In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math. 

• Connect with Kara Brown on Linkedin
• Check out Lead Coverage 

TIME STAMPS: 

00:04:27 Use data to measure ROI.

00:06:20 Invest in marketing technology.

00:12:37 Track interested buyers quickly.

00:19:26 Try new things to succeed.

00:23:48 Post regularly and engage.

00:32:29 Don't take cold calls lightly.

00:39:03 Track funnel metrics closely.

00:41:31 Marketing: Prove the Math.

00:46:43 Outsource and strategize.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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