But I've learnt how to run our little business, how to sell. We've learned how to sell stuff. We've learned how to market, we've learnt how to do those things. Using what I would consider to be natural tools. Um, so using the S the superpowers that we have, the ability to get on well with people, the ability to create a picture, actually, after that, you don't need to do too much on the sales side, a couple of little bits and pieces.

[00:35:55] There are techniques. But for us, we've just lent into our natural talents. Um, of really liking our clients and really enjoying being there with them and really enjoying, creating images of them. Uh, and so that's how we've learned how to run a business and we're still learning.

[00:36:12] But I do wish I could stop receiving ads from people, waving a camera at me telling me that they all 25 years old of them. Are the answer. Well, they may be the answer, but they're not the answer. that I would look for. They can't change my business only I can change my business and I'm very, very picky. About who I take advice from.

[00:36:37] Paul - Studio Rode Broadcaster V3: Anyway, thank you for listening.

[00:36:39] If you have enjoyed this, please do let us know. Please do leave us a rating on iTunes or wherever it is, you get your podcasts and also please do subscribe. So the minute we publish the next one. Bang. There is. In your in-tray or in your list, on your library, on your latest or on your alerts or wherever it is. That it pings up when you listen to your podcasts, please also head over to mastering portrait photography.com, which is. the spiritual home of this podcast. But also of course includes a ton of stuff all about the love. The passion, the creativity in the business of mastering. Portrait photography. If you're curious about any of the workshops and one-on-one masterclasses that we run, um, where there's a whole suite of them. I go back to the thing I said earlier, though. If you think we're the kind of thing you'd like to do.

[00:37:23] If we creating pictures that you'd like to learn how to do, and if you think actually you'd like to learn it from us. And then please do head over to, uh, paulwilkinsonphotography.co.uk. And there you will find the, um, Coaching section, but just Google paulwilkinsonphotography.co.uk workshops and you will find us.

[00:37:41] So on that happy note, I'm going to go, I think. And have a beer in the sunshine with my wife. And lament the fact that I've got one very sore, big toe. Whatever else you do. Be kind to yourself. Take care.

Sometimes it's just a pleasure to sit back and listen.  This is one of those moments - for me, certainly, but hopefully for you too. 

I had the pleasure of sitting and chatting with two icons of the industry - Sean Conboy and the inimatable nonagenarian, Stuart Clark who is not only still shooting at the age of 97 but is a considerable racontour (you can hear me and Sean laughing in the background throughout!)

Stuart started his career in 1941, so his stories are not only entertaining but are fascinating as they cover every photography development from glass plate through to the state of the art digital wizardry we're facing today.

This interview is worth listening to every one of its 90 or so minutes!

Enjoy!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] Paul: So there are so, so many things I love about being in this industry, the things we get to do, and in particular, this podcast, and one of the many things is having these moments that you're about to hear, where I get to sit and chat with someone I've known for a very long time, Sean Conboy, fantastic photographer, and just a wonderful human being.

[00:00:20] And someone he introduced me to, a guy called Stuart Clark. 

[00:00:23] Now Stuart is 98 years old in July this year. Self proclaimed as one of the oldest working photographers in the country, and I'm not sure that anyone's going to argue with that. He started training as a photographer in 1940. That makes this, he's been working as a photographer for 84 years.

[00:00:46] And the whole of this interview is taking place in what was, his photography studio in a little town just outside Leeds. It's his front living room, but it's huge. It's got a high ceiling and you can imagine how the lighting would have been hot, continuous lights and families just having the best time with someone who I learned very quickly, is a storyteller and a raconteur, uh, just a wonderful, a wonderful human being. There are lots of things to listen out for in the following interview, and let me draw your attention to just a few. Uh, listen out for the flash powder story. It's very funny. Uh, the story of, uh, People retouching, lots of retouching stories from the 1940s and billiard ball complexions.

[00:01:31] . Doing multiple jobs in a day. He used to do three or four jobs in a day, and have the timing so accurate that could include photographing a wedding. He learned his craft. He's great.

[00:01:42] He's spent time creating images for press, looking for alternative, alternative images and looking for PR images that no matter how much a sub editor crops them, the brand or at least the story is still very much intact. He talks about the utter love of the job and appreciating what a privileged position photographers like ourselves are in every day of the week.

[00:02:07] He talks a little about the role of agencies and how they now manage messages from companies in a way that probably they never did. He talks about relationships and he talks about being positive and persistence. He also talks about the role of the Institute.

[00:02:24] Finally, he talks a little bit about photographers always being the fag end of everything, but in the end, what he talks about really, It's the love of his job and the love of his clients. 

[00:02:35] Why am I telling you all of this upfront? Well, this is a long interview, but the sound of Stuart's voice and the history that it represents, as well as the fact that he's more current than an awful lot of photographers who I know right now who are much younger, uh, but just, there's something in his, his entire manner that is captivating and enthralling, informative and useful. And so, although it's a long interview, I thought I'd just explain a little bit about why I found it so appealing and why I've left the edit almost entirely intact. I've removed a few lumps and bumps where we all managed to hit a microphone as we're gesticulating.

[00:03:16] So picture the scene, there's myself, Sean and Stuart sitting, in armchairs and on couches.

[00:03:27] And if you're wondering why it took me quite so long, this interview is actually, it goes back to February of this year, and why it took me quite so long to get it out, it was partly because there was a lot of of lumps to remove and partly because it was this trip, this interview, this podcast that I was returning home from when the Land Rover blew up.

[00:03:46] And frankly, I think there's a little bit of trauma there with a six and a half thousand pound bill to re, to replace and repair piston number two. I think my heart just, I needed a minute just to not recall it every single time I try to edit this particular podcast down. It's a wonderful interview. Please enjoy.

[00:04:06] I know it's quite long, um, but what an absolute legend. I'm Paul and this is the Mastering Portrait Photography Podcast. 

[00:04:32] So, firstly, Stuart, thank you for welcoming us into your home. We've driven quite a long way, uh, to come and see you. Sean, uh, recommended we speak to you, because the number of stories you have make even his collection of stories look Insignificant.

[00:04:48] And as we all know, Sean, The Footnote Conboy has more stories than any man I've ever met up until probably this, this moment in time. So to kick the conversation off, how did you become a photographer?

[00:05:05] Stuart: It was an unfortunate or fortunate chain of events because, um, I was at the Leeds College of Art in 1940, 41, and I had the desire and intention of being a commercial artist, which is now referred as graphic designer and at that time, being wartime, there was little advertising being done, and so, uh, perhaps I was not sufficiently talented, but I finished up working for a firm who were essentially photoengravers, but they had a commercial photography studio as well, and they were short of somebody to join them, and I went in there and became virtually an apprentice photographer. This was very interesting because at that time, again, there was very little commercial photography advertising being done, and so all our efforts, or most of our efforts, were centred on war work, which involved going round the factories and, uh, Photographing for record purposes, the input of the particular company. And in those days, I can tell you that that was not a very comfortable proposition because we were on total blackout, and therefore, all the fumes in the factory, whatever they were, had very little chance of escaping, so you've got the fumes and the heat, and then of course we were only Illuminating scenes with flash powder, which was an added hazard, and, and so Photography outside in the factories was not very pleasant, but inside the factory, or in the studio, we were also doing war work, and that was to photograph silhouettes, scale models of all aircraft of both the enemy and, uh, and, uh, Home, uh, Aircraft for identification purposes, so that the air gunners were not shooting our own planes down in action. And another very interesting thing which I have always remembered was that the four, or the eight cannons In the Spitfire, that was four in each wing, were harmonized to converge at a point away from the Spitfire so that the Fire, the maximum fire point was when those two lots of cannons converged.

[00:08:34] The only reference that the pilots had was a silhouette which we had photographed, so that he could visualize that silhouette in the, aiming sight of his 

[00:08:50] guns. 

[00:08:51] Paul: a very early heads up display. 

[00:08:53] Stuart: Indeed. 

[00:08:54] Paul: Yeah.

[00:08:55] Stuart: And, so, that was quite an important element, I think, of our war work for the Air Ministry.

[00:09:03] The main factory was engraving the, conical, rangefinder cones for 25 pound howitzers.

[00:09:14] Paul: Right.

[00:09:15] Stuart: And at the time of leaving school, everybody had to be doing war work. 

[00:09:21] And so I went to the company on the pretext of doing war work of that nature, rather than going round snapping.

[00:09:31] Paul: Right.

[00:09:32] Sean: Stuart, could you also, um, I mean you've told me many great tales about your time actually in the, uh, armed services film unit, i think that might be quite interesting, 

[00:09:42] Stuart: Well, I was called up and because of my interest in mechanical things and gadgetry and so forth, I finished up in the Royal Army Service Corps. But a friend of my mother's husband suggested that I applied for a trade test in photography. And one day I was called up to the orderly room and they said, We've got the movement order here for you. Um, to go to Pinewood Studios, of all places. I don't know what this is about, but anyway, here's your movement order. So, I went down to Pinewood, and we had a trade test, and I think I finished up, uh, top of the, the, uh, examination. But then I was returned to unit at Catterick, and I was up there for another few months, and then I was posted. And eventually, after about six weeks of the posting, I got another movement order to go back to Pinewood Studios, where I started my course in cinephotography,

[00:11:06] and still photography. Now, this was the last course. before Pinewood closed down and the unit closed down. I'm talking about Pinewood closing down, Pinewood was the headquarters of the Army Film and Photographic Unit from when it was formed in October 41.

[00:11:35] The course included preparation for action photography, essentially. when the course started, the war was still on in Central Europe. but before the course finished, it, uh, the war finished.

[00:11:58] And The Japanese War was still going on until September of the same year, which was 45. But we were still being trained, and when the course finished, we had very little to do but just wait to see what happened. And so from September to, um, December of that year, we were just hanging about in the studios.

[00:12:30] We were then posted to the Far East, in fact to Malaya, where the No. 9 unit was formed. Having been moved by Batten's headquarters, Mountbatten's headquarters, from Ceylon to Singapore, thought that it would be probably much more congenial there than in Ceylon, India.

[00:12:57] So number nine was there and it's interesting to note that right at this moment an exhibition is being produced for the photographer's gallery on Bert Hardy's life and Bert Hardy at the time that I there was, in fact, the stills captain in charge of all the still photography in Malay Command. Or the, not Malay Command, the Far East Command, because we had outstations in Java and Hong Kong, and even, uh, one guy, uh, was in, um, in Hiroshima. So that was the formation of the, the, uh, Far East, Southeast Asia Command photographic, uh, outfit. until it closed down, uh, in September, August September of 46, and we are then dispersed Some went to the Imperial War Museum, the Imperial, uh, war, graves Commission, et cetera, and six of us went back to Vienna, where we joined number 9, Public Relations, because unit had been disbanded completely. So, there in, uh, in Austria, we were doing what they call Local Boy Stories, and we made a couple of films on the Irish regiments and also the East Yorkshire, not the East Yorkshire, the Yorkshire regiments who were guarding and on guard duties at the palace, Shurnbran Palace, which everybody has heard of, and um, and so that carried on until, uh, the Until I was demobbed in 1947, December. came home and went back to the company I originally started with because they were compelled to take people for 12 months. And at the end of that time, I decided to leave I had a bit of a a difference of opinion with the studio manager, who was RAF, and I was Army, and I was a sergeant as well, and I don't think he was quite that when he was in the RAF photographic section, but there was a resentment anyway.

[00:16:02] of my presence. 

[00:16:03] So, I went to the firm called C. R. H. Pickards, who were one of the finest industrial, uh, and leading industrial photographic units, companies, in the north of England.

[00:16:24] It was there, then, that I began to learn industrial photography. And we photographed all sorts of various things, from factory engineering, factories, products and so forth, lathes, milling machines, railway engines, all manner of things. And that's where I cut my teeth on industrial photography.

[00:16:56] Sean: And, and Stuart, what sort of, um, equipment would you be using in those days? not 

[00:17:01] Stuart: so ha! 

[00:17:02] Sean: but how 

[00:17:03] would you be lighting these spaces in those days 

[00:17:05] Stuart: um The equipment that we were using was always, almost always, whole plate, six a half, eight by, eight and a half, six a half, uh, folding field cameras. when I started, we

[00:17:29] were on glass plates. But then the advent of film came in. And this was obviously much lighter stuff to carry around. And every, exposure had to count. Now in today's terms, where you press the button and pick the best out of however many, all we used to do was a duplicate at the most. So we used to There was a variation in the exposure or the aperture setting, and that was the only difference the two exposures.

[00:18:19] So what we used to do was develop one side of the, uh, the double dark slides, see what they were like, if they wanted a little bit more or a bit less development, that was applied to second side. And, don't know whether you've ever heard of the expression of, um, developing by, uh, vision. But we used to have a very dim green light, and the sensitive film.

[00:18:59] was not, uh, sensitive to the green light. 

[00:19:03] Paul: All right. 

[00:19:04] Stuart: But you had to be in the darkroom for ten minutes for your eyes to become adjusted, and you could then see absolutely every detail of the, the development process. And when the highlights started to you, to, To show a dark mark through the back of the antihalation backing, then the development was just about right, if but if you wanted a little bit more contrast, then you just pushed it on. If it had been a dull day, a dull, miserable day, then you pushed the development on a little bit further.

[00:19:49] Sean: And 

[00:19:49] Stuart: you've asked 

[00:19:50] Sean: be, how would you be lighting some of these scenes? I'm very intrigued at that 

[00:19:53] Stuart: I 

[00:19:53] Sean: that 

[00:19:53] Stuart: about to say that.

[00:19:54] Um, for big areas, we used to use flash powder. And a little bit of flash powder goes a long way, believe me. But it was pretty dangerous stuff. And um, I remember we photographed a wedding on one occasion at the Majestic Hotel Harrogate. And there were 450 people. at the reception and they wanted a photograph to show as many of the people as possible. So we put the whole plate camera on a table stood up there with tray into which I poured flash powder.

[00:20:38] Now then, this was actuated. with a percussion cap, like we used to have in little

[00:20:46] hand pistols for toys. and when you pulled the release catch, that ignited the cap,

[00:20:56] that ignited the flash powder.

[00:21:00] So, the exposure was only going to be once. One exposure.

[00:21:07] And so, the photographer I was with, he said, right everybody. Look this way, and I want to be making sure that everybody keeps still.

[00:21:21] I'm going to count five for you, but don't move until I've finished counting.

[00:21:29] So the idea was to take the sheath out of the slide. With having put a cap over the lens, shutter, just an open lens with a cap or a lid on the front.

[00:21:46] And the technique was to take the cap off hold it in front of the lens, so that that allowed the vibration or any vibration in the camera to settle down and then take the exposure. the idea was count 1, 2, 3, 4, then take the cup off. And on four I ignited the flash gun and then the cup went on and the guy that I was worth put the sheath back and said, right, let's get out of here quick. The reason for that was that you got the brightness, got the, the buildup of the available lights. then it's just topped off, illuminated with the flash, not a very big one, I hasten to add. But the significance of flash powder was that there was a flame which simply went upwards. 

[00:23:00] And that was it, that was all there was to be seen. But, it produced smoke, which used to go into, onto the ceiling, and it would roll across the ceiling, carrying with it the grains of the flash powder, which had obviously changed colour from

[00:23:24] silver

[00:23:25] To yellow, that was okay. But when the waiters came to move the, uh, soup plates, what they found was a white circle on a yellow 

[00:23:47] cloth.

[00:23:51] And you can also visualize the fact that a lot of people had a lot of. Little flash powder grains in their hair 

[00:24:01] as well. well. By the time that

[00:24:04] By the time that this happened, we were halfway back to Leeds. 

[00:24:08] Sean: Very good. 

[00:24:09] Stuart: But this this was the scourge of flash powder because you could only take one shot. Because the place used to, the whole of the place, the factory, if you using a large amount of powder, made a lot of smoke, and it just collected on the ceiling and it obscured it, the vision. So, we used to use photo floods, these were overrun pearl lamps, we used to have six on a button. And if the subject was still, we could go around on a long lead and paint scene with light. And that was, and that became established, So flash balder started to go,

[00:25:08] Paul: Right.

[00:25:10] Stuart: but you see, at this time, flash bulbs hadn't really got going.

[00:25:17] The GEC flash bulbs, which were foil filled, were about the only thing that was available. Um, in this, in this country. And they were sympathetic.

[00:25:31] And the GEC Warehouse in Leeds on one occasion, uh, a consignment of, um, bulbs came,

[00:25:43] Uh,

[00:25:44] in a, in a case, and, uh, one of the attendants decided that he would test them to see whether they were all alright.

[00:25:54] So

[00:25:54] he fired one.

[00:25:57] and 50 flashbulbs, because

[00:26:01] they had to be in contact with each other. If they were separate, it didn't work, but when you put them side by side, they were sympathetic.

[00:26:11] Paul: What

[00:26:11] happens? 

[00:26:13] Stuart: Well, the whole lot 

[00:26:14] went 

[00:26:14] off. A whole box full of, um, flashbulbs, and they weren't cheap at that time. 

[00:26:22] So 

[00:26:23] really, 

[00:26:23] that was, that was the basic equipment which we used to

[00:26:29] use.

[00:26:31] And

[00:26:32] it was all,

[00:26:33] it

[00:26:34] was all, uh, 8x6.

[00:26:37] Sometimes it was 10x8.

[00:26:41] The, uh, the railway engines, which we used to photograph for the Hunsley's Engine Company

[00:26:47] and hudderswell Clark's in Leeds, we always used to use 10x8 for those. Now it was interesting there because we used to have a particular date for going to photograph them. And

[00:27:04] they were all finished up in black, white and grey paint. Because that served the cost of retouching the finished print.

[00:27:15] There was very little photography done at that time. Apart from views and so forth. But anything that meant a machine, a lathe the, or whatever, it always had to go to the process retoucher who airbrushed the reflections or put one or two, put a shadow in or whatever it is. It was a highly skilled, uh, process. Uh, process, retoucher with white lines and so forth. But the interesting thing about these two railway engine companies was. that they only painted them on one side, the side that was being photographed.

[00:27:59] Paul: And

[00:28:01] Stuart: we used to go back to the studio, develop them straight away, yes, the negatives are alright, as soon as that happened, then they would strip all the black, white, and grey paint off and finish up in the customer's required, required colours.

[00:28:23] Paul: Wow.

[00:28:25] So, so the bit that strikes me is retouching has been part of this art 

[00:28:30] Sean: a long time. Well, 

[00:28:33] Paul: I mean, think about

[00:28:33] it, right? Because we, there's a lot of debate about retouching and post production. That rages. Even now, but when you think about a manufacturer only painting one side of a train, they're painting it colours that repro well, and then it's being handed on to a retoucher, retouching's been going on for a very long time. 

[00:28:51] Stuart: Well of course, everything at that time was, was, um, retouched, and most portraits finish up with complexions like billiard balls. There were no shadows, etc. 

[00:29:03] Paul: haha, It's like nothing's changed! 

[00:29:07] Stuart: Indeed. Indeed, and, and when people speak now in condemnation of, oh well you can see the retouching and so forth, well the only thing that you have to do now is to make sure that it doesn't show. But, it was, really when Photoshop and the like came in on the scene, this was manna from heaven.

[00:29:32] Paul: Yeah.

[00:29:33] Stuart: Because it cut out the need to do the work on the actual print. To retouch transparencies was a rather different process altogether.

[00:29:48] And it was 

[00:29:49] Sean: difficult process to be

[00:29:50] Stuart: Oh yes, and very highly skilled. And the firm that I worked for, Giltrous Brothers, who were the photo engravers, they used to retouch twenty, twenty

[00:30:02] four, twenty glass plates. Whereby, when you talk about printing today, and I think the, uh, top of the range, uh, Epson, Uh, printer works in, uh, we're printing 11 colors, but the, limited edition photolitho, uh, illustrations were, uh, certainly on, on 13 colors

[00:30:36] And from 13 separate plates. All of which were retouched.

[00:30:42] Paul: So

[00:30:42] the plates were retouched separately? 

[00:30:45] Stuart: correct? 

[00:30:45] Oh yes. 

[00:30:46] Paul: Wow.

[00:30:48] Stuart: So

[00:30:48] Paul: each of these plates is a black and

[00:30:49] white plate that's going to take one color ink?

[00:30:52] Sean: Correct. I understood the

[00:30:52] Paul: the process right?

[00:30:53] Sean: Yeah. 

[00:30:54] Stuart: process, right? Retouches were earning more than photographers at any time. 

[00:31:01] Sean: It's most interesting to hear this, Stuart, because you come into my era when I was learning photography and the discipline of the transparency, the 4x5 and 8 inch transparency, and of course there, retouching was an anathema because if we retouched the transparency, we started to lose some quality.

[00:31:17] Stuart: Yes. we to, it was a period of photography, I think, more than ever, when we had to get everything right in the camera because the client demanded the transparency. Whereas the processes you were using enabled this retouching method, which is very, very interesting.

[00:31:29] There are certain elements, as you well know, with your, even with your skills, whereby there are elements which cannot be lit out or exposed out or 

[00:31:43] whatever. And there has to be some artwork, or whatever you call it, retouching done. And at the end of the day, most of the photography which, which I was taking and involved with, was going to be reproduced. And so if it was retouched at source, before it got to the retouchers on the reproduction, uh, side.

[00:32:11] of the plate making, then that was, it was as we wanted it rather than what they thought it should be. 

[00:32:20] Paul: As ever photographers being control freaks. 

[00:32:24] Stuart: Well, after something like two to three years at Picards, by which time I got a fair amount of idea of what's going on. 

[00:32:37] Um, I decided that, um, I ought to seek pastures new and became a staff photographer for the 600 Group Of Companies just on the west side of Leeds. And there I photographed secondhand machinery, which they used to recondition and I photographed the, lathes and milling machines, drilling machines and that sort of thing, and they were then printed on and they, all these were taken on the half plate camera, which is half the size of a whole plate camera, obviously, um, and, um. they were made on 6x4 glossy prints, and these were distributed by the appropriate department to potential buyers. And I was there for three and a half years. But I'd got to the stage where I'd photographed everything that didn't move, and I was becoming rather dissatisfied with life. So I 

[00:33:49] Paul: Do you mind if I ask how old are you at this point?

[00:33:53] Stuart: this point? Well, let me see, I would be about, twenty, twenty four, twenty, what, twenty five. Right. Twenty five, six. 

[00:34:03] Paul: Right.

[00:34:04] Stuart: I was dissatisfied because I didn't think I was getting anywhere.

[00:34:09] Sean: So you were, you were ambitious, really, to take your photography on to another level and, and have more control, would you say, over what you were doing

[00:34:16] Stuart: you could say that, yes. just say to work for yourself, Stuart? 

[00:34:20] Sean: The Thing is that the, the company that I worked for. was part of the A. H. Leach corporate, uh, company at Brighouse, which was, uh, a very big organization with studios in Cambridge, Manchester, Glasgow. Um, and the prospects of moving to any one of those places was stalemate because they were well staffed was no flexibility for moving, and so I thought, well the only way to see whether I am a capable photographer was to make it on my own, see if I could make it on my own. And in fact started the business in some premises now occupied by the local library. down at the bottom end of the village.

[00:35:19] Stuart: But this was going on for some time, two or three years, and then the question of getting married.

[00:35:27] came into the reckoning, and this house in which we're sitting now became available, and very suitable because the front room lounge in which we now sit became my portrait studio.

[00:35:46] And across the top of the window, which is facing opposite you, was a bank of Kodak, um, lighting with five, four 500 watt lamps in each for general illumination.

[00:36:04] And So then I had a spotlight which is, was behind you for lighting the hair and then a fill in light on this side. And by this time, we'd moved on to two and a quarter square, real film cameras, 12 on 120.

[00:36:22] I hadn't really at that stage got into, back into the industrial scene because I was doing social photography, weddings and portraits, to build up a reserve of capital to move on to buying more advanced equipment.

[00:36:44] And the changes at that time were considerable. 5x4 were on the, on the fringe. At the time that I'm speaking of, German 9x12 plate cameras were still being used for press photography. And there they were, on the touchline at Heddingley, these, the local press photographers, with box of 9x12 single shot plates freezing to death, and um, and that's it, one off shots.

[00:37:26] But I missed the point earlier on, I think, of saying that uh, every shot had to count. And, over the years, that has influenced me considerably, because I've always made sure that everything was right before I took the exposure.

[00:37:48] And whatever the, whatever the occasion was, whether it was an industrial scene or a social scene, you look at the subject before you, to begin with, and then start looking round and see what's happening in the background. Because, if you do that, it saves retouching, and that's an absolute classical instance of today, where people, when Photoshop came, what about so and so?

[00:38:22] Oh, don't bother about that, I'll take it out. I can take it out in Photoshop, and I've heard speakers come to the Institute and talk about, Oh, I do this and do that, and I've said, well, how long does it take you to do that? Oh, well, a couple of hours or so, like that. It could have all been addressed in the taking, and that would have been eliminated.

[00:38:51] And when you talk about 2 or 3 hours retouching, well how much do you charge for, oh well I'll throw it all in.

[00:39:00] And the number of people who I've heard say that, oh well I'll just include it. I think they've got a bit wise to it now because Uh, any extramural activities are chargeable by the hour, and, uh, and it's certainly in need of that, but what I would say to any in, up and coming photographer, they need to sure of what it is that they're taking to avoid having to retouch it afterwards, albeit that in today's terms,

[00:39:40] With the relaxation of dress and disciplines and so forth, Um, I don't think it quite matters. And so, I think as far as today is concerned, I would find it difficult to go back to being a photographer in today's terms. Because, I can sit in a restaurant or in a room, somebody's room or whatever, and I'm looking at the, the vertical lines of the structure to, to see whether that line lines up with that, and it's surprising how often I can see lines that are out, even buildings.

[00:40:27] I could see buildings that, that were not, um, vertical. completely vertical and line up with the I sit there looking at the streets and doors and windows and it's very, it's very difficult to get out of that discipline into the much more free and relaxed attitude towards photography today.

[00:40:56] I don't know whether I, whether you would agree with that or not.

[00:41:00] Sean: Stuart, I would agree with what you're saying and it's like the photographer's eye, your whole life has been trained by your eye viewing scenes and viewing situations and it's quite impossible to turn that off really.

[00:41:10] That's part of you and how you see things, so no, I couldn't agree with you more. So Stuart, tell me, you obviously, the room we're in now was your studio, and you're in here, you're now married, you're doing more social photography, as you said, and obviously starting to make money. Where did the business go from there?

[00:41:29] What was your sort of next stage really? Because I believe you had another studio then in the village, is that correct? 

[00:41:35] Stuart: The children grew up and we were running out of room space,

[00:41:40] So an opportunity came in the main street down the road to take over a building, um, which I was able to use the ground floor and turn it into a studio, a reception studio and darkroom. And, uh, during that time, I was doing, um, mainly social photography, but also, I had got associated with the local newspaper which circulated in this area, and I virtually, without being on the strength, I virtually became the staff photographer for the whole of the circulation area.

[00:42:32] So on a Saturday in the summer, it was not unknown for me to do perhaps 11 cover 11 eventualities such as garden parties, a flower show, etc. and also fit in a complete wedding. So,

[00:43:00] Paul: So, 

[00:43:00] Stuart: so

[00:43:01] my time, my, my mind used to work like a, like

[00:43:07] a clock, uh, a precision clock, because it was, it was timed to the nth degree. Um, what time is the, uh, what time is the wedding? How long will the service be? Where's the reception? And I had a mental, uh, mental, uh, memo of the distance from here to there, and the length of time it takes to get from, from there to there.

[00:43:36] And, as far as the, as the newspaper is concerned, I tried to take a different picture. at each occasion, so that we don't want the same picture of women serving tea, uh, for the WI, the church of this and that and the other. Um, I tried to make a different picture. So that training and experience fitted me in good stead for when the industrial scene tailed off.

[00:44:15] Sean: I've just, uh, I've just, um, picked a photograph up here.

[00:44:18] Stuart's got quite a number of his photographs in the room with us here. It's a very nice PR, press type shot here of Harry Ramsden's Fish and Chips shop, and it's got a very 1980s mobile phone and the world famous in this part of the world, Nora Batty which some of you may know from a famous last of the summer wine tv show and i think this is to do with the flotation of Harry Ramsden because it became quite a successful company didn't it so talk a little bit about this photograph Stuart it's very captivating and i think very very well executed

[00:44:50] Stuart: Well, the story as you've already identified, I'm surprised that you have, because that was when they went public. And, uh, the, story was the Harry Ramsden fish restaurant, which, it was the center of all activities, just on the outskirts of Leeds, and they, as you said, they got Nora Batty there, who was a very leading personality at the time, and, of course, telephones, you can see the size of that, that mobile telephone, which is about the size of a half of a brick. Um, this was the, um, the story. And the essential thing was to locate the seed of the picture with the name of the, the company. across the top of the, the print or the format.

[00:45:46] Sean: And if I could just butt in there Stuart just to say sorry to do this but I think it's important to get this across that I've just picked this image up and the story has come straight across to me. We've got the mobile phone. You've got the Financial Times, which is holding the fish and chips. You've got the sort of banker type chap behind her.

[00:46:02] It just shows the skill that's gone into that picture, that an image is telling that story to me all these years later. Because I presume this photograph is 30 or 40 years old, Stuart. Am I correct there? 

[00:46:12] Stuart: It's quite a long time. And the essential thing about that picture, uh, Sean, is that however much a sub editor chops it down. There was always be something of the story there, because the nearest or the furthest down that they could chop it would be across the top of the bloke's head, but it would still say Harry on the left hand side.

[00:46:42] And, and, that was the, the art of, at that time, of getting the story across for public relations. Include the company's name or the brand in the background somewhere so that it had to be seen and it couldn't be taken out. 

[00:47:03] Paul: I ask you a question? Have you always loved being a

[00:47:06] Stuart: being a photographer? Oh, absolutely. 

[00:47:09] I wouldn't do anything else. Um, had a very enjoyable life in every aspect of it. And I'll tell you one thing about it, and Sean will agree with me on this. Photography, photographers are in a very privileged position, and they don't realize how much so. Because so often, they are in, at the ground floor of activity. A conference, a confidential conference projecting the aims of the company.

[00:47:46] I was in a company when I was in the conference actually, when the whole of the regional bank managers were in a conference at Harrogate, and they were told then, that we were going to dispose of the buildings, our assets, and I photographed several banks which were up for sale and they were simply being sold off. The managers didn't know. What's the photograph for? Oh, it's just for the estate. I knew what they were, why they were selling it. It was going on the market.

[00:48:25] You know all these little convenience grocery shops and so on, on filling stations, I was in the conference there for all the ESSO managers in the region, when the the project was put to them that we're going to put these little kiosks, or whatever it is, and, and, and there I was. Um, and we were privy to information that was light years ahead of the actual official announcement.

[00:48:59] Paul: Yeah.

[00:48:59] Stuart: Metahall, for instance, um, I was in the conference when they were talking about what their footprint was needed to be to make that viable. And there are several instances such as that. And you do get it to a more personal level, where we've got, uh, injuries, personal injuries to photograph.

[00:49:26] Oh well, what about Snow?

[00:49:29] Well,

[00:49:29] And you just can't get involved with passing that or repeating that information.

[00:49:35] Paul: Yeah.

[00:49:36] Stuart: It's confidential. And as I said, photographers are so often right in the heart of things. And I'm sure, Sean, that in today's terms, you'll be more exposed to it than I was with them.

[00:49:51] Sean: Well, very much so Stuart.

[00:49:52] Very much so. Yeah. I mean, it's, I can't tell you how many NDAs I've signed in my career, so, yeah, absolutely. Absolutely. 

[00:50:00] So Stuart, so you've now got the studio, the, the biggest studio now on in the, in the, in the village here. And you're obviously doing your social, your weddings, you're obviously doing a lot of PR.

[00:50:11] Did you start to do, did the industrial photography come back a little bit more as well?

[00:50:15] Stuart: Yes But I was, I was extremely fortunate and the odd thing about it was that the connection came through the, uh, the work of the local paper because three miles from here was the control room for the Central Electricity Generating Board and they were having an open night and the local paper was invited to to cover the, the event. So I went along and took a few photographs of whatever was going on and had a bit of a look around the place and subsequently then I was approached by their, their public relations department for the northeast region. Would I take a photograph of something else? 

[00:51:13] From that stemmed the work, which really became the mainstay of my activities with the Central Electricity Generating Board.

[00:51:26] Again, I wasn't on the staff, but I was vir, virtually became the staff photographer for the Northeast Region. And the amazing thing is that here I was, photographing power stations, the grand openings of power stations, starting with Thorpe Marsh, which was the, down in Doncaster, which had two 400 megawatt sets, which were the f The Forerunner, they Thorpe Marsh was really the testbed for the, um, the 400 megawatt stations which followed.

[00:52:13] And there again, this was being in on the ground floor whenever there was a fault down there or whatever. or a problem, um, I was called in to, to, to take the photographs. 

[00:52:27] Sean: So

[00:52:28] Stuart, would you say that, um, he's very interesting listening to this about how your business built. Would you say that networking was a great part of building your business?

[00:52:37] Stuart: Networking, well they call it networking now, and it's, it's contacts really. And I think, I'm sure that you'll agree that being in the right place at the right time, and that really applies to anything, the theatrical world, et cetera, and, not necessarily knowing the people, the right people, but getting on with them, and being able to mix with people, and behave in a way that people expect you to. So 

[00:53:10] Sean: Would you have any sort of advice or tips for a young photographer or somebodnew breaking into photography and how to. build a business? Have you anything to add there at all? 

[00:53:22] Stuart: I think that in today's terms, it is extremely difficult for photographers. And I'll tell you why, because I think that the opportunities which I just mentioned are remote, probably remote in the extreme. Social photography is something else, and the, the website, and all the various media opportunities, with which I am unfamiliar and have no knowledge of because I've not had the need to do it. But I am aware because I look at what people are doing. And that's another instance of success. Of keeping an eye on what other people are doing. If you admire anybody's particular work, then that sets the example and the criteria to work to. But as far as going back to contact is concerned, I have the distinct impression now that not only photography, but everything now stems from public Relations and I don't know whether you've noticed it or not, but if there's, if there are any problems, on the one hand, of people's behavior or their activities, or whatever it may be, adversely or favorably, and the promotion of brands and industries and business, it all seems to stem now very much from the agencies. 

[00:55:12] If you read question of the so and so company are going to introduce this product or

[00:55:22] service or whatever it is, or they've taken over a business. the

[00:55:27] statements attributed to the managing director or chief executive or accountant or whatever it is, right across the board, a great many of the people that are being quoted, I would suggest, are not capable of speaking and thinking the way that the statement appears in print. And it raises sometimes, a lot of suspicion as to just what is behind this thing. This business with the post office. It's full of it. And so the point that I'm making is that advertising agencies, that's another one, the advertising agencies are in direct contact with the, um, with the brand or the company.

[00:56:24] And so the opportunities of the photographers, in my judgment, are minimized because of the hold. that the advertising agencies have on the job. 

[00:56:43] And 

[00:56:43] they, 

[00:56:45] they will say who they want and who should be employed. They may think them best or otherwise. And it also then comes down to, rights, and I bet you are right in the thick of this, that, uh, you are the, the favorite bloke on the, on the block, and whilst ever that person is engaged in that company, your situation is secure. But suddenly, if he goes to pastures new, and they've already got their established photographers, as far as you're concerned, you've lost that company.

[00:57:28] Sean: Very 

[00:57:28] Stuart: company. 

[00:57:29] Sean: very true. Yeah, yeah. 

[00:57:30] Stuart: Is it true?

[00:57:31] Paul: But there's always opportunities with these things, I mean, in the end, there are more photographs being created today than ever historically, I think you're right about the structures of advertising agencies, though this isn't my world, when someone moves on, there's an opportunity, and there's always the opportunity to stay as well, there is risk, of course there's risk, but equally, you could be the guy he takes with you.

[00:57:54] So how do you make that happen?

[00:57:56] Sean: Well, I think it's very apt because I've had two or three key clients in my career that have moved numerous times, you know, seriously big companies and they've taken me with them, yeah. And not only that, in some cases, they've taken me to their new company. And it's gone well. They've then moved on to another company and taken me with them, but the company they've left still retains me.

[00:58:19] So there's a benefit that way. But I think it's really, I greatly believe in the, in the networking, keeping in touch with people, making an effort at all times. And I think, I know we've got today's digital world and there's lots of advantages to that, but also personal contact I think is still really, really important.

[00:58:38] Relationships and personal contact.

[00:58:40] Stuart: What you are saying is, is correct. And I remember an uncle of mine who was a milkman and, had a, a big dairy, and he once said to my mum, oh, well, it's so and so, he's come again, a rep has come. It's been three times, so really it deserves an order.

[00:59:03] There's a 

[00:59:04] lot 

[00:59:05] Paul: in

[00:59:05] Stuart: a lot in

[00:59:06] truth in that, backs and it backs up what you were just saying, of keeping in contact, and, of course as far as advertising is concerned, or mail shots. the first one they take no notice of and throw away. The second one, oh well, there's another one from this so and so. The third one, it is usually reckoned that the person will be activated by that And so, as you said, keeping in contact is very important.

[00:59:42] But I'm bound to say that breaking in a lot of it is by accident, but certainly the persistence of contact is very important.

[00:59:56] And when you consider, you see, over the years we have thought of Only the Institute, or I have, and I've done, I've put a lot of time and work into it, as other people have, without which we might have been a lot more better off or a lot wealthier than we in fact are.

[01:00:20] Sean: Stuart, did, did, when we say the institute, it's the British Institute Professional Photography we're talking about here. And I, I'm a member too, and that's how I met Stuart through the institute. Through your long career as a photographer, how important did you find the, The Institute and the ability to mix and talk and, and, and work, you know, get information from other photographers, I suppose.

[01:00:41] How important did you find that 

[01:00:44] Stuart: Photographers, um, are, as you know, very, very much individualists. they work a lot on their own, and when you consider that there are probably 7 or 10, 000 practicing photographers in this country, and so few of them belong to anything. 

[01:01:10] It makes you wonder how all those people survive. but, it really comes back to, to, uh, what we were saying earlier, of contact, those people must be in contact with other people.

[01:01:29] Their reputation goes before them, obviously, and when you consider the situation with the Royals, for instance, who, from time to time, have official photographs taken, um, by names that I've never heard of, where you would perhaps expect that they are members of the, this organization, the Royal Photographic Society, as a case in point. Um, these people are not members of them and so how they I'm not talking about the Litchfields, I'm talking about the other people who officially, officially photograph, uh, in recent times, the, um, William and Kate's family, the, their birthday or whatever anniversary it was. So, those people, um, are plowing their own furrow.

[01:02:33] But going back to the the meaning of the institute, whereby people are individual, the opportunity over the past years was for all these individuals to rub shoulders with each other and the networking that went on then. For instance, you go to a meeting and you're chatting away, and a couple of blokes have a common, common interest, uh, uh, or they're equal practitioners, but suddenly, one of them comes up with a problem that he can't answer, and so he's able to phone this guy in Nottingham, or wherever, because he is not in competition down the street. He can't ask the guy down the street how to tackle the question, but the man in Nottingham will willingly bare his soul for you, and keeping in contact with, um, with other people to solve problems where they have them is incredibly useful, in my judgment. 

NOTE: to see the rest of the transcript, head over to https://masteringportraitphotography.com (it exceed the normal limit for podcast texts!)

So what does it take to be successful (at least as a portrait photographer?) In this episode I muse on the key building blocks that every successful photographer I've encountered seems to exhibit, at least to varying degrees!

This episode also features a quick catchup with Andy Blake from Kaleidoscope Framing (https://www.kaleidoscope-framing.co.uk/) who have been our supplier for nearly twenty years.  Why?  Because their products and their customer service are second to none!

The PMI Smoke Ninja Photographic Competition is now in full swing - deadline is 5th May so what's stopping you?  Head over to 

I also mention Datacolor's excellent products in the podcast, in particular the Spyder Cube, the Spyder Checkr Photo and the Spyder Checkr Video - they can be found at  https://www.datacolor.com/spyder/products/ We have used these products for years and years and I would never go on location without them!

If you're interested in any of our workshops or masterclasses, you can find them at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 

Enjoy!

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Transcript

[00:00:00] Hi, I'm Andy I'm the general manager at Kaleidoscope.

[00:00:02] Tell me a little bit about Kaleidoscope. Kaleidoscope. Okay, so we're coming up to our 26th year in business. We are a bespoke picture framer, mainly for the photographic industry, so we basically can make anything you want. So, as long as we can actually build it, we'll do it, it's as simple as that.

[00:00:18] Tell me why you come to the photography show. So we come to Photography Show, uh, mainly to obviously try and drum up more business, new customers, but also see our existing customers and show off our products, ideas, what we can achieve, what we can do, and try and inspire photographers into what they can tell and display their work like.

[00:00:36] Why do you love the photography industry so much? I've always had a passion for photography. I know we've spoke before on your podcast, uh, from a young, young age. Um, don't do as much of it myself anymore. Uh, unfortunately, uh, more involved in this side. But I love photography in terms of what that moment can capture.

[00:00:54] What you can hold that freeze frame, that image for time. Um, and look back at it. And just, you know, it's memories, isn't it? You're capturing memories, you're capturing happy moments, sad moments, uh, important moments, lots of different memories from people's lives at different times, so.

[00:01:09] Uh, if you could change one small thing, or one big thing for that matter about this glorious industry, what would it be?

[00:01:17] That's a tough one. I don't know. I don't know what I'd change. Um, obviously for us, for us as a company, I'd change in terms of trying to encourage people to sell more products. That was what, that's what we would change, uh, in terms of helping us as a business.

[00:01:31] But it's, in terms of the industry? Sorry, on that note, I'll stop you and we'll just drill into that a little bit.

[00:01:38] Do you think that photographers understand the importance and the role that finished artworks, whether it's in albums, which you don't do, or whether it's in a frame, as opposed to the fleeting pixel base like phones, iPads, TV screens, do you think they understand the difference and the importance of it?

[00:01:57] Not everyone, no. I think there's an element where in a day Very digital driven world. Social media and images being on screens, and I think a lot of people don't realize how different an image can look when you put it up on the wall, when you print it big, when you put a mount around it, put a frame around it, put it onto a canvas, laminate it.

[00:02:15] There's so many different options or ways to display that image. I think when you see an image framed up, we. Customers where we print their images and display them here, uh, as you've seen yours, and I'm amazed actually how often people, the first thing they say is, I didn't think it would look that good.

[00:02:30] I never thought it could look that good. And, and it goes to show that actually displaying it large, printing it and putting it onto some paper can make such a difference to seeing it on screen, seeing it on the back of the camera, whatever it may be. So, and by extension, I've got a few clients that say they put their, these frames like in a.

[00:02:44] Position of prominence, not necessarily visibility, but somewhere they'll see it every day, like the top of the stairs, or somewhere they, you know, walk through a hallway or something, and they enjoy that moment, they relive those memories every single time they look at a frame, and that's something I think digital products don't do, they're much more fleeting.

[00:03:02] No, I'd completely agree with that. We moved into our new house in December, and I'm still trying to get frames on the wall, and it's the one thing I'm missing. In our old house, we had lots of frames. Of lots of small frames with lots of captured memories and, and I used to love it walking past the stairs and you'd see 25 frames on the wall, lots of different things.

[00:03:17] And now it, we don't at the moment. So that's, I'm driving for that because it does, it, it, it brings back that, that memory, that spark, that emotion from that moment.

[00:03:25] Thank you very much, Andy. I'll talk to you soon. Thank you.

[00:03:28] Honestly, it's one of the greatest things about being a part of this industry is the people I've met along the way. And Andy. He's definitely one of them.

[00:03:35] I'm Paul, and this is the mastering portrait photography podcast.

[00:03:40] So I've been in London this afternoon, we've had such a chaotic few weeks. It's nine o'clock at night. Actually it's half past nine at night. And I'm sitting on my own in the studio with just the whirring of the heating. And a couple of disc drives, chattering weight in the background. And if I'm honest, I've just found myself asleep at my desk because finally I've managed to get myself back into the habit of doing some exercise.

[00:04:19] And so when we got back from London tonight, I hopped onto the Peleton and did an hour, but all it's actually happened is I'm just exhausted because it really has been a few weeks and it must have been because I haven't recorded any podcasts and that's in spite of me, not just promising. I suppose all of my listeners, but promising myself. I would do more and I do them shorter, but actually the reality is finding the space, not just the time I suppose, but the headspace to sit and do a podcast. Well, it's just alluded me a little bit.

[00:04:55] So it's me. I'm on my own. A little bit of peace and quiet and I think at the moment, Things are a little bit like playing Mario carts. I love Mario karts. Cause once you get to know the course, you get to know where you're headed, what's coming up, what you've got to do. But in spite of that, well, usually my family, uh, throwing stuff at me, banana skins Inc.

[00:05:18] Shrink me. You name it?

[00:05:20] Um, but then there's also those boosts where you get that little bit of extra energy and off you go, and I think running a photography studio. Is a little bit light that. It's kind of crazy. It's full on. You're running at a hundred miles an hour. Things are thrown at you that in spite of the fact you think, you know where you're going and what's coming up next. Well, life doesn't work that way.

[00:05:41] So what's happened over the past. What's it been? Three and a half weeks, I think since I released a podcast. Uh, in that time we've done nine client reveals, which has been a really nice, hugely successful, which is lovely. Uh, we've done 15 portrait sessions, which means there's a whole load of reveals coming up. Um, we've judged the monthly for the BIPP, which is something I absolutely adore doing. Um, I'm chair of the judges. Uh, chair of awards and qualifications for the BIPP.

[00:06:10] So I'm not strictly speaking. Judging. So I get to be a part of the process and I really enjoy that. Uh, cause it takes a little bit the pressure off Sarah and I coordinate it. And bring it all together and make sure everything's running smoothly and keep an eye on the scores. But in the end, the pressure's not on me to analyze all of these images.

[00:06:28] Having said that though. Uh, over the past couple of days, I've been judging for the Photographic Society of America. Uh, which is a blast as he seeing some work from around the world. Uh, the BIPP though it is an international organization is predominantly a UK photographers, but the photographic society of America is exactly the opposite of that.

[00:06:47] In fact, I'm not sure how many UK guys. are in it. And so to see work from all over the world. And he's just a real pleasure. Um, Don two shoots for the Hearing Dogs, including photographing, uh, Chris Packham. TV presenter and natural history sort of buff. I suppose it was a wonderful thing, actually.

[00:07:09] I didn't know quite how I'd find him, cause it's never, you're never certain when you meet people, who've been on TV. Uh, quite what they're going to be like. And he's quite outspoken about various things, but he could not have been a nicer guy. And at the end of all of the shooting, we sat in a park and had a quick, it was a Coke. I say it was, it was a pub, but we had a diet Coke at a hot chocolate.

[00:07:31] And do you know what. There was a window. There was a window in exactly the way I describe how to set up light in the studio is it was, it could not have been more like a one meter square softbox and so I persuaded him to sit and we had a chat about photography and production and all sorts of things. Uh, and I took a couple of portraits of him using window light in a pub.

[00:07:55] Exactly as I describe how I learned today. So that was lovely.

[00:07:59] Uh, we've done five wedding pitches so far I've lost one, but one, all of the others, which I think is pretty good going. What's that 80% I'll live with 80%. The one that I lost was one that. You know, when you get a pitch. And your instinct is always to want to win.

[00:08:16] That's just inbuilt. But it was a job I couldn't figure out. Whether it was going to be tricky. And I'm not going to say more about it than that because I don't, I, you know, I don't want those prospective clients, if they happen to listen, to the podcast. You know, obviously they've decided to use somebody else or to go somewhere cheaper.

[00:08:36] Actually, I was too expensive. The price we put in was too much. Um, and they were lovely people. Absolutely brilliant. And I would have loved working with them. But the job was such that it would have meant cancelling, some other bits to do it. A couple of, um, Extended stays and a few of the bits and pieces.

[00:08:53] And I think in the end, I though I lost it. And of course you never, ever, ever. I want to lose work, my suspicion is the time that it would have taken. We'll drop a couple of portraits shoots in there. We'll stand, you know, we'll, we'll learn about the same kind of revenue for probably a lot less work in the end.

[00:09:11] So hello, 80%. So I've lost one, one for. Uh, I'm going to live with that. That's pretty good.

[00:09:17] Ah, I've almost, almost completely finished, ripping out. I say a ripping out. It makes it sound like a gutted, the place. Uh, reorganizing the studio. Uh, for the Elinchrom kit that we now have, because of course, I've got to take out all of the existing adapters. Change out all of the, um, any of the sort of third party kits.

[00:09:38] So we've sold all of the Profoto equipment back to, uh, the Pro Center in London. Got a good price rate. So that's makes me very happy. Sarah drove that into London and deliver that safely to those guys. So thank you to them. Ashley for having a brilliant service. They took it in on a Friday morning, checked it all over. Uh, and paid us on Friday afternoon. Um, which was really useful.

[00:09:57] I sold it as a job lot in the end. Because it was easier rather than trying to split it up. A few people had shown interest in bits and pieces. But, you know, it's just, sometimes it's just easy. I took a slightly lower price. And offset that against the fact it was an awful lot less. Uh, an awful lot less worry and effort on our part.

[00:10:18] So Sarah drove that in, but of course I've got a ton of adapters. Softboxes kit that is sort of, I dunno, got ox or aperture, different manufacturers that were all based around Profoto in of course now I've got to change all of that over, put new adapters on. So that, um, I can use the as the light source.

[00:10:38] And on top of that, all of the charges are very different. All USB C, and they're great. I wasn't certain how I was going to react to having. USB C charges everywhere. Uh, but I bought a couple of very long cables. for them and, they're 60watt. I mean, they're pretty meaty these things. I'm going to have to remember not to leave them plugged in.

[00:10:56] Cause I don't know quite, I got to get a measurement on them because I don't know if they're left, plugged in whether they're still generating or absorbing that kind of power because they're digital transformers. So they must be absorbing some power. But they're great. And you can run the lights off them continuously, or you can unplug them.

[00:11:13] And of course their batteries. Uh, but more on the, on the telecom side in a bit. Uh, another thing that happened is that a friend of ours, who's a wine collector. Everyone should have a wine collector as a friend. I delivered on, uh, where was it? Beginning of the week. Must have been Saturday. He delivered six more. Of the wine crates, the wooden wine boxes that he gets his really valuable, very beautiful wine delivered in, and they are amazing for storage, but also great as props. So, um, that was really, really nice. To see him and also to get these crates.

[00:11:47] So it's helped me organize. Uh, stuff in the studio. Uh, also, I, I saw some video there's some behind the scenes footage of one of our workshops. And there's a pan around and it's brilliant. It's vibrant and it's fun. But I looked at just the ount of stuff we've got in the studio. And made the decision there and then that we needed to get some of it out of there.

[00:12:08] So I've been redistributing things that don't get used quite so often as other things that then are scattered around the studio, probably never to be found again, I'll be scratching my head one day thinking now where's that particular softbox well, that particular modifier where's the beauty dish con the things that I don't use very much. Where are they? Uh, and I've got to go on a hunt in the attic. Uh, to find them. Uh, what else?

[00:12:31] We've written three or I've written three magazine articles, one for NPhoto magazine. One for Digital Photographer, magazine, Digital Photography. Uh, magazine and one for Professional Photo magazine says three in one week. I had to turn. That was quite lively. A lot of writing, a lot of scratching my head about the different things. Eh, love writing.

[00:12:52] I'm loving, writing more and more and more. I've surprised myself. I think I've certainly, I would surprise, surprise my English teacher. If only he knew the effect that ultimately many, many years. Uh, down the line, he had had a lot of fun that, so please do look those guys up that's NPhoto, which is the unofficial Nick on magazine. Uh, that's also assay, technically I've written four. I'm just thinking I've also written a piece on print and its place in this ever. Digital and file based industry and why actually a lot of us still use it. Uh, that article. Is part of a whole debate in the BIPP magazine, in The Photographer. Uh, magazine, but look up Professional Photo it's online look, up NPHoto, and also an article isn't out yet, which is about the bit I've looked after is about switching digital backgrounds. Uh, in Digital Photography magazine.

[00:13:46] We've had two one-on-one coaching sessions or master classes, which is always a blast because you get to spend the entire day just figuring out stuff with one person, a couple of models on each different things, whether it's off-camera flash or whether it's dedicated to daylight or both.

[00:14:03] Of course, when it's only one person. You can do whatever you want.

[00:14:06] Uh, we ran one of our workshops in Oxford, which is the, uh, walking around the streets, looking for interesting places to photograph workshop. I said a name for it. Uh, streets. It's not really, I don't like calling it street photography because street photography is a thing.

[00:14:21] And it's not that it's finding places, finding light, figuring out how to create imagery and how to invent shots when all you've got is the space you're in the face in front of you and the camera in your hands. And I love working like that. In fact, today I sit to sound away in, so on the way in for the shoot I'm doing that, I was doing some headshots for a Harley Street, um, clinician.

[00:14:43] She's a psychologist in London. And I was doing some headshots in Harley street. And so Sarah and I packed up. Uh, the two, two of the Elinchrom lights into the rucksacks, couple of, uh, small, soft boxes. Camera gear. A couple of stands in case he wanted a white background and plowed our way into London.

[00:15:02] And I was laughing with Sarah as we hold this stuff. Through the station and into a cab. Is I lay you a bet. We don't use any of it. I'm just going to use one camera and a big grin. And that is it. And sure enough that's exactly what happened. So in spite of me taking all of this kit in all we did was just have an absolute blast with one person laughing our way through it. Taking pictures I'm using daylight is in the light for the windows in her Harley street, uh, consulting room. Out in the street itself. Uh, on the steps and things like that.

[00:15:36] And it was just brilliant. And that's exactly what the, the workshop in Oxford was about. It's about where, when you find yourself and who you find yourself there with, what do you do?

[00:15:45] Uh, another thing I've done this past couple of weeks is had a presentation to the Village. Uh, Society.

[00:15:51] Yes, Hunnam has a Village Society. You couldn't make this stuff up. It's like Midsummer murders is brilliant. A room full of, uh, retirees, mostly one or two of my clients as well. That's quite a few of my clients were in there. Uh, all sorts of people came. A busy room in our local library. And on top of that, my mum came now, my mum is a legend. Uh, she's an absolute power of nature is my mother. Uh, but it's the first time I've done one of these presentations or with my mum in the room.

[00:16:21] I'm not going to tell you the whole story, but there is one bit of it where I show a photograph of my mom and dad actually. And it's a photograph that Dorling Kindersley wanted to use and they wanted to use it on a book called Sex And The Older Couple. Uh, of course I never, ever, ever. Let them. That, that image was never going anywhere near, uh, the cover of a book.

[00:16:43] Uh, but it's the first time I think my mum has ever seen me do that routine. And it's, it's really, uh, it's just me laughing about photography and imagery in telling stories. And it's just one of those stories. And of course, it's my mum and dad who I think the world of, and they're the people that gave me. Well, they gave me everything. And so much of the confidence, I guess. And the drive to do something. Whatever it is in life to do it and do it well. Comes to my mum and dad's having a moment.

[00:17:09] The audience was a real privilege. Uh, because she now lives here in the village with us, but it is a little bit weird. I'm doing a presentation that I've done over and over and over it though, at least that particular story over and over and over. Uh, my mom's in the audience. She didn't look too surprised. Uh, I don't know.

[00:17:26] I don't know how she felt about that. Particularly. It's a shot of course of my dad who died 10 years ago. Um, this year. Uh, we've also, uh, we're working with a couple of people. We filmed a new video.

[00:17:37] So we're working hard on creating new content for mastering portrait photography, not just the podcast. But the training materials and the videos. And so we've spiked that we've gotten, we're getting some more people involved. We filmed one new video. We had to took two filming days to do it. Absolutely exhausted. I was so tired at the end of it.

[00:17:57] Maybe that's why I've just found myself asleep at the desk. Um, and we started to work on our social media and all sorts of other bits and pieces. Just trying to get on to get things out there. Uh, it's hard when your primary objective, you know, if you've ever seen Little Shop Of Horrors and there's the, there's the, what's the, I dunno what it's called, but it's the, it's the monster plant. And he says, feed me, Seymour, feed me now. And they were running a photography business is exactly like that.

[00:18:29] We have one client. And that's the bank account because you have to keep running. It doesn't matter how many other things you have in the pipeline. Or things you want to do or ideas you'd like to explore or portfolio images you'd like to retouch in the end is a huge, great plant. Just going feed me Seymour, feed me now. I was laughing with Sarah today. Everything we do in, you know, all we have to have is one phone call that says, can I get five days of paid work from you?

[00:18:56] And you drop everything and go do it because you have to. And that's the reality of this kind of business. You don't turn down work or at least, I mean, maybe that maybe some of you who are listening are in a privileged position. Where you can and you do. I'm not in that position. When work comes in, we take it.

[00:19:13] We do a good job of it. And we get it back out to the client and then we sit and go, right? Where was I? Here I am recording that podcast. Uh, what's the Dune Part II actually with our daughter. I don't know if anyone's seen it is brilliant. I've no idea what was going on. It was excellent. He was. An absolute mystery to me.

[00:19:33] Um, over the past week, couple of weeks I'd spent watching. Uh, Dune part one. Uh, trying to understand, because of course I never watch a film properly. I sit with a film on my second or third monitor on my iPad while I'm retouching or writing for a magazine or something. It's in the background. It burbles in a background.

[00:19:52] So usually I can't watch anything with too much of a plot. Uh, but Dune part one, well, I kind of passed by, it was really pretty. I think I understood some of it. There appear to be some telekinesis kind of stuff and some mind reading, he kind of stuff. Lots of sand. Uh, and then I went to the cinema to watch Dune part two.

[00:20:12] Now, what I will say is it's worth the watch. Brilliant. Big screen. Theater 7.1, Lucas, whatever THX, whatever it is, sound. Huge bucket of popcorn. A large thing of diet Pepsi and on top of everything else. Uh, class a beer. And then I realize after about two hours, That I've got another three quarters of an hour to go because it's a long film and I've got the bladder. Of a 55 year old bloke because that's how old I am. This, all of this came to a bit of a head. Now I stayed put in my seat, but honestly, by the time we got to the end of the movie, I was sweating. I was sweating beyond sweating as the first pixel of the first credit. Appeared at the bottom of the screen. I made a run for it.

[00:20:59] Well, I'll tell you what I was still peeing. When pretty much the cinema was closing. People came and went. I think people got married, had children celebrated anniversaries in the time. I was like that scene. I've Austin Powers. I've never been so pleased to get inside the gents. So I'm sorry if that's a bit lewd, but you know what I mean? Uh, when you're in that sort of, oh my God, I've got to go now. Uh, but it was brilliant. The film, at least the first three quarters of it. I paid a lot of attention to, I think I was getting a little bit distracted by the end. There's a lesson, a beautiful people. If, if you're going to watch a really long film, Don't drink too much. Anyway, it was great. Uh, now what I need to do is watch Dune part one again. In the context of having seen what happens now, I'm that guy anyway, a very often, if a film is or a series or. Uh, you know, a box set or something is stressful. Drama. You know, tension, those kinds of things. I will hop onto, uh, something like, uh, I MDB or Wiki and do a plot spoiler because I don't need to stress.

[00:22:01] I do the same with books. If I'm watching, if I'm reading a book that I think is a bit stressy. Then I'll go to the back couple of pages and read them, just went out what happens and then I can enjoy the plot knowing what's coming. Don't ask. I just don't like the stress. I don't need it in my life.

[00:22:14] I have enough stress in my life. I'm a photographer. Life is stressful enough. Without me adding extra stress by watching something that, uh, I don't know what the ending is going to be.

[00:22:26] All right.

[00:22:26] Uh, in the middle of all of this, this is a message from our sponsors. Well, not really sponsors. I'm not paid, by anybody, but I have had a few things sent my way to review and have some fun with, uh, and the first of those is the Smoke Ninja.

[00:22:41] So this has come from PMI company called PMI. I will put the links to all of this in the show notes, but PMI very kindly sent me a piece of kit I'd already bought from them on the CA. On the Kickstarter. Campaign it's the Smoke Ninja, which is a tiny EDBD. You can't believe how much stuff comes out of it. Fogger.

[00:23:00] It's absolutely incredible. So this thing we've had this for a while, talked about it before, but I've, uh, I now have two of them. Excellent. Great fun. But it's all to do with a competition they're running and I'll give you the URL now. So it's, if you go to PMI smokeninja dash portrait dash contest.

[00:23:22] So. HTTPS colon slash slash usual stuff. P M I gear all one word.com/pages/smoke. Ninja will one word. Hyphen portrait hyphen contest. Now they have a contest and I'm just bringing it up now on my screens. And there's $10,000. They say total prize pool. There's a prize for the best solar portrait. There's a prize for the best wedding portrait.

[00:23:47] There's a prize for the best family portrait. There's a most creative award and there's the most viral award. Everything has to be done. Uh, or rather everything, everything you do for the competition has to use either the Smoke Ninja or its bigger brother. The Smoke Genie. Uh, you have to do some behind the scenes footage of it.

[00:24:06] Send up your final picture and the behind the scenes footage to prove you were actually using their equipment to do it. I think as well as it giving some social media content, you have to put, you have to upload it to there. Their portal, as well as putting it on your own social media feeds. So it's a great competition and the prize is absolutely stunning.

[00:24:26] Uh, each prize has $500, $500 us dollars. Um, The cash, uh, but also has, uh, some stuff from, I don't know how to pronounce this is Yoon. Um, some stuff from Small rig and you also get the smoke genie pro kit. If you're a prize winner.

[00:24:45] And the smoke genie. Uh, is like, oh, I miss the Smoke Ninja, but on steroids. Now we've been having a blast with the Smoke Ninja recently.

[00:24:54] It's a really good bit of kit. The only thing we've had to learn how to do here is to disable all of the smoke sensors. So that's actually been a little bit of a head scratch. Is figuring out how to turn off the smoke detectors in the studio before we use it. Because the last thing I need is the fire brigade turning up to find me sort of with a family or a teenager, flinging smoke around and laughing my head off.

[00:25:15] Uh, I'm not sure that we'll go down that well. Uh, but that's the, the competition and I in return for them sending me, uh, the Smoke Ninja. I've also got to enter the competition as well, but if you fancy it, so it's PMI gear.com/pages/smoke, ninja portrait contest. And I'll put that. Uh, in the show notes that, so it's worth a worth a look.

[00:25:37] And I can honestly hand on heart say that the PMI. Uh, Smoke Ninja is well, it's just, I would call it the smoke Genius, not the smoke Genie or the Smoke Ninja

[00:25:47] . I think the thing is absolutely fab. And even the other day, when we were filming the video we've created is actually I ran the fogger as a hazer.

[00:25:56] So just so I had a little bit of haze in the air so that when we put the lighting across the studio for all of the pieces to camera, it just adds atmosphere. Uh, it picks out little bits of light and it just softens those backgrounds. It's. It's it's only when you start watching how a film. Directors and directors of photography and lighting engineers use this stuff.

[00:26:16] You kind of think, oh, okay. That's something that's entirely applicable. In our world to photographic stills, photographic world too. So. Head over to them. Have a look at that competition. If you're interested. Uh, you might just, you might just find some inspiration for some angles on photography. Maybe you haven't thought about.

[00:26:32] Uh, the next one is Datacolor also is it's been a couple of weeks of stuff arriving.

[00:26:38] I think I mentioned this in the previous podcast, but Datacolor sent us the Spyder Checkr, the spider, sorry, the Spyder Checkr Photo, the Spyder Checkr Video and also. Uh, thing of genius, the Spyder Cube. Now this is one of those gadgets. So. The color check is I've used a Datacolor. Spyder Checkr Photo or the older version of that. For probably, I don't know, six years, seven years, maybe even longer at the beginning of every one of the shoots off site, because obviously once you've set it up for your studio, I don't need to recalibrate this.

[00:27:10] I've changed the lens or a camera on my lighting, which of course I'm doing right now. I don't need to recalibrate, but every time I go out into location, We take a safe shot with the Spyder Checkr Photo as it is now called. And I'd be doing that for a very long time, so that I've always got a reference point for my white balance and for my color. So the color spectrum under the lighting that we're using. well the Spyder cube is sort of the next level genius.

[00:27:36] It gives you not just your white point and black point. There's a hole in it. What. Uh, brilliant idea. There's a hole in it with no lights you get. So that should be exactly the same darkness is the nostrils. It's just dark. Uh, but it's also got white and gray and a mirroball on the top or a little Chrome. Uh, marble, it looks like a little Chrome sphere. And that, of course, if you were lighting, it gives you your white point because it shows you your specular highlight.

[00:28:00] The thing is great. It's absolutely brilliant. And of course, as we've just done right now, we are, re-engineering all of our lighting. So I now have from Elinchrom, four Fives and two Threes, and I am loving it, but not just because the light that these, these bad boys are giving is stunning. But on top of that, we've used the Datacolor Spyder Checkr Photo to calibrate all of the new gear in our studio.

[00:28:27] So have profiles in Light Room for the new Allyn crumbs. And although it gives you a very flat finish, which is not my look. It gives you a very, very accurate starting point. So I just thought I'd put that in there. So thanks to Datacolor for sending me that kit. Um, if you have the opportunity head over to that Datacolor with no 'u', by the way, it's a American English, or I suppose these days international English. Uh, as opposed to the British or English, English, C O L O U R.

[00:28:54] It's not that it's da as you, but I'm sure you know, it C O L O R a Datacolor. It's worth going to have a look. The thing's not that expensive. It's less than a hundred pounds. It's only about 40 quid for the spider cube. Uh, and then the spider checker photo inspire the checker video. We're all in that sort of 90 quit. Mark, I think anyway, it's very kind to them to send it over and, uh, I will put out some, uh, befores and afters on some of our feeds as to just how good it is.

[00:29:20] And of course, having had. All of the new Elinchrom lighting and the Elinchrom theme is going to run for weeks. So we'll leave that. I won't talk any more about that on this particular episode, but rest assured the four Fives and two Threes. I am having a blast. It's so nice. To have stunning light back in the studio.

[00:29:40] Absolutely loving it

[00:29:42]

[00:29:42] anyway, onto today's little, sort of the actual bit, the rest of it. I'll tell you what the diary of a working pro is getting bigger. Uh, um, I need to fix that. I need to do something about that, but at the moment, it's just because the episodes are so far apart, a lot has happened since the last one. So this, the theme of this particular episode, and I was puzzling over this. Uh, or rather what triggered it was a series of conversations and the reviews from our Oxford. Workshop and I kinda been chewing on what is it that makes a successful. Photography business.

[00:30:23] What is it? What really is it I'm still working on? I don't have an answer. I doubt there is an answer. But what I have observed is there are building blocks. You need. And sort of you stack them up. I think. And on the top of it is you as a S as a successful photographer or a successful. Photography business, but you build it on certain pillars. And the four I've kind of identified, and this is based on S on feedback and it's based on observations. That I've made as well. You need, I think the following four things. At the very least you need the following four things.

[00:31:04] Anyway, you need energy. Optimism enthusiasm. And confidence. Now you'll notice in there. I haven't said camera craft or. And I for an image or I dunno, technical knowledge, or I, I've not said any of those things, you do need those things. By the way, it's not that you don't. But underneath that. To learn to be able to absorb ideas, to be able to push through. The fear and doubt that is inevitably part of this world.

[00:31:35] You need energy, optimism, enthusiasm, and confidence. And these are things. That I'm very blessed. To have I'm lucky in that my parents gave me those things and on the whole I've normally got, I'm going to say I've normally got three of the four. It's any one moment. There are days when I have no energy, but I'll be optimistic that I'm going to get it, get it there the other day.

[00:31:56] There'll be other days whenever turn of energy, but it's being in channeled entirely in pessimism. Um, there are days when I'm not enthusiastic, but it doesn't stop me thinking tomorrow will be better. And there are days when I'm, I have no confidence at all. But I'm still energetic and optimistic and enthusiastic about I, what about what I do now?

[00:32:16] I could probably do a podcast on each of those things. And maybe in the future, I will maybe I'll interview. Some photographers and talk about these various aspects, but why, why have I brought those out when I could have said. You need to understand cropping. You need to understand your color wheel.

[00:32:34] You need to understand how to process digital images. You need to understand how to use your camera when all of these things are undoubtedly. True. But if you don't have the energy and if you don't have the opt or more importantly than enthusiasm, I think you'll never get around to learning those skills.

[00:32:52] They just will never arrive.

[00:32:54] Before you even start. You have to have energy, optimism, enthusiasm, and confidence. They are the building blocks. They're the attitudes. Maybe that's what I should have called to maybe attitudes there, what you need. I think. And I've never met. Uh, top flight photographer, successful photographer. Now by top flight, I don't necessarily mean award-winning images.

[00:33:16] I mean, people who've been successful in the industry. Some photographers are successful because their business just. Fly. Some people are successful because they are amazing on stage. Some people are successful because they images. Or well, simply glorious. There are lots of reasons why a photographer may or may not. Be successful.

[00:33:37] So when I say a top flight photographer, I mean, someone who's known for some aspects, some skill, some quality. In industry and every single one of them that I've ever met. Shows energy, optimism, enthusiasm, and confidence.

[00:33:53] So let's have a think about what each of these. Uh, attitudes sort of are. So energy and having energy doesn't mean you're bolshy or pushy, or like a bull in a China shop. It doesn't mean that it just means. That, when it comes down to it, when you pick up the camera, there's something about what you're doing. That drives you, that keeps you going because there are going to be days when you really aren't feeling it. And it's your energy. That you need to draw on.

[00:34:22] Now for me, I'm kind of lucky. In the, when the client walks into the room, they give me the energy that I need. Somehow, no matter how flat I am, how tired I am, how fed up. I am sometimes. When the client appears, they give me energy. That energy drives everything. Sometimes I'll be honest.

[00:34:43] My own insecurity gives me. Energy when I'm having one of those days and I'm not feeling it. I don't often get to the point where I'm like, you know what, I'm done it, it does happen. People have to talk me out of it.

[00:34:56] But sometimes my own insecurity is all of the energy I need. But always when a client walks in, that triggers something in me and off I go.

[00:35:06] Optimism. Optimism is I suppose an odd one. I'm not sure I've ever seen anyone else write down optimism. Um, certainly in the reviews, no one's ever said optimism is not a word.

[00:35:16] I think the associate. With any of these conversations normally, but here's why. Here's why I use the word and I don't mean in optimism. I don't mean unrealistic. So I don't mean that you late. I don't know. You think you're going to always make a silk purse out of a sow's ear? To use the expression. I just mean. It's that thing of, well, let's give it a go.

[00:35:42] What's the worst that can happen. You know, I'm a photographer, not a brain surgeon. So the worst damage I can do is to take a crappy picture. That's essentially it. Now, if you're doing a wedding, okay. That's a little bit more pressure, but if I go, if I get it wrong, I'm going to make someone look fatter or older. Or thinner or. I don't know, less attractive than they think they should be. Those basically are the limits of the damage I can do with a camera.

[00:36:10] Let's say drop it on someone. I suppose I could drop the camera from a great height and it would cause damage. Um, so having optimism is almost baked in why wouldn't I have optimism? Let's take a picture and see what it looks like. But I have met a lot of photographers who don't exhibit that they're nervous of trying things that. They think might fail and I think it will make. They think it will diminish. They're standing in front of their client, whereas I'm, I think the other way round. Is that I think the client loves it when we try things.

[00:36:42] And I'm very open about stuff I will say to the client, look, I don't know if this is going to work, but you know, let's give it a go. And if it does work, I'm going to show you, I'm going to. Claim credit for it, and I'm going to enter it into awards. If it doesn't work, you're never ever going to see the image.

[00:36:58] And that's basically it. Um, optimism is about the idea that you can. And that today, what do you know what I will. Uh, enthusiasm, enthusiasm runs through me most of the time. And it's a, it's a derivative of energy. Rarely, I suppose I could have fused. Those two words, but I think you can be enthusiastic without being energetic and vice versa. He can be energetic in your pessimism if you want to be.

[00:37:24] So enthusiasm has a real place for me and enthusiasm. I found when I'm in, in the company of a photographer who is enthusiastic about what they do, who is full of positivity about what they do. It's it's captivating and you kind of get drawn along on that ride. Now I don't mean naivety. I don't mean. That. You're enthusiastic to the degree that we can know what could happen.

[00:37:51] I'm not saying that. Similarly with optimism, you know? I'm just saying that if you're enthusiastic about what you're, what you do it carries now, does that mean all of your pictures have to be happy, bubbly pictures, new, not at all. But it's much easier to take enigmatic, gentle, moody pictures. When you're being enthusiastic about it than when you're not trust me on that. Uh, so enthusiasm is what it is.

[00:38:16] And I think I've every successful photographer I've ever met is enthusiastic about what they do now. Occasionally you time it and you talk to them and they're like, they're not being very enthusiastic or optimistic for that matter. But on the whole, you feel that they would be the rest of the time.

[00:38:32] And then there's confidence. And now confidence does not mean. Arrogance.

[00:38:37] And it certainly doesn't mean. That I don't have, or the photographers I've met don't have insecurities or imposter syndrome or all of those words they do. They really do. But something in them. Says that it's going to be all right again. Allied to optimism, having the confidence to say, I know what I'm doing. To ground yourself with the camera in front of your client and say, it's fine.

[00:39:04] I know what I'm doing. And I know I can do this. Or having the confidence to take. Feedback critical or otherwise to take. feedback from your peer group or from your client. It takes confidence and it takes. To an extent, a thick skin. I think I might've missed an attribute. I think sensitivity might be an attribute that I should add to this.

[00:39:26] Let me think about that. I'll come back to you on that. one, but having the confidence. To say, yeah, I can learn that. Or having the confidence to take. Feedback in a way. That you turn it into a forward facing energy. Oh on the Peleton tonight. Honestly, I have done an hours exercise. That's like nearly a thousand calories burned, which is why. He likes snoring.

[00:39:48] I've lit. Honestly, I'm not kidding. I woke up at my desk. Uh, with the microphone over my head. Uh, waiting to record. Um, and that's because I've done an hour and it's been a long week. I submitted an article last night, or this morning at three o'clock in the morning. I submitted one of the articles much as I love writing.

[00:40:04] Uh, sometimes the inspiration doesn't come until the wee small hours. As my Scott's friends. Uh, I would say, um, anyway, during the exercise class. That was on tonight.

[00:40:16] One of the instructors said, there's this thing called? Yes. And now I've never heard of this as a thing before. Yes. And not. Yes, but, or no, but, or no. Yes. And. And that's having a confidence to take feedback in a positive way and move forwards with it. There's a scale in and of itself giving everyone knows that giving feedback in a positive way. Is a skill, but I don't know how many people think that. Taking feedback is a skill.

[00:40:49] It's a practiced. Skill to know how to take feedback and. Extract or distill what's useful. Actually is a lot of confidence. And I come back to the same thing. Don't get me wrong. Of course there are days when I'm absolutely terrified. There are days. When I can't feel it, there are days when my confidence is not for whatever reason, you know, it, I'm not at all saying you disassociate. From your normal character.

[00:41:20] And my normal character is I'm very, very confident in what I do. And I'm confident in my ability to learn stuff. I'm a quick learn. I can certainly do that. And I'm very good at the yes. And. But it doesn't change the insecurity. When you show an image and somebody doesn't like it, there's still that burning sensation. That you get when somebody points out something

[00:41:44] , if you go to any art gallery, any and have a look at people, enjoying the pictures. Isn't it curious how some people will head towards one artist and others will head towards another artist. But they don't always like the same artists. And that's similar to photographers and feedback. So having the confidence to give feedback and take feedback is a thing.

[00:42:06] Having the confidence to stand in front of a client and say, Genoa, I can take this picture. Don't worry. You're fine. Giving confidence to your client through those actions. Well, that's the thing I think. So these are your building blocks.

[00:42:20] You've got energy. Optimism, enthusiasm and confidence. And I also think. You have sensitivity in there. You're going to have to leave that one with me. I thought of that while I was talking. Why does that happen? Why is it just as I think I've got my podcast nailed. I've got my things I want to talk about. During the actual recording.

[00:42:38] I think of one item thought about. I think sensitivity might well be in there. If it is, I'll bring that up in another. Another podcast because having empathy and sympathy, when you're a portrait photographer, I don't know if that matters when you're out there doing landscaping, but this is the mastering portrait photography podcast.

[00:42:56] And so I guess that's, pertinent.

[00:43:00] So you need those things

[00:43:02] . Of course, you also need practice. You need perseverance and hard work. You need creativity and your craft. They don't go away. But in my experience, Those things are built. . On your energy, your optimism, your enthusiasm, and your confidence without those. You'll do no work. You won't have what it takes to pick up your camera and develop and push forwards and change and evolve. And that's another thing, , having those four things.

[00:43:31] I'm going to go back to the four. I think. Having those four things gives you what you need to be adaptable and pliable. It gives you what you need to develop and change. And trust me in this world. Particularly now AI has arrived on the scene. You're going to have to adapt and evolve to be competitive in this market.

[00:43:51] Not just as a business. But visually too, because what's out there in terms of the visual arts is changing at a pace. We have never experienced. It's changing at a pace. When I did my PhD in AI 25 years ago, nearly 30 years ago. That could not have envisaged where we were going to end up. We talked about this stuff back then as a fantasy and here it is. You know, type a few key words into half a dozen of the different image generators. And just see what comes back,

[00:44:22] but on that happy note, On that happiness.

[00:44:24] I hope that's. I. I'm quite curious about this episode. I hope that's useful. I might write this one up as a, an actual article kind of thing. Uh, thank you for listening. To the end. Um, please do go across to PMI Gear. To Datacolor and to Elinchrom, all excellence suppliers of the stuff we use here at our studio. Uh, we stuff I use with enthusiasm, energy, optimism, and confidence. Now, it just sounds really corny.

[00:44:50] I'm so sorry. Uh, but please do go ahead and look up the competition. Uh, it's a really cool one. I will be entering mostly because it gives me a chance. We've got someone coming in on Sunday. Uh, to, uh, create some, uh, very fogged work. Can't wait for that, but thank you for listening to the end of this podcast.

[00:45:09] If you've enjoyed it, please do subscribe wherever it is. That, uh, you consume your podcasts. Thank you to the people that left us reviews last week. That's been quite a few. It's been really rather lovely. Um, if you do feel like leaving us a review, please, do we read them all wherever we can find them?

[00:45:24] The most obvious place of course is iTunes. I represents about 60% of the world listening to podcasts at the moment. I believe anyway. Uh, so please leave us a review and a rating up there. If it's a review where you think I should change things, uh, then please do email me. Don't write that in a review.

[00:45:42] Nobody wants to read that. No matter how confident I am, it stops me being optimistic. Uh, so please do email me. It's Paul at paulwilkinsonphotography.co.uk dot co.uk. That's Paul. Uh, Paul Wilkinson photography.co.uk. Uh, also head across to the spiritual home of this podcast and mastering portrait photography podcast.

[00:46:02] And of course that home is mastering portrait photography.com, where there's a whole heap of articles and ideas, all dedicated to the business, the craft, the art, the creativity, and well. Frankly, the enjoyment of portrait photography. We're about to hit that with some reorg. I talk about that in the coming weeks.

[00:46:22] Um, and some new content, uh, we changed in the way that's all working while I'm in the process of putting together thoughts on how we're going to change that. Uh, hence the fact we're now filming videos, uh, on a more regular basis. It's all quite exciting. There's a ton of stuff going on. Hopefully I won't be asleep at my desk with too much of it because frankly that's a big waste of time. But until next time stay awake and whatever else. Be kind to yourself.

[00:46:48] Take care.

Ever wondered why you should sign your work?  Well, in this, our 150th episode, we have chat about it.

But before that, a quick catchup with Charlie Kaufman of Click Group at The Photography Show - head to https://www.clickliveexpo.co.uk/ to see details of one of the most exciting events in years!

There is also news of the PMI Smoke Genie / Smoke Ninja competition - a fantastic opportunity to get creative and win some hefty prizes.  The details for this brilliant competition can be found here:

Good luck!

If you're interested in any of our workshops or masterclasses, you can find them at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 

Enjoy (and sign your work!)

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] OK there are one or two fruity words in this episode. If you're offended by swearing then I do apologise!

[00:00:05] So I'm here at the photography show up in the NEC in Birmingham, have just bumped in to one of the big characters in the industry. So tell me a little bit about who you are. So, Charlie Kaufman, Honorary Fellow of the Societies, uh, been in the business for 35 years, professional, and I've run the Click Group for 30 years.

[00:00:27] Started in 1994. And you've got several other letters after your name. I thought it was KFA, but you said it was No, it wasn't KFA. FKA, as my mum always says, fucking know all, uh, excuse my language, but no, a fellow of the societies, I was the youngest, uh, BIPP licensorship and MPA, uh, licentiate when I was just 17 years old, so two years into the industry, I'm also the CEO of Click Backdrops and Click Live, a new expo launching at Stoney Park, Coventry, this June. Tell me why you've come to the photography show. So it's all about brand awareness. Clip Backdrops, uh, exhibits at all of the major trade shows in the, in the world.

[00:01:04] We do about 100, 000 miles with my partner in crime, Gary Hill. He's got more letters after his name than the alphabet, and Gary and I love doing the trade shows because it gets our British made, award winning product in the hands of creative photographers, so they can see the difference of why they're investing in a quality product.

[00:01:23] Why do you love this photography industry of ours so much? I love it because it's changing. I love being in an industry where we make money from giving people creative memories for people, creating art. I love the fact that being the owner of a company, I'm in control and I can pivot in a heartbeat in which direction I want to take my company.

[00:01:44] And that's one of the problems that a lot of British photographers don't do is pivot enough and change quickly enough. But being a small company, we're very quick at changing. We can actually have an idea to marketplace sometimes within a week.

[00:01:57] And if there's one thing you could change about the photography industry that we know so well, what would it be?

[00:02:03] Well, I'm going to hone in on the British photography industry, and what we need to change is we need to get British photographers getting more educated. Uh, as Big Dog Damien once said, the better, the easiest way to make more money as a photographer is to be a better photographer. I completely agree with that. Visiting ten U. S. expos a year, these expos sometimes start at 7am and these photographers are in classes and learning till midnight every single day. And that's one of the reasons that my team and I have launched Click Live, a brand new, uh, educational expo launching Stony Park, Coventry this June, where we've brought in the biggest educators from around the world. I mean, we've got Lindsay Adler, we've got Chris Knight, but we've also got other educators that have never even taught before in Europe, like Kimberly Smith, one of the world's best digital artists. So we want to give British photographers and European photographers, the opportunity to learn, hone in their craft and get better. Because the better you are, the more money you should make out of photography. It's as simple as that.

[00:03:04] Brilliant. And I have to say, it's an honour and a privilege to be a very small part of that operation. I'm very...

[00:03:09] ...an important part of that. Not a small part, an important Don't sell yourself short, Paul. You're an important part as we launch Clickmasters, a digital and print competition. And the nice thing about our print competition? Our educators at the show are not allowed to enter. So they're there to mentor and help and, and train, but they can't enter this year's competition.

[00:03:33] Excellent. Well, I'll tell you what, I'm beyond excited about it.

[00:03:36] Thanks for talking to me, Charlie. See you I'm Paul. And this is the mastering portrait photography podcast.

[00:03:43] Can you believe it? 150. Episodes honestly. I never really thought about it when I set this thing going about six years ago and here we are. 150 episodes later. I thought, I think I thought it would just be somewhere where I could get things off my chest -a sort of passive therapist, I suppose, and let's face it, we all need one of those mine, well, mine, just happens to be a microphone.

[00:04:29] Since then I've muttered about, oh, so many things, have interviewed all sorts of people and received well, many and varied emails. I've also been told I do have a face for radio, and that even happened again, today.

[00:04:46] But I'll take those little wins when people tell me they find the podcast either interesting or at the very least, something that passes time on a journey. Anyway, that interview was with the wonderful Charlie Koufman, who not only is the owner of Click Backdrops, which are brilliant and British. I will put the link in the show notes, but it's also the inspiration behind the upcoming Click Live convention, Which you will all be hearing about. In the coming months and I cannot wait to see you there.

[00:05:16] So here we are, it's April. And how are you? Did you have a good weekend? I hope you did. Sarah and I went down to Plymouth in Devon, Southern England. As well more almost as far south as you can get. In the UK with Harriet, our daughter and had a wonderful weekend with my in-laws.

[00:05:36] We drank a little beer. We ate a little chocolate, actually, we ate a lot of chocolates. We bought some Devon fudge and we painted some pottery. Yep. You heard that right. We went pottery painting. It was Sarah's idea. She wanted to do something that was a little different, maybe a little creative pass a couple of hours.

[00:05:55] The weather wasn't predictable. It wasn't bad. It wasn't good. It was just well crazy. And so we headed inside to do a little pottery painting. And apart from a very slight mismatch in how things were explained to us,- it turns out, I guess I've got a face that looks like a primary school child, as the explanations were to put it mildly a little basic, but I guess in the end, the heart and soul were very much where they should be.

[00:06:26] And we had a blast.

[00:06:29] Well, at least we did, as long as we dab-dab-dabbed, and we didn't wipe-wipe-wipe because if we were caught wipe-wipe-wiping There would be ter-ouble. We would be shown the error of our ways and instructed to get back to that dab-dab-dabbing. Anyway, it turns out I'm pretty good at dab-dab-dabbidy-dab-dabbing.

[00:06:48] And I spent nearly two hours, literally dubbing black glaze onto a pot, on which I could then paint a wintery woods, kinda scene.

[00:06:58] Harriet and Sarah. Well, they're a little more subtle with their craft with gentle blues and teals, little tiny flowers and spots of detail. Subtle understated, gloriously sophisticated. While mine was anything but that, but Hey, I need a new pen pot. As I have knocked my tin mug off the desk, yet again, today. And I really do need something that is seriously heavy, preferably black and well, it'd be nice if it was something that was a little unique. I'll get no points for subtlety, but I'll get plenty for the drama.

[00:07:32] And since it's been a long, long bank holiday weekend, there isn't too much to report on the diary of a working pro front, at least not in terms of shoots because we took the weekend away, took the time off. And so we haven't been shooting that much.

[00:07:48] We have had a couple of portrait sessions Hearing Dogs, just Hearing Dogs, brilliant, fun as always. And a one-to-one workshop here at our studio. And I love. Workshops. And I love this one in particular. A guy called Dave came down. And we spent the day creating, I think, well, I think. I think some magic, two of my clients now for models, we always use our clients. We don't usually use professional models because at the end of the day training photographers with models sets the sets an expectation that it's always going to be that easy.

[00:08:24] And of course it's never that easy. So Charlene and Katie came in as our models for the day. And while they may not be professional models , they are both just splendidly, photogenic, and more importantly, incredible people to spend time, laughing with working with and playing with light around.

[00:08:42] And I love, I do genuinely love these one to ones. Because they are entirely bespoke, they're entirely creative. We have the time to sit and answer any questions. We can explore ideas and let, well, let the client just guide us, which is exactly what we did. And the images that we finished up with well, everything I ever set out to do. Had such a blast. Dave was brilliant and I hope he went away with the same amount of energy that I've come away with. Just that idea that tomorrow, well tomorrow, we're going to create some magic. And as low, we haven't shot that much in the studio this week, well, next week is a whole different story. And there is going to be well busy, but while we haven't shot much this week, there is still a ton going on.

[00:09:32] Today in particular had my kitlist through from Elinchrom, which is really exciting. I'm still sort of working out what we really need, but it looks like we have it almost nailed down. The big decision is around the Elinchrom Threes. Now I've sorted out the Fives, we're going to get four of those and they will be almost permanently in studio I think. But the Threes are really quite exciting though. There, there are about 250 Watt seconds, so about half that just a little over half that of the fives. But I think they'll be massively useful when I'm out on location. They are big enough to do some serious work and small enough that I can pop them in a bag and have them with me.

[00:10:15] So.

[00:10:15] I'll let you know, as soon as that kicks in, I'm sure there will be videos, a little bits and pieces going on and I can't wait to do it.

[00:10:21] Another email that came in this morning. And it's one. I reacted to really quickly. Practical Magic and Innovations emailed in. Now you'll probably know them is P M I. And they're the guys who make the incredible Smoke Ninja and Smoke Genie smoke machines. The fog machines they've been in touch. And wanted us to help them get the word out about a competition they're running and I'll put the links to the competition in the show notes again. But basically it's an international competition, a photographic competition, but it must feature the use of either the Smoke Ninja. Oh, the Smoke Genie.

[00:10:59] Now I'm already a fan, of course of the Smoke Ninja is the one that I bought as part of the Kickstarter agreement, so I'm already a big fan and I've spoken about this on the podcast before. I love the thing, I think it's genius. It should be called the Smoke Genius, but it's great. And I know one or two of you have already bought one of these based on my recommendation. It's great fun to play with.

[00:11:21] It's not that expensive. The fog that it gives out is hugely controllable and incredibly photogenic. So given there's a few of you with these things, of course, I have agreed, to put the word out about the competition. Once again, show notes will be the place to go, but I'm going to even, I'm going to enter it this time.

[00:11:38] You have to create some images and also show some behind the scenes. I'm guessing it's a great opportunity, for them to get both the finished pictures and pictures of their Smoke Genie or Smoked Ninja in use price is pretty big. There's about $10,000 of them and some big names involved. So why not head to them?

[00:11:57] I'll put the link up why not head to them and have a look?

[00:12:00] Not only that, but I got an email this morning. From data color, who've shipped some kit for me to review. That'll come up in some future episodes, our to use the Datacolor photo Checkr, which is brilliant.

[00:12:12] It's part of our workflow anyway, but they're going to send me the updated version as well as the cube, which looks like to me, I haven't used this thing yet. I'll let you know once I actually use it properly, but it looks to me like it allows for backlight to be measured to white balance of backlight to be measured as well. Which looks like good, fun. Because we use a lot of mixed lighting. But not only that they are going to send me the video checker as well. Which allows us to color calibrate as part of our video workflow.

[00:12:39] Now I'm not big in video yet, but we are having to learn how to do it, and one of the things that constantly frustrates me is I can't seem to get the colors, as I want them a lot of homework to do. I need to understand video color spaces air slog, and the like, but I'll have the video color checker from Datacolor in the toolkit, and that hopefully will be a small part of the puzzle. I've not only understanding but controlling it. The color. These, I think these products will appear properly in a future podcast once I've had a chance to play with them and understand, I understand quite what I'm talking about. Cause I'm not a video guy. I need to go and ask some video guys about the best way of using it. A quick update on ACDSee, just again, a reminder. I am not paid by any of these people ACDSee sent me a license to have a play with and I've kept my word.

[00:13:32] I've used it. I still use it. I love it. I absolutely love it. I guess I'm not paid, but they have given me a license for. I think the license for the Apple. For the Mac, that is about 60, 70, quid. The speed of ACDSee is absolutely blistering and I love working with it. Haven't quite worked out how to get the very best out of it.

[00:13:50] As it turns out 300,000 images with the facial recognition turned on, maybe pushing the upper limits of our network and my machine. But I still love having it there alongside everything else I do in Lightroom. It's so quick. It's so handy. I love the way it just works or interacts in with the file system, which means I can always have, I've always got access to files, to drag and drop, throw them up onto Facebook, throw them up onto Instagram, put them into designs.

[00:14:18] It's just really useful. It's the kind of software you feel almost. Should be built into the operating system, but isn't, it's just so natural to use. Absolutely love it again. As I get my head around that I'll give you more, more updates.

[00:14:31] Right. So where are we? Let's have a think about my thought for today. Now this one. Is about signing your work or singeing your work. As it was the first three times I wrote it down, signing, not singeing.

[00:14:47] Don't singe your work. That is no good to anybody signing your work. I heard someone say a while ago this couple of years ago. That signing your work is pretentious.

[00:15:00] And all I can say is what utter, utter, bullshit.

[00:15:06] Sorry. I'm sorry. I know, I know. I shouldn't be emphatic in such a way. Everyone's got their own way of doing things and each to their own. But just occasionally something pops up that is purely, and simply, bullshit. This is one of them.

[00:15:24] Sign your work.

[00:15:26] If I could write a song called cite your work. It sounded a bit like Sunscreen. Maybe I should figure that out. Sign your work.

[00:15:34] My dad taught me many years ago. That you should sign everything. Now my Dad was a wise guy is so many ways an idiot. It's so many others, but a wonderful human being. And this was one where I think he was absolutely right. He said, sign it. And when I said, why well he said, firstly, well, why not? But he also said you do it because you never quite know who might see it, in the future. Isn't that the truth.

[00:16:03] So I was working at British Steel, in my early twenties as a work placement, my dad was working there. As well, he ran all of the competing and I got a work placement in their design office. And as part of that, they asked me to create some huge 3d visuals of the galvanizing plants that shot and steelworks British steel.

[00:16:24] And there's this, they have these coatings lines where they take a coil of steel and they'd run it through the line and coat it with either a plastic coat or some paint coat, but the line I was really interested in coated it. With zinc. It was the hot dip galvanizing line. And this line was around about three quarters of a mile long.

[00:16:43] It was huge.

[00:16:45] And they wanted me to create some 3d drawings of it. Now this is going back before we would simply have done all of it in 3d CAD and rendered it. They wanted 3d drawings. But they were then going to go off to an airbrusher to go into British Steel's brochures. So my job was to create the line work, the art, the sort of the technical drawing work.

[00:17:08] But the best way of doing that was is it happened to create a 3d model of it. But back then, we're talking about really early versions of AutoCAD and the output of AutoCAD. Wasn't very controllable and it certainly didn't create appealing visuals. What it did do though, is give me these huge, A0 printouts that I could then place a piece of tracing paper over the top and much the same way as a comic artist inks in over the pencil. From the original illustrator I then inked it. And that created these really beautiful.

[00:17:40] I thought they were beautiful anyway - these really beautiful. Inked drawings of these vast lines that could be annotated and airbrushed by a graphic design team. And I signed them. And I signed him just in case somebody else saw them. Somebody did, and I got more work from it. I've got a lot of plaudits for my work as well, all because they saw my signature and asked who Paul was.

[00:18:07] Now it doesn't work for everybody, I guess. But here at the studio we sign every frame and every album that goes out, it's got our brand on it. That signature. Is our brand just like Apple or Jaguar or Pepsi, Tiffany, Nikon or even the guys I worked with a little bit more regularly, like Elinchrom, or even PMI who've emailed today. It's their logo and that represents their brand.

[00:18:38] Now, if you're putting work out there without your logo or your signature on it, not only are you missing an important opportunity, an important opportunity that might just lead to more work might just lead to a brand recognition, like we've built . But I also think you're quietly saying you're not really proud of what you do. The signature we put on our work says I am proud of it. Really proud of it. Every time. Every time we create something here. We ask ourselves the question. Are we happy to put the Paul Wilkinson photography signature -my signature. On it. And if the answer to that is not clear.

[00:19:21] Cut. Yes, of course. Then that piece of work never goes near a client. Ever. The brand custodian side of our business is all about that signature and being proud. To put it on our work, being proud to say, yep, I've seen that. But at work. I think that warrants a signature and I'm very happy for other people to see it too.

[00:19:42] Now is that pretentious? Well, I suppose you could argue it is, but I don't think it is. I think what it's saying is I'm really proud of what we've done. I'm really proud of the effort we've put into it. And I don't think that's pretentious. Pretentions come from almost the opposite from trying to be something you're not, that's not what your signature is, your signature or your logo represent you and they represent your values and they represent your brand. They're everything you stand by and you stand for. Now, if you think your logo screams pretentions, then, well, maybe you need to adjust quite what you believe in and what your brand stands for, but from where I'm sat. I think you should sign every single bit of your work.

[00:20:32] Anyway, I'll get down off my soap box. Sorry about that just sometimes, you know, just sometimes there are things I think we have to just get off our chest. And when it comes to your signature sign, your work, people sign your work.

[00:20:45] Don't listen to what anybody else says. Get that signature on there. You never know who might be watching. Anyway. 150 episodes. One or two of you have listened to all of them. One or two of you have listened to all of them in the past 60 days. I did have an email from someone this week. And it said they've been working their way through them at a rate of a little over two episodes a day. And they are 50 something days in and heading towards catching up.

[00:21:15] I think that's absolutely, hilarious. Flattering and lovely, but well, slightly hilarious. Thank you for listening. Thank you for listening to the end of this particular episode. I hope as always there's something of use or if nothing else. It's got you to work in your car and you can now switch the radio off and go face the day knowing there are other people out there feeling and thinking the same things as you. Uh, if you'd like to hear more of these episodes, please do subscribe wherever it is that you get your podcasts.

[00:21:49] Please hit that subscribe button. And then every time I hit publish, you get to hear it, which I think is a marvelous thing. Please do also. If you would like to leave us a review. And a five-star rating somewhere, wherever it is. You consume your podcasts, please. Do we love it when you do? And of course it helps get the word out there.

[00:22:07] It helps get the podcast out there. It helps make some of this stuff possible. Also if you have any questions, please do email [email protected], that's [email protected] If you're interested in our workshops or indeed one of our, one to one masterclasses, then please do head over to Paul Wilkinson Photography and look for the coaching section of the website.

[00:22:33] Alternatively, just stick paulwilkinsonphotography.co.uk workshops into your Google-y Browsery thing and you will find us.

[00:22:41] And if you fancy more content, that's all about the joy, the brands, the business, the creativity, of portrait photography, then why not head over to masteringportraitphotography.com, which is not only a vast resource of portrait photography stuff, but is also the spiritual home of this 'ere podcast.

[00:23:01] But whatever else. whatever else. Until next time. Be kind to yourself. and stick yer signature on things. Take care.

[00:23:14]

In this episode, I get to very briefly chat with Louis Wahl, CEO of WEX Photo Video. Turns out he is a really nice guy (and with luck, I'll get to chat to him in a full-length interview at some point in the future.) It's the great thing about the photography show - I get to meet loads of people!

As well as the short chat, the episode is primarily a response to an email I received from 'Steve' asking what first strobe he should choose.  Having sat and pieced together an answer, I thought it would be useful to make a podcast out of the answer.  I guess you can be the judge of that!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Transcript

[00:00:00] My name is Lewis Wall, and I'm the CEO of Wexphoto Video. Okay. So maybe this needs just a little explanation at the photography show last week, which was a blast. I took my little handheld recorder and just grabbed a few people as I wanted ran the show. And I had a vision of creating one big podcast episode where multiple photographers could answer the same question.

[00:00:25] Just questions about the industry, how they felt and why they were, where they're at the show. But when I played them back for a couple of reasons, I didn't think that that was going to work mostly. And you'll hear this in this little snippet. I get quite excited and an hour of that. Well, nobody needs that in their life.

[00:00:42] So instead I'm going to sprinkle these little clips. Through some upcoming podcasts just for interest. And so you can hear the views. I have some really interesting people in our industry.

[00:00:53] And I started with this guy. Now I bumped into him. And by accident. I was buying a memory card for the recorder. Actually. I needed additional memory card. And so I went and queued at warehouse express, WEX photo and video. Standing there quietly in the queue and the next chapter at the till waved his arm at me, I went over and while I was there, I noticed that it was Louis. It said on his badge CEO. Of WEX photo video. And do you know what I thought I chance, my arm and see if he would be willing to do a short interview. Well, you couldn't have met a nicer guy. And he was very willing to give me a few, a little bit of a viewpoint. And so we grabbed just five minutes and this is that interview.

[00:01:33] And I start the conversation with why. Do you come to the photography show? This is where our customers are, uh, and they expect to get the service that we provide to them all the time in the stores, and we provide to them online, as well as our institutional customers, a lot of our professional customers, so, yeah, I mean, this has got to be the place to be.

[00:01:52] Where else wouldn't you be at a time like this? This is a brilliant place for us to meet our customers. And, of course, I have to ask you, well, I guess it's an obvious question, but you're a supplier to this incredible industry. Why do you love the photography industry so much? Well, the one thing is that I don't come from a photographic background myself.

[00:02:10] I actually come from a kind of a radio television production background. But it's all about the intrinsic desire that our customers have to accomplish something. There's an artistic need, so We've got a mission, which is to help our customers get the perfect shot every time and anytime. People come to us not to buy a black box with a camera in it.

[00:02:31] They come to us because they've got a problem, and that's brilliant. So they've got a project, they've got a creative spark, they want to achieve something. And all of the people who work with us, they're all photographers as well. So they've all started with some kind of imaging or background, a creative background.

[00:02:46] My last question, this is just a very short set of snippets, but my last question is if you could change just one thing about this beautiful industry of ours, what would it be? That's a tough one. I wouldn't necessarily say it was a perfect industry. I wouldn't say it was problematic.

[00:03:02] It's, what would I change? I'd probably make it a bit easier for us to understand how people work. Product is flowing through from the developers, the people who are originally designing it all the way through the end user. 'cause that's often a very translucent, it's almost opaque, so you don't quite understand what's happening there.

[00:03:21] Sometimes the big brands will tell you a little bit more about where their thinking is, how they want to develop their technology. But I think what happens is you get a lot of customers who they want to see that they actually wanna see that where, where the technology's going. Because again, they've got these objectives and often it.

[00:03:37] You know, it's kind of cased in a little bit of secrecy. I kind of understand that. If you're developing technology, you want to protect it. You want to protect your intellectual property. But that's probably the only thing I would say that's a little bit problematic, yeah? I mean, we went through such a long period of difficulty in terms of production supply.

[00:03:56] People were very difficult to find stuff. Um, we're kind of through that now. We can get pretty much what we need. Um, but, uh, you kind of feel this, probably me as not a terribly, um, technologically, uh, kind of genius sort of person. You kind of, well, where does it go next? And I think a lot of people kind of think in that way too.

[00:04:15] They want to compete, they want to, they want to grow, they want to develop. So, yeah, I'd say that's probably one area. It's like, what does it look like? You know, what does the future look like? That's probably one question everybody's got. What does the future look like? It's funny, in the last episode I did, one of my laments was, I wish more of the kit was designed with the photographers that are going to use it in mind, as opposed to the guys developing it with their, you know, various bits of interfaces and the way the software, it's all software driven now, everything is software.

[00:04:44] Um, and I wish there were more people who are photographers involved in the design phase. But listen, what an absolute pleasure, thank you both for your good service, I've just bought, A very small memory card from you, but over the years, I've spent many thousands with you, but thank you for it. It's my pleasure.

[00:04:59] Thank you so much. So, like I said, you can hear me getting very excited, but what a thoroughly decent guy and of course, warehouse express WEX photo video. Is one of those bastions of the industry. It's huge. And it's ultra reliable. I've bought a ton of kit. From them over the years and I'm sure I will continue to do so.

[00:05:19] And it was a real pleasure to meet Louis a genuinely nice guy. At least he was in the few minutes I got to chat to him. And hopefully I did leave with a seed that I'll go over and maybe get a chance to record a full length interview with him. Cause I think the insights. From some of our trade suppliers. Would be fascinating for all of us because they've seen the trends and they've got the data on it.

[00:05:41] Whereas each of us. Our, in our little silos. So one after the other, I will introduce these little interviews into each of the upcoming podcasts. I'm Paul. And this is the mastering portrait photography podcast.

[00:05:56] So hello. One and all, I hope you well on this, I see quite bright and sunny Sunday evening. It's not particularly warm, but at least for a moment, it isn't. raining yesterday, dance the showers quite a bit. It was a good day yesterday. I've had a good week, lots and lots going on. As you can imagine, we had a training workshop here on Monday, which was an absolute blast.

[00:06:33] It was so much fun. We called it a mastering extraordinary to sorry, mastery can't even get my own titles right. Mastering Ordinary To Extraordinary Studio Photography, which is basically about shooting in reasonably confined spaces.

[00:06:47] And the guys that came in the workshop with just brilliant. We laughed all day the models big shout out to Kinga and to Libby who were brilliant. The two guys who modeled for us and the whole thing about having a good time, enjoying being creative learning as we go Was just the whole, the whole workshop the whole day. It was fantastic.

[00:07:09] So thank you to everyone who came. Also this week. I had two shoots yesterday. You forgive me for telling this story. It was that. It was a good day. Lovely clients, but I did that thing that I do so often, which is to get people's names muddled. And this is yet another one of those extreme examples. Sophie and Matt were the couple and Bertie was their dog. So as we're heading out into the garden to take some pictures in daylight, I'm just double checking their names.

[00:07:38] I've got, my phone it's got the appointment on it. I'm just very quickly scanning it to make sure I've got everything I need. It's Sophie and Matt, Sophie and Matt, Sophie and Matt. I've literally, as I put my phone in my pocket. I turned to them and say, right, so Alice and Sam, what are we going to do? And the two of them just look at me. Are you absolutely out of your mind? And the minute they looked at me, I knew I'd got it wrong.

[00:08:05] How, how, how can your brain ditch what you've just been reading. I mean, literally, as I said, it. It was seconds after I'd read it. The only name I remembered it was Bertie the dog. It was just, oh, come on. Anyway. Saturday was interesting in as much as, although we've had the alien crumb kit in now for a week or so, saturday was the first day when I've had two full shoots going at my normal pace.

[00:08:34] But with all of this new equipment on the upside, let's talk about the upside. The light that they give off is beautiful. And I remember now why I originally chose Elinchrom and why, even when I was using Profoto kit, I would still put Elinchrom modifiers back in to the mix. The light we're getting is just beautiful.

[00:08:55] And it, it seems to play really well in our studio. Now, every studio is different. Every photographer's tastes and color profiles, are different. For me, for what I do in the space. I do it, there was a proper magic in the studio and it was, it's hard to describe, but I actually felt quite emotional. That said none of the kids did what I expected to when I expected it. One light turned itself off, eventually found the off timer.

[00:09:27] There's a little timer in the settings. So I turned the two backlights off cause I needed to turn the two back lights off, which is fine. But when I powdered them back up again, they wouldn't register on the controller. The controller would trigger them. But it wouldn't read them.

[00:09:40] So I had no idea. I. I've got literally thousands of pounds worth of kit in the studio and I'm doing what I used to do, which is to walk up to them and turn the dials on the back. Talk about old school. Maybe just, maybe I need to spend the day with the manual because I'm sure none of this is to do with the kit.

[00:10:00] It's all to do with the operator. Again, thank you for putting up with the sound quality on that interview. I've got a load of those coming. It was a lot of fun. To do it and a huge amount of fun, lots of questions, or the same questions to lots of people. And there are some really quite interesting insights in there, but today's podcast.

[00:10:19] I was going to talk about something different, but I had this email. That came in during the week and it just simply says the following.

[00:10:26] Hi, Paul. I have just listened to the latest podcast. Congratulations on becoming an Elinchrom ambassador. I enjoyed hearing the story of you buying your first strobe and how it has led to you becoming a brand ambassador all these years later. I am probably in a very similar situation to where you were in 2003 i.e. Just thinking of buying my first strobe and I wondered which light you would recommend now. I've been looking at the Godox AD200 as I'm on a limited budget, but we'd love to hear your thoughts.

[00:10:57] So there you go. Nice email from Steve and in the process of sitting and tapping a pencil on my teeth as I do. I have actually emailed him back and so this is in some senses a transcript of that email, but I thought it'd be an interesting podcast too. Chew on why you choose the kit. You do. So obviously when I'm going back to someone who asks a question like that, and we get these kinds of questions all the time, what camera, what lighting, what software. In the end. You have to make these decisions and they're all arbitrary, but you live with them for quite a long time.

[00:11:33] So how would I go about today, choosing my first strobe? So I have to caveat all of this conversation, as you now know. With the fact that as a brand ambassador for it puts me in an interesting position. Of course, I want to recommend nothing but 'Chroms. Why would I do anything else? But of course, That doesn't suit everybody.

[00:11:57] The budgets don't suit everybody. And even in my bag, my camera bag right now. I have a Nikon SB800. I have two Godox V1's. And coincidentally, two Godox AD200's. Because they're small, they do their job. The SB800 is then there because occasionally I want to have on-camera flash. Nikon, well, it plays better with Nikon the than it does with Godox.

[00:12:21] So I've got that in there. Um, permanently with it's AA batteries, for those moments when I want to do an on-camera flash very often a direct flash, old school photo journalist style. Whether I'm doing a wedding or without doing something a little bit more commercial either way, but it's a very versatile rig.

[00:12:38] And I, at the moment, I don't have an answer to how I'm going to change that. To step a little bit more into line with the Elinchroms. Now don't get me wrong at all. It was a proper emotional moment when I fired up the 'Chroms. Uh, for the first time in an, in anger, I suppose, as the expression, for two paying clients, as opposed to doing junior workshop. We're in a workshop, you have time to think.

[00:13:01] So I have time to reset. I have time, to adapt when I'm working with a client, of course, it's quick fire. I had a two year old and a four year old in in the afternoon. And I had a dog in the morning, the knee, none of these are patient. You don't have time. So actually working them was app was brilliant, even if I'll be honest, I haven't quite got my arms around it.

[00:13:24] So to answer the question, the AD200 is a really good light. So instead of saying, here's what, here's the right answer. Here's the kit you want? I posed some questions and here's the question list I went back to Steve with for him to answer.

[00:13:41] Firstly, and most importantly, what is your budget? And then add 25%, possibly 50%. cause no matter what you think you needed, you're going to need more, whether it's spare batteries, whether it's modifiers to put on the front, whether it's a bracket, that'll put it onto a normal light stand, whatever it may be. You're going to need to add that on the AD200's very good, they're a little bit fiddly. But they are exceptionally. Good for what they do.

[00:14:04] And even if, and even, sorry, not with, when I'm out there using my Elinchroms, I am sure that the AD200's will never be far away for little bits of fill light or effects lighting, when I need it.

[00:14:16] Do the triggers. This is an important one about studio lighting in particular off-camera flashlight ING. Do the triggers for that system feel right to you? All too often, the bit that is missing from any money fractures lineup is the trigger. They're, they're made, they do their job, but they're not user-friendly.

[00:14:34] And I have to say, even after however many years I was using the Profoto. synchro Air TTL. It was never my favorite trigger. I get frustrated with Godox as well is nine times out of 10 when I'm using a strobe, I'm using it in the dark. So what's the one thing I want to be lit up.

[00:14:51] It's the buttons on the triggers. I. I know what I'm doing is really, I don't get how for a device that by definition, I'm going to use when the light levels are low. It really is difficult to use in low light levels. I just, yeah, just one of those things and it comes back a little bit. To what Lewis was saying about having the designers of these systems a little bit more transparent.

[00:15:14] I'd love to have more designers, more designer input. Sorry, more photographers input into the design processes of some of this kit. Because actually we use it. We know where its weaknesses are. We know what is frustrating when we're down there in the dirt. Trying to get things sorted.

[00:15:30] Next question.

[00:15:31] What adapters will you need to get a modifier onto the light or will you always use a bare head flash? I asked this because if you're using an AD200 nothing fits it until he put a modifier, a bracket on it that will take. Whether it's Elinchrom, whether it's Profoto, whether it's Godox themselves. Any S- type for instance, an S- type modifier on to the front, but you are going to have to buy some additional brackets. To make that possible.

[00:15:59] Are you going to expand the system?

[00:16:01] So Steve's email asked. W I'm buying or stated I'm buying my first strobe. What would you recommend? And part of the puzzle is what are you going to do in the future? Is this just one strobe, in which case an AD200 is perfectly fine. Is it going to be part of a set and will it all be the same style? They're big for speed lights, but they're little for strobes AD200's of, I don't know if you've seen them. They sort of look. Sort of rectangular, like, I dunno. Couple of bars of chocolate. taped together. They're not very big. They're very rectangular and they're very good.

[00:16:37] But will you always stay with this manufacturer? Are you going to buy into their system? Will you have a Godox controller? And then you'll add Godox studio lights Godox led lights Godox, more Speedlights what are you going to do? Because if you're going to stick with a system. Start with the system that ultimately you want to use.

[00:16:57] What modifiers ultimately do you want to use?

[00:17:00] Will it be umbrellas or boxes? Are they readily available and affordable. Of course, anything that clips onto an S type adapter, that's the old Bowens adapter, is really relatively speaking available and it's going to be not too expensive, because the manufacturers like good docs and picks was it picks a pro and a few of the others.

[00:17:20] They're all adult. Adapting and adopting the S type. And it means you get access to really good quality budget kit. To bolt onto the front. Or, you know, like me, are you fascinated with really beautiful light? And it's not that those modifies don't create beautiful light, but for me, just using a kit, I want to feel good about it. So I've stayed. I've had, I've stayed pretty much with Elinchrom, um, throughout, even though. I was using pro photo strobes.

[00:17:47] I was still using my old Elinchrom modifiers because they just lovely. Um, Is it. An additional question who inspires you? Maybe that's an obtuse question. But it's not a bad shout to have a look around. Photographers whose work you really like. And then it doesn't take long to go through their social feeds and figure out what they use.

[00:18:10] Because if there's a look you're trying to create, there's a lighting quality it's going to try and create. I mean, in the end, you'll form your own lighting, your own designs, your own style. And that's absolutely right. But more often than not, when you're starting out you're using ideas from other people, you're looking at social feeds, you're looking at websites, you're looking in magazines as much as magazines. It's still a thing.

[00:18:35] And you, you, the curiosity is peaked when you see a picture, you really like, and you're thinking, okay, how did they do that? It's never a bad idea to have a look at the kit they've used. And for us here in the studio, for instance, I will constantly look at images and try and figure out what lighting they've used.

[00:18:52] But of course then actually our studio isn't that big, so I have to figure out a way round that. The good news is if you can figure out a way around it, you can use pretty much any kit. The bad news is there are some things I can't do. There's some lighting patterns. I simply don't have the space typically overhead to be able to do. But either way go and have a look at the people you really, really admire and are inspired by and have a look at their kit and see if that's something that might feed in to the conversation.

[00:19:21] This is one of those techie dweeby things, but what is the battery life? And are you going to exceed it? And by battery life, I don't mean it, the total lifespan of the battery, I mean, is it going to go flat at the moment you really want to take a photograph and as such. How much are the spare batteries.

[00:19:38] Some of these manufacturers that, you know, in additional batteries, 500, 600, 700 quid. And it's fine if you've got the money. But. You know, maybe that's just too much. Or would you, for instance, if you're only going to work in a studio, will mains power do you? Now here at the studio, I've taken a view to move away from mains, but for no, not because I want to take the strobes out on location necessarily, but because we have children running around, we have dogs running around and having mains cables is not ideal.

[00:20:10] My Profoto B1's We're brilliant for that could keep them out of the way the kids, the tripods are all weighted down. There's no cables. The only downside is if I use the modeling lights, batteries are going to go flat pretty quickly. So have a look at the batteries and what strategy you're going to have for keeping things charged up during a day of shooting.

[00:20:29] And then the final one I think was do you need modeling lights? If you're like me a photographer that uses modeling lights as your guide, how are you going to do that with something like the AD200 and although the manufacturer Godox do claim that it has a modeling light on it, it's really small.

[00:20:45] It's not going to do you an all flood a good it's. Okay. If you're in a really dark space. And you just need to see what you're doing. It does. Okay. But it's not great. In my opinion from that, but if you don't need it, then that's absolutely, brilliant. So it's instead of answering really for Steve.

[00:21:03] I don't know what he was expecting: buy that one. that'll be fine. What could go wrong?

[00:21:07] I've opposed yet more questions. But I think this is how you choose your kit. And this goes across all types of kit. These are the types of questions. You need to ask yourself. And for me, I think the really important ones, the fundamental one. Is what is your budget?

[00:21:23] Because in the end, particularly if like me, you, when you're living from it, You have to show a return on that investment for every bit of kit you buy over its lifespan. What is your budget?

[00:21:36] The next thing you have to ask yourself is going to, is it going to do the job? I need it to do. Because as always, there's a thousand ways of doing everything. And every manufacturer will tell you their way is the right way.

[00:21:50] And every manufacturer is absolutely right. But what do you do? You got to pick one in the end.

[00:21:56] And that's the final question.

[00:22:00] Do you want to pick it up and do you want to use it? And that's the most important question of all when it comes to being creative. Because if you don't utterly love using the kit, it land. In a box and that is a proper waste of money. You have to buy the kit that you love and that makes you want to create images. That, that there's no getting around that because if you don't buy something that makes you smile and makes you want to pick up your camera and create a picture, then you'll never use it.

[00:22:31] And that really is, a waste of money.

[00:22:35] So on that happy note, this is a shorter episode. I'm hoping to go back to my weekly recordings, but we'll see how we go. So far so good. I hope the little interview snippet with Louis at the beginning, was interesting is only short, but I thought he had a really nice way about him and a really intriguing Viewpoint on the industry and it's always interesting to talk to these guys.

[00:22:55] As a thank you for him being recorded. I'm giving warehouse express a free plug. There's no arrangement here at all. I buy stuff from them. Much as I buy it from other suppliers too, but I really, I really rate warehouse expresses customer service. I have had. I'm sure if you troll around, you'll find people with different stories. But the story I have is they've always been exceptional. They've always delivered on time. They've always been good value. They are one of those companies where their customer service is rock solid and their stock levels also a pretty high. So if you want it, you can get it and you're going to get it when they say it will arrive.

[00:23:33] So you can't say much better than that. So on that happy note, thank you for listening. Thank you for getting into the end of this particular episode and as always, please do subscribe to the podcast, wherever it is that you get your podcasts. Please also leave us a review. Oh, I'm one of the main platforms.

[00:23:50] We love it when we see ratings and reviews on iTunes, because of course it is the biggest platform for podcasts of them all but wherever it is that you listen to your podcasts, please do leave us a review. Of course, if you ever have any questions, just like Steve did, please drop me a line.

[00:24:06] It's [email protected]. That's [email protected]. Um, I did mention the workshops we're running. We're ramping those up just at the moment, having a blast. It's so much fun. We've had the nicest models and more importantly, the nicest attendees on our workshops, they're very friendly.

[00:24:28] They're very funny. We have a really, just a good time laughing and taking or laughing and creating beautiful images. If you fancy one of our workshops, please head over to Paul Wilkinson photography and look for the coaching section or just Google paul Wilkinson photography workshops and you will land on them. Without a shadow of a doubt and head over to masteringportraitphotography.com, the spiritual home of this podcast. Which has a ton of resources for portrait photographers, whether it's about the creativity. The artistry, the enjoyment or the business of this wonderful art.

[00:25:02] And until next time when I should be presenting yet another snippet from the photography show. , thank you for listening and be kind to yourself. Take care.

Well, I'm back on the road with a microphone - but this time in my wife's nippy little Peugeot!  

There are so many aspects of customer service but one of them is how you explain what you're going to deliver and how you're going to do it and, given the stories in this episode, that is something that is very easy to get wrong!  Ultimately, clarity is king!

Cheers

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at [email protected]. 

Full Transcript:

[00:00:00] So for those of you with sharp ears, you may have noticed that that does not sound like my regular Land Rover biscuit tin on wheels, and you'd be absolutely right about that. I shall tell you the slightly sorry tale of what's happened to my Land Rover, uh, later in the podcast. In the meantime, I'm heading up to the photography show in Sarah's car, which is, frankly, as nippy as hell.

[00:00:26] It's like driving a go kart. It's tiny, it's quick, it's a lot of fun to drive. It's not my Land Rover, but hey, I'm Paul, and this is the Mastering Portrait Photography Podcast.

[00:00:40] So hello one and all, it is a very, very wet Sunday here in the UK. It's one of those, it's one of those days when I look around me And everything looks monochrome. You. You wouldn't be certain if this was an entry in a photographic , competition, I'd be accusing the author of putting a, a plugin on it that has sucked the color, sucked the life outta the scene. The sky is well gray, the road gray, the walls. The trees and hedges as I drive past them, sort of a grey green. Even, even the bright yellow markers on the roundabout signs that I've just driven past are not iridescent yellow. They're sort of a dull ochre.

[00:01:44] Everything about today, except for my mood, is grey. And actually, it's been a little bit of a mixed month. Now, I know I said at the beginning of the year, and this, I said also at the beginning of the year, You never set yourself. New Year's Resolutions, because they're impossible to live up to, and if you want to do something, just set out about doing it, whatever time of the year it is, just set about doing it.

[00:02:05] I set about doing a podcast a week, and then crunched into some of the busiest couple of weeks, I think, I can remember, which I'm now, well, sort of surfacing from. It hasn't, it's not exactly clear As in, the diary isn't clear, there's a lot going on but there are also chunks like today when I'm gonna spend the best part of three hours sitting in a car.

[00:02:26] Now I know three hours, to my American and Australian friends, is like driving down to Starbucks for a coffee. For us in the UK, that is not an insignificant amount of time. So I'm going to record a podcast or two and then maybe over the coming weeks I'll get back into the rhythm of it and get these things rolling.

[00:02:44] But there is so much going on story of the Land Rover so let's deal with some of the slightly sadder news over the last couple of weeks or last month or so. It started with an accident. Excellent couple of days up with the BIPP, that's the British Institute of Professional Photographers, or Professional Photography up in Preston, and then had a great meeting and spent a lovely evening with the guys for, with Martin and the guys there.

[00:03:12] Discussing things like the monthly competition, how we're gonna, promote it. It's been very successful so far but of course, there's plenty more we could be doing. And then on The following day, went across to record a podcast, went across with a friend and a photographer, Sean Conboy, to meet a photographer who I had never met personally, but knew about, a guy called Stuart Clark.

[00:03:35] Now, Stuart is 97, nearly 98 years old, and one of the sharpest, most interesting photographers I think I've had the privilege of meeting. We sat in his lounge and recorded, probably about an hour and a half, I have a conversation about photography, his life in it, his history in it, the things he has seen change, and when I say the things he's seen change, I mean fundamentally, you know, he started on glass plate cameras, and is now in the digital age, I mean that's in one lifetime how far it's come.

[00:04:11] Almost in one set of stories we've gone from the origins of photography, maybe not quite, there's a little bit before that of course, I mean it started in the 1850s. But you know, almost the origins of photography as we know it through to today, and it's a fascinating interview, and as much as anything else, just listening to his voice on the microphone, I sat at the beginning of this interview and we popped a microphone in front of him and I put some headphones on, and as he spoke, it was the most breathtaking sound, he's quite quietly spoken, But the mic, and the room, and the ambience, and the stories he was telling, I mean, it was electric in my headphones.

[00:04:51] I actually gave the headphones over to Sean so he could have a listen, simply because it was so beautiful. I'll cut that down, it's just a long interview, and I need to just figure out how I'm going to share that. But it was a wonderful thing. Wonderful thing. And at the end of it, took a few portraits of the man with He said, oh, I've got all my cameras.

[00:05:09] We said, oh, get them out, get them out. And of course, he went looking for them and couldn't find them in the attic. I mean, Sean and myself, slightly terrified that we've sent this 97 year old into his roof space to see if he can find a camera. Anyway, he eventually returned with a Raleigh, a TLR.

[00:05:25] Twinlens, Reflex, Rolleiflex. Beautiful camera, and so I've got some pictures of him with that, so a little bit of his history. Anyway, roll o'clock forwards to that evening, I leave Leeds head down the M1, which is the in the UK, for, again, my listeners around the world. It's the motorway that runs straight down the middle.

[00:05:44] of the UK connecting the north to the south. It connects all the way up to pretty well, it goes up to Scotland pretty much and then drops straight into London. And I was heading down the M1 when suddenly, 70 miles an hour, I'm in the fast lane, they, there is, there wasn't really a bang, but you felt this kind of thunk, and then the engine's vibrating, I can smell oil, oh man, the smell, it's, if you've owned cars for a while, And you've had them go wrong, you just know, when you can smell oil like that, there is nothing but trouble.

[00:06:19] Coming I planted my foot on the brake pedal and manoeuvred my way across a couple of lanes of reasonably fast moving traffic. Sort of slan slapped it into the hard shoulder as quickly as I could, because if you're running an engine, You can smell oil, it's vibrating, the last thing you wanna do is keep going because you are at that point destroying what is left of your engine.

[00:06:45] So I lifted the bonnet to have a quick look, just to make sure there wasn't anything obvious. Sure enough, there is oil everywhere. Engine's not good. That's not going. So, luckily, I say luckily, this is, it's my life. I spend my life in a car. And we have recovery, RAC recovery. So I rang the RAC.

[00:07:04] They said they'd be there within an hour because I'm on, I'm in live, I'm on the edge of live traffic. This is the, probably the busiest motorway in the UK and I'm sitting on a hard shoulder in the pouring rain by now. And I keep getting the updates and, you know, it's like, it says it's going to be an hour, then it's an hour and a half, then it's two hours.

[00:07:21] It's, it's four degrees, which is pretty chilly. It's raining and sleeting. So I've, thinking, well, I don't really, and this is a lesson, I don't have any rain gear in a car. Luckily, I had a couple of blankets in there that we use for, if I want to sit people, if I'm doing a shoot somewhere out and about, I've got it in the back of the car, just in case I need to sit somebody down on the ground.

[00:07:41] So I wrapped myself in a pair of picnic blankets, sat under one of our wedding umbrellas. Luckily I got some battery packs so I could keep my iPhone charged up and sat and watch Netflix. And of course I'm watching the arrival time of the RAC and it keeps creeping out and creeping out. And eventually this orange van arrives he takes one look at the car, sticks his head under the bonnet and says yeah, you've blown your engine, that's not going anywhere.

[00:08:04] I can't tow you, he tells me, because the limit for towing a car as heavy as the Defender is one mile, and I'm six miles from the next available exit. So, he says the next, they'll send the recovery vehicle, proper recovery vehicle out, and I say, well, am I supposed just to sit here in the rain then? And he says, yep.

[00:08:24] And so, for the next couple of hours, yet again, I'm out in the rain, I keep my phone charged up, keep watching Netflix. It turns out Netflix, I like watching Netflix anyway, it's always on in the background while I'm editing. It turns out it's quite a useful distraction, because by the time the recovery vehicle turned up to actually put it onto the flatbed, the guy looked at me and he just said, Simply, get in the cab, get warm.

[00:08:47] I could barely move, my legs were shaking, I was beginning to get hypothermic. You stay out of the car for safety reasons, but I'm beginning to think it was more dangerous being not in the car than it was being in the car, which is an absolute nightmare. He had to open the door for me, my hands were so cold I could barely pull the handle.

[00:09:04] I climbed into the cab, which turned out to be like a sauna, and sat and defrosted as he hitched up the car. and took me halfway home. Yeah, halfway. Because I was so far away, they couldn't drive me all the way back to home. So of course I'm in touch with Sarah, I've told her what's going on. They parked me at Northampton Services where they're going to send another recovery vehicle out for me.

[00:09:27] And again, it says it's going to be an hour and a half. And I wait and I watch as the time increases, two hours, three hours, four hours. It's not clear, they never, they're never clear about how long it's going to take. And they, they deliberately obfuscate, I think, so that you can't say, well you said you'd turn up then.

[00:09:44] They give you a range and then they keep telling you the range is creeping out. And, apart from the gas, I'm not the only person that needs recovering. And the driver did give me a. a heads up. He said to me as he left, he said, you might be a while because you're no longer in live traffic, so you're no longer in danger.

[00:10:02] You're just sitting in a services. Now I would agree with him about the danger bit, but sitting in Northampton services at what were we now? Sort of midnight, 11 o'clock I think I arrived there. Maybe 10. 30 we arrived. And it's not a place you'd want to sit. There's nobody else around. Then luckily for me, I have a, you know, guilty pleasure in McDonald's and KFC and things.

[00:10:23] Can't help myself, the smell of it. And I thought, I'll get myself a McDonald's. And so I got, I did, I got myself a burger. Some coffee and some chips, and sat chewing on those. And within two minutes of me buying it and getting it, I noticed that McDonald's had changed their sign. The big signs outside say that it's open 24 hours.

[00:10:43] Big sign. McDonald's. 24 hours. Five minutes after I buy my burger, they put up signs that say, Sorry, only serving coffee. So that's not Open. That's not, that's a complete breach of contract as far as I'm concerned. They said they'd be, I'm thinking it's alright, I'll just get a burger and if I need one in a few hours I'll get another one.

[00:11:02] Nope, none of that. I could get a coffee but couldn't get a burger in spite of the sign saying 24 hours. I'm gonna come back to this point because it's quite important for us as photography businesses. Anyway, I'm sitting there. The great and good of those that probably need a little bit of help from mental support and social services came and went, came and went, came and went. One or two drug deals were going on out in the car park. I don't know how, the police don't spot it. You can see it a mile away. So it's a fairly lonely thing. So I recorded a podcast. I recorded what was going to be this podcast. I got my recorder because it was in the car.

[00:11:37] Obviously, I'd been recording with Stuart. And so I sat and I recorded a pretty, I think it was a pretty good, quite emotive podcast, I sat clutching my coffee because obviously that's now all that McDonald's was serving. It's fairly lonely except for the rantings of one chap who was telling me all about his relationship with the Queen.

[00:11:57] I don't think he was very well, if I'm honest. I also don't think he was sober. So I recorded this, what I think was a rather excellent podcast, very Radio Four very radio documentary, you know, lots of background sounds and lots of life real life going on. And at the end of it, I sat back and thought to myself, that, that is going to be an excellent podcast, and I noticed that I hadn't hit the record button.

[00:12:23] I was just so tired by now and a bit stressed. just forgot to do it. And so that was the end of that really, and I never, I didn't have the heart to do it again, even though I did have the time, because I was there for another couple of hours. I think in the end I waited there for four hours front to back.

[00:12:39] Recovery vehicle, the phone rings, he says, I'm here, but where are you? And I look across six lanes of moving traffic, and he's on the other side of the motorway. Heading North. So, I'm heading South, so I have to direct him somewhere. Surely the guys have told you where I am, and they had, but not very well.

[00:12:58] And he had to drive up to the next junction, turn around and come back and pick me up. And then, on it goes, and, and, we drop the car, I nominate to drop the car at our next stop. The guys that service it, my local, well it's not local, it's about 10 miles away, but the garage that services the Land Rover on a regular basis.

[00:13:15] I dropped it in there lay by, switched on the immobiliser, locked it all up and Sarah picked me up and I got home at just about quarter past four in the morning. Now having left Leeds at about Two in the afternoon to get home at four in the morning was, well, a little bit heartbreaking. By now I was fairly fed up, fairly cold, incredibly tired, and I knew I had to wake up really early to let the guys know at the garage they've got a service to land over and also to get on with our day that was already in the diary.

[00:13:49] So rang up the garage the next day, he didn't sound at all surprised. I'm glad to hear from me having spotted my Land Rover and he knows If the Land Rover's there, it needs something doing. And, obviously I got the engine, I went over, I got the engineer out to have a look at it, and even he rubbed his chin a bit.

[00:14:05] And the only good news was there was still oil in the engine, which gives you hope. If there's oil in the engine, you haven't seized it. That's the good news. Anyway, 24 hours later, I get a ring from the engineer who says Found the problem, you've got a hole in Piston 2. Now, I don't, I'm not a mechanic, but I've been around engines all my life, and I know that if you hear the line, you've got a hole in Piston 2, you're in trouble.

[00:14:33] And so it has proved to be, because to get a piston out to replace it, you have to take the entire engine apart. There's no getting away from it. The engine has to basically be dismantled, almost certainly taken out and put back in. Or in a Land Rover, they can actually lift the bodywork and service the engine on the chassis, but it depends what they're doing.

[00:14:53] On this, I haven't asked the guys, I haven't been back to get it yet, and this is three weeks ago. So, So he explained to me that if an injector is maladjusted and is running a little bit rich, the additional heat from the fuel burns a hole through the aluminium. And I said, well, should I have done something?

[00:15:08] And he said, no, there's no way of knowing. It's just not something that you could detect. And it's something that used to go wrong a lot. He hasn't seen it for a while with the later engines, but this one, he said, we used to see this quite a bit. For the past three weeks, they have been replacing the hole or replacing the pixel.

[00:15:22] Piston with the hole in it in my Land Rover. I got a phone call yesterday, Saturday, but unfortunately I was in a shoot, and this is how the phone call went. He said, We've road tested your Land Rover. It's ready to drive. You can come and pick it up, but please bring your piggy bank with you. I kid you not, he used the phrase, bring Piggybank with you.

[00:15:43] So I couldn't pick it up yesterday, can't pick it up today, can't pick it up tomorrow because I'm running a workshop, so I'll go over on Tuesday. I still don't know how much it is because the garage hasn't told me, in spite of me asking because it's a labour led cost. So the parts have been 1000 plus VAT, I know that much.

[00:16:01] The labour is 75 an hour and I reckon, he reckoned it was 4 5 days work. So I know I'm in it for quite a large amount of outlay. Unplanned, bad time of year. I've got to find, who knows, anywhere between four and seven thousand pounds, who knows. So again, no clarity. Something I'm gonna come back to.

[00:16:27] However, rest of the week, not so bad. And Another story. I think about podcasts, right? I could just tell you the facts, but it wouldn't be that much fun to listen to. Well, I don't think it would be fun to listen to. I wouldn't listen to it. 20 years ago, and I only know this because I picked up the light that I still have and looked at the Flash Center's service and and Quality Assurance sticker on it, and the light I bought second hand was serviced by the Flash Centre in 2003.

[00:17:00] There's a sticker on it, and I remember going to the Flash Centre in London, scratching my chin, and I can't remember the guy's name, he's still in the industry, he doesn't work with the Flash Centre anymore and I, he said, can I help? And I said, yes, I want my first strobe, please. He said, I said, I'm happy to buy second hand, I don't know whether this is something I'm gonna do, but Would you recommend?

[00:17:20] And we looked at the shelves, and, and, if you've ever been to the Flash Centre in London, it was brilliant. It wasn't a posh shop. It was, in some ways, it was like the drum shops I used to go to when I was a working musician, and it's just got racks and racks and racks of stuff. You know, there'd be a posh rack somewhere with all of the new bits and pieces from then, Bowens and Elinchrom, but then there'd be sort of, you know, Shelves and cupboards with interesting little bits of second hand kit and cabling and softboxes and umbrellas And it was brilliant and I was like toy a kid in a sweet shop And he said I think this would do you and he lifted off the shelf a second hand Elinchrom 500 so that's an Elinchrom 500 as this is a A strobe but it's got the old school analog sliders on it.

[00:18:09] There were two sliders, one that controlled the strobe power, and one that controlled the power to the modeling light. And if you wanted them to stay the same, you move the sliders together. The slider's been designed to be close together, so you move them up and down, which, to me, having worked on audio mixing desks for concerts in the music industry, was absolutely brilliant.

[00:18:32] Perfect. It was absolutely brilliant because I knew, it felt completely natural. Now, of course, one of the things was you never had the same Bower twice. It was already a second hand light when I bought it, and not a new one. So, whenever you set the lights in the studio, you had to reset your aperture to suit.

[00:18:51] Because the things, it didn't matter. It didn't matter that you put a mark against the sliding scale. The sliders were so worn that lighting power would go up and down all the time. But it was metal cased. It's got a fan. It was quite loud. It's quite loud. And I bought that light. I. I bought a big tripod and I bought an Octabox, a six foot Octabox.

[00:19:14] That was the three things I bought. A tripod, an Elecrom 500, an Elecrom tripod, Elecrom six foot Octa. Took it home and for the next year or two, practiced lighting. It wasn't part of our business for quite a long time because I never really had the space to do it. At that time I didn't have a studio.

[00:19:34] I just knew that was the road we were going to go down, or I thought I might go down. But I didn't understand studio lighting, and so I needed time to get my shit together. So, I used to practice, I bought a polystyrene head, so there's a shop in London called the London Graphic Centre, which sell stuff. They sell art pens and graphics and it's two glorious floors of anything you can think of to be creative. It's absolutely fantastic. And in there, for some reason, they sold polystyrene heads. I don't know what they're for. You know, if they were in a hat shop, I'd understand it. If they were in a wig shop, I'd understand it.

[00:20:14] In a graphics shop? I've no idea. What do you do? Sit with your pen in your hand looking at a fictitious head going, What do you think of this? Having a conversation with Polybeads, and I don't know. Anyway, I bought one. It was like three pounds or something. Carved out the eyes like something from a CSI episode.

[00:20:31] I got a penknife, carved out the eyes, got a couple of big glass marbles, and shoved them in. I mean, it was quite macabre, but if ever, I'm found out to be a psychopathic, sociopathic, you know, mass murderer. Everyone will go back to this head and say, Well, we could see it then. Look what he did to the eyes.

[00:20:49] But I popped those in because what I wanted to understand was how I move light around, what happened to the face, And what happened to the reflections in these glass marbles? It was just a very simple way of me being able to, without having models, because I didn't have a reputation back then, I didn't have a client base back then, I didn't have a steady stream of people that would come to the house to be photographed, but I needed to understand it.

[00:21:15] So this polystyrene head, with its macabre eyeballs, was my go to. I stuck it, I skewered it, like Queen Elizabeth would have done. And off with the head, I said! I skewered it on a pole of some description and stuck it in the middle of the room. And, that's how I learned to light. It was all with this Elinchrom 500, the, the, this brilliant bit of light, and I still own it.

[00:21:40] I still have it, it's still in the attic, unfortunately the tube was blown, you can actually see that there's black in there. The rest of it I'm sure still works so if I actually sent it back for a replacement tube, I could probably get it working again. I don't know that I will maybe I will, maybe I will, because the footnote to this story is that last week, Elinchrom asked me if I would be an ambassador.

[00:22:03] for them. Now, this comes off the back of a conversation where I'd looked at the Elinchrom lighting at the London the Society's Convention of Photographers in London, and got chatting to the guys, Simon Burfoot and the, and the guys, uh, at Elinchrom, people I've known for quite a long time. He used to work at the Flash Sensor, he's now looking after Elinchrom, so I got to chatting to him about the lights had a look over the product, had a look at what they're producing, both in terms of the technology, in terms of the roadmap in terms of the light that these things produce, and the light has the same quality that I remember with my Elinchrom 500.

[00:22:38] Now the thing is, if you look at the cover of the box, Book, Mastering Portrait Photography. That was shot in a study in somebody's house with my very first light. It was shot with my Elinchrom 500, my 6 foot Octa, which was wedged in because the ceiling was only just 6 foot, so we had to wedge this thing in on its tripod in their room with some black velvet behind.

[00:23:01] Pinned to the curtain rail, and it's still, to this day, one of my favourite ever shots. And, when you go to Elinchrom, one of the things I've always loved about them is the colour accuracy of the tube. Now, every time you ignite um, Xenon in a tube, it gives off a very particular light. For all sorts of reasons with the, to do with the design of the circuitry and the light, getting that right is really important.

[00:23:26] And Elinchrom have always had this really beautifully consistent quality of light out of the units. Now I moved away from Elinchrom about six, seven years ago, I think to Profoto for the simple reason that And maybe it's a bit longer, but for the simple reason that when I went looking for a battery powered, rather than a mains powered monoblock.

[00:23:48] Now a monoblock strobe is simply when everything is in the head, as opposed to a battery pack and the small flying heads. I didn't want that. I wanted something that was self contained. I wanted something with a battery. I wanted something with no cabling. And so when I went to Elinchrom at that time, they didn't do anything.

[00:24:04] I think even now I have eight Elinchrom lights up in the attic. And I had to retire them because I went over to ProPhoto who produced the B1. The B1 is an excellent light. It's brilliant. There's, you know, it did everything and has done everything that I would ask of a light over the years. Beautiful kit, beautiful lighting, beautiful modifiers.

[00:24:26] They're having said that I've kept all of my Elinchrom soft boxes because the Rotalux system is the best in the world and I still prefer it to my Profoto stuff. But nonetheless, you know, there's no doubting the quality of the Profoto units, and there's no doubting that I've created some images that I really like with it, But I've never felt the same nostalgia as I have with Elinchrom. And so when Elinchrom showed me their kit at the convention, it's you know what, I would absolutely love, love to switch back. It's about time that I thought about it. And so I asked the guys if I could get a price on a full rig of kit, switch over to Elinchrom and it went a little bit quiet if I'm honest.

[00:25:12] I'd sent the email, I'd listed out what I wanted and then I got a quick message saying was I around the other morning, could they pop into the studio and come and see us, and Simon and Mark from Elinchrom popped into the studio, had a look around, and during that conversation asked if I would be an ambassador for Elinchrom. So for the first time in quite a long time I got a little bit emotional about kit. I do get attached to kit. Even though the Profoto stuff is brilliant, I've never felt that way about that. But with Elinchrom, it was that first light. It was that first moment that I learned to read and and understand Studio Lighting.

[00:25:54] And to be asked to be an ambassador is, it has a couple of angles on it. I mean, the first and most important is that what an honor, you know, this is a lighting company who I have so much of an emotional connection with, and here I am 20 years after buying my very first secondhand light, here I am as an ambassador for them.

[00:26:17] So I'm quite emotional about that. But also the kit is so. Phenomenal. There's something about the way it works, the way it operates. It feels like photographers designed it for photographers. So, I'm very happy. They've lent me some kit at the moment. Now, I have a bit of a challenge tomorrow. Tomorrow, I'm running a workshop.

[00:26:35] It's a workshop. All around, using studio lighting of various types in small spaces. Because if you go out into location, you very often end up in a boardroom or a kitchen. Well, the other day we ended up in a storeroom for computer equipment. It was quite bizarre where we were working. And you have to very quickly read the room, figure out what you're gonna do, and create something.

[00:26:59] Magical from it. So, that's what we're doing tomorrow. And of course, it's premised on using my strobes. Now, understandably and I suppose predictably, Elinchrom are not that keen that I continue to use Profoto kit, my Profoto lighting for my workshops. So at 9. 30 tomorrow morning on the day of workshop, I am expecting a delivery of a whole load of Elinchrom kit that I'm going to actually then use for the training day.

[00:27:33] Interesting, huh? It's a good job that not only did I learn to use light, but I'm really quick to get my head round the technology. Now they did leave me the other day with an Elinchrom 5 and an Elinchrom 3. And fortunately I have a trigger. I have a dedicated Elinchrom trigger anyway. Bye! From some Rotolight kit, which also uses, thankfully Elinchrom radio telemetry.

[00:28:00] So, I've got the, I've got the Elinchrom trigger. Now, as an aside, here's a little bit of detail, right? This is just a bit of detail. It doesn't, it has no bearing on anything, really. My Profoto dedicated Nikon trigger. The something or else, something or else. Is it AirTTL, TTL, TTL? Unit. If I leave the batteries in it, it goes flat in about 10 days, even if it's switched off.

[00:28:25] I pulled the Elinchrom trigger out of its box, having not used it as a trigger in probably three years, forgot that I'd left the batteries in there, which is a dreadful thing to do, never leave batteries in kit when you store it, but I had, so I hit the power button thinking, oh, that's not gonna work. Nope, fired up instantly.

[00:28:43] There is a joy when you're When someone designs kit properly, there is a joy in it. This Elinchrom trigger has had those batteries in it for as long as I can remember. I can't remember the last time I used it as a trigger, and it fired up instantly. I know for a fact my Profoto unit would have been dead in 10 days.

[00:29:02] And as designers of kit, this is a plea to everybody who designs for our beautiful industry. It's for good. Goodness sake, think this stuff through properly. You know, if you're going to turn something off, it shouldn't be draining enough current to flat a pair of AAA's in 10 days. It just shouldn't.

[00:29:21] Because many of us don't pick up our triggers in those kinds of time frames. Many of us would just be out, you know, location photographers that use the strobes intermittently. So think about that. Think about how, um, The kit is going to be used in design. Even the circuitry has to be designed in a way that makes sense.

[00:29:40] You know, Elinchrom, this unit, it's been in its box. It's still boxed. It's been in its box for a few years. Powered it up because I'd forgotten to take the batteries out. Nope, quite happy. Right, where do I go? Downloaded the new firmware because it's so old that It doesn't actually know about or didn't know about 3.

[00:29:57] They weren't on its list of recognized Elenchrom lighting. Connected it up, and off it went. Just genius. That's I'm sorry though, that is an aside. Anyway, tomorrow morning, tomorrow morning, I've got a handful of delegates we've got a room full of people, a couple of models, and some lights that I have never ever seen.

[00:30:13] ever used in anger. It's going to be an exciting day. Other good news this week so that's, I mean that is my good news this week, but other good news this week is that I finally managed to get our broadband account sorted out. We live in funny times my broadband contract had come up a little while ago with BT.

[00:30:32] Um, I've got both the house and the studio are on the same contract because primarily we use it. all of the bandwidth for when I'm working, and I like to be able to work from home a lot. And we're paying, I don't know, I think nearly, I think we're paying 300 quid a month for the two. So I'd rung BT a couple of weeks ago and said, right, it's time to renew because I'm out of contract.

[00:30:53] I will stay with BT although there are other providers in the village now, their reputation is awful, so I can't build my business on that. And while BT might be a little bit dull. They're also the most reliable. This is British Telecom. It used to be British Telecom. Isn't it interesting how a brand evolves to be known as BT?

[00:31:12] But it has to have such a long history. You know, if you say BA, we know we're talking about British Airways. If you say BT, you know you're talking about British Telecom. You know, I've no idea in any more what ICI Stands for, we know what it does though. Interesting to see if the BIPP, the BIP, or the British Institute of Professional Photography can evolve the same way.

[00:31:33] Time will tell. Anyway, BT, so I rang them up spent the best part of half a day on the phone because you have to. I'm sorry, we're experiencing a very high volume of calls at the moment. Your call is important, and we will get back to you as soon as we can. Yeah, right. There's only, there's one call handler, but I have no idea, but there's certainly not enough.

[00:31:52] So anyway, I got through a long conversation, got both contracts more or less nailed, or the one contract with both lines more or less nailed, and our bill came down by two thirds. My speed went up, I'm on a digital line, my bill came down. You have to think, maybe I was being stitched before, or maybe I built a bad contract before, but anyway, that was half a day well spent.

[00:32:15] So, and it's, I mean, it's like, you know, it's 300 quid a month, or was. It's now for the two lines, 100 quid a month and I've got gigabit down, 100 megabit up, and life is pretty good. But the delivery cycle of it, I've no idea. I mean, I get random boxes, I get random texts from DHL, or FedEx, or Royal Mail, as to what's going to arrive when, it's I couldn't make head nor tail of it.

[00:32:39] Sarah said, when are they connecting us? Well, I've got this date, Monday the 11th. Okay, Monday the 11th, that's brilliant. Monday the 11th, that's when they're going to connect everything up. Monday the 11th. Right, are we sure about that? Yeah, Monday the 11th, I've got an email here. Monday the 11th. F Thursday, before that, what's that, 11th, 10th, 9th, 8th, so Thursday the 7th, I get I walk into the office 10 o'clock, and Michelle says, phone line's dead, and I'm like, can't be dead.

[00:33:05] Why would it be dead? I look at the hub for the broadband, the broadband's working okay, but no telephone, and they say, oh, you are kidding me. They've switched it over four days early. Now, I'd had some text saying the engineer was working on our line, and the engineer had completed his work, but at no time, at no time, did it tell me which of the two lines were being affected and what they'd done.

[00:33:30] So I rock up on Thursday to find no telephone. Now, again, fortunately, we'd had the digital phones arrive. They were in their boxes, but I hadn't set anything up yet because I had been told it was all going to happen on Monday the 11th of March. Have I got those dates right? Yeah, I'm sure it's Monday the 11th of March.

[00:33:49] Monday whichever day it was, only the Monday of March. And, so I'm very frantic, because at this point, anybody that rings us up isn't going to get through. I didn't know even if we had voicemail because I got, none of it is done as far as I'm concerned. So we rattly, a bit of a rattly morning as I sort of ripped out the old phones, put in these new digital lines, logged in, set it all up, got admin rights, because of course it's basically VoIP is nothing more than Zoom without pictures.

[00:34:18] So. And I got all of that set up and all of it is now working, but it got me thinking, and here we go. This is the point of this bit of this podcast. Now, I don't know whether the second half of the podcast is gonna be the second half of this podcast as I drive back from the photography show or whether I'm gonna release that as an entirely self-contained episode.

[00:34:39] I guess it depends how much news I find at the photography show. But let's assume. This is a self-contained driving to the NEC Podcast, and it's done. This is the point of this podcast. I've told you three stories, okay? I've told you about the RAC, I've told you about the garage, and I've told you about British Telecom.

[00:34:59] All of these have been suppliers that I would say on the whole, I rate pretty highly, the RAC. They've got me out of a pretty horrible situation. I pay money for that. By the way. It's not like they're, they're definitely not a charity. It's not the NHS, but. They rescued me when I needed it. Admittedly, they weren't clear about when and how, and it took quite a long time, but I'd have been in a lot of trouble if I couldn't have got off that motorway, and the car was undriveable.

[00:35:26] Our garage. I know they fixed it because they always fixed it. But I do wish they'd be clear. I do wish they'd tell me how much, to the best of their knowledge, it's going to cost me. I don't like obfuscation. I don't like not knowing how long it's going to take. They've had the car for three weeks to do a week's worth of work.

[00:35:44] Again, I know they've had to order parts. In a sense, I'm an experienced buyer. And then there's BT, who They told me certain things and then did them in a different order on different dates and put me into a flat spin when they disconnected the phone line to my business. All of these are quite important.

[00:36:04] It's about clarity. It's about being clear with your client. It's about When you say you're going to do something, you do it. Now there is a theory about under promising and over delivering. So being, having things connected early, in theory, should be a good thing. But it's only a good thing if your client's ready for it and their new phone's ready.

[00:36:25] If they're not, what you've basically done is disable part of their business for part of a day. Clarity is really important. For me, even now, I go back through the BT, various texts and emails, and even I After the event, couldn't tell you exactly what was supposed to happen, and the order. I still have some stuff to do, I still have to send some kit back, but, because I've got these two lines into two different buildings being contracted at the same time, none of the emails make sense, because they send both emails, or rather they send emails for both lines, on the same contract number.

[00:37:02] It's never clear exactly what is going on. It's not clear. that some kit is going to work and some kit is not going to work. It's not clear quite what should have happened. And that can't be a good thing. That can't be a good thing when I'm sitting here telling you about three suppliers who I rate actually pretty highly.

[00:37:21] I've chosen them through years of experience, I've picked them out of the crowd, and I've decided who I'm going to use. Are they all working now? Well, as far as I know, they are. RAC rescued me, the garage has rung me to say the car is ready, and I have Absolutely electric connectivity in our building or buildings, but the confusion is unnecessary.

[00:37:43] The confusion, had that confusion happened in the sales process, I don't know whether I would have bought. It didn't happen in the sales process, it happened in the fulfillment side. So the sales guys, they got it nailed. When I bought my RAC, Membership, I don't know how many years ago. The guy was utterly convincing.

[00:38:05] When I bought my BT contract, the guys were utterly convincing and of course when I go to the garage, well, the first time I went to the garage, I went reputationally because somebody else had recommended them. I bought instantly because they were They were utterly convincing. The problem happens in the fulfilment stages.

[00:38:27] And as such, I think we need to keep an eye on that. We need to be very clear to our clients, exactly what it is that we're going to do, and when we're going to do it. I was doing a wedding pitch yesterday. And I had to be, and I've, I mean I've well practiced at it, I've done it a long time. I say to them, okay, here's the process.

[00:38:45] I actually talk them through the fulfillment process. We talk loads about the wedding, but then I go through to the fulfillment process, and I suspect occasionally I lose a gig because of it, because maybe it sounds just a little bit too boring. Precise. I don't know. But, I said to the client yesterday, who are buying with us, by the way, you come to the studio two to three weeks after your wedding.

[00:39:10] That gives you enough time to have a short honeymoon. If it needs to be longer, or you want it shorter, we can do that. Two to three weeks, you're gonna come, you're gonna have lunch. During that meeting, we are gonna show you a slideshow. We're gonna melt your hearts. I do say this. We're gonna say, I'm gonna soften your wallet,

[00:39:27] We are gonna make life very difficult for you to say no to any pictures. Then we're gonna bring up those pictures and we're gonna, we are gonna help you choose the pictures that are going to go in your album. It's a lovely process, but it's not an easy process, so we're going to give you some lunch.

[00:39:42] It'll take a few hours. At the end of that, you're going to pay for the extra images you put in your album. I'd say that a little bit softer, but that's what I'm saying. You're going to settle up with us as to the images that are going to go into your album, on top of the ones you've already paid for as part of your initial contract.

[00:40:00] Then, We're going to give you a USB that has watermarked images of everything we've shown you, and the slideshow of the, uh, that we showed you in that reveal. We license the music, by the way, with the MCPS, so you can have any music you like. So, you let us know what music you like. That's what your slideshow will be set to.

[00:40:19] It'll be on a USB. At the end of the meeting, when you've settled up with us, that's what you take away with you. The next morning, we start working on that design. Within a week, maybe two, depending on what's going on in the studio, we will send you a PDF that shows that design. You have a look at it and decide whether you like it or not, or if there's anything you'd like to change.

[00:40:40] And the things we're looking for from you are A. Do you like the design? And B. Is there anything in any of the images that needs additional retouching? Fire exit signs, those kinds of things. When you eventually sign off the design, and you can go backwards and forwards as much as you like, by the way, because the most important thing is that you love your album more than anything else in the world.

[00:41:02] You're going to have that for the rest of your lives together. You must love it. You make as many changes as you want. Yes, okay, by iteration number seven or eight, we might be rolling our eyes at you. But we will still do it, and we will get it perfect for you. When you're happy, you sign that off. We will do two things.

[00:41:20] Firstly, we will order your album and any copy albums you need. I don't say it like this, I'm saying it really clearly because I'm driving a car at 70 mile an hour and I'm trying to make this clear. But nonetheless, this is the process, right? Uh, I say we will order that album and any additional copies you'd like.

[00:41:35] Eight weeks after that, as a maximum, you will have your album in your hands. The actual order time, by the way, is shorter than this, but we always say, 8 weeks, because then I'm under promising and over delivering. You will also receive a link online that has a link to the finished images. The edits that we've done for you without the watermarks, because part of what we do is any image a client puts in their album, we will give them a digital copy of that as part of the contract.

[00:42:06] We charge quite a lot of money for this, so it's fine that they can have the files, but we only release the finished files. When the album design is signed off. Why do I do it that way? Well, it gives me a couple of things. Firstly, it gives me a lever to pull when people are saying, Can I have a file? And I say, Yeah, as soon as you sign off your album.

[00:42:23] The second thing is, The only hi res files that go out are fully retouched and finished. There's no danger that an artist Unretouched image can end up in a big frame on someone's wall. So that's why we do it that way. And I'm really clear about that fulfillment process to the client. Now, I think there's other bits of our business where we're not so clear and I'm figuring out those areas and trying to work out and make sure that everything we do is super, super clear because the experience I've had with three suppliers who genuinely, I rate, genuinely.

[00:42:58] I'm happy to pay for their services. I think it's been a little bit muddled and a little bit muddy. And that, well, that can never be a good. Do you know what? I'm going to round this podcast off there and I'm going to make the journey away from the photography show another edition which I might release at a later date because that gives me extra content, right?

[00:43:20] For those of you, for those of you who are part of our workshop community, we released a new challenge last night. So we, inside, anyone that's been on our workshops, you get invited into a secret and private Facebook group. The only way you can get in there is by being on one of our workshops because that is creating a super concentrated little audience, a little community rather.

[00:43:42] of like minded people who can ask questions in a way that is safe, a way that is positive, and you get feedback from others in there. It's a really nice community. On top of that, people like Simon and Mark from Elinchrom are inside the group, so that if you have any specific questions about flash photography not only will you get answers from people who run the group companies based around this kit.

[00:44:06] Of course they're going to bias their answers towards Elinchrom, but hey, I'm an ambassador for them. So what else would you expect me to say? Likewise Jeremy and Miranda and the team from Neal and the team from Graphistudio are in there. So if you have any questions about albums and those kind of things, it's just a really nice place to be.

[00:44:21] But we run these image challenges. The current challenge which I released last night is the one chair challenge. Take a subject, take one chair, just one chair, and pop a photograph into the community. And then at the end of the month, I have a run through them, pick out my favourite, do a video critique, and set a new challenge.

[00:44:41] And we did this one because the article is featured in Professional Photo Magazine this month from us. We do an article every month, but this particular one is of Lucy in a chair, and it's just a simple shot of a teenager. Just looking super cool in what is my Nan's old throne, old armchair. So that's that community thing.

[00:45:02] Workshops, if anyone's interested in any of our workshops, just Google Paul Wilkinson Photography Workshops. You will find them they'll pop up in Google and And then you can see what's going on at the moment. The tomorrow's workshop is all about small spaces and it wasn't, but it now is about how to use Elinchrom lighting in small spaces.

[00:45:21] We'll see quite how that adventure goes, so to wrap up, let's overtake this tanker in tons of spray. Thank you for listening to this podcast. It's kept me entertained for at least half of my journey up to Birmingham. If you have any questions, please do email paul@ paulwilkinsonphotography.co.Uk. I've had a couple of really nice emails in the past few weeks. Apologies. I know I've been a little bit slow in getting back to everybody, but it really has been a . a tiny bit, a tiny bit crazy at the studio but also head across to masteringportraitphotography. com which has a heap of stuff all around this beautiful skill of ours or topic of ours the joy, the creativity and the business of portrait photography.

[00:46:08] Head over to masteringportraitphotography. com and do please subscribe. Hit that subscribe button. I don't know how you're listening to this right now, but I'll lay you a bet there's a subscribe button there somewhere. Subscribe to the podcast and then it just arrives. You know, you didn't even know you were going to listen to me today, and there you are.

[00:46:26] Forty minutes later, whatever it is, I've no idea how long I've been driving and talking forty minutes later, you are sitting thinking, Well, that was worthwhile! Do you know what? I'm really glad I hit that subscribe button. Also, if you get a chance, leave us a review.

[00:46:39] If it's a nice review, stick it somewhere public. If it's not such a nice review, email it to me, and then we can make changes to make things better, which is a constant process of evolution. Me and Darwin, well, we'd be great mates. And whatever else, as I head my way north, be kind to yourself. Take care.